Monthly Archives: September 2011

Car Insurance for Business Vehicles — What You Need to Know

When using a vehicle for driving to work, parking outside the office, and returning home after work, it is fairly simple and straightforward to find the proper insurance coverage for your vehicle. Usually, all you will need is general coverage against physical damage and liability, and you’re legally clear to drive.

However, when work takes place in a vehicle – such as meeting with clients at lots of different locations, delivering a product with the vehicle, etc. — that is a much different situation. In these circumstances, it can be much more complicated when it comes to getting auto insurance. But finding the right car insurance for business vehicles can become simpler and easier to understand once you have done some research and are more familiar with the subject.

Distinguishing Commercial Vehicles

Regular car insurance is sometimes known as “SDP cover.” That abbreviation refers to the car’s primary use, at least in the estimation of insurers, as something for “social, domestic, and pleasure” purposes. That can mean shopping or social events, visits to family and friends, or transportation back and forth to a single work location. All of these uses are normal, everyday, common, and they are all expected to fall somewhere under the usual auto insurance policy.

Commercial auto insurance is a separate and specialized type of insurance coverage for a different situation entirely. Maybe a certain person must use their own vehicles for work, and they must purchase insurance to properly regulate and legitimize that use. He or she may have to attend meetings, conduct seminars, or hold conferences far away. And the transportation to get him or her there must be properly insured.

It does not even matter how much the vehicle is used for business-related purposes — occasionally, regularly, or exclusively — just that it is at all. No matter what the degree or frequency of the use happens to be, car insurance for vehicles used for any kind of business purpose is a must have.

Buying Commercial Auto Insurance

Once it is clear that the vehicle you use needs an insurance policy that covers its use at work, the next step might be to look into your options for purchasing a commercial auto policy.

To maintain a good cost for the insurance (low premiums, high discounts), the most important thing to do is to communicate clearly, right away, with your insurer. Just be up-front on how the vehicle will be used. Will it be occasional or regular business use? Will it be total commercial use and not used at all for personal purposes? With this information, you’ll be able to avoid under-insuring (or over-insuring) your car.

There are also some strategies for you to help keep insurance costs down:

Establish a good mileage limit. Do your homework on the area you’ll be covering professionally, and plan the driving carefully.

Choose a safe location to park. This is important, especially with a business vehicle that you won’t be around to protect all the time. The insurance company will want to know how safe the parking area is.

Make sure your vehicle itself is secure. Use an alarm or other device to make sure the vehicle is always safe from intruders, no matter where it might be parked.

Shop around and compare rates from several different commercial auto insurers. It is not uncommon for rates to vary widely between insurers. It may also be helpful to work with an independent insurance broker that is able to find you the lowest rate among several insurance companies. This could save you some time in finding the best rate.

For more details on buying commercial auto insurance, read “A Guide to Business Car Insurance,” an article from insurance advice organization Break Down Cover:

Commercial Auto Insurance & the Law

Almost all states in the US have compulsory vehicle insurance. Vehicle insurance is mandated to make sure that damage from auto accidents will be fully compensated, or as close to fully compensated as possible.

If you have an accident while driving for business (no matter where the damage is or whose fault it was) and you only have a conventional, private insurance policy with you, then the insurer may decide not to cover it. This is because the cost of that insurance doesn’t cover the risk associated with business-related travel.

It is imperative to have the right type of insurance for the type of driving you’re doing, so that you don’t end up having an accident and later finding out you didn’t have the proper kind of coverage.

Another important consideration is that you may be more likely to suffer an accident in the first place when driving commercially. Since your use of the vehicle might increase once you’re using it for work, the risk of an accident, as well as the necessity of insurance, increases exponentially.

All of the work involved in understanding, researching, and buying car insurance for business vehicles may seem like a difficult task. However, it is necessary to make sure and obtain the right kind of coverage for your situation. After doing thorough research and having a good idea of what kind of coverage you need, you will be in a better position to make an informed decision and get the proper coverage for your business vehicle.

Jim Wright is a freelance writer for Zonar.  Zonar provides fleet management software for fleet management companies.


Hard Thoughts About SEO & Link Bait


Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value, which is exactly what the search engines want to reward. Whether you call it white hat or ethical SEO, link bait fits the bill.


But what is link bait, what makes it work and why does it fail?

What Is Link Bait?

Link bait is content designed from conception to go viral. The goal is to produce something so awesome your friends will share it with their friends, your friends’ friends will share it with their friends and so on.

In theory, if you to create the perfect viral link bait, people keep sharing and sharing until everyone on the Internet sees your creation.

Perfect link bait distribution


In the diagram above, you send your link bait to four people. Each of your friends share it with four people. Each of them shares with four more and so on. Four become Sixteen. Sixteen becomes sixty-four. Sixty-four becomes 1,024. In this perfect distribution, 1,108 people will see your content and it keeps growing.

Great link bait earns links. Those links increase domain authority. Higher domain authority generates better search engine rankings. Or at least that’s the SEO theory. But as we are about to discover, one cannot simply decide to publish link bait and have it work.

Just like SEO, making link bait work is difficult. If fact, you’ll quickly realize that link bait means different things to different websites.

Link Bait Strategies

Over the years, link builders have identified a few common link bait strategies. Lists vary, but they generally look like this:

  • News Stories
  • Debate Articles
  • Attack Articles
  • Resource Lists, How-to Articles and Infographs
  • Humorous Stories
  • Incentive Pieces (Contests, Awards)

A good place to learn about each strategy is The Link Baiting Playbook: Hooks Revisited by Todd Malicoat.

Link Bait Is About Links

For SEO purposes, we are interested in sharing. You want people to write about your link bait on their websites, blogs and on their social media accounts. It would be a shame if 10,000 people saw your link bait yet none of them actually linked to it.

While sharing on Twitter and Facebook is a good start, the gold standard is to earn permanent links on websites and blogs. This is why tutorials and infographics are popular. Website owners and editors only link to content that they think their readers will find useful.

Before you spend time and effort on production, identify specific websites that might post and link to your content. The folks at Distilled recommend you get five actual commitments from bloggers before you spend a dime on your link bait. That’s sound advice.

While you want dozens, hundreds or thousands of tweets, shares and links, try thinking like a sniper instead of a B-52 bomber. Every country has snipers. Only a few can drop the bomb.

If Link Bait Is So Terrific, Why Doesn’t Everyone Do It?

The sad truth is even the best link bait flops more often than succeeds. For many, this leads to disillusionment and surrender. To succeed, you must commit to the long-haul up the river into the heart of darkness.

Link bait is like baseball. If a professional ball player gets on base 3 times for every ten at bats, he becomes a star and hall of famer. Today, the on base percentage for the entire Major League is 32%. That means even pro players fail seven out of ten times.

Set reasonable expectations and don’t beat yourself up when you know that you did a good job.

Audience Size & Popularity

If you or I tweeted, Today, do something good for someone you do not know, we might get a handful of retweets. But what if certain other people posted this; what might happen?

Popularity matters because it creates leverage. Having more people to message directly increases the opportunity for content to go viral.

Guy Kawasaki and I could create and publish virtually identical inforgraphs, but Kawasaki’s version is far more likely to go viral because he has over 300,000 followers on Twitter, plus one of the most read blogs on the Internet.

Lady Gaga'a link bait is more popular than your link bait


If you ever wondered where the value is in making connections on Facebook, LinkedIn, Twitter or other social media sites, here is an important example of ROI potential. Your friends and contacts are your first generation. The more friends and contacts you have, the greater your link bait success rate will be, assuming that you publish quality link bait.

The ROI here is not sales, it’s influence. You are publishing and promoting link bait to get links, not to make customers. Influence leads to links. Links lead to rankings. Rankings lead to lead generation. Lead generation leads to sales. The investment, by the way, is networking and friend making.

You don’t have to be Lady Gaga either. Sure she can launch a thousand ships, but her fans don’t create content. Focus your friend making efforts on Web editors and writers in your business space and you will grow the type of influence your need.

Help your link bait travel. Add embedding code and social media sharing icons. Tell people to pass it along. Make it insanely easy for people share your content and give them specific calls to action to do exactly that. Ask three times. Before your link bait, after and alongside your share buttons and embed code.


The social Web is a busy place. Chances are good that you scan through posts and messages, looking for things that grab your eyes. Your time is limited so the more friends you have online the less carefully you scan. Those posts you pass over, I call noise.

Noise can turn this:

Perfect link bait distribution

Into this:

Imperfect link bait distribution


When it comes to link bait your content must stand out above the noise. There is no average, just outstanding or meh.

Noise increases over time too. When I began promoting events and content on Facebook I was a lone pioneer. Today Facebook feels like a raging river of marketing messages. I can barely keep my head above the torrent. Twitter is the same.

Is your link bait truly delicious? If you cannot be your own harshest critic, then make sure you have blunt, honest advisors to run your ideas and drafts past.

All link bait gets accompanied by messaging. Whether it is on your blog or social media account, make certain you make your accompanying text as enticing as your link bait.


Be careful if you use social media to promote your link bait. If you are not on Twitter when a friend posts, you may never see it. The half-life of a bitly link is three hours. This is why people carefully select when they post important links.

Some strategies involve tweeting when Twitter is busiest so more people will see the posts. Other strategies prefer tweeting during off-peak traffic times or in weekends, with the hope that less people posting will make it easier for a message to get seen.

Pre-write and schedule your posts. I like to tweet important links three times — morning, noon and evening. However, I am not going to tell you that my strategy is the best for you. Every market is different. Watch you social media space, try different strategies and figure out what will work.

There are tools that automatically schedule tweets and other social media post for you, supposedly when they will be seen by the most people. I don’t trust them. Apparently they work for some people, but I think this is because using the tools make them change their behavior and tweet more often.

Hope & Prayer

I see a lot of link bait released into the wild with a hope and a prayer. People who do this know they don’t have a big audience to get the viral snowball rolling. What they are praying for is this:

Link bait distribution through an influencer


They want an influencer, someone with a large audience, to see and share their link bait with her audience. Because so much content gets put out on the Web every day, this is a low percentage gamble.

By now, you probably know what I am about to advise. Invest the time to connect with influencers and get to know them well enough to ask if they will share something before you even roll-up your sleeves and work on your link bait.

Who should you connect with? Watch Twitter and see which influencers converse with their friends. Neil Gaiman is a huge influencer, except he has over 1.6 million followers, so it’s going to be rather difficult to enjoy a virtual cup of tea with him. Look for people like Ian Lurie who has eight-thousand followers, engages in conversations and links to cool stuff.

Do Not Campaign

Lots of marketing is done as campaigns. It has a start and an end. Social media is not a campaign. You cannot decide to turn-on social media, drop a dozen link baits, then turn your social media off.

Just like you cannot ignore the friends you go to bars and ball games with, you must keep nurturing your online relationships. This is why I call social media networking friend making.

Know The Value Of A Link

While it is practically impossible to know the actual value of a link, this is important because you’re spending actual money on your link bait.

At some point, the value you receive must exceed your costs. Since link bait is for SEO, links are the best measure of success. Therefore you have to know the value of your links.

There are lots of ways to price links, none of them perfect. But try telling that to the CFO. I suggest estimating how much it would cost to place each link as small banner ad since this is a white hat approximation.

Get an experienced Internet media buyer to do this estimate for you and only count links on actual article pages. Your link will fall off any page that changes over time.

Since link bait is for SEO, treat any sale from a link bait referral like a direct credit. Add the amount of any sales to your earned-links ROI estimate.

Don’t be afraid to make up-front investments, especially when you are starting out. But at some point, though, you need to look at your wins and losses and decide whether or not you are having a winning season.

If you spend $10k and get 1,000 links, that’s $100 per link and a steep price to pay. If you get 30,000 links you spent 34₵ a link, much more palatable. 100,000 links? 10₵ a link.

Last Word

I have one last thought for you. All infographs may be link bait, but not all link bait are infographs. They may be all the rage right now, but infographs are expensive, few designers do them well and there’s a heck of a lot of competition out there.

Why not start with some excellent blog articles with some outstanding images? If you ask ahead of time for some link commitments it will be just as effective and much cheaper. That could save you from burning out before achieving success.


Tags: , , , , , , ,

Start Your Email Marketing Campaign Now

Dentists are not internet marketing specialists. For this reason, when a dentist encounters the term email marketing, it’s only normal for him or her to ask what that is all about. Basically, email marketing is the same with sending direct mail only that you make use of the internet. Dentists are familiar with that need to interact with patients and to be constantly in touch with them. But costs of direct mail have become prohibitive and impractical. On the other hand, email marketing will allow dentists to send out promotional materials, newsletters and holiday cards in just a matter of minutes without having to spend anything on postage or printing.

“But my practice is not yet ready.”

This is one of the more familiar reasons that dentists use to put off launching their own email marketing campaign. But email marketing is so simple that you do not have to make that many preparations to have everything in full swing. And you do not have to put in too much of your time to get your e-newsletters ready. You can devote maybe ten minutes a week to come up with fresh content for your bi-monthly or monthly e-newsletter.

Also, you’ll need to come up with a list of patients’ email addresses. You do not even have to bother yourself with this. You can ask your front desk worker to collect email addresses from cooperative patients. Make sure to send them a “thank you” email soon after.

You can start out small but expect your list to grow in months’ time. As your list expands, you get to share your expert opinion to more people and you’ll boost your practice’s exposure.

“It takes a very long time to see results”.

This might be a legitimate excuse but still not a good one. Email marketing is different from those one-time marketing campaigns because it is constantly ongoing. This is basically because you are not really just marketing your practice to your patients and prospects; you are also building long-term relationships with them. Unlike other marketing campaigns wherein it seems like you’re persistently talking to a blank wall, email marketing allows you to genuinely connect with those who are interested to avail of your services. Because if they were never interested to begin with, then they should not have opted in, or they should have opted out by now.

Elliot Pearson, your author, writes on technology and SEO and wites for Dentist Identity who supplies Dental Office Marketing and Dental SEO services to top dentists worldwide.


Tags: , , , , , , ,

Five Common Roadblocks to Effective Workplace Communication

Whether in one’s personal life or professional life, effective communication is paramount to success in creating and reinforcing a positive relationship. In the work environment, communication impacts both immediate goals and long-term mission completion. Meeting or exceeding project standards, promotions and employee turn-over rates are directly affected by either poor or excellent communication skills, regardless of positions hierarchy. When customers or clients are involved, it can present additional challenges and rewards.

Sources of Communication Problems

There are almost as many specific reasons behind problems with communication as there are personalities on the planet. However, many general reasons are interwoven into specific instances.

1: The speaker is not well-versed in the topic. If the person speaking doesn’t have the depth of knowledge or expertise in the subject matter to articulate ideas, standards and requirements, problems will arise. Oftentimes, the speaker will become frustrated or irritated that the results weren’t what was expected or required. If you don’t know enough at any particular time to give specific and clear points, solicit discussion with the experts first. Tell them the type of results you want. Discussion can lead to clarity and solid understanding. When others and you understand each other well, everyone has communicated effectively. Then if the results aren’t what was expected, you can take action based on that performance, but poor communication shouldn’t be an issue.

2: The receiver suffers from low expertise or understanding of area involved in the communication. This can be especially trying for the speaker, but it can be minimized by having the receiver recap or rephrase instructions or suggestions. Encouraging asking questions can help also, but be prepared for little response. Sometimes, people don’t know that they don’t know enough to ask. Be open to questions during performance, and be patient in answering.

3: Cultural differences exist between parties. Cultural differences can include language comprehension. Also, cultural differences exist between genders, unfortunately, and when the sender or receiver lives under different cultural rules than the other, effective communication can be challenging at best. Act professionally and respectfully and be as clear and concise as possible. Understand and respect the other’s culture, but be aware that business is business, and the mission is paramount.

4: The receiver is not interested in either the subject matter or listening effectively. This scenario is especially difficult and aggravating. If someone actively shows disinterest or is passive-aggressive in reception, it’s time to get extraordinarily specific.

Document each communication point and directive. Include specific deadlines, standards and requirements. Delineate expectations and restrictions. Don’t allow any room for perceived or contrived error. Even a statement such as, “No personal calls allowed” can generate the reaction of not using—or answering—the phone at all. Instead, specify that they are to use the phone but for business purposes only and in a professional manner. They are to take calls from within the business directory and from customers or clients and conduct themselves to the highest professional standards while doing so.” If they fail to perform or “act out” even after that specificity, you may have cause to present the incidents to your supervisor or take disciplinary action against the receiver.

5: Time constraints prevent full communication. Time is not always on the side of the communicator. Be as concise as possible and always invite questions later. If you know that you don’t have time to be thorough at the time, let the receiver know that more detail will be forthcoming—and follow through on it. Never leave under-communication standing long. Everyone gets frustrated when that happens, and frustrated effort rarely leads to quality product or performance.

Article written by Holly Adams, who writes for Coupon Croc. Dress the part and shop online with an Asos discount code to save on the best workplace attire.


Tags: , , , , , , ,

A Couple of Tips for my Small Business Groups, Clients, Friends, and Internet Marketing Associates:

Content is always a premium, and a good blog speaks volumes about you.  Although I cannot always find the time to write each day, I try to publish something daily.  Since I started this my daily readership has tripled.  A great source of “guest blogs” can be found at:  It is free and the quality is generally pretty good.  As always, make sure that the subject matter fits the general theme of your blog.  Mine is small business, but occasionally I drift off into some cute personal stories or a mindless rant.  Keeping on track is advisable if you want to maintain a steady readership.


Another great source for exposure is a discussion in the SMALL BUSINESS NETWORK on LinkedIn.  The discussion is called:  Post Your FaceBook Page Here.  It’s a great way to build a following and get your name and articles out to your community.

If you’ve got a business page on Facebook simply leave a link to your page in a comment.
This is a simple, easy, painless networking tool and can benefit everyone in the group!
I am borrowing this brilliant idea from the discussion leader, who borrowed it from another group on LinkedIn.
As an example, here is my link to my Facebook Page
Feel free to like it, and I’ll do the same for yours.


Tags: , , , , , , ,

Step Up To The Slight Edge

The Slight Edge by Jeff Olson is all about altering your lifestyle. Folks implement “the slight edge” daily whilst not actually realizing it. Basic, daily judgments make up the slight edge. With time, tiny, daily judgments will yield huge outcomes. The outcomes created may either result in positive or negative repercussions, dependent upon the judgments which were made.

This specific publication assists individuals to accomplish their set goals. It’s about getting positive thinking into practice, making much more successful judgments, and also remaining consistent. Usually, achievements along with overall satisfaction won’t take place instantly. To be able to achieve your sought after goal or ideal, tenacity needs to be a part of the picture. By way of example, let’s assume that you need to shed something like 20 pounds; you already know this is simply not something you are able to in a single day. All your other desired goals are actually identical. Regardless of whether your main goal is to begin thinking more favorably, it probably will not be permanently accomplished in just a few hours.

Determination calls for patience, and while practicing patience and determination, you need to stay enthusiastic, or else, you are going to quit. The Slight Edge offers the inspiration necessary to keep moving ahead with all your ambitions.

A lot of people set up goals, and also have hopes for moving ahead with them, yet hardly ever try to make an effort to accomplish this. Jeff Olson highlights that whatever you undertake starts off with a thought and so brings about action. A lot of people only spend their days wondering about what they desire. All that a person needs within their lives (besides money and achievement) happen to be there when needed. You may want to create better associations with your pals, co-workers, and also husband or wife. You may want to captivate that person you have had your eye on for so very long.

The universe will align the elements, making the most perfect setting in which your own wishes can be easily procured providing you are taking basic steps each day to color the image you desire. The actual Slight Edge Philosophy can be employed by anyone. Take into account your own teeth. In the event you choose to not clean them today, it almost certainly is not going to make any difference. Nonetheless, if you decide to not clean them daily for the following two or three years, you are likely to see that you are having a few serious issues. That’s one more illustration showing exactly what the Slight Edge is centered on.

This book is made to help alter the manner in which you think – and not using a difficult approach like the majority of other self-help publications. There is not any “huge breakthrough” and no unrealistic claims – only straightforward common sense. The strategies presented within this book are generally discussed in such a way which will make putting them into practice instantly one of the simplest things any person is ever going to do.

Come To The Personal Development Company To Learn More About The Slight Edge Audiobook by Jeff Olson


Tags: , , , , , , ,

5 Ways To Increase Your Business Productivity

Business productivity is generally a measurement of how effectively capital and labor are used to affect the quality of services and/ or products that you have. In business terms, productivity is expressed as the amount of output per hour that your company has the potential to produce. In almost all business settings, the higher the rate of production always translates to increased revenue in the long run. This justifies the reason why most companies and businesses today always strive to increase their productivity by using as little resources as possible. It goes without saying that an increased productivity leads to an increase in sales and profits.

Motivate the human resource

When it comes to employees, highly motivated, alert, and happy employees tend to work extra harder and in a more efficient manner than people who report to work for the sake of just reporting to work. Still on point, an efficient and highly motivated team helps increase sales while cutting down on unnecessary costs. In order to motivate your employees, you should have incentives in place to reward them for their efforts and successes. You should also ensure you tactfully encourage and correct them when they slip up. Team-building get—togethers are also an effective way of motivating employees.

Manage and respect time

You need to employ the best time-management techniques so you can set a good example for your subordinates as well as your business partners. By being a respecter of time, you will be able to save a lot on time wastage and it will only be a matter of time before it becomes a way of life within your business. Take the time to teach or organize teachings for time management and the value of time for your employees, and you will be rewarded with a time-saving workforce.

Streamline your business

Increasing business productivity is also about streamlining the business. Thanks to advancement in technology, you can easily and effectively keep track of every penny in your business. Taking inventory of your sales, purchases, and general finances on a regular basis can be a good way to effectively know the loopholes that need to be sealed as well as the areas that need improvement. For instance, you can be able to easily identify the products that are moving slowly in the market and replace them with faster moving items to increase revenue.

Take advantage of Technological advancements

In order to save time, energy, and space, you will need to take advantage of latest technological advancements. For instance, try reducing paperwork by using electronic media communication methods such as through IM, chat, and e-mail. This saves time as well as the effort used especially when passing messages within departments.

Every tiny effort counts

Did you know that even a small gesture as simple as installing an air-conditioning unit or a coffee machine can help increase productivity? Regardless of the size of venture to undertake, it is always advisable to explore all opportunities that can increase productivity. By the end of the day, you want to get the most out of your human resource, your business partners, as well as your equipment.

Elijah is a contributor for the site Holidays in Tenerife where you can get interesting information on Cheap Tenerife Holidays.


Tags: , , , , , , ,

Time Management Tips For In-House Search Engine Marketing


If there’s one complaint that is universal for in-house search marketing managers, it’s that there just isn’t enough time or resources to get everything done. And usually, this complaint is valid; rare is the case of over staffing for search marketing.

Often, one person may handle SEO as well as paid search and hey, for fun, they do the social media too. A feeling of being overwhelmed will certainly befall any search marketer at some point in their career, so here are some tips to accept the things you can’t change and focus on what’s important for search marketing success.

First Things First: Make Money

Spending your time focused on tasks that will directly drive revenue for the organization is job one. That’s why search engine marketing exists and you were hired to do it.

Routine search marketing efforts like adding new keywords or AdGroups and raising bids are core search marketing that drives revenue growth. Improving click-through rates and quality scores also drive better results and more revenue.

On the organic side, link building, improving page content and other core tasks to increase traffic would be a priority. Bringing on new marketing partners that have strong potential is another important area.

Focusing on making money is totally defensible, there are revenue goals to meet, and you are doing your best to meet them!

When in doubt about priorities, ask yourself, what will drive the most revenue? And if the search marketing you manage isn’t about driving revenue, there’s some other metric that takes its place like traffic, subscriptions, leads, or something similar.

Depending on your organization’s state of well-being, you might need to swap this with the next item on the list, cutting costs and improving efficiency. Often bringing this choice to the table of upper management is a good idea; do they want you spending more time focusing on growth or cost savings?

Next, Focus On Efficiency

After driving growth, trimming inefficient spend is next on the priority list. Analyzing query reports and adding negative keywords as well as pausing or adjusting bids down for less successful keywords are top tasks in this area. Basically, if something isn’t making you money (or enough money), can you make it cost less?

For more mature search marketing programs, there may be more opportunities to trim inefficiency than focus on growth, so priorities may shift in this direction. Often, very seasonal businesses shift focus between efficiency during their off season and growth in peak season.

Communication Is Always A Priority

The poet John Donne wrote, “no man is an island” and certainly the same is true of search engine marketers. Communicating your search marketing priorities and reporting on results internally is critical to in-house search marketing success.

Share liberally what the top priorities are for search marketing, and where resource time is being spent. And share results in regular reports on key metrics and goals. Increase education on search engine marketing within your organization.

Essentially, demonstrate that you have search marketing well under control and are fully using the resources you’ve got to produce the best results possible. I’ve never heard complaints of search marketing over communication, be sure to make time for it!

Experimentation & Testing

In an ideal world, time for running experiments and testing would never get short shrift. In reality, many in-house search engine marketers are keeping their heads above water on day-to-day management and not much more.

It almost goes without saying to try to work in regular experimentation and testing as much as possible. Beyond that, really jump on important new opportunities to experiment with beta tests or new campaign features.

These tests are often going to directly lead to better search marketing program results (like adding Ad Extensions or +1 buttons) and getting in early can help accelerate that with a first mover advantage versus the competition.

Recognize If You Need Help

Admitting you have a problem and need help is the first step towards recovery. At some point, a one person or small team will hopefully have grown a search marketing program that requires more hands on deck to drive better results.

There’s a healthy level of resource constraint, and then there’s the level of ‘we could have a whole other full time person and they’d be super busy’. Knowing where your search marketing is on this spectrum is important to regularly gauge.

Clear and regular reporting and communication sets you up to make a case for more help and determining the business results that more resources could accomplish.

Offering up multiple scenarios for growth, like a part time consultant or a full time person, helps resource gate keepers assess opportunities and gives them options to help you.

Find Your Rhythm

When things get overwhelming, find a search marketing rhythm that works for you. Some in-house marketers like to split managing certain programs on a given day of the week (Wednesday is SEO day!) or certain tasks on a day that is most productive for them (I have new AdGroup Fridays).

Giving yourself a chunk of time to focus on one thing can be helpful. As can just getting done what you can do in fifteen minute projects in between meetings if that’s the schedule you end up on. Recognize where you are and what you can or can’t do schedule wise to make it more manageable.


Tags: , , , , , , ,

Content Management Systems For Efficient Business Administration

There are two types of content management system for business enterprises and companies. There is one where these applications and software downloads can make the functioning of the official website more attractive for online users and browsers. On the other hand there are applications and downloads that can initiate better administration of your official setup. These are effective in creating a paperless office with more security and efficiency of data storage and access. If there is any segment of endeavor that profits the most from this technological advancement it is that of the world of business and corporate management.

Website Content Management Systems For Business
How can a few software applications enable better prospects for your online business?

There are an increasing number of business ventures and enterprises that is started with the help of websites every day. This is the age of online businesses that is carried out through websites and online transactions. As a result there are a few additional features and functional operations which need to be incorporated within the website. There are companies that also allow users to register with their user id accounts and passwords with which they navigate their purchases.

There are additional features in some websites that makes them more interactive with their clients and patrons. Here users and browsers can leave their feedback and comments or even enquiries about the products and services of the company.

Enhanced accessibility also augments site rankings across search engines and directs better and increased web traffic at the same time. The inclusion of functional features for the website will make it more accessible for web users and easier to maneuver between web pages for information. Now you can access your online visitors and customers with more efficiency and enable a better system of public relations.

Enterprise Content Management Systems For Business
There is a lot of important paperwork which is a usual part of every company and corporate organization. Within this there is also data and information that is highly classified for the business and thus needs careful storage with restricted or monitored access to it. This is helpful to bring in more transparency among work teams and collaboration between their operations. Access and updates of information upon the existing file will be seen instantly. This leaves no room for ambiguity and enables a free source of information for all. The availability of security access with user id and passwords will ensure protection for classified documentation.

Perhaps the most important and significant advantage of content management systems for business is the availability of simplistic applications and software tools. There is no additional need for maintenance staff and technical assistance. The operations and downloads of these applications are easy even for non technical staff members to use them to their potential output. There are common set of tools that can be used for multiple benefits which results in better use of time and money. To add to this there are always free updates of the software that is also available – from both proprietary software (at times) and open source downloads.

Content Management Systems make your life very easy with user-friendly tools and features. Solutions for good nucleus cms hosting, and other wiki hosts like tikiwiki web hosting can be found at


Tags: , , , , , , ,

Striking a Balance in Dealing With Cost Variances

Work in management or around management and at some point in time or another you are sure to hear the term or terms concerning “Analyzing Cost Variances”.  Just what do these terms mean and what are their great potential implications overall to management, their management and leadership decisions and to the long term health of the company or enterprise?

The term ‘Analyzing ( or analysis) of Cost Variances”  refer to the strategies and analytic workups and conclusions  accountants and accounting bean counter types derive when they  encounter a deferring tally or differences  between what might be called the “real” ( on paper or computer spreadsheet) budgeted costs and actual spent costs. The phrase may well be heard from the mouths of, memos and emails of management and upper management to accounting – I (we / the team) wants and answers to the discrepancies and disappearances between the two values. Further management may demand that they want an answer promptly or at the least within a reasonable enough time period to take good corrective action and actions.  Significant differences of this figure or value (accountants have a habit in their “lingo” of referring to these tallied differences as “variances” in either real dollars terms or more innocuous “figures” as if they are simply chits on the table. Yet to a legitimate and astutely run operation all deferring figures and variances should be identified and targeted promptly for full, complete and comprehensive corrective action. Yet its often more than difficult if not impossible to change a direction or even heading of a ship either putting out good speed , or even direction if a ship of great weight of inertia.

In many companies , firms and organizations themselves , it can be said and clearly noted that accountants , and their associated “accounting departments” , with all the plethora today of computers , great and cheap computer power “in the cloud” along with a host of complex and even cryptic algorithms spend so much time identifying variances  and ensuring that they are allocated to the right , specific and correct accounting time period  that for the most part that they never  really get around to telling and explaining to management – both upper and middle management levels – what these variances really mean or indeed what might of caused them.

It can be said that it can be best and the wisest choice not  to assume that the experts in the accounting dept or the specific accountants involved actually know , have a good fix or perhaps even have the smallest inkling and inklings  of the cause of every variance on their books.

It can be said that a wise and experienced strategy by management is to ask , or even insist , on a plain-language explanation or what caused the variances – or at the least some optional and potential reasons or even suspicions of what did cause these discrepancies or variances.  If the “bean counters” can back it up with actual hard data, at least you will have hard to base your decisions on, rather than flying blind.  Other times it may be an amalgam of potential answers without full supporting data.  Its then up to you and the “management team” or teams to come up with a plan of action and a host of decisions with which to implement these policies , plans and procedures fully.

Kirk B. Stephens

Senior principal Ace Employment Services – Winnipeg’s Manitoba  temp service employment service


Tags: , , , , , , ,


Get every new post delivered to your Inbox.

Join 4,952 other followers

%d bloggers like this: