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Have you thought about what your next product’s going to be?

28 Jun

Have you thought about what your next product’s going to be?

Maybe you have an idea of what you’d like to produce and expect it to succeed, but is it really worth all your time and effort if nobody is going to buy it?

I know you don’t want to waste your time trying to give someone something they don’t need. You’d be better just flushing thousands of dollars down the toilet. You still end up wasting money, but at least you’re not wasting your time.

Find a way inside their head

The best thing you can do is give people the exact thing they want. It could be something they’ve been looking for but nobody else is serving the market. In order to do this the first thing you need to do is find out what they want.

There is plenty of ways to do this but we will concentrate on 3 of the best ways which guarantee great results.

People will buy something they’ve helped create

The easiest way to find out what someone wants is to ask them directly. This can either be through your email list, social networking platform, or you can write a blog post about it and ask them to comment.

Be prepared to make much more sales than usual because this tactic has a hidden benefit. People are more likely to buy something they’ve had a hand in creating. They won’t know that you’re having trouble coming up with the perfect product.

Your readers will appreciate that you’re taking their needs into consideration and allowing them to help you make the product even better. It’s a win-win situation. You can’t lose.

Going one step beyond

Asking people what they want is a great way to get answers, but there is a way to make it even better. You could make up a survey and ask people to fill it out for you.

The first thing you will notice about a survey is that you can ask a lot more targeted questions. This can really help you drill down their exact wants and needs. You have a much better chance of a reply if you keep it short and sweet.

It’s going to save you time as well. You won’t need to bother organizing all the individual emails and bundling them into categories that makes sense. The answers are already neatly tucked away inside the confines of the survey.

Thrown on some camouflage and get ready to mix

People with interests hang out in forums where they can chat with like-minded people, or ask questions related to problems they’re having. You automatically have a target customer and a problem they’re facing.

This is exactly what you need. Now all you need to do is watch out for questions that repeatedly come up. If certain problems are encountered numerous times you know there is a market of people who are likely to pay money to solve them.

You can even take it one step further and ask people what they need help with. You don’t want to seem like a spammer so make sure you’ve already built up a presence on the forum.

Follow these 3 steps and you won’t have to worry about if your product will sell or not. It’s exactly what people want and they’ll be throwing their money at you.

This post was written for our blog by guest blogger Vadim Kirichenko. He is a VP with Business Media, a leading wesite design company based in Toronto.

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