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Print Design vs. Web Design – Which Channel is Best to Market Your Business

09 May

 

Both print and web design are important to the growth of a business today but prioritising one over the other is dependent on your business needs. Newspapers and magazines have had to adjust their methods of doing business as the internet has increased in popularity but they have not disappeared. However, you now can find online versions of newspapers called advertorials.

Targeting different customers

If you run your own business, it is important to invest in both: online (web) and offline (print). A website is open and available 24 hours a day to inform and possibly sell to your customers. However, not everyone may be looking for your business online. For example if you are a retailer and many of your customers are older than 50 or 60 (not being discriminatory), they may not be surfing the web and instead will be reading their local newspaper and therefore will see adverts placed by local businesses.

Print characteristics

Print design has certain characteristics, different to web.  The space is generally measured inches and the area can be anywhere from a business card to a street billboard.  It is important to have a bleed around each printing piece but the best part about print is the design will look the same to everyone who sees it.  Page layouts are static designs unlike on the web. Printing will be done in CMYK colours and all images will be in tiff and eps format.

Designing for the web

All images for the web will be in a different format to those for printing offline. They are in a jpeg, gif or png and tend to have a lower resolution than those for print, otherwise it may take too long to load the web page.  With web design, as the pages are more fluid and dynamic, you will need to ensure the site or graphic you are designing  looks good on all monitors and resolutions.  Colours are displayed in RGB, so check there is a CMYK equivalent so that you can use the same colour offline.

Staying within the budget

If you are small company and cannot afford to have two companies working on your web and print design, then you need to make sure what you have on your website can be easily translated into print.  It goes back to having good standard branding for your site. Your audience has to be able to recognise your logo clearly whether it is offline or on the web. If you are thinking about asking a web designer to handle all of your print work as well, be sure to look at the print samples before you sign off the work. Your website and print collateral represents you and your business.

There are many companies throughout Australia which offer photocopying services, business card and brochure printing.  For printing in Brisbane, visit your local printing company.

 

 

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