
The traditional business card harkens from an era where a firm handshake and a “call me tomorrow to discuss” paved the way to a signed contract. Despite today’s proliferation of digital communications, for some businesses a traditional card still makes sense. Weighing whether to go digital to stick with the paper? Here are some pros and cons for leaving an impression with a printed business card.
The Pros
For many small business owners, marketing doesn’t come naturally. A business card is a simple and established way to network and get your small business known in the community. Here are some other advantages:
- Deliver Important Information: A business card is meant to provide vital information about your business, including phone number, address and website. These details can help prospective customers find your business easily.
- Create a Positive First Impression: Delivering a very practical and convenient marketing tool, the business card can help you make a great and lasting first impression.
- Save Time: Handing over a business card takes less time than writing down your phone number, address and website.
- It’s Inexpensive: Ordered in large quantities, business cards deliver some of the most inexpensive marketing tools you can find today. A business promotion expense, the printing and design fees can be written off on your taxes and paid for using your company’s business prepaid debit card.
- It’s Effective: Although digital business cards are becoming more popular, many business owners prefer having something physical to hand out to potential customers they face to face. Business cards are especially effective if you’re in an offline or creative industry. Graphic design firms, arts and crafts companies, and painting services can showcase their unique talent and service in the design of a printed business card.
A Few Cons
You’ve worked hard to start your own business and are no doubt excited to promote it any way you can. It’s important to consider the appropriate channels to promote your business, and business cards may not always be the best solution.
- Cost: It’s true that business cards are inexpensive, especially when ordered in large quantities. However, small businesses typically don’t need thousands of business cards at one time. Ordering business cards in small quantities can make them quite expensive. Additionally, there are situations when business information changes. This implies additional costs because you have to replace your old business cards with new ones. Business cards that stay in boxes whether because of excessive quantity or outdated information are simply a wasted expense.
- Accessibility: Another essential drawback consists of the fact that you may forget to take your business cards with you. In this case, the only thing you can do is to write your telephone number and address on a piece of paper, which is quite unprofessional.
- Organization: Consider your card recipient’s preferred way of networking. As people adopt digital forms of saving contact information, the business card may become a cumbersome requirement of time and file organization.
Being aware of the disadvantages related to business cards, more and more business owners opt for digital business cards, which deliver a fantastic way to showcase products and services. However, experts advise businesspeople to use these alternatives only to complement the paper business card, which remains the most valuable tactile reminder of a company.
Marilyn Smith specializes in covering the latest news of interest to small business owners, including business prepaid debit cards.
37.489498
-122.238473
Like this:
Like Loading...
Tags: advertisement, analytics, Android, App Store, Apple, Athletic shoe, blog site, blogger, Business, Business card, Company, Customer, Danny Sullivan, definition of marketing, emails, Emotion, Engadget, FaceBook, facebook app, facebook apps, facebook fan, facebook friends, facebook search, global marketing, Google, google ad, google ad words, Google Analytics, google keyword, google keyword tool, Google Now, how to network, international marketing, IOS, IPad, iPhone, key word, key word search, keyword, keyword search, keyword tool, keyword tool adwords, linked, Market, marketer, Marketing, Marketing and Advertising, marketing communication, marketing planning, marketing plans, marketing strategies, networking, new media, Office Products, Printing, product to market, promote, promoters, prospect, prospects, sem, Shopping, small business ad, social networks, start up programs, startup, strategic marketing, Supplies, tem, Twitter, viral, web 2.0, Windows Vista

Every business owner knows that marketing is crucial to the success of your business. However, like most business owners in today’s tight economy, marketing budgets are smaller than desired, and what you do purchase must have a real impact on the potential client. Selecting marketing material that will set your business, service or product apart is what will give you an advantage over your competitors. It must be something memorable, it must be something colorful, and it must be something affordable.
The 4×6 Inch Card
One of the most effective and affordable marketing tools available are 4×6-sized cards. These postcards, created in full color and printed on a very high quality stock, can be used to pass out to potential clients in place of a business card, mailed out to potential clients, or used as a insert in local newsletters and publications.
The larger format cards can be designed to include pictures of your business, your product or the effects of your service. Offering so much more space and creative potential than a business card, they have multiple uses.
The Possibilities Are Endless
Every kind of business can benefit from these marketing tools. Photographers and art galleries can create beautiful postal sized cards to showcase works of art that are available or important gallery openings. Real estate companies can use them to promote their office or their sales reps. Retail centers can create beautiful 4×6 cards to distribute to promote special sales or new inventory.
The Results Are Fabulous
Standard business cards are a great reminder for people that want to use you for business in the future. However, postal-sized cards give the potential client a visual of what to expect from your company and it stimulates all of their senses. When their senses are stimulated, as any good marketing professional knows, people are more likely to react positively with a purchase because they want to fill the desire they have created within themselves for the product or service.
Better Marketing Budgets
From the financial aspect of marketing, mailing cards create a way for businesses to reach a large amount of people with a very limited cost. All businesses need to watch their advertising budgets, and using 4×6 cards can help these businesses meet these goals.
Postal cards can be printed in any quantity, with large amounts receiving better prices. Because they are easy to design and simple to produce, they can also be changed often to continue to meet the needs of the business. Once you have created a card, you are not “stuck” with that design. You are free to change it as often as necessary so that you always have the highest results from your efforts.
All businesses from every industry can and will benefit from using 4×6 cards to market their business. In fact, once you see the incredible results you receive from this marketing tool, you may wonder how you were ever successful without them.
Using postcards to help advertise her own art business, Ann Bailey relays these marketing tips for other small business owners. The online ordering company, Signazon(dot)com, offers easy set-up and design templates for quick card design, and takes care of all production so your company’s professional 4×6 advertising cards come ready to mail.
Photo Credit: http://www.flickr.com/photos/familymwr/5548053540/
37.489498
-122.238473
Like this:
Like Loading...
Tags: Business, Business card, Company, Design, Market, Marketing and Advertising, Postcard, Shopping
One of the biggest trends in small business right now is the use of mobile applications in order to make an operation more productive. Large businesses are increasingly using apps, too, however in these cases they are usually a compliment to what is already in place.
For small companies and start-ups, business apps can be the difference between success and failure. While that statement can seem an extreme one, the financial and time savings that apps can give to a business owner, particularly sole traders, are valuable, and mean that resources can instead be directed towards product development, building customer relationships, and selling.
How can you choose the best apps for your business, and then use them to ensure your company hits the big time?
Do You Really Need It?
When you head to an app marketplace, it is very easy to be taken in by everything on offer. Therefore, write down everything that you need to do that you think an app might be able to achieve for you.
The purpose behind this is simple. By doing it this way, you will write down what you need, and keep your business as simple as possible. If you were to head to an app store right away, you would soon find yourself downloading all kinds of apps that achieve nothing but making your business more complicated than it needs to be.
Look Further for Reviews
Rather than just checking out the reviews on the app stores themselves, find forums where apps are discussed. This way, you will be able to connect with fellow business owners and strike up a conversation and ask questions, rather than make a decision based on a few sentences, which may have been written in hasty joy or anger.
Business magazines and social feeds will also be a valuable resource, as they feature news and reviews on the newest and most effective apps that could make a difference for you.
Think Employee
If you have employees in your business, they will be working to a specific set of objectives and a job description at all times. Should they fall below the required performance level, you review their role and question whether someone else could do it better.
You should take exactly the same approach to your mobile apps. If you are using a profit and loss tool, does it give you a detailed breakdown of all incomings and outgoings? Does your mobile invoicing system allow you to send invoices straight away from your device, or do you have to import the file into email first?
Be clear in your head what each app should do, and if they aren’t making your life easier or performing their role, deal with them as you would an employee.
Taking this approach to sourcing mobile business apps will leave you in a great position to get on with the job of generating revenue for your company, which in turn will see you in a strong place when it comes to expanding your brand.
Robert is an online content writer with a specific interest in the technology sector. Robert regularly writes about emerging trends, such as managed VPS hosting, as well as popular apps that can help to make businesses more efficient and profitable.
37.489498
-122.238473
Like this:
Like Loading...
Tags: advertisement, analytics, Android, App Store, ask.com, Blog, blog site, blogger, blogs, blogspot.com, branding, Business, Business and Economy, Company, Cubicle, Customer, Customer service, definition of marketing, Desk, emails, Employment, Entrepreneur, FaceBook, facebook app, facebook apps, facebook fan, facebook friends, facebook search, global marketing, Google, google ad, google ad words, google keyword, google keyword tool, Google Search, google.com, Hotmail, how to network, Human resources, international marketing, IOS, key word, key word search, keyword, Keyword research, keyword search, keyword tool, keyword tool adwords, Law, linked, LinkedIn, Market, marketer, marketing communication, Marketing plan, marketing planning, marketing plans, Marketing research, marketing strategies, Marketing strategy, Motivation, networking, new media, Office, product, product to market, promote, promoters, prospect, prospects, Public relations, sem, Small business, small business ad, Small Business Administration, Social media, Social network, social networks, Start Up, start up programs, startup, strategic marketing, Technical support, tem, Twitter, United States, viral, Vistaprint, web 2.0, Web design
Customer surveys can offer valuable insight to any business owner. Whether you are launching a new product or considering axing an old service, a customer survey can help you decide which decision is in the best interest of your consumers. But how do you get your customers to take those pesky surveys that you, yourself, normally pass up or forget about? Luckily, this article has compile a few tips to help you create a survey that your customers won’t only fill out, but will take seriously, as well.
When To Ask
When customers review a business, they either do so because they received above and beyond service or they had a horrible experience. But if neither extreme has happened, most customers pass up the opportunity to divulge their two cents. This is because many customers don’t see the need to contribute to a survey. They’ve had a pretty good experience shopping in your store or doing business with your company, and since they’re satisfied, there’s no point in filling out a survey to help others. It’s simple really; most customers very surveys as an inconvenience.
However, there is a way to turn all that around. As a business owner, you can understand that time is valuable. If you were to spend five minute filling out a survey for someone else’s benefit, you’d want something in return. So give your customers the same inventive to fill out your surveys. Offer a discount on their next purchase, a chance to win a prize, or a freebie for every survey they fill out. Making the surveys worthwhile will help ensure more people fill it out.
Furthermore, surveys should be asked when there’s something worth asking. It would be great to know how your business is doing on a day-to-day basis, but again, customers will get bored with filling out a survey every time they shop. Instead, create surveys before you release a new product or service, to get a feel for how a new shopping experience is working out, and so on. This sort of timing lets customers feel like they’re included on your business’ future decisions…which they are! They’ll take a personal interest in helping your business succeed.
How To Ask
Surveys can be a very tricky thing to do correctly. Even if you have interested customers, asking too many questions, or even just a few of the wrong questions can be very off-putting. Your survey should be a breeze to take, not a burden. Therefore, form questions that are simple to read and simple to answer. For example, “On a scale of 1 to 10, how much did you like our new frozen yogurt flavor?” is a simple question because it gets right to the point. Furthermore, you’re essentially offering the answer by laying out options for the customer. There is little work for the customer to do except for the try the yogurt and give it a number.
You should also allow your surveys to be as easygoing as possible. This means allowing customers to skip questions, save questions for later, and return to the survey at a later time. Otherwise, you’ll end up forcing your customers into a corner they don’t want to be in. Try offering an incentive so customers are more willing to come back later and finish the survey.
Another way to make surveys easier on your customers is to give them a meter of how close they are to being done. Remember, your customers’ time is just as valuable as yours. Letting them know they only have five questions left can be motivating when they feel like they’re on the clock.
After The Survey
Once you’ve given your survey enough time to make its rounds, you should start to have a pretty pile of information that can help your company move forward. Your customers have just shared their likes and dislikes, preferences, ideas, and recommendations. It will take you time to filter through all the answers, but eventually you’ll come up with a solution that is by your customers, for your customers.
Furthermore, allow your customers to opt-in for future surveys or follow-up questions. If someone has a great idea or you’ve found out that someone had a horrible experience, you can correct that mistake and prevent future ones from happening right then and there.
Any business owner would be lucky to know the private thoughts of just one of their customers. With surveys, you can have insight into hundreds or thousands of customers that are not only interested and willing to fill out your survey, but happy to share what would make them a loyal customer. With a well-constructed survey, you can be helping your business and helping your consumers at the same time.
Pete Wise is a copywriter working for Luminar Insights, the premiere source of latino analytics and insights on the web. If you are looking for a reliable source of hispanic data to take your marketing campaign to the next level, go to their website to learn more.
37.489498
-122.238473
Like this:
Like Loading...
Tags: Business, Company, Customer, Customer Survey, Market research, Marketing, Question, Survey
The best businesses have loyal staff that have been there since day one. They know the company like the backs of their hands and no situation or problem is unfamiliar to them. The longer you have worked somewhere the better you know the role and the company and there for the better you do your job. Every employer would love to have staff stick around for years to come but people often become bored and move on. So how can you ensure your staff stick with you through thick and thin?
Set Out A Clear Career Path
Many companies loose staff because of the lack of progression they offer. People do become tired of doing the same thing over and over and if there is no opportunity to move forward they will seek opportunity elsewhere. As a business owner you should encourage your staff to apply for promotions and work their way up in the company. In order to keep staff happy and motivated you should set out a clear structure when it comes to moving up the ranks.
Offer Rewards
It can become very tiresome for staff if they work hard and that hard work constantly goes unrecognised. A simple thank you or well done is a good start and goes a long way, but a great way to really keep staff happy and motivated is to offer small rewards for good work.
Consider monthly awards in the form of a title and a small gesture such as a bottle of wine or vouchers, for example ‘employee of the month’. This means your staff will get the recognition they deserve and is an excuse for a fun monthly get together.
Consider Staff Quarterlies
A great way to say thanks is to host an evening of fun once every three months. It is something for staff to really look forward to and is a great way to encourage staff bonding. You don’t have to do anything huge, maybe just put some money behind a bar or book a meal. Tell everyone the date and time and see your staff let their hair down for a night of fun.
Offer Bonuses
At the end of the day your staff are there to earn money, and money does make people happy. A great way to encourage staff to go above and beyond at work is to offer bonuses measured by how well they are doing.
Staff really appreciate being paid on time and the right amount. Mistakes do happen but that can cause great problems when people are expecting money. Ensure these mistakes don’t occur by making use of payroll services to keep staff happy.
Eilidh MacRae works for Trace Payroll who offer payroll services.
37.489498
-122.238473
Like this:
Like Loading...
