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Designing Promotional Products for Your Brand

04 Jan

promotional-productsA company needs to make creative, exceptional designs that grab the attention of customers. One of the most effectual ways to develop a commendable brand is to hand out promotional products. Promotional products are items that appeal to different types of customers. Tangible items are used to spread important messages to as many people as possible. A good graphic design service uses the art of visuals to represent your company.

Radio, television and newspapers are the most well-known forms of media, but promotional merchandise is a unique form that is just as effective. One product has a bold, colourful imprint of your company’s logo. Typical items include pens, coffee mugs, shirts and tote bags. Each promotional item must have the company’s logo and contact details. This type of product works much like a business card. People who like nice things to carry around will love this type of merchandise.

Using a graphic designer is not a luxury for many companies. Using a professional is the only way to complete a serious project. There are a few tips that should be followed to find the most creative and efficient designer.

Here are some tips to help your life a little easier:

  • The most important step is to review the portfolios of designers. Some are specially trained to work for companies of certain types or sizes. There are different specialties of graphic design, such as brochures, slogans, websites and corporate identity.
  • If a portfolio looks impressive, the next step is to talk about the project and ask a long list of questions. Before a contract is signed, it must contain a good outline of the work, including the cost estimate and deadline. Half of the bill is paid, and the rest is paid after the print work is done.
  • The client and designer must convene regularly to make sure that the right steps are being made. A real professional accepts feedback well and makes a series of suggestions. Setting up several meetings is the only way to create an optimal design.

Of course, using a graphic design service to create hats, shirts and coffee mugs is not required. However, promotional marketing increases the honour and professionalism of any business. A company that makes and sells products will seem more productive. This is similar to designing a website that is full of videos and pictures. Customers are impressed by any company that promotes a long line of merchandise made in different colours, styles and designs.

This great tip was brought to you by Belinda Wright, a graphic designer and artist for Kwik Kopy Corporate design and Printing solutions. Belinda likes writing blogs that focuses on creative graphic designs.

 

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One response to “Designing Promotional Products for Your Brand

  1. Craig

    January 15, 2013 at 11:33 pm

    Designing the promotional product portfolio is a major challenge and you need to be updated as per the trends of the market. You got to review your strategies in using this as a tool for promotion and earning good will. Use of graphics in the promotional product makes it more lucrative and worthwhile. The promotional items act as major tool for better corporate image building.

     

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