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Tag Archives: Arts

4 Quick Ways to Make a Viral Video

By: Caroline Rodin

Anyone can make the next big YouTube hit, whether you’re a corporation with a big budget or an individual filming on your phone. But small businesses have the perfect combination of resources, flexibility and a loyal following that make a YouTube video successful. Learn the techniques that big companies are using to promote their videos and help them go viral and how you can do a few simple things to give your video a boost.

Grovo, an online education platform for leading sites, apps and Internet tools has the Top 4 Ways to Make a Video Go Viral This Weekend. YouTube is waiting for you to film the next viral video. Make sure it goes viral.

1. What is Video Optimization?
Online video is more popular than ever, reaching a huge percentage of the US Internet audience…and YouTube, the world’s largest video site, is at the heart of it all. Tapping into that large YouTube audience to get more views, however, means making sure that your videos are optimized for people to find them. Check out this Grovo video to get a quick overview before moving forward:

2. Find and Compare Trends
The YouTube Trends Dashboard allows you to see what videos are most popular in different places around the world to help you decide what content to produce and who to target. To use the YouTube Trends Dashboard, navigate to youtube.com/trendsdashboard. Use the location drop down to see popular videos in a specific country or city, use the age drop down to pick an age range, and filter by gender using the links below. The “Compare” button lets you select up to three locations, age ranges and gender settings to compare what’s popular with different groups of people. Use the “Unique” checkbox to see which videos are not in any other list, and the “Common” checkbox to see which videos are in multiple lists..

3. Help Search Engines Find your Videos
Adding tags and video categories can improve the performance of your videos by helping search engines find them when users search for your tags and similar terms. You can add tags when you upload your video, or at any time after by selecting “Video Manager” in the dropdown below your username. Check off a tag you’ve already used to include it, or type in the box above to find a specific tag or create a new one. You can also choose a video category that matches your title, description and tags to help improve your video’s search ranking even more..

4. How do I Get More YouTube Views?
A video’s popularity is a function of many factors, only one of which is the quality of your video content. Most importantly, however, before people can even judge the quality of your content, they have to be able to find it. Grovo’s video below will show you how to help people find your videos via YouTube search, with three of the most important elements are, and the top 5 factors that will influence how well your video will appear in search results. We’ll wait for you to finish the video…

Okay, good. You actually watched it right? None of these factors is necessarily more important than the others; they all play a part in determining whether you video will show up in search results.

About the Author:
Caroline Phillips Rodin is the SEO & Inbound Marketing Manager for Grovo.com. She has nearly a decade of experience helping Fortune 500 financial and fashion companies improve their online visibility and increase their natural search traffic. Not only is she in love with SEO, she has a passion for sharing her love of SEO with others. Caroline’s work has been published in Social Media Today, YouMoz, Business2Community and AdvancedWebRankings, and more. Caroline graduated from Wellesley College cum laude in 2010 with a degree in sociology. She is an avid reader who spends her free time hunting for NYC’s best chocolate chip cookie.

 

 

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A Guide To Producing Videos For Your Website On A Budget

gallery-img1Videos play a significant role in the online world. People use them to communicate and forge connections with others. However, creating a video can be expensive. If you wish to cut back on costs and make a good video for your website, the information below may help in some fashion.

1. Plan the Video before Filming

It is a poor idea to film a video for your website without any planning. If you do not write out a script or general story, you may waste time and money. Ask a friend to help you write out what the video may contain. You do not have to spend days working on the plan; however, you may wish to avoid writing out a script in a quick and reckless manner. Make sure that you are happy with your plan before you gather together other supplies.

2. Borrow a Camera

Video cameras are not necessarily cheap. If a person wishes to have a camera with the ability to film in high quality, it may not be possible to buy one at a local electronics store. The Internet is vast in its scope, and people must put forth effort and aim for quality if they want to stand out from the competition. If you want to cut back on costs, consider asking a friend or family member for a camera. He or she may lend a camera to you for a set amount of time. Do not take the camera without asking for permission, as this may lead to serious issues.

3. Film Scenes Outside

An excellent website video must have suitable lighting. However, lighting can be high-priced. A person may have to invest in distinctive fixtures that will compliment people and objects on a video. You may save money if you choose to film the video outside. The outside world carries natural lighting, and you may also gain a large amount of filming space. Choose a space where interruptions are unlikely; you may have to do a lot of editing to fix disruptions, and this will delay the release of your video.

4. Use Items around the Home

When a person wishes to film a video without breaking the bank, he or she may wish to use items that are available around their home. For example, decorations from the kitchen may serve as props for cooking scenes. These props may also be dressed up and used as fictional characters for humorous or educational videos. Think about the theme of your website and what would properly convey your message. Do you want your video to be humorous? Do you want your viewers to learn something new? You may also borrow items if you believe that it would be helpful.

If you want to create a video for your website, it does not have to be a difficult endeavor. You do not have to spend more money than what you have available in your banking account. The information above may set you down the right path and help you develop something enjoyable.

Sally writes for TigerX the 3D Animation specialists. For powerful, dynamic & effective Energy Design CGI solutions visit TIGERX.com

 

 

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The Finishing Touch

After working for so long, I had finally taken the next step; I had moved my small company into our very own offices.  My wife was sick of our home being used as our base of operations, couldn’t blame her really, I had originally forecast the use of the room would be for no more than a year, but it had actually taken closer to three. The day of the move had been awful. Even though the offices were fully set up, the actual transfer of the information vital to us had been a nightmare. We had been forced to stop operations for two full days, as the software engineer we had employed had been unable to transfer our data in one single move. On the third day we had been able to open our doors, in our newly acquired offices and face the world.

The Public

When I had made the decision to move into premises, it had been made with the knowledge that the company was bringing in enough money to pay for it. The work coming in via the telephones had been steadily increasing, but the members of the public seemed to be somewhat hesitant. They would come in, have a look around but then leave without using our services. If anything the income generated from the public had actually dropped.

Aesthetics

The offices were already painted, prior to our acquisition by our landlord, and the beige carpet wasn’t that old, but one of our customers had explained how the waiting room felt dull and flat. I needed inspiration.  Many companies had made our town their home, some hugely successful, others more modest and I needed to discover their secrets. I visited several of these and the difference in aesthetics and therefore atmosphere was obvious. The companies who had an interesting first point of contact had appeared to be more successful. The public access area also had to be engaging. You really could feel the difference between dull earth colours and a bright vibrant theme. If you are forced to make customers wait, then at least occupy them. I had seen enough, I knew what I needed to do.

Solution

My company is primarily focused on days out. We would arrange for large numbers of people to visit castles, the seaside or safari parks. Our offices now though were generating almost 20% of our business. The dull brown carpet had gone; a new bright blue one now covered our public area floor. The usual green leafy plant had been replaced with a large circular fish tank, although a little expensive to have maintained it did keep those kiddies happy. A smart and articulate older lady had been position in the area itself, our fourth employee, as first point of contact. The secret weapon though still draws the attention of our patrons. Everywhere we travel to, we take photos. Images of the mountain peaks, castle walls and cheeky monkeys now hang in our public area. More than photos, being just flat images behind glass frames, our displays actually engage our viewers. They are mounted on canvas. It brings the image itself to life, gives it something more than just a photo, and they are priced reasonably enough to replace with new images regularly.

Take advantage of my own experience. If you have customers and need to liven up their waiting area, why not consider having your own photos on canvas, it made all of the difference for us.

 

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Get ‘Er Done: Stop Procrastination

Procrastination is at the center of every college student’s life.  Let’s face it, if you didn’t procrastinate every now and then, you wouldn’t have any life at all.  Of course, if you want to continue attending college, at some point you are going to have to do some work.  When you’ve been having a great time it can be hard to trick yourself into really wanting to get back to work, but it can be done.  As with everything else, there are a few tricks that you can use to get yourself back into work mode.

Reward Yourself For Working

While the eventual goal of a good grade and graduation is lofty and appealing, it really isn’t a great in-the-moment motivator.  That doesn’t mean that you can’t be motivated – you are just going to have to find something that does work.  Try to reward yourself after a certain amount of work with M&M’s, movies that you like, or just a break to walk outside.  Of course, you have to stick with your plan.  If you struggle for control, ask a roommate or friend for help policing it.

Start With The Easy Stuff

Staring down a problem that you don’t understand is only going to make your legs give way and you flee from the room.  That doesn’t mean that the problem can’t be solved, it is just easier to do it once you have your momentum.  Try to find aspects of the work that are easy and start there – whether it is formatting your page for the essay, or writing a section you understand really well.

End With The Easy Stuff

Just like the beginning, the ending of a huge project is murderous.  You stare at the remaining space to be filled, or the problems left to be done, and they loom huge and intimidating.  If you are prone to giving up at the end, save yourself a little something for the end as well.  Maybe it is just reviewing the work or re-formatting the paper, but there is bound to be something light that you can use to keep yourself going at the end.

Plan Ahead

Sometimes we get so caught up in procrastination that we forget that we have real commitments going on in our lives.  Unfortunately, those commitments only ever seem to rear their head just when you need to get work done.  Take into consideration future events and move your deadline up accordingly, so that you don’t wind up writing your thesis during your cousin’s wedding.

Remove Distractions

Even when you have the best rhythm going, it can all be shattered in a single instant through the sound of a good friend calling, or just the friendly ‘bing’ of Facebook.   Life is going to do it’s best to keep you from getting work done.  When you sit down to work, eliminate those temptations – turn off your phone and log out of Facebook so that you can focus on the task at hand.

About the Author

Pan B. is a writer for Mycriminaljusticecareers.com. Becoming a police officer can be a challenge. But if you visit this website, it can help you stay informed with this great career.

 

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Five Questions to Ask Before Hiring a Freelance Writer

When you need a quality writer that will do exactly what you’re asking for, you may think it’s a simple task. But in reality, there are millions of writers around the world, and choosing the right one for your project could be like trying to find a needle in a haystack.

The job can certainly be made easier if you’re using a freelance site to find writers, as these types of sites offer much in the way of tools you can use to communicate with prospective writers. But there are still several important questions to ask your would-be freelancer that can help make which writer to choose a much less stressful experience.

Ask Yourself First

The most important question to ask is what you need your writer to do for you. Does the project require design in addition to writing, or technical skills that not all writers possess? If so, these are important items to list in your project description. If not listed, much confusion on both sides could result if expectations aren’t clearly outlined prior to project start.

Communication

Working virtually means that more communication may be needed than if you were working with your writer in person. So ask your writer how they plan to communicate with you, and how often. If the writer’s plan is to only communicate once or twice per week and you don’t feel this is enough, ask them if they would be able to communicate with you more often. If they refuse to do so, this writer may not be the right one for your project.

In addition to the frequency of communication, enquire about how many modes of communication are available to the writer. For example, in addition to email, a writer may have access to voice or web cam chat. Knowing all of the types of communication they have available can allow for more productive conversation in the event you find one type isn’t getting your message across in the manner you desire.

Who Is The Real Writer?

While this question may seem like a no-brainer, it’s important to be aware that there are teams of freelance writers who may work on one project together, and then split the payment between them. This could mean that your project contains different writing styles, something that may not be desirable to you. If you prefer the style of one writer, then knowing beforehand who will be doing the work can help you avoid mistakenly hiring a team of writers.

Payment

Find out how your prospective writer expects to be paid. Freelance writers often have their own payment terms. If you find a writer whose style you like, but whose payment terms could be better, ask them if they would be willing to alter their terms slightly for your project. And don’t be surprised if you get asked by your prospective writer to slightly alter your terms. Being able to come to an agreement in a logical and civil way is crucial if you plan to hire a writer long-term.

Track Record

If your writer is an experienced one, they will have a portfolio of their previous writing projects. Looking at these will not only allow you to assess the industries they have written for in the past, but you may also be able to get information about what their other clients thought of their work. Some freelance sites offer statistics about each writer, including comments from their other clients and ratings for their work. All of this information can give you a good overall picture of what your writer may be able to accomplish for you.

Citations:

Guest author Ruth Suelemente is a seasoned freelancer, and has hired several for her company.  They generally focus on technology topics such as who the best internet providers are available in Houston.

 

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Tips for Remembering Peoples Names

We meet a lot of people over the course our lives. Depending on where we work and how we socialize, that number may be tenfold. Do you often find yourself in a room full of people that you have met before but you are struggling to remember their names? There are some tips you can use when meeting people that will help their names stick in your memory.

Be Interested

Pay attention when you are being introduced. Don’t be thinking of what you plan to say next or how you plan to make small talk once the introductions are made. Listen attentively and be interested in the name of the person you are meeting. Too many of us are wondering if we left something on at home or how we look or what someone across the room thinks of us. Be mindful of the introduction and give your attention to the person across from you.

Repeat

When you are first introduced to someone, repeat their name. Repeat it often. You are imprinting it on your brain. Ask them by name how they are doing. Ask them by name what they do for a living. Use their name in the sentence. This helps you to verify that the name you heard is their real name.

Picture It

Some names are easier to picture than others. Picture their full name and study their face while you are talking with them. Some people actually imagine the name of the person written across their face. That means they have learned the name and the face and are able to associate both correctly. Again, this works best when you are focused on the person across from you and not the one hundred things left on your to do list. Be in the moment and take the time to associate the name with the face.

Word Association

Another tip to help remember someone’s name is to associate a word or words with the person. If the person has characteristics that remind you of someone use those to help you remember the name. Associate the name of the person with what they do for a living if that helps you, or with where you met them. Anything that helps you associate the name with the person is what you are looking for– no matter how silly it may seem.

Record Name

If you meet this new person in a business setting and it is possible you are going to have future dealings with them, it is best to keep a file of new contacts. As soon as you can write down the names of the people you have met and even a note or two from the context in which you met the person. This will help you trigger your memory as well and will also provide you with valuable information should you need it in the future.

If all else fails, or if you met a lot of new people on any given day, you can ask someone what their name is. Don’t be afraid to ask. You can even explain that there were so many people at whatever event you were at and that you want to make sure you have remembered it correctly. It shows an interest and will also help start off a conversation.

Written with care by Terry Ford and proofed via Grammarly grammar checker. An online tool designed to help you deliver your best writing.

 

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Four Industries That Benefit From Video Content Sharing

Video is a great way to get word out about your company and draw in customers. With video, potential customers/clients can actually interact with your content and have it explained to them in a way that’s engaging, fun and informative. Because video is an eye-catching feature on web pages or mobile applications, it’s very successful in advertising.

Digital video management software helps companies create, edit, upload and monetize video content. Companies such as VMIX offer a video management system that works well for businesses in various industries. Here are three examples of the many fields that a quality video management platform can revolutionize.

1) Non-Profits

The main purpose of video when it comes to the non-profit sector is to grow awareness and a sense of community by driving people to participate. Once people realize the value of the service that a non-profit provides, it is much easier to raise the funds necessary to keep the venture alive.

A full service video platform allows non-profits to reach supporters and add new ones to the mix. Video can help organizations recognize sponsors and define the mission of the group; they can also urge volunteers to join together for the purpose of the organization. Editing, publishing and video creation are simple with one platform. Non-profits can also publish their audio and image files to further enhance websites and mobile applications.

2) Educators

The role of video management for educators is similar to that of non-profits in that they aim to educate clients. With video, it is easy to appeal to 21st century learners and keep them engaged. What’s more, video can convey complex ideas and concepts in a way that words alone can’t do as well.

Educators have the same ease of video manipulation and publishing, with the added benefits of student-faculty interaction, one-on-one video tutorials, pre-recorded lecture sessions and much more. Students can even collaborate using web cams, and any videos that are shared online can be used as helpful, informative, archival material for future students and courses.

3) Agencies/Marketers

Agencies and marketers are offered an unparalleled opportunity for branding and networking with video. Professionals can syndicate their messages, thus cementing brand consciousness, with video channels on social networking sites.

It’s easy to run your own ad content with VMIX video platforms, too. You can increase awareness of—and interest in—products and services with vivid videos and promotional specials. If you are marketing for a business that has a storefront, video makes it easy to also create the luxury, comfort and/or informative environment that the store has become known for. SEO (or search engine optimization) can even be used with video platforms in order to keep abreast of search engine results and increase awareness of your company in the public eye.

Jessica writes about a wide variety of topics.  She especially enjoys writing about media. You can learn more about Digital Video Management Software at http://www.vmix.com/

 

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Love is the Decision of an Adult

Love is the Decision of an Adult

I don’t remember where that quote came from, so I thought I’d look it up.  Can’t find it anywhere.  It feels good to know that there are some things that one cannot “Google.”  What does manifest itself is that after 6 brief years with my wife,  we love each other more every day.  Why?

An old and dear friend of mine, although she can be somewhat of a brat at times, taught me a cruel and beautiful lesson:  quit looking for the right person, and BE the right person. Love for another, although part of the general universe and the omnipresent Agape Love of The Creator, comes from within.  I am able to love another in direct proportion to my ability to love myself.

After being dismissed from by my ex-wife after 16 years of marriage because she didn’t “feel like” being married any more, I had the obligatory period of mourning.  Aside from the fact that I had been cast out of the house that I had inhabited for some 22 years, it was the loss of my family.  My girls were left in the care and nurturing of my ex’s new boyfriend, and the family holidays no longer required my presence.  It was a great time of self-pity and morbid reflection, followed by a resolve that it was indeed not all my fault, and that there was a self in there somewhere worth saving.

Figuring out that there was something to offer to the world was half the battle.  The next thing that came to mind was that it was imperative that this wonder be shared with a significant “other.”  What wiring the Universe, “God” if you will, put in us to make us feel that we need a mate is a great mystery, but for many it is irrefutable.  To me, life is at its fullest when being shared.  To this end began my summer of love via Match.com.  I was determined that my life was not going to be lived alone.  It never occurred to me that I was really never alone, and that God, the Universe, and soooooo many wonderful people were all around me, but off I went in search for the “right” person.

Over the course of the summer I met and “dated” probably thirty or forty different ladies.  A couple of times I felt the feelings of infatuation that manifest in the ways of youth:  dizzy dancing way I feel, weak in the knees, etc.  It was the second time that happened that the realization came to me that it was not about the women that I was with, because they were entirely different.  Upon reflection, the women that I have really loved and felt that way about throughout my life have had very few similarities.  That wonderful dizzy dancing way I feel is just that.  It is the dizzy dancing way I feel.

Love for another, although part of the general universe and the omnipresent Agape love of The Creator, comes from within.  I am able to love another in direct proportion to my ability to love myself.  The past couple of days have been very satisfying for me professionally:  I have a couple of clients that are really listening to my advice, and empowering me to be really creative and productive.  That is always a great feeling.  When my wife comes home at night there is no insecurity or self-pity to get in the way or our enjoyment of each other.

Giving of one’s self is the most satisfying aspect of a relationship.  Whether it is knowing your children will finally appreciate you when they “grow up” and not clinging to them when they do, or simply knowing when to say “that’s great dear, you go have fun” in general.   My wife is a senior executive in a global corporate travel management enterprise; therefore travel is a major factor in our relationship.  She also has many close friends and a huge family, all of which is very healthy and great.  I am envious, as both of my parents have long since passes, and my only siblings are half sisters that are a great deal older than I.  Mary is gone lots with her friends, and my life has evolved to be more introspective and solitary.  There are many great friends and activities in my life, just not as often as she is gone.  I still take great pride and joy in seeing her thrive and be able to take advantage of her many outside opportunities.  It is never healthy to have all of one’s eggs in one relational basket.  That is why it is so common to see one spouse pass away almost immediately after the other.

I have a deathly fear of heights.  I get dizzy at the top of a step-ladder.  It showed its head a few times in my youth, like at the top of the Eifel Tower, but really didn’t manifest itself totally until I suffered a severe concussion in a snowmobile accident (apparently they are not meant to jump 30 foot double motocross hills).  Mary, not keeping my phobia at the top of her mind at all times, got this wonderful opportunity to spend a couple of nights at the Mandarin Oriental Hotel in San Francisco.  Thinking that this would be a wonderful and romantic weekend for us in The City, she never thought to enquire as to the vertical parameters of the event.  Being aware of my own limitations, I made some queries, and found that the Hotel occupies floors 37 through 48 of a tower that looks down on the Transamerica Pyramid in downtown San Francisco.  Needless to say, I had to tell her to have a wonderful time in the five-star accommodations, while my own humble residence for the weekend will be a few blocks (and several hundred feet in elevation) down the street.

The examples could go on and on.  We’re going to visit her parents in Vancouver WA for Thanksgiving, and now were going back again at Christmas because all of her brothers and sisters will be there.  It happens to be a financial burden that was not expected at this time of year, but the joy in her face made it more than worth it.  The list is endless and it couldn’t be any sweeter.  I’m quite sure hers is twice as long with me.  She wakes up every morning before I do and puts a cloth over my eyes so that her reading lamp doesn’t disturb me.  The point is that we made a commitment to love and honor each other, and that is what has made it work.

The more each of us sacrifices and gives, the more we love ourselves.  It is a phenomenon that has existed in fable and fact for eons.  The more we love ourselves, the more we are able to love others, and I love her more every day.

 

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Bad Poetry

by Seth Godin

There’s a lot of it.

One reason: it’s easy to become a poet. Easy to announce you’re a poet, easy to get a pencil and a paper, easy to publish your work online.

There’s a lot of bad tweeting, bad marketing, bad facebooking, bad emailing and bad music now as well. No barrier certainly leads to a lack of selectivity.

Surprisingly, though, amid the bad art, we actually find more good art. A barrier to entry isn’t the only thing that improves quality. Sometimes it’s sufficient to let artists do their work without a gatekeeper.

 

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The Grateful Dead and the Top 40

by Seth Godin

I wonder if Jerry ever got jealous of acts that were able to put songs on the radio. (The Dead had exactly one hit record…)

I hope not. Jerry was in a different business. Sure, he played music. Elton John also plays music. But they were in different businesses, performing for different audiences, generating revenue in different ways, creating different sorts of art.

In a world filled with metrics and bestseller lists, it’s easy to decide that everyone is your competitor and easier still to worry about your rank. Worry all you want, but if it gets in the way of your art or starts changing your mission, it’s probably a mistake.

It used to be that the non-customers, passers-by and quiet critics of your venture were totally invisible to you. They drove by, or muttered under their breath or simply went to someone else. Now, all is visible. Just because you’re vividly aware of your shortcomings in market share doesn’t mean it’s important.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

 

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