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When SEO Gets Too Convoluted

18 Apr

Google keeps updating its algorithms, which puts the entire world of the internet on a tailspin. Every time they update their blog or put out news across the media, website owners scramble to learn about it or ask their SEO experts. It creates a dog dash and the dust goes flying. No one knows what to do until it settles.

But, that’s why SEO experts are so useful. The thing about SEO is that the same strategies have been effective for years. Google changes certain parts of its algorithm to make sure results aren’t getting beat by black hat techniques.

Some of these black hat techniques are still lingering because some self-proclaimed SEO “experts” are effective at pushing them on legitimate online business owners. There used to be a time when stuffing keywords in the background the same color as the page would work. It didn’t matter what was on the page as long as the meta tags and those stuffed keywords were in sync.

Google’s spiders would grade a website quite high when it utilized this strategy. Now, it goes down to the bottom of the list in half a second. Can you believe some black hat strategists still utilize this technique?

There was also a time when link exchanges worked rather well.  Everyone wanted their link on your site to go to their homepage. But, they would shove your link to the back of their website where all the other links were. Google found a way to penalize for this as well.

What is still being utilized today is article spinning. Plenty of so-called SEO “expert” will push article spinning as if it’s fresh content. An article is written, there are ten different variations of that article that are rewritten and they get distributed to every content farm across the net. Google has found a way to penalize for this too!

But when an SEO Expert knows what they are doing, they know how to find high traffic keywords that have low competition. They know how to get you to rank for those keywords, which produces quality traffic at low cost. In fact, the traffic itself should be free.  It should come organically from the search engine. What you are paying for is the expertise of the SEO expert!

Fresh content is always key! No more article spinning. But, think of it as adding to the discussion on the internet. Provide quality content that identifies a problem and provides a solution. That’s why DIY Project articles are so hot these days. Even if the project is how to jump a car, how to make stained glass windows, or how to build a bookshelf, interested internet surfers will eat it alive. Other fresh content that works great is new information, new ways of doing things in your field, opinions about trends that can affect the future and other such articles.

Just remember that your page source and your on-page content should be of one message. Meta tags like keywords and descriptions should match with the words you use to describe your product or services on the page itself. Then, there are methods to decreasing your websites load time. That’s pretty important if you want people to stay.

If you have done your job right, your traffic will come to your site with credit card in hand ready to buy what you’re selling.  That should be your SEO Experts bottom line. If they know what they’re doing, they will lead you in the right direction no matter how many changes Google makes!

 

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