RSS

Category Archives: Accounting

I dare you to watch this without crying at least a few tears of joy!!!

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Technology Backlash: Good Old-fashioned Business Success Comes with the Personal Touch

slider-image-JoanneHello? Is anybody there? 

One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.  Sure, it’s quick and easy. But when it comes to closing deals, does it really produce the results you need?
Joanne S. Black, author of the new book Pick Up the Damn Phone! , How People, Not Technology, Seal the Deal, is on a mission to help people learn the importance of personal contact.  Her manifesto is simple – to make a real connection and achieve true, meaningful communication, you have to make a personal and even in-person contact. Her goal is to get people to tweet less and talk more to the customers and contacts who really matter.

“It’s easy to get sucked into technology,” she says. “But the personal touch is the best deal maker there is.  Relationships matter more than anything else. The digital world—as great as it is—threatens personal connections. Humans need personal contact with others. Email, texting, social networking—these certainly have a place in business today, but none of them replaces the power of a personal connection.”

Based on years of research and experience, her book describes what she sees are the critical elements for success, particularly in business, where the creation of the powerful personal trust with executives and clients is necessary to produce immediate and long-term mutual economic benefits. Here they are:

  1. Stop Typing. Stop Texting. Get Personal Right Now. Pick up the phone and call. Go down the hall, take a walk, get in your car, take a train, get on a plane, hop on a bus, take the metro, and GO AND SEE THE RIGHT PERSON OR PEOPLE RIGHT NOW.  Make arrangements to see the people you work with face-to face. Go and meet your prospects and clients in-person. Thrash your competition. They are still tapping away on the keyboard. Even in our technology-driven world, nothing replaces a handshake and in-person interaction for both building and maintaining business relationships. Face-to-face meetings aren’t luxuries.
  1. Our Smart Phones Are Not So Smart Everyone looks down at their phones–bumping into people on the street, at networking events, on muni, at restaurants, in bed, at home. Our addiction to technology is bleeding into our personal lives. There’s no conversation. Kids are ignored. When you used to go into a public place, you assumed everyone was in that place with you. Now everyone is somewhere else. No one is talking. No one is connecting.
  1. Are You Spammed? Salespeople think that technology can do their job. They are under the mistaken beliefs, that if they do some research, identify specific trigger events and mutual connections that they can now spam away. It’s like digital snake oil. Executives don’t have “Meet with Salesperson” on the top of their list. They will always take a meeting with a personal introduction from someone they know and trust.
  1. We’re Smarter Than Our Buyers The digital buyer, Buyer 2.0 learns all about us with a click of the mouse. Salespeople are armed with the same tools. Even though buyers may know a lot about us, we know just as much or more about them. Clients don’t usually recognize exactly what they need. We do. Because so much information can be found online, the standard is now higher for sales to add value. Information isn’t knowledge. Knowledge comes from wisdom and experience. Just being tech savvy doesn’t mean you’re smarter than your buyer.
  1. Message to Marketing:  Keep Your Hands Off My Clients It’s up to salespeople to nurture their own relationships—not just with marketing automation, but with one-on-one conversations. Marketing should not be qualifying leads. That’s our job. Not only is generating leads our responsibility, it’s a task you don’t want marketing (or anyone else) doing for you. These are your clients, and you must continue to cultivate these relationships. These are the people who can send you the best, hottest referrals. So marketing–keep your hands off my clients.
  1. Bring In Your Team! Don’t be a lone ranger. If you are the manager, bring your technology experts with you. If you are the technology expert, bring your manager with you! Knock people’s socks off by giving them access to the right people that matter to the solution of their problem.. Show clients that you trust your teammates and that they can trust you. When we share data, strategies, best practices and even people, you make the best impression and win loyalty that lasts for a long time.
  1. There’s No Such Thing as a “Warm” Call.  If you don’t have a referral introduction, your lead is freezing cold—even though you mistakenly think you’ve been able to avoid sounding like a pesky telemarketer. Walk straight into meetings with your ideal prospects—without cold calling or trying to figure out how to bypass the gatekeeper. If you’ve been introduced by a trusted source, these gatekeepers will welcome your call. The secret isn’t duping them (trust me, they’re onto you). Make referral selling your primary sales driver and convert more than 50% of prospects to clients.
  1. Shine the Light! Prove that Live and in Person is the Best! Social networking isn’t the next big thing. You are! It’s not technology, but rather the person using the technology, that sets people apart. Social selling is a great way to expedite the first few important steps in prospecting; researching potential clients and identifying referral sources. Beyond that, it’s not social intelligence we need; it’s relationship intelligence that seals the deal.

It’s people, not technology, that seal the deal. It’s the real thing.

About the Author

Joanne Black is an expert on referral selling—the only business-development strategy proven to convert prospects into clients more than 50 percent of the time. She is the author of the book No More Cold Calling, and a popular speaker who teaches people how to build their referral networks so they can quickly attract more business, decrease operating costs, and ace out the competition every time. Her clients include Autodesk, KPMG, Bank of Marin, California State Automobile Association, Colliers International, Sage Software, and many other companies. She is a member of the National Speakers Association.

She has a Bachelors Degree in English from the University of California at Berkeley and a Certificate in Training and Human Resource Development, with Honors, from the University of California Extension.  Joanne lives in San Francisco, California.

 

Tags: , , , , , , ,

What’s The Right Credit Card For My Business?

gty_credit_card_choice_kb_130405_wgA number of credit card providers have been really aiming at including small businesses in their product line. For new, small businesses this can work wonders as it is a lot easier to get a credit card than a loan from a bank.

Of course, there are dozens of choices available and this can often make it quite hard to choose a specific card. The best way to evaluate the sort of card that’s best for your business is to take a look at its spending habits. Different businesses have different spending habits, depending on the sort of business they have.

Balance

Consider if you plan on paying the balance over each month, or whether you will pay it off with time and want to pay the minimum payment. If you do decide to carry the balance then you will need to take a look at the annual percentage rate, as this can end up being quite costly for business if it goes wrong.

For those that wish to carry their balance and also have good credit, take a look to see if you can get a 0% credit card, as this will mean you pay nothing back for a set period. Fixed rates can be very attractive when interest rates are rising; however this is not the case currently.

For businesses that pay all of their balance each month, they should look for cards with rewards or longer periods of grace. These businesses can benefit greatly from paying back and the rewards for being disciplined are good. However, make sure you are disciplined as the costs for not being so are also high.

Charge Cards

A good alternative to the credit card is the charge card. This card differs as it allows businesses to have a short line of credit. The card will always be paid back in the full amount at the end of the month and there are harsh penalties. However, if you do pay back in full your business will receive a number of benefits for doing so. Charge cards often also charge an annual fee and there is a similar process to the credit card application online, when applying for one.

Though, if you do need flexibility, then a credit card is a better option – just be aware of the interest charges and when you need to pay the balance.

Rewards

We’ve mentioned rewards on a number of occasions and both credit card and charge card companies issue these. These often come in the shape of air miles, cash back and discounts at retailers, hotels or for services. Access to airport lounges and hotel upgrades are also part and parcel of these benefits and perks. The main thing here is to pay attention to the fine print if you choose a card with these perks, as the costs of not meeting the criteria are high.

So, in conclusion, the best way to choose a card is to look at your businesses situation and all the financial products out there and then take your ability to pay into account. By then choosing a card around your ability to pay, you can be sure that you will avoid steep charges and gain all the benefits you can.

Cormac Reynolds writes financial articles for a variety of businesses and blogs and has done so for many years.

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Plastic Card Alternatives

Last time, I wrote something about how wood pulps can be used to make biodegradable plastic cards for retailer and business promos. Of course, we all know that this will definitely require an expensive machine, or an equally huge fund, in order to pull off. This virtually renders smaller businesses unable to make these eco-friendly cards. These cards are very helpful with promoting your business, and you can’t just stop using them for your promos, memberships, and gift cards. If you’re one of those businesses who are looking for a cheap, eco-friendly alternative to plastic cards, then you are in luck. I’ve listed down a couple of alternative media and materials that you can use to market your business the same way as how you use your standard Plastic cards!

PaperPaper is the obvious choice if you’re looking for the cheapest alternative. It’s easier and cheaper to produce paper cards than their plastic counterparts. They are made of resources such as wood or used paper, which are quite renewable. The card itself is biodegradable and easily disposable. This card is the perfect choice for one-time use cards such as discount vouchers or gift cards. The only flaw with paper cards is that it is not practical to use them for data cards with magnetic strips – but you can definitely add QR and Bar codes in it, just as long as customers make sure these paper cards won’t get wet.

E-Mails – E-mails are the fastest and easiest way to get in touch with a potential client or customer. However, using e-mails for marketing will also require you to make a decent-looking webpage. There are also unwritten, ethical rules regarding the use of e-mails for marketing. Rememember that people do not want spam, so don’t send it to just anyone! You’ll want to post a “news feed” subscription in your site so that you’ll be able to have an e-mail list where you can send e-mails without worry. You should also mention that you’ll be randomly giving away discount promos via e-mail to encourage folks to subscribe.

Mobile Gadgets – I was planning to list “alternative” to your typical plastic cards but this one is more of like the plastic card’s “next step in evolution”. The invention of smartphone innovated how common folks gain access to resources that you can’t usually get from outside your home, such as electronic cash and Internet. Your business shouldn’t get left behind by this technology, so start taking advantage of it! Electronic credit is already accessible via smartphones so folks can pay for your products or services on the dot. A lot of freeware sites provide ways for clients and customers to scan QR and Bar codes with their smartphone’s cameras. The image above is a great example for using these scanners: Koreans placed a virtual grocery store for customers to scan. Each item for sale has its own QR code to be added to your shopping cart. With electronic money, customers can pay for the item and have it delivered to their home while they’re still in the train. Of course not every business can afford electronic billboards like that. For a cheaper alternative, use posters, stickers, or tarpaulin banners.

These 3 tips are both eco-friendly and cheap for small businesses to use. You can even do most of these things on your own! Hopefully, this can help your small business to stay afloat and compete with bigger business rivals.

 

Therese Shaw is an advocate of recycling through turning clutter into art and other practical items. When not doing arts and crafts, she does freelance writing occasionally for companies like Cardprinting.us, a print service that uses environmental friendly plastic cards and offers keytagprinting.

 

VIDEO: Best marriage proposal ever

Isaac Lamb proposed to his girlfriend, Amy, in a very innovative way, and the video has gone viral.
Check out Isaac’s incredible proposal – set to Bruno Mars‘ “Marry You.”

CLICK ON THE PHOTO

 

When Isaac Lamb decided to propose to his girlfriend, Amy, he knew he wanted to do something over-the-top. but not even Amy was prepared for the elaborate proposal he staged with 60 of their closet friends and family members. The video went viral – and has already amassed almost 6 million views on YouTube at last count.

The video even got Bruno Mars’ stamp of approval!

Congrats to Isaac Lamb and the future Mrs.. I don’t think I could’ve made a better music video for this song. Thank youvimeo.com/42828824

 

Calling in Sick? Make Sure You Have a Good Excuse.

We’ve all done it before – called in sick when all we really wanted was an extra day off to lounge on the couch or hit up the mall. Most people in this situation simply tell their boss they’re sick and can’t make it into the office, but you might be surprised at the excuses some people come up with for missing work.

CareerBuilder’s Annual Survey, released at the end of 2011, revealed some of the most unusual excuses employees gave for missing work. And these aren’t your run-of-the-mill “my car broke down and I can’t get another ride” excuses – they’re much more creative.

The top 15 unusual excuses for calling in sick include:

  1. My 12-year-old daughter stole my car and I have no other way to get to work.
  2. Bats got in my hair.
  3. A refrigerator fell on me.
  4. A truck accidentally dumped flour into my convertible while backing up.
  5. A deer bit me while hunting.
  6. I ate too much at a party.
  7. I fell out of bed and broke my nose.
  8. I got a cold from my new puppy.
  9. My child stuck a mint up his nose and had to visit the emergency room.
  10. I hurt my back chasing a beaver.
  11. I got my toe caught in a vent cover.
  12. I got a headache from visiting too many garage sales.
  13. My brother-in-law was kidnapped by the Mexican drug cartel.
  14. I drank anti-freeze by mistake and had to go to the hospital.
  15. A bucket filled with water fell through the roof of a bowling alley and hit me in the head.

The moral of this story? Make sure you have a real reason for calling in sick, or simply be honest and tell your boss that you need an extra day off. Otherwise you might find yourself in danger of being caught.

In fact, the survey found that 15 percent of employers have fired a worker for calling in sick without a legit reason, and another 28 percent have checked up on an employee by:

  • Requiring a doctor’s note (69 percent)
  • Calling the employee (52 percent)
  • Asking another employee to call the worker (19 percent)
  • Driving by the employee’s house (16 percent)

The survey further found that employees are most likely to call in sick between January and March, and that 29 percent of workers admitted to playing hookey, mostly to run errands or do things with family and friends.

Citations:

Writer and content creator specializing in everything from recruiting and job searching to social media and technology. Check out PCRecruiter.net for more.

 

Tags: , , , , , , ,

What Larry Page and Sergey Brin (Google) Can Teach You About a Successful Partnership

 

 

The partnership of Larry Page and Sergey Brin revolutionized the way we access information on the web. Google is one of the most important companies of the 21st Century. Page and Brin took a college project and made it into an incredibly successful business. Along the way, they did it all together and remained equal partners in the development and management of Google. Their ability to work well together is what ultimately made Google great, and their example can teach us a thing or two about what makes a partnership successful.

Good Friends Make Good Partners

Sometimes people advise that you shouldn’t do business with your family or close friends. Page and Brin prove that business and personal don’t have to be so strictly divided. Page and Brin are not only great partners; they’re also very close friends. In their case, their business relationship and friendship began at just about the same time. As their business grew, so did their friendship. They show that a close personal relationship makes for a well-rounded and successful business partnership.
There are No Limits to What You Can Do Together

Page and Brin developed Google together, but their ambitions didn’t stop there. As they became so successful, they branched out and began working on lots of other projects together, too. For example, they’re working on ways to solve the energy crisis with alternative and renewable energy. When you have a good working partnership, it can be expanded to other pursuits. You aren’t limited to working together in your primary business, because the success you find together there can be found anywhere.
Take Full Advantage of Having Two Heads

They say “two heads are better than one,” and it’s true. Page was working on developing the Google search engine before ever meeting Brin, and it’s possible he could have done it alone. But having a partner made things easier, faster, and stronger. They both worked on the engine together equally, and they had better results because of it. Successful partners truly work together on projects. Rather than dividing the labor down the middle, they collaborate on all aspects in order to bring the strength of numbers to every product and part of the business.
Benefits of a Larger Support Network

When Page and Brin were first starting Google and working out of their dorm rooms, as college students they certainly lacked the capital to fully realize their business goals. They looked to their friends and family members to invest money in them. Successful partners realize the benefits of having twice the outside support and connections. Successful partners utilize all the resources of both partners.
Challenge Each Other

Perhaps one of the best aspects of a successful partnership is that each partner can challenge the other. Page and Brin actually disagree quite a lot, and their disagreements challenge them to come up with new solutions and really refine their products. Rather than letting their differing styles ruin their partnership, they appreciate their differences and use them to benefit their company.

Charlie Adams is a tech guru and internet expert who loves to blog about his interests. To ensure all his writing is professional and adheres to the strictest grammar rules he always proofs it with a grammar checker prior to letting anyone read it.

 

Tags: , , , , , , ,

 
Follow

Get every new post delivered to your Inbox.

Join 4,998 other followers

%d bloggers like this: