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Category Archives: Integrated Marketing

I dare you to watch this without crying at least a few tears of joy!!!

 

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The US government has betrayed the internet. We need to take it back

The NSA has undermined a fundamental social contract. We engineers built the internet – and now we have to fix it

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Internet business cables in California.

‘Dismantling the surveillance state won’t be easy. But whatever happens, we’re going to be breaking new ground.’ Photograph: Bob Sacha/Corbis

Government and industry have betrayed the internet, and us.

By subverting the internet at every level to make it a vast, multi-layered and robust surveillance platform, the NSA has undermined a fundamental social contract. The companies that build and manage our internet infrastructure, the companies that create and sell us our hardware and software, or the companies that host our data: we can no longer trust them to be ethical internet stewards.

This is not the internet the world needs, or the internet its creators envisioned. We need to take it back.

And by we, I mean the engineering community.

Yes, this is primarily a political problem, a policy matter that requires political intervention.

But this is also an engineering problem, and there are several things engineers can – and should – do.

One, we should expose. If you do not have a security clearance, and if you have not received a National Security Letter, you are not bound by a federal confidentially requirements or a gag order. If you have been contacted by the NSA to subvert a product or protocol, you need to come forward with your story. Your employer obligations don’t cover illegal or unethical activity. If you work with classified data and are truly brave, expose what you know. We need whistleblowers.

We need to know how exactly how the NSA and other agencies are subverting routers, switches, the internet backbone, encryption technologies and cloud systems. I already have five stories from people like you, and I’ve just started collecting. I want 50. There’s safety in numbers, and this form of civil disobedience is the moral thing to do.

Two, we can design. We need to figure out how to re-engineer the internet to prevent this kind of wholesale spying. We need new techniques to prevent communications intermediaries from leaking private information.

We can make surveillance expensive again. In particular, we need open protocols, open implementations, open systems – these will be harder for the NSA to subvert.

The Internet Engineering Task Force, the group that defines the standards that make the internet run, has a meeting planned for early November in Vancouver. This group needs to dedicate its next meeting to this task. This is an emergency, and demands an emergency response.

Three, we can influence governance. I have resisted saying this up to now, and I am saddened to say it, but the US has proved to be an unethical steward of the internet. The UK is no better. The NSA’s actions are legitimizing the internet abuses by China, Russia, Iran and others. We need to figure out new means of internet governance, ones that makes it harder for powerful tech countries to monitor everything. For example, we need to demand transparency, oversight, and accountabilityfrom our governments and corporations.

Unfortunately, this is going play directly into the hands of totalitarian governments that want to control their country’s internet for even more extreme forms of surveillance. We need to figure out how to prevent that, too. We need to avoid the mistakes of the International Telecommunications Union, which has become a forum to legitimize bad government behavior, and create truly international governance that can’t be dominated or abused by any one country.

Generations from now, when people look back on these early decades of the internet, I hope they will not be disappointed in us. We can ensure that they don’t only if each of us makes this a priority, and engages in the debate. We have a moral duty to do this, and we have no time to lose.

Dismantling the surveillance state won’t be easy. Has any country that engaged in mass surveillance of its own citizens voluntarily given up that capability? Has any mass surveillance country avoided becoming totalitarian? Whatever happens, we’re going to be breaking new ground.

Again, the politics of this is a bigger task than the engineering, but the engineering is critical. We need to demand that real technologists be involved in any key government decision making on these issues. We’ve had enough of lawyers and politicians not fully understanding technology; we need technologists at the table when we build tech policy.

To the engineers, I say this: we built the internet, and some of us have helped to subvert it. Now, those of us who love liberty have to fix it.

• Bruce Schneier writes about security, technology, and people. His latest book is Liars and Outliers: Enabling the Trust That Society Needs to Thrive. He is working for the Guardian on other NSA stories

 

 

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Going ‘Green’ is Good for Business, Exec Says

Tips for Companies Trying to Clean Up Their Act
Despite pressing economic worries, the environment remains a top concern for consumers the world over. And that means environmentally-friendly business practices are as necessary for the bottom line as they are for the planet, says Joe Veilleux, president of Euromed USA (euromedusa.com).
“Being a producer of natural ingredients for pharmaceuticals and health supplements, we’ve always held environmentalism as a major company value,” says Veilleux, a registered pharmacist.“We’re glad to see that, even when people face unemployment and other economic hardships, they’re still committed to green practices.”
Recent polls, including BCG’s annual International Global Green Consumer Surveys taken throughout the recession, reveal an unwavering commitment to environmentalism, he says.
“Even at the height of the recession in 2008 and 2009, more than a third of consumers said they were willing to pay a little more for products that are better for the environment,” Veilleux says. “A majority said they consider a company’s environmental credentials when making purchasing decisions.”
Euromed recently earned “green” ISO 14001 certification for its Barcelona factory by meeting stringent criteria established by the world International Standardization Organization, which sets standards for sustainable and environmentally friendly manufacturing processes.
“In the five-year process of re-engineering our factory to meet the ISO 14001 criteria, we learned a lot that can benefit other companies,” Veilleux says. “Some of the steps we took cost little to nothing; others were, frankly, expensive. But all companies today need to be aware that consumers are looking at what they’re doing to – and for – the planet, and they’re making buying decisions based on that.”
These are some of the initiatives undertaken at Euromed Barcelona, which manufactures herbal extracts and natural active substances for customers in the United States and Europe.
Recycling biomass – the company’s manufacturing waste product. We’ve found different ways to recycle the post-extraction biomass, depending on the product involved, Veilleux says. “Much of the residue is sent to companies that specialize in creating bio-gas – specifically, methane, which is used to generate power,” he says. “However, the residue left from milk thistle has such a high nutritional value, it’s actually used to feed farm animals. We ship the waste product to a company that dries it out and cleans it before it’s added to feed for pigs, chickens, cows, and the like. The biomass is given away for free, he adds.
• Wood pallets become compost. At Euromed, wooden pallets are reused until they can’t be used any longer. “At that point, they’re sent to recycling facilities, which use them in composting products,” Veilleux says. This step was easily accomplished by working through waste management companies.
• Printer toners get refilled. Empty toner cartridges are shipped to the company’s supplier, where they’re recharged and returned for use. If not for recycling, the toner cartridges would be deposited in landfills.
• Cleaner air and water. The company purchased new equipment to accomplish these goals, including on-site wastewater treatment and water purification plants, and equipment to decrease atmospheric emissions.
All totaled, Euromed spent $1 million to $2 million to upgrade its factory. It was money well spent, Veilleux says.
“We’re excited about the certification because it verifies that we’re one of the world’s leaders in environmentally friendly production,” he says. “That’s very important to us — we rely on plants, the Earth’s natural, renewable resources,not only for our business but for our personal health.
“We have a special interest in making everyone aware of how vital it is that we all take steps to prevent environmental damage.
About Euromed USA
Euromed USA supplies standardized botanical and herbal extracts and natural active substances for use in the pharmaceutical, health food and cosmetics industries. By extracting the necessary chemicals, the company can guarantee its products meet the precise chemical specifications necessary. Euromed was founded 40 years ago. Its parent company is the 100-year-old Rottapharm-Madaus corporation based in Italy.

 

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SeeMail iPhone App Revolutionizes Photo Sharing and Social Media

 

Author’s note: this is something I’m not sure I would use all that often, but I did check it out and it works pretty well. Might be fun for parties, weddings, family reunion type things. I guess if you want a still photograph, instead of just an iPhone movie this would be the app.  I look forward to their adding a few more social media platforms.

LOS ANGELES, CA (August 23, 2012) — A revolutionary new iPhone app for photo sharing called SeeMail allows users to add voice notes to photographs and is now nominated for the prestigious iMedia Next Wave Start-Up Challenge competition. No other app has ever blended photos, captions, locations, and audio like SeeMail. SeeMail is not another endless stream of photo sharing. SeeMail is personal, intimate, beautiful, fun and easy and brings storytelling to social media. iMedia’s Next Wave’s competition focus is on highlighting early-stage technology companies redefining the mobile marketing industry. SeeMail was chosen from a pool of hundreds, as determined by iMedia’s Next Wave Advisory Board to participate in Phase III, (community voting) of the Challenge and voting can be completed online at http://www.imediaconnection.com/iMediaLists/2012/breakthrough-next-wave/mobile-entertainment/SeeMail/.

How it works: SeeMail creates a unique style of mobile message inspired by the idea of sharing the story behind the photo

1) Choose a new photo, or select from your library or Facebook albums
2) Record a SeeMail AudioT.ag™ – just tap the record button and record your voice or anything going on around you
3) Add a caption to your photo
4) Postmark your current location – powered by FourSquare
5) Share privately with your SeeMail friends

6) Share publicly with Facebook and Twitter

7) Play and share SeeMail on the web

 

SeeMail 1.4 is now poised as the next social media powerhouse. New features include:

Facebook Sharing: Some moments need to be shared quickly.  So now you can share a SeeMail to Facebook, even if you do not share directly to another SeeMail user.  So, you can public post a SeeMail without sending it directly to another person.

Twitter Sharing: By popular demand, you can now share your SeeMail’s to your Twitter account. If you have multiple twitter accounts set up on your iPhone, you can share it to multiple twitter accounts at the same time from inside the app.

Full Web Experience: Every SeeMail that you share to Facebook or Twitter will automatically populate to your personal SeeMail Web page.

Try It Out Feature:It’s a great way for new users to experience the app without logging into Facebook.  View a welcome message and compose your own SeeMail to be sure it’s right for you.

SeeMail can be downloaded for free at http://itunes.apple.com/us/app/seemail/id429509393 and additional information can be found at www.seemail.com.

 

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Using Chat Sites as Viral Marketing

 

It helps to create a better brand awareness. In case of websites, it drives more online users to the portal. The literal meaning of viral is word of mouth, but when used in unison with modern internet technology and social media, it means huge, actually colossal. Chatting has been immensely popular ever since its inception. Adept internet marketers craftily used this technology for effective marketing.

Chatting and creating customized chat rooms

Chatting rooms are always buzzing with members and guests. Understanding and analyzing, which rooms, your target audience are situated is vital. If you don’t find any suitable room, create a room for this purpose. No one likes to chat about selling/buying and no one would be interested to know what your product/service is all about. You have to connect with your chatting partners. For example: If you are selling gaming consoles, try and name the chat room after online gaming.

Share inspiring video clips

According to top-notch internet marketing consultants, the art of growing business through chat media is not easy. It has to be planned and implemented to perfection. Do all these perfectly and success is guaranteed. Honest interaction with your audience is the top-most priority. After you have maintained a trustworthy relation with your unseen or potential customers, you can use video clips to further your marketing message. Nothing is remembered more or nothing entertains better than videos. You can have videos creatively made that speak about the latest products or about the company’s reach or a video tutorial that simplifies procedures for your consumers.

Create a troubleshooting platform for chat rooms

A brilliant marketing idea is to create a chat service on your own website. Using the latest technology, host an online seminar on your preferred topic. Convert the chat room into a troubleshooting ground; meet your consumers, pay an attentive ear to what they have to suggest or complain. You can append some interesting online events in your chat room that totally engages them. Also, make it point to provide them a prior intimation of the event.

Combine online viral marketing and traditional viral marketing

This viral marketing may time to gather online consumers. Wherever you chat with your prospective clients, request your chatting partner to spread a word about the respective product/service. This is the best form of online viral marketing fused with the traditional viral marketing, which made David Ogilvy an advertising genius. In this way, you are assured of multiplied online users with whom you interact via chat and events. And the other sector of offline consumers that will also increase slowly, but surely.

Pinterest and chatting to grow businesses A famous social site-

Pinterest hit 10 million US unique monthly users; this is faster than any independent website. Unlike other social websites, they allow to share photographs, videos only. Their goal: Join their members if you have to share any interests with them; But still many medium size businesses are making handsome profits through Pinterest. Isn’t chatting for viral marketing the same’? Think about it.

Written by Julieth, Visit Mezeechat is a great tool for chat online.

 

 

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What Is Consumer Social Networking and How It Can Benefit Your Business

Consumer social networking is harnessing the variety of social media available so consumers can determine the usefulness and value of a product. Not a few have turned to this sort of information sourcing to gather the whats and hows of a product. The reason largely lies on the strength of market feedback and the personalized touch seen in exclusive pages, which give consumers details they don’t normally receive in most other product ads. All income brackets and both genders participate in social consuming with Facebook, Twitter, LinkedIn, Google, and Myspace taking their roles as leaders of this trend. With the vast market at their disposal and the efficiency with which they can reach out to this audience, businesses have much to gain from plumbing the potential of consumer social networking.

Expanded Customer Service

Customers are the fuel of any enterprise and social networks have done an extraordinary job in bringing together people from different walks of life, living locally and abroad, into one portal. Consumer social networking lets consumers address their questions and concerns about a product or service and lets the business respond timely in return. The range of feedback also gives the business a sampling of their market, providing the business leverage in knowing where to improve on and which of their marketing strategy works.

Advising Customers About New Products and Services

Reading a Twitter message doesn’t take 10 seconds but the site is popular enough to get a message across to a group who know another group and another group ad infinitum. A business web page can also be streamlined to highlight the freshest products and services it has to offer to its followers and possibly to others who are interested in its latest outing or teaser. Social networking sites gives businesses a platform to list down their advantages over competitors and highlight facets of the product that consumers are looking for.

A Way to Reward Consumers

Taking customer service a step further, businesses can use consumer social networking to reward customers who have been loyal to their products. Through specials or loyalty programs, businesses can attract more customers and keep the existing ones satisfied as they get to own not just their initial buy but more than what they expected. If they tell their friends and families about how cool a brand is for that, the better.

Introducing a Product Through Different Media

By using social networking sites, businesses can advertise products from photos to videos to write-ups. The additional feedback contributed by consumers adds to the knowledge of potential customers who might be looking for more reasons to convince them to finally purchase.

There are various ways to introduce a product and get in touch with customers but not every one of them may be effective. One way businesses can learn about this aspect is through consumer social networking which serves both a way to relate with customers and advertise a product. By taking advantage of this trend, businesses not only level with the customers but also share the good points of their product in more ways than one.

Julian Hartley is a social media consultant for one of the top talent management firm, DianliC.com.

 

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The toys we have on our iPhones

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Who says you can’t teach an old dog new tricks. I have always enjoyed technology but find something new every day. In writing my grocery list I noticed that my notepad on my iPhone has speech recognition software. Thinking myself very clever I composed a short note on my notepad and cut it and pasted it into a text message to send to my wife. Having thought this absolutely wonderful are you then cut a note and started to pasted into my WordPress blog. Much to my surprise I found that the blog site also house Word recognition software. Our iPhones grand.

You have to go through and edit some of the translations but generally this saves an immense amount of time. Especially if you are trying to type on an iPhone, I am no where as good as my kids are at that.

I always enjoyed writing blogs, but sometimes the act of typing takes longer than it takes for a thought to get out of my mouth.

With my new discovery I can speak as quickly as the thoughts enter my head and record them at the same time. People sitting next to me on the train might think I am talking into a robotic device but then after all I guess I am. This entire blog was my first attempt and written entirely on speech recognition software from an iPhone 4 ain’t excuse me. There have been no editing at all so excuse some of the grammar and misspellings but all in all I think this is a very valuable tool.

 

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