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Tim Tebow’s 316 yards inspire ‘John 3:16’ searches

09 Jan


Denver Broncos quarterback Tim Tebow prays after the Broncos defeated the Pittsburgh Steelers in overtime in the NFL AFC wild-card playoff football game in Denver on Sunday. (MARC PISCOTTY – REUTERS)The Denver Broncos’ playoff win over the Pittsburgh Steelers on Sunday night was unlikely enough, but Tim Tebow’s passing yardage — the Christian quarterback threw 316 yards — sent commentators over the edge. The Associated Press reported that he also averaged 31.6 yards per completion. The religious connotations to John 3:16, a famous Bible verse, were too much for many to chalk up to chance.

For the true believersit was no coincidence.

 

 

View Photo Gallery: The quarterback for the Denver Broncos has become a polarizing figure in football, in part because of his outward displays of Christian faith.

 

Tebow has said previously that the Bible verse, “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life,” is his favorite. When he wore the Scripture verse on his eye black during the National Championship Game in 2009, the term “John 3:16” was reportedly Googled more than 90 million times.

The Bible verse quickly became the most searched Google term Monday.

The Christian athlete has faced repeated criticism during this NFL season for wearing his faith on his sleeve. Bill Maher criticized Tebow (and Jesus) in a controversial Tweet after a Denver loss, and “Saturday Night Live” mocked the quarterback in a skit in which Jesus suggested that the quarterback “take it down a notch.”

Some say that the religious significance of Sunday’s game went deeper than the stats. In a column this weekend for The Washington Post’s Outlook section, David Kuo and Patton Dodd set up the showdown between Tebow and Steelers’ quarterback Ben Roethlisberger this way:

 

“Tebow and Roethlisberger point to the essential aspects of evangelicalism, the ones that make it persist — its missionary, proclamatory character on the one hand, and its private, searching piety on the other. The former wants to appeal to the whole world, which is why Tebow’s family raised him not only to preach, but to persuade others with a winning demeanor. The latter wants a changed life; Roethlisberger, in evangelical parlance, rededicated his life to Jesus after a period of backsliding, because he knew no other way to break his pattern of misbehavior.”

 

The Broncos’ win Sunday means that, for a week at least, Tebow mania is here to stay.

 

More On Faith and Tebow:

Tebow: God’s plan is for me to be a ‘role model for kids through football’

Sally Jenkins: Bill Maher and Tim Tebow: Why are so many offended by the quarterback’s faith?

By   |  10:38 PM ET, 01/08/2012

 

About steve@bayintegratedmarketing.com

Steve Ulrich is a principal at Bay Integrated Marketing: www.bayintegratedmarketing.com. The approach is simple. Instead of spending a fortune “buying” keywords and ads that don’t return anything they concentrate on three areas: 1. Most people’s websites, however pretty, are simply brochures. They say nice things about the company but don’t offer anything or ask the prospect to DO something you want them to do. They fix that. 2. Publishing is the easiest way to get the message out. They set up a syndicated site so that when you create a piece of content it goes automatically to ALL of your social media sites, simultaneously. Not a writer? They will set you up with a site where you can get all the content you want for free. People offer hundreds of guest blogs daily, and you choose the categories that most apply to your customers’ interests. 3. They set up and maintain profiles, sites, and “Fan Pages” where people can find you, follow you, and like you. There are more searches for local professional services on FaceBook and LinkedIn than Google, and you can still rank quite highly in your local area. This is a low cost, low risk approach that can drastically grow your business without breaking your bank.

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