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The Last Cadillac DTS Goes to the Bulgari Car Collection

21 Jun

The last Cadillac DTS in existence is going be getting a new home. The car will join the Bulgari car collection, which is owned by Nicola Bulgari. The Cadillac DTS will be joining many other Cadillacs in its new home. This specific model of Cadillac, is the last model in existence and Bulgari wanted to hold on to this piece of treasure.

Nicola Bulgari currently owns several models of Cadillacs. Each model ranges in year and style. Some of the current Cadillacs that are apart of the Bulgari collection include the 1932 Cadillac 355B V-12, 1954 Cadillac Series 54-62, and the 1970 Cadillac Coupe DeVill. Bulgari continues to add to the impressive collection of Cadillacs in order to have a truly diverse collection.

The DTS was introduced during the year of 2006. It features a V-8 engine that is impressive. Many people consider the Northstar engine to be one of the best engines ever made. This is because it runs well and performs well. This current model was the last DTS to be made at the General Motors‘ Detroit-Hamtramck Assembly Plant. It’s now on it’s way to the Bulgari collection of Cadillacs.

Nicola Bulgari was thoroughly impressed with this specific Cadillac. Bulgari feels that it’s a great sedan and especially appreciated the engine that it had. Bulgari thought it would be wonderful to be able to hold on to the last DTS that was ever made. It will be interesting to see if this model holds a favorite spot in the heart of Bulgari, or if it will sit on the sidelines.

The DTS has been a main competitor over the last few years. Along with the DeVille, these vehicles have been the main market in the large model Cadillac vehicle collection. Last year, the DTS continued to thrive. It outsold all other luxury models of its size. This included the Mercedes-Benz S-Class, Lincoln Town Car. BMW 7 Series, and the Lexus LS430.

Cadillac already has a replacement model in line. It was previewed to car enthusiasts as the XTS, a few years back. It will be interesting to see how popular newer Cadillac car models become. It will also be interesting to see how many features are kept the same from the DTS model, or whether it will be a completely unique model on its own. It’s safe to say that Bulgari will probably someday own the newer Cadillac, as well.

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About steve@bayintegratedmarketing.com

Steve Ulrich is a principal at Bay Integrated Marketing: www.bayintegratedmarketing.com. The approach is simple. Instead of spending a fortune “buying” keywords and ads that don’t return anything they concentrate on three areas: 1. Most people’s websites, however pretty, are simply brochures. They say nice things about the company but don’t offer anything or ask the prospect to DO something you want them to do. They fix that. 2. Publishing is the easiest way to get the message out. They set up a syndicated site so that when you create a piece of content it goes automatically to ALL of your social media sites, simultaneously. Not a writer? They will set you up with a site where you can get all the content you want for free. People offer hundreds of guest blogs daily, and you choose the categories that most apply to your customers’ interests. 3. They set up and maintain profiles, sites, and “Fan Pages” where people can find you, follow you, and like you. There are more searches for local professional services on FaceBook and LinkedIn than Google, and you can still rank quite highly in your local area. This is a low cost, low risk approach that can drastically grow your business without breaking your bank.

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