In today’s world healthcare covers everything from home care to nursing, doctors to surgeons and from skin and foot care to dentistry. So how do people identify the various types of medical and healthcare bodies out there? How do people know which doctor’s office to go to for their medical condition? LOGO’s! A good medical logo will tell people what type of healthcare service they are seeking or needing.
The origin of the first medical logo was most likely for the Mash Unit in the wars, used for the soldiers that were injured in battle. Over the years, more and more specialty fields have been developed. In turn, a professionally designed medical logo has never been so important.
Sending the right message:
When you start a medical practice, you need a logo that expresses you and your profession as well as representing you and your business. It should also promote a sense that you are there to help people in their time of need. When it comes to medical logo’s, it is important to choose just the right words and images to send a clear and memorable mental image to the public. Getting this combination of words and images right will help to promote comfort and trust to all of your potential patients, as well as portray cleanliness and organization.
4 Steps to creating a design:
When it comes to creating a logo, first think of its purpose. Remember, comfort and trust. Second, decide what you want to say with your medical logo. Third, when choosing an image, try to avoid using any medical instruments as these are intimidating to patients. Try to use an image of a healthy smiling patient, a doctor or even a nurse. Next, choose your colors. In choosing colors remember that colors affect people mentally in different ways. Red is for emergency or speed, blues are a good color choice as they invoke a sense of calm and peace, and green also invokes calmness and helps to relieve stress. However, it is good to remember that any more than two colors on your logo may send the wrong mental message. Keep it simple.
Keeping it legible:
And finally, you will have to decide what font you will use. When choosing a font you want to make sure the public will be able to read it. With that said, you will want to avoid using a handwritten font. It is also not a good idea to use a thematic font for your logo. To ensure professionalism in your medical logo, avoid too much text. Long tag lines will need to be put in smaller text which will cause them to not print well when putting your logo on smaller items such as pens and such. Ideally, you will want your image and either the name of your medical practice or use the initials of your organization. Combining all of this with your color will give you a memorable and professional medical logo.
Bio: ‘This article was written by Stephanie Wagner, a freelance author writing about blog design, small business and branding. She is not associated with Logo Mojo but can recommend them for quality medical logos.’
