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Category Archives: CEO

Going ‘Green’ is Good for Business, Exec Says

Tips for Companies Trying to Clean Up Their Act
Despite pressing economic worries, the environment remains a top concern for consumers the world over. And that means environmentally-friendly business practices are as necessary for the bottom line as they are for the planet, says Joe Veilleux, president of Euromed USA (euromedusa.com).
“Being a producer of natural ingredients for pharmaceuticals and health supplements, we’ve always held environmentalism as a major company value,” says Veilleux, a registered pharmacist.“We’re glad to see that, even when people face unemployment and other economic hardships, they’re still committed to green practices.”
Recent polls, including BCG’s annual International Global Green Consumer Surveys taken throughout the recession, reveal an unwavering commitment to environmentalism, he says.
“Even at the height of the recession in 2008 and 2009, more than a third of consumers said they were willing to pay a little more for products that are better for the environment,” Veilleux says. “A majority said they consider a company’s environmental credentials when making purchasing decisions.”
Euromed recently earned “green” ISO 14001 certification for its Barcelona factory by meeting stringent criteria established by the world International Standardization Organization, which sets standards for sustainable and environmentally friendly manufacturing processes.
“In the five-year process of re-engineering our factory to meet the ISO 14001 criteria, we learned a lot that can benefit other companies,” Veilleux says. “Some of the steps we took cost little to nothing; others were, frankly, expensive. But all companies today need to be aware that consumers are looking at what they’re doing to – and for – the planet, and they’re making buying decisions based on that.”
These are some of the initiatives undertaken at Euromed Barcelona, which manufactures herbal extracts and natural active substances for customers in the United States and Europe.
Recycling biomass – the company’s manufacturing waste product. We’ve found different ways to recycle the post-extraction biomass, depending on the product involved, Veilleux says. “Much of the residue is sent to companies that specialize in creating bio-gas – specifically, methane, which is used to generate power,” he says. “However, the residue left from milk thistle has such a high nutritional value, it’s actually used to feed farm animals. We ship the waste product to a company that dries it out and cleans it before it’s added to feed for pigs, chickens, cows, and the like. The biomass is given away for free, he adds.
• Wood pallets become compost. At Euromed, wooden pallets are reused until they can’t be used any longer. “At that point, they’re sent to recycling facilities, which use them in composting products,” Veilleux says. This step was easily accomplished by working through waste management companies.
• Printer toners get refilled. Empty toner cartridges are shipped to the company’s supplier, where they’re recharged and returned for use. If not for recycling, the toner cartridges would be deposited in landfills.
• Cleaner air and water. The company purchased new equipment to accomplish these goals, including on-site wastewater treatment and water purification plants, and equipment to decrease atmospheric emissions.
All totaled, Euromed spent $1 million to $2 million to upgrade its factory. It was money well spent, Veilleux says.
“We’re excited about the certification because it verifies that we’re one of the world’s leaders in environmentally friendly production,” he says. “That’s very important to us — we rely on plants, the Earth’s natural, renewable resources,not only for our business but for our personal health.
“We have a special interest in making everyone aware of how vital it is that we all take steps to prevent environmental damage.
About Euromed USA
Euromed USA supplies standardized botanical and herbal extracts and natural active substances for use in the pharmaceutical, health food and cosmetics industries. By extracting the necessary chemicals, the company can guarantee its products meet the precise chemical specifications necessary. Euromed was founded 40 years ago. Its parent company is the 100-year-old Rottapharm-Madaus corporation based in Italy.

 

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Mexican Labor in California: can ya even still tuck your own baby in at night?

As much as we would like to bitch and moan at the fact that they’re “taking our jobs,” The undeniable truth is that we would be up a fecal creek without a paddle without our neighbors from the south.  I am not talking about having to order a McDonald’s double double in Spanish, or possibly saying “leche” instead of milk, I am talking about the backbone of the “AmericanService industry.  When was the last time you had an all white crew clean your office?

We just spent a long weekend with our relatives from Chicago. Brother-in-law who is an investment banker, with a great deal of knowledge about the workings of life itself, issued the following observation from a Chicago perspective:

Not only are they willing to do some of the things that we are not, they are actually more acclimated to some of the conditions that we are.  Can you imagine a gringo now days working on a roof at 120° with a tar mop, or a nail gun? We just had our roof completely replaced on an 8000 square-foot triplex, by a “American” contractor. The work was amazing, and the direction did come from Ryan Saber, but I guarantee that not one gringo lifted a hammer. Job well done, but if the truth be known, the actual work was done by the Latin crew.  The skill in acumen of these people has long transcended the ability to take our lettuce and strawberries.  I went on a sport fishing trip over the weekend, and guess what nationality the kid was who is taking care of all of the tackle in managing that none of our lines got crossed?

Of course, when the neighbor had to have four 100 foot palm trees removed from her property, a feat that was accomplished with amazing skill and precision, guess who was called again.  After the cleanup, guess who again was called to install the new landscaping.  As I sat on the porch watching this deficient machine in action (in the company of the two Mexican people that clean my house for me) I was again struck with the fact that it’s been a long time since I’ve seen a white boy bending over with a pick his hand.

What reminded me to post this blog is the following: after putting in an excruciating seven-hour day at my laptop preparing social media profiles and redesigning websites while watching last night’s football game on TiVo, I was relaxing on my front porch by 5 o’clock enjoying an adult beverage when a delivery truck arrived with the neighbors washer and dryer. Although slightly annoyed by the idling diesel and it’s combatant fumes which were interrupting the solitude of my egregiously exhausting day, I stopped to take notice. These guys showed up and performed an absolutely amazing job. It would’ve taken we gringos an hour to do what they did in about five minutes if we have had sense to do it.

Not only did they cut all of the boxes and drop the washer and dryer amazingly skillfully, they had the sense to put all of the attachments i.e. hoses and wires onto the appliances before they even bothered to wield them into the house.

This is not to mention the hundreds and thousands of quote “professional people” that happen to be of Hispanic descent.  The Dr. that I visited an emergency room last night, my Dentist and my Atty.  are but a few that come to mind.

I guess what I’m saying is “since we’re neighbors let’s be friends.” I grow tired of my “patriotic” friends complaining about other people who were not only willing to do things that we are not, but do them far better than we would be able to even if we were willing.

We as a country have lots of things to work out; including welfare, social Security, education, and (frankly) language skills… but the bottom line is that we welcome them into our country every day.  It might be skillful to realize that we do have  things to work out, and to get on with doing that instead of watching Fox news to find reasons to fear and hate.

Both of my children attended Adalante Spanish immersion school. I had a chance to see firsthand how many families were working three jobs, commuting literally hundreds of miles in some cases, and doing everything they could to better their families and contribute to their communities.

I can understand how some “every day working Joe’s” might feel that they are being treated unfairly, and have some resentment about “social benefits for illegal’s.” (I wont even go into the argument of whether they have just as much right to be here as we do). What I really can’t understand, is how some bloated trust fund politician that has never had a real job in their life could have the audacity to challenge the right of an oppressed people to come to America for refuge, and to work hard to make a living for there families, largely doing work that we cannot and are not willing to do any more.

 

What ever happened to …

“Give me your tired , your poor, your huddled masses, yearning to breathe free… “

Did that have an expiration date that I was unaware of?

Muchas gracias a mis amigos que trabajan duro!

 

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The toys we have on our iPhones

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Who says you can’t teach an old dog new tricks. I have always enjoyed technology but find something new every day. In writing my grocery list I noticed that my notepad on my iPhone has speech recognition software. Thinking myself very clever I composed a short note on my notepad and cut it and pasted it into a text message to send to my wife. Having thought this absolutely wonderful are you then cut a note and started to pasted into my WordPress blog. Much to my surprise I found that the blog site also house Word recognition software. Our iPhones grand.

You have to go through and edit some of the translations but generally this saves an immense amount of time. Especially if you are trying to type on an iPhone, I am no where as good as my kids are at that.

I always enjoyed writing blogs, but sometimes the act of typing takes longer than it takes for a thought to get out of my mouth.

With my new discovery I can speak as quickly as the thoughts enter my head and record them at the same time. People sitting next to me on the train might think I am talking into a robotic device but then after all I guess I am. This entire blog was my first attempt and written entirely on speech recognition software from an iPhone 4 ain’t excuse me. There have been no editing at all so excuse some of the grammar and misspellings but all in all I think this is a very valuable tool.

 

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Plastic Card Alternatives

Last time, I wrote something about how wood pulps can be used to make biodegradable plastic cards for retailer and business promos. Of course, we all know that this will definitely require an expensive machine, or an equally huge fund, in order to pull off. This virtually renders smaller businesses unable to make these eco-friendly cards. These cards are very helpful with promoting your business, and you can’t just stop using them for your promos, memberships, and gift cards. If you’re one of those businesses who are looking for a cheap, eco-friendly alternative to plastic cards, then you are in luck. I’ve listed down a couple of alternative media and materials that you can use to market your business the same way as how you use your standard Plastic cards!

PaperPaper is the obvious choice if you’re looking for the cheapest alternative. It’s easier and cheaper to produce paper cards than their plastic counterparts. They are made of resources such as wood or used paper, which are quite renewable. The card itself is biodegradable and easily disposable. This card is the perfect choice for one-time use cards such as discount vouchers or gift cards. The only flaw with paper cards is that it is not practical to use them for data cards with magnetic strips – but you can definitely add QR and Bar codes in it, just as long as customers make sure these paper cards won’t get wet.

E-Mails – E-mails are the fastest and easiest way to get in touch with a potential client or customer. However, using e-mails for marketing will also require you to make a decent-looking webpage. There are also unwritten, ethical rules regarding the use of e-mails for marketing. Rememember that people do not want spam, so don’t send it to just anyone! You’ll want to post a “news feed” subscription in your site so that you’ll be able to have an e-mail list where you can send e-mails without worry. You should also mention that you’ll be randomly giving away discount promos via e-mail to encourage folks to subscribe.

Mobile Gadgets – I was planning to list “alternative” to your typical plastic cards but this one is more of like the plastic card’s “next step in evolution”. The invention of smartphone innovated how common folks gain access to resources that you can’t usually get from outside your home, such as electronic cash and Internet. Your business shouldn’t get left behind by this technology, so start taking advantage of it! Electronic credit is already accessible via smartphones so folks can pay for your products or services on the dot. A lot of freeware sites provide ways for clients and customers to scan QR and Bar codes with their smartphone’s cameras. The image above is a great example for using these scanners: Koreans placed a virtual grocery store for customers to scan. Each item for sale has its own QR code to be added to your shopping cart. With electronic money, customers can pay for the item and have it delivered to their home while they’re still in the train. Of course not every business can afford electronic billboards like that. For a cheaper alternative, use posters, stickers, or tarpaulin banners.

These 3 tips are both eco-friendly and cheap for small businesses to use. You can even do most of these things on your own! Hopefully, this can help your small business to stay afloat and compete with bigger business rivals.

 

Therese Shaw is an advocate of recycling through turning clutter into art and other practical items. When not doing arts and crafts, she does freelance writing occasionally for companies like Cardprinting.us, a print service that uses environmental friendly plastic cards and offers keytagprinting.

 

VIDEO: Best marriage proposal ever

Isaac Lamb proposed to his girlfriend, Amy, in a very innovative way, and the video has gone viral.
Check out Isaac’s incredible proposal – set to Bruno Mars‘ “Marry You.”

CLICK ON THE PHOTO

 

When Isaac Lamb decided to propose to his girlfriend, Amy, he knew he wanted to do something over-the-top. but not even Amy was prepared for the elaborate proposal he staged with 60 of their closet friends and family members. The video went viral – and has already amassed almost 6 million views on YouTube at last count.

The video even got Bruno Mars’ stamp of approval!

Congrats to Isaac Lamb and the future Mrs.. I don’t think I could’ve made a better music video for this song. Thank youvimeo.com/42828824

 

It’s All Geek to Me

Many people earn degrees based on their interests, it only makes sense, right? However, let’s face it, not everyone has same interest and maybe your run slightly (or highly) more to the nerd side. Sure you would love to be musician or draw concept art for car makers, but that just isn’t your thing. You are far more into Dungeons and Dragons than designing buildings. If so, here are some degrees you might like.

Astronomy – If you wish you could boldly go where no man has gone before, well now you can, at least in your mind. If long night and large telescopes intrigue you then why not study astronomy?  Granted, this can be pretty intense and mind boggling at times but deep down inside, you know you would love every minute of it. You might even get lucky and discover a planet or an asteroid about to hit the earth.

Physics – Physics and any other type of physics have a lot of overlap. If you like colliding invisible particles in multi-billion dollar pieces of equipment then you should love this field.  If you know what a mass spectrometer is, or how to use one then you definitely need to major in this.  Once again, this is no casual stroll through academic America, it is pretty tough stuff to wrap your head around, but you can do it. Just don’t look too closely too quantum physics, that stuffs insane.

Math – If you are math addict then you have little choice but to major in math. For some reason, geeks everywhere seem to love this subject and somehow they actually understand it.  Teaching would be your most likely option, but if you learn your advanced stuff you could get into programming, code breaking or the exciting world of accounting. If this isn’t for you, do what I did and go for…

History – On the entirely different end of the nerd mass spectrometer you can delve into the depths of history and the liberal arts. Learn about the battles epic battles with knights and maybe reenact some of them yourself.  Antiquities, artifacts and folklore are yours to master. You can even specialize in a military masters degree. If worst-comes-to-worst, you could at least get a job at Medieval Times.

Which bring us to literature, the cute, shy sister of history. Everyone has seen a bookworm or two in their lives. You know, they are always reading. They read in the car, they read while working out, they read while they eat and they fall asleep while reading. Are all books nerdy? No, but most are. For those who love to explore the vast plains of the unbridled imagination then literature is for you.

Which leaves us to the more important and eternal question, what will you do with these degrees? Well, it is true that many people end up doing something not related to their degree at all, teaching is the most obvious choice. You can go and be an inspiring influence and younger nerds who were once just like yours and let them see just where they will end up.

Jeff Jordan lives, breathes and writes in sunny Southern California. He mainly writes about education. automobiles, navy education, real estate and pop culture.  He would write about romance and dating but sadly knows nothing about it.

 

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Why Flash and Animated Websites Can Be Bad for Business

by Chris Bolton

Click to View Animated Gif

I love special effects, video games, and Sci-Fi movies. But I can’t stand a slow-loading animated website when I’m trying to accomplish a purpose. If I’m trying to get some information or buy a product, I want the shortest distance between my mouse and my goal. This is why Flash websites can sometimes do more damage than good. Sure, you’ve got a goldfish swimming behind the article you’re trying to read and fireworks following every move of the cursor–that’s a nifty trick–but I can’t read anything on the site, and it takes forever for all the graphics to load.

Most people who work in the web-world know that Adobe Flash-based websites have numerous issues. They don’t work on manymobile devices; they load slow; they can’t be read by Google (which means they get poor search engine ranking).

That being said, what if there was a solution that worked better than Flash–something that loaded faster and played nice with Google? Would we all start building websites that snow, sparkle, flip upside down, and make burps when we click buttons?

Well, there are alternatives to Flash these days. HTML5 is the most promising, and as it is more widely adopted, you will see more websites with HTML5 animation. But this is where I think we need to pause . . .

Just because we have these tools doesn’t mean we should run out and start dousing our sites in animated menus, dancing puppies, and scrolling banners.

Here are 5 reasons I think you should think twice before creating a website that relies heavily on any kind of animated effects.

1. Shiny/Flashy/Moving Things are Distracting

Things that blink, buzz, and whir serve a good purpose. There is a reason why we have traffic signs that blink, sirens that scream, and alarm clocks that buzz. These things are designed to tear our attention away from whatever we were trying to do in the first place and PAY ATTENTION. This is never a pleasant experience. Ambulance sirens scare the hell out of me, but I’m generally forgiving because they are serving a public good. If your website starts screaming, talking, spinning, or blinking, it might just scare the hell out of me as well. But my reaction will not be so forgiving. In fact I will never go to your website again.

2. Slow Load Time

Even if you have super-fast internet, your fans and customers may not. You’ve got about 2 seconds to engage your audience before they click onto the next thing. Loading excess animations and video will slow down your site load time. Also, putting a video or song on your website is great, but don’t make it auto-play. If your visitor wants to watch or listen, they will push play and they will usually wait a reasonable about of time for it to load. But most users like to choose whether to watch a video or not.

3. Animations Often Force an Experience

The internet is full of options. People like options. If a fancy animation loads when you land on a website, you are forced to watch it before you can go on to what you were trying to accomplish. The perfect example of this is a “splash page.” This is a page that loads prior to landing on a homepage and usually features some kind of animation or ad. Now if I’m trying to locate a concert date, buy your eBook, or perform any other transaction on your site, a splash page serves a s a barrier between your site and my intended action. If I’m on a mobile phone it could break your website completely.

4. Inconsistent Mobile and Tablet Experiences

More and more people are using phones and tablets to access the internet and leaving their desktops to gather dust. Creating animations that work well on a big screen and a tiny phone screen is a tough challenge and it often fails. The best mobile experience, in my opinion, is a simple one. I’m usually in transit when I use my phone and I want my information fast. Ask yourself what you want people to do on your website and make that super easy to do on any device.

5. Search Ranking

Search engines, like Google, are great at reading text. They are not-so-great at reading images and animations. Sure, HTML5 will be easier for Google to handle then flash, but because of the potential for keyword stuffing and hidden text, words that are embedded in images will probably not be given the same weight as text on the page.

All this being said, I love special effects and animation and there are some awesome interactive websites that are exceptions to the rule because they are designed as a novelty or a multimedia experience. But if you’re trying to grow your fan base and readership and sell some merchandise, you don’t need special effects. You just need a great-looking website that is easy to use.

 

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10 Of The World’s Dullest Trade Conferences

It’s true that what’s ‘cool’ and what’s ‘dull’ are pretty subjective and one person’s best trade conference ever could be an event of excruciatingly boring proportions to someone else. Despite this, there are some trade conferences that most people are not going to consider exciting, no matter which way you look at them – such as these 10 of the world’s dullest trade conferences.

1. The International Water & Effluent Exhibition (http://www.sustainabilitylive.com/Content/IWEX/7/) might well be of interest to those within the industry, but to the rest of the world, a conference that deals with the disposal of various different types of waste and water technology is not going to float many boats.

2. Kiosk Europe Expo (http://www.kioskeurope.com/ke-expo). It’s a trade conference about self-service terminals – enough said really.

3. The International Portable Toilets and Public Health Facilities Exhibition (http://www.toiletschina.com) is definitely something of an acquired taste and unlikely to hold much allure for anyone without a very specific interest in certain types of sanitation.

4. Contamination Control & Cleanroom Products Exhibition (http://www.cleanroom-technology.co.uk) no doubt deals with some essential issues, but for the average Joe, the subject matter of this exhibition isn’t going to be worth cancelling any plans for.

5. American Coatings Show (http://www.american-coatings-show.com) is three whole days of events and exhibitions dedicated to – yes you guessed it – coatings; that’s paints, sealants, adhesives and the like to the rest of us. Unless you have a very specific interest in coatings, you may well be better off watching paint dry…

6. The Plastics Design & Moulding Exhibition & Conference (http://www.pdmevent.com) certainly seems to deserve the title of one of the 10 of the world’s dullest trade conferences – I mean there’s not a lot you can say about plastic design and moulding is there.

7. The Festival of Quilts (http://www.twistedthread.com/pages/exhibitions/viewExhibition.aspx?id=38&view=overview) may have limited appeal for those in the professional quilting business, or anyone who wants to indulge in several days worth of quilting talks, demonstrations and presentations. For most of the rest of the world though, it’s not going to offer anything groundbreaking.

8. The International Cheese Technology Expo (http://www.cheeseexpo.org) is a focused event for those in the cheese and diary industry – looked at as a percentage of the world’s population, that’s not a huge figure, so the number of people who might find this expo more interesting than cleaning out the fridge is likely to be small. Buy tickets for this for any enemies you have with a dairy intolerance.

9. Harrogate Flooring Show (http://www.theflooringshow.com) claims to be the UK’s only dedicated flooring event, a title that it may well hold for very good reason. This is one very specifically for the flooring enthusiasts – there’s not even a roofing exhibit to break up the monotony.

10. Lets face it, offices are pretty dull places at the best of times, and tend to be somewhere most people try to spend as little time as possible. A whole trade conference about offices then is only for real gluttons for punishment. The Office Show (http://www.officeshow.co.uk) offers two days of presentations, Q&As and exhibits about office equipment, stationary, office furniture and the like, creating a giant office-like environment.  Yay.

Although there might be some strange souls among us who relish the thought of events like these, on the whole it’s probably fair to say that these 10 of the world’s dullest trade conferences give each other a run for their money in terms of the yawn factor.

John wrote this guest post on behalf of Just Displays who provide exhibition displays and pop up stands which will make even the dullest trade show look a bit more exciting!

 

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What Larry Page and Sergey Brin (Google) Can Teach You About a Successful Partnership

 

 

The partnership of Larry Page and Sergey Brin revolutionized the way we access information on the web. Google is one of the most important companies of the 21st Century. Page and Brin took a college project and made it into an incredibly successful business. Along the way, they did it all together and remained equal partners in the development and management of Google. Their ability to work well together is what ultimately made Google great, and their example can teach us a thing or two about what makes a partnership successful.

Good Friends Make Good Partners

Sometimes people advise that you shouldn’t do business with your family or close friends. Page and Brin prove that business and personal don’t have to be so strictly divided. Page and Brin are not only great partners; they’re also very close friends. In their case, their business relationship and friendship began at just about the same time. As their business grew, so did their friendship. They show that a close personal relationship makes for a well-rounded and successful business partnership.
There are No Limits to What You Can Do Together

Page and Brin developed Google together, but their ambitions didn’t stop there. As they became so successful, they branched out and began working on lots of other projects together, too. For example, they’re working on ways to solve the energy crisis with alternative and renewable energy. When you have a good working partnership, it can be expanded to other pursuits. You aren’t limited to working together in your primary business, because the success you find together there can be found anywhere.
Take Full Advantage of Having Two Heads

They say “two heads are better than one,” and it’s true. Page was working on developing the Google search engine before ever meeting Brin, and it’s possible he could have done it alone. But having a partner made things easier, faster, and stronger. They both worked on the engine together equally, and they had better results because of it. Successful partners truly work together on projects. Rather than dividing the labor down the middle, they collaborate on all aspects in order to bring the strength of numbers to every product and part of the business.
Benefits of a Larger Support Network

When Page and Brin were first starting Google and working out of their dorm rooms, as college students they certainly lacked the capital to fully realize their business goals. They looked to their friends and family members to invest money in them. Successful partners realize the benefits of having twice the outside support and connections. Successful partners utilize all the resources of both partners.
Challenge Each Other

Perhaps one of the best aspects of a successful partnership is that each partner can challenge the other. Page and Brin actually disagree quite a lot, and their disagreements challenge them to come up with new solutions and really refine their products. Rather than letting their differing styles ruin their partnership, they appreciate their differences and use them to benefit their company.

Charlie Adams is a tech guru and internet expert who loves to blog about his interests. To ensure all his writing is professional and adheres to the strictest grammar rules he always proofs it with a grammar checker prior to letting anyone read it.

 

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3 Simple Marketing Ideas You Need to Start Doing For Your Business

One thing I’ve never heard anyone complain about is having too many sales. Now, your business can certainly grow more quickly than you expected, and you may have to find ways to scale it and keep up, but in all actuality, who isn’t looking to boost sales a bit?

There are some things that you can do right this very moment that can help increase your brand awareness, and pull customers in from sources that you otherwise may not have.

Here are 3 simple ideas that you can implement into your marketing plan immediately:

1. Start using coupon sites. This is a strategy that I started awhile back, after I started inserting coupon codes on some of the standard business promotion sites, like Manta and Merchant Circle, offering discounts on orders at my website. When I saw the codes being used by my customers quite frequently, I decided to see where else I could place coupons for my company.

Do a search for coupon sites in your favorite search engine, and start visiting these pages. Some of them have quirky hoops that you need to jump through in order to get a coupon listed, but many of them allow just about anyone to add a coupon for any store, both online and offline. Some of my favorites that I have seen some good return on, and were easy to submit my coupon codes to, are 247coupon.com, hotfrog, retailmenot.com, and coupon chief.

2. Start Pinning on Pinterest. Ok, so this is a simple marketing strategy that you should be using if your particular niche is catered to women. Pinterest is an image-sharing platform that has taken social media by storm. 90% of its users are female.

Create a pin board, using product images and other interesting content, in hopes that it will go viral. Infographics, which are a hot marketing tool, are great for pushing out on Pinterest.

3. Start “thanking” your customers. Well, you should be doing this literally all the time. However, do you ever make that extra effort to wow your customers?

Show them how much you appreciate their business, and surprise them with complimentary items when they place a big order with you. Also be sure to take care of the customers that have been loyal to you for a long time. They may place smaller orders, but the fact that they have consistently done so for a few years, certainly deserves recognition with a small token of your appreciation. Sending a “thank you” note, along with a gift card for gas, movies, coffee or books, in their order or out-of-the-blue, will go a long way with a customer.

Gestures like this will be remembered by them when it comes time to reorder, and one of your competitors is offering a better price. Many consumers will go with a business they feel comfortable with, and who they know will treat them well, even if it means paying a few dollars more. It can also help to smooth things over a bit if/when there may be a customer service problem in the future.

I know there are many other things that go into a marketing plan, but start implementing these tactics, and I guarantee you’ll start attracting more buyers.

John Ehlenbeck is a small business owner, and contributing writer for Aprimo Marketing Automation Software.

 

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