Because you still can!
Unlike Google, Bing, and Yahoo, who have algorithms that weigh keyword density,
relevance, links, and SENIORITY (that’s right – if you have had dominance for a keyword for years, it’s darn hard for anyone tobump you from it) LinkedIn is still relatively virgin territory.
For business owners in the more popular competitive fields it is virtually impossible to beg, steal, or borrow a top page one ranking on Google. The smart larger firms started optimizing for SEO ages ago. They hire rooms full of people in Bangalore or Shanghai to sit around for $2.20 a day and stuff keywords into content, Meta tags, Meta descriptions, photo titles,pop-ups, dropdowns, and URL’s.
LinkedIn is still doable, and it’s more than just keyword stuffing. If you research the appropriate words to compete with, and integrate them into valuable content it does not detract from the integrity of your profile. For several of my clients I have been able to get keywords like “real estate – 95131” ranked not just on the first page, but NUMBER ONE, on LinkedIn: The fastest growing search medium for professional services. Check it out at http://bayintegratedmarketing.com
I would also invite you to check out my small business blog (great tips) at: http://bayintegratedmarketing.wordpress.com