Tags: Accounting, advertisement, Advertising, Advertising agency, Advertising and Marketing, analytics, ask.com, Associations, Blog, blog site, Blog Talk Radio, blogger, blogs, blogspot.com, branding, Business, Business and Economy, Business idea, Business plan, Chief executive officer, Company, Consulting, Creative Commons, Customer, Customer service, definition of marketing, emails, Employment, Entrepreneur, FaceBook, facebook app, facebook apps, facebook fan, facebook friends, facebook search, Financial services, global marketing, Google, google ad, google ad words, Google Analytics, google keyword, google keyword tool, Google Search, google.com, Hotmail, how to network, Human resources, Insurance, international marketing, key word, key word search, keyword, Keyword research, keyword search, keyword tool, keyword tool adwords, linked, LinkedIn, Market, marketer, Marketing, marketing communication, Marketing plan, marketing planning, marketing plans, Marketing research, marketing strategies, Marketing strategy, Motivation, networking, new media, Office, Pay per click, Payroll, Payroll Services, Pension, product, product to market, promote, promoters, prospect, prospects, Public relations, Search engine optimization, sem, Small business, small business ad, Small Business Administration, Social media, Social network, social networks, Start Up, start up programs, startup, strategic marketing, Technical support, tem, Twitter, United States, viral, Wall Street, web 2.0, Web design, Web Design and Development, Web search engine, Website, what is communication, what is computer, what is internet, what is management, what is marketing, what is technology, what is twitter, windows start up, wireless networks, WordPress, Work, www.google.com, www.hotmail.com, www.youtube.com, Yelp, you tube videos, YouTube, youtube download, youtube mp3, youtube videos
Entrepreneurs cannot afford to be timid or leery of negotiations. Business deals are won or lost based on each party`s ability to negotiate. Strong negotiation skills are necessary to obtain lower interest rates on credit, receive long-terms on purchases, and obtain shorter terms on receivables. There is power in being a strong negotiator and the success of your company will depend on it at some point.
The skill and experience of the negotiator is usually the largest factor in determining who will succeed with the better end of the deal. Usually the more skilled the negotiator is, the more often the negotiator will come out on top. The larger the difference in skill between negotiators, the more the skilled negotiator will be able to gain from the other party.
Unskilled negotiators improve in their chance of successful negotiations when they possess the power with respect to what is being negotiated. If you are a supplier looking to land a client, the client has an automatic advantage. You want their business, but that doesn’t mean you need to settle of undervalue your company. Always remember your service is still needed and you shouldn’t make unreasonable sacrifices just to secure a deal. Go into every negotiation with an ideal result in mind, as well as the minimum you are willing to give to close the deal. Don’t settle for anything that does not fit into the range you have pre-determined.
Here are some things to consider before entering your next negotiation.
- Planning skills – Know the details of the deal inside and out before approaching the negotiation. Being unsure of something shows a sign of weakness.
- Ability to think clearly under stress – Don’t become emotionally involved in the negotiation. It is a business deal and if it doesn’t work, there will be more.
- General practical intelligence – Use common sense examples when justifying your terms. Try to relate to the other party and their concerns.
- Verbal ability – Always speak clearly and use keywords that will trigger an agreement.
- Product knowledge – Know what is being offered including all of its advantages and disadvantages. Highlight the facts that are beneficial to each party.
- Personal integrity – Always remain professional. Negotiations are not opportunities to act like a bully. Respect should always be at the forefront of a negotiation.
- Ability to perceive and exploit power – Leverage what you can when needed and don’t allow yourself to get back into a corner.
Negotiations may not be your favourite thing, but they are fundamental in all types of businesses. You can save your business significant money through successful negotiations and you can use it to improve your cash flow. By negotiating longer terms on payables and shorter terms on receivables, you will have more working capital to use to your advantage.
The article is posted by Gerwyn Wallto. You can find more articles on a Web Based Invoicing website.
37.489498
-122.238473
Like this:
Like Loading...
Tags: Business, Business and Economy, Cash flow, Company, Eating, Leverage (TV series), Negotiation, Small business
Trade shows are an excellent way to boost your business. They give you the opportunity to meet new customers, make big sales, and connect with other companies with a shared vision. They also give a great chance to check out the competition and maybe pick up a few new marketing ideas. But going to a trade show costs money, so it is important to think of it as an investment. You need to pay for plane fair, hotel costs, and of course, the price of having a booth at the trade show. That makes it that much more important to get the best results out of your trade show booth. You want to make your booth dynamic and exciting so that it attracts new customers. If you are strategic and creative, your investment will pay off exponentially! Here are some ideas to get you started!
Get the basics right. Before you try to make a booth that stands out, make sure you are making a booth that works. Don’t forget the basic necessities for a good booth. Lighting, for example, should be great. A dark booth is not inviting! Keep the entry space to your booth accessible – don’t put a table in front of it. Make sure your sign is professional and polished and provides your company name, and if the name doesn’t make it obvious – what your company does. (“Rick’s Pickles” doesn’t need an explanation but “Services By Rick” does.)
