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Offline Still Works in Marketing

30 Mar

Since the internet explosion, everyone is now “googling” and “facebooking” and buying online.  In the world of internet marketing, people tend to forget all about offline which helps to increase the brand awareness of a product or service.  There are lots of different elements of offline, print advertising, flyer promotion and business cards.

Print advertising

People still read newspapers and content off line. Not everyone uses a kindle or an iPad.  Print advertising promotes a company’s product and service. People take note especially if there is a certain offer or if there is a new store opening with a 15% discount to the first customers through the door. If you have a local business and you have just moved to a new area, it may be worth just targeting the smaller newspapers in your area.  This way you know the people in the local community will be see your ad.

Business cards

Business cards are fundamental in business especially if you network.  It contains all information about your company on just one small piece of card which you can easily carry around with you.  It is important that you have good quality business cards, one that is at least 300gsm and has a finish, either a matt laminated or a gloss finish which helps protect it against stains and wear and tear.  It is embarrassing to hand over a dog-earred business card where the white has faded into an off yellow because you have just gone for the cheapest ones.

Flyers

If your company is promoting a particular product or service, then promotional material in the form of flyers are a great way to gain exposure especially if distributed to the right people.  In shops where there are discounts offered on the flyers, people will be keen to accept the card and show it in store when they purchase a product. There are a number of different printing options for flyers and the one you choose will be dependant on your brand and product/service.

Posters

The amount of posters advertising products at bus stops, on the roadside, even in public toilets shows that offline is an important part of the marketing mix.  Posters have a wide audience but you can choose who will see your advert depending on it location. For example advertisements in toilets can be for a male or female audience.  Adverts at the airport in the arrivals section will have different promotions, perhaps new shops that are in the city, compare with adverts within the departure lounge that will be advertising duty free products.

There are a number of different printing companies in Australia that offer competitive rates. For all your printing in Perth services, check out the best prices and quotes at your local printing centre.

 

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One response to “Offline Still Works in Marketing

  1. TransitionMarketing

    March 30, 2012 at 2:53 pm

    Frankly, printed materials can carry so much class with them. “Offline Marketing” as you say, is far from dead and still continues to play a valuable role in branding and image.

    You have been pressed!

     

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