Is your business still cash and check only? Do you have to deny customers who want to pay with plastic? If so, it’s time you join the rest of us in the 21st century and open a merchant account with a reputable credit card processing company.
Why should you get a credit card machine for your business? Here are just 5 of the biggest reasons your business needs to start taking credit cards today.
- Your customers want it—The fact of the matter is that today’s consumer prefers using credit and debit cards over cash. A lot of people don’t even carry around cash anymore. If your business refuses to get on board and accept credit cards, you’re only inconveniencing your own loyal customers. And clearly, that’s never a smart move for any business to make. Don’t make things harder on your customers than it has to be. Start taking credit cards.
- Your competition takes credit cards—Guess what? You might still be behind the times, but it’s pretty safe to say that your competition isn’t. The vast majority of today’s businesses now take credit cards. If your business isn’t taking credit cards and your competitors are, guess what’s going to happen. Your customers will start to migrate over to the competition because they’re more accommodating.
- Not accepting credit cards makes your business look outdated—Image is important. Businesses that don’t accept credit cards seem out of touch and behind the times. That’s not something that any brand wants to be labeled as. Adding a credit card machine can help to bring your business back up to speed so you don’t look so outdated.
- A merchant account is a sound investment—The great thing is that you don’t have to spend a lot of money to set your business up to accept credit cards. If you choose the right credit card processing company, your business can start processing credit cards and debit cards with low fees. And when you consider how you’ll be able to accommodate more customers and make larger sales, it’s clear that getting a merchant account is a smart investment for all businesses to consider.
- You can attract more customers—Right now, you’re probably losing out on a lot of sales because your business doesn’t accept credit cards. Once you get set p with your own credit card machine, you’ll no longer have to turn customers away who wish to pay with a credit card or debit card. You’ll be able to accommodate more customers, and that means your business will make more money.
So, are you still on the fence about setting your business up to accept credit cards? Didn’t think so
OJ Thomas is the VP of Veritrans LLC which is a merchant account provider that provides credit card processing services for businesses of all sizes.