Make your freebies creative, conceptual and convenient. When you walk out of a trade show with four new tote bags, ten new pens, and thirteen travel mugs, they all start to blend together. Many people just pass them along to friends, and the company sponsoring them gets none of the intended exposure. So why stick with these boring old toss away items? Think more creatively. Keep the concept relevant, either to your company or something else – the physical location of the conference for example. And make sure that whatever you are giving away is easy to pick up and take with you. Going to a trade show in Hawaii? Whatever company you are, you could consider handing out chunks of pineapple on toothpicks – tasty, healthy, and memorable – just keep a little trash on the floor for the toothpicks.
Use social networking to bring people to your booth. Most conferences and trade shows these days use social networking to get the word out. Some have Facebook pages, others have Twitter accounts, and a lot have both. Create a hashtag for your booth and display it so people who pass by can search for it on Twitter. Tweet exciting promotions and use any conference hashtags that are being used. Take pictures of what is happening and what you are giving away, and share them on your accounts.
Be friendly and interesting but non-invasive. Customers walking through trade shows are bombarded by sights, sounds, and smells. Everywhere they look there is something being handed to them or somebody inviting them into a booth. Obviously you need to be friendly, too, but try a different, more creative strategy than the same old tired lines. “Hi, would you like to hear more about LASIK surgery?” is not creative. “What if I told you you would never have to wear your glasses again – would you like to hear more?” is a big improvement. But at the same time, you need to learn accept no as an answer. If somebody isn’t interested in your product, they won’t become more interested if you become pushy. In fact, it will probably have the opposite effect.
About the Author: Thomas has been an independent writer and business professional for over 20 years. Amongst his most often covered topics is NimlokOnline’s top trade show displays. When he isn’t writing, you can find him spending time at home with his family or honing his guitar skills.
37.489498
-122.238473
Like this:
Like Loading...
Tags: advertisement, analytics, ask.com, Blog, blog site, Blog Talk Radio, blogger, blogs, blogspot.com, Boston Consulting Group, branding, Business, Chief executive officer, Company, Consumer Goods and Services, Creative Commons, Cubicle, Customer, Customer service, definition of marketing, Desk, Donald Trump, emails, Employment, Entrepreneur, FaceBook, facebook app, facebook apps, facebook fan, facebook friends, facebook search, Floor plan, Furniture, global marketing, Google, google ad, google ad words, google keyword, google keyword tool, Google Search, google.com, Hawaii, Home Office, Hotmail, how to network, Human resources, international marketing, key word, key word search, keyword, Keyword research, keyword search, keyword tool, keyword tool adwords, Law, linked, LinkedIn, Market, marketer, marketing communication, Marketing plan, marketing planning, marketing plans, Marketing research, marketing strategies, Marketing strategy, Motivation, networking, new media, Office, Office Products, product, product to market, promote, promoters, prospect, prospects, Public relations, sem, Shopping, Small business, small business ad, Small Business Administration, Social media, Social network, social networks, Start Up, start up programs, startup, strategic marketing, Technical support, tem, Trade fair, Twitter, United States, viral, web 2.0, Web design, Website, what is communication, what is computer, what is internet, what is management, what is marketing, what is technology, what is twitter, what is wifi, windows start up, wireless networks, Women in business, WordPress, Work, www.google.com, www.hotmail.com, www.youtube.com, you tube videos, YouTube, youtube download, youtube mp3, youtube videos
The past Olympics has created more jobs and opportunities not only in the UK but all over the world. If your industry is experiencing a sudden growth or demand for manpower, you better keep watch. Chances are the bigger companies are also on the lookout for new people. With the increase in job availability and the diversity it offers, you are in danger of losing your senior or most valuable employees. You should not let that happen because it will affect your business negatively in so many ways. How do you keep your staff and prevent them from being hired by your bigger competitors? Here are some suggestions.
- Offer training. You can offer your staff skills training in areas outside their expertise. If you’re hiring foreigners, offer them basic English training or basic IT training. If you have competent staff, train them in advanced levels of their jobs.
- Then offer a higher paying job. When your staff “graduates”, create a job that they can apply for. This method allows you to hire from within, with qualified workers who have already undergone training. These are people you trust and you are sure that will perform. Lower level jobs are lower risks so there’s not much problem when you need to hire outside the company. This method also prevents your senior, trained staff from leaving your company because you have already given them an opportunity to grow.
- Quality over quantity. It’s understandable that a small business cannot compete with a large company in terms of salaries but you can compete with quality of life. Being small allows you to be flexible. When a family member gets sick or there’s a soccer game or school play, you can afford to give your staff the day off. Most big companies do not allow that.
- Be family-friendly. Take the time to know each of your employees and their families especially if you only have 5 full-time employees. Knowing a little bit of their background helps you understand the way they work and can give you a better insight of their strengths and weaknesses. Who knows, you might find a valuable supplier in Lisa’s aunt’s cousin’s friend.
- Offer small bonuses. You can’t give a large salary but you can give a small performance bonus to deserving employees. Make sure your employees are always motivated.
- Movie nights? Take your employees out to celebrate the success of a business partnership or closing a deal. It can be a simple movie night, bowling night or drinks at your favourite pub. A happy employee stays with you.
- Check your tools. A workman is only as good as his tools. Observe if your employees are getting frustrated with their jobs because of faulty equipment. This can cause them to look for another company that can provide with the proper tools to do their jobs.
- Provide help. Help doesn’t necessarily mean a person. It can be a new printer, a new computer or a new device that can help your employees do their jobs better. Take for example the simple franking machine. A franking machine sorts, weighs, calculates the correct postage and stamps your mail. Oh, and a franked mail also gets discounts from the post office. If the person in-charge of outgoing mail in your company is swamped with work each day, it’s only a matter of time before he decides to do something else. After all, who wants to be buried in a pile of mail five days a week? A franking machine can process at least 90 pieces of mail per minute so think how fast your employee can finish. You can then assign your employee to do other things. This also keeps your employee from getting bored with his job.
- Pool resources. Check if your area has a group of business owners that pool resources. For example, one company is in need of a clerk and the other company has an extra clerk that they need to let go because of budget constraints. They then can refer that clerk to the other company in need.
- Join a group. If you have an association of business owners in your area, you may want to check it out. Talking to like-minded people gives you new insights, new ideas and a new perspective in running your own business. You need to talk to people who understand what you’re going through. Ask them if they have lost an employee to a bigger paying competitor and what they did to prevent that from happening again. These things are better discussed with people who experience the same things that you do instead of your spouse or family.
Finally, the next time you’re hiring for a senior position, you might want to hire “mature” people. They have a wealth of experience and they tend to stay in one place. They’re not impatient like their younger colleagues. You need patience and understanding to grow a company and these people can provide you with that.
This article was written by entrepreneur blogger Dawn Biggs. Please visit my Contractor Money site if you liked this article.
37.489498
-122.238473
Like this:
Like Loading...
Tags: Twitter, WordPress, Business, Social media, Social network, United States, FaceBook, LinkedIn, Small business, YouTube, Human resources, Google, Office, Customer, Customer service, Website, Employment, Motivation, Keyword research, Google Search, Company, Small Business Administration, Hotmail, Entrepreneur, Market, Web design, Creative Commons, Public relations, Blog, branding, Information technology, Work, Technical support, Marketing plan, Cubicle, Desk, Marketing strategy, Donald Trump, Start Up, Law, Marketing research, google.com, product, blogs, youtube videos, www.youtube.com, www.google.com, youtube mp3, www.hotmail.com, ask.com, you tube videos, blogspot.com, blogger, analytics, linked, youtube download, startup, networking, facebook search, key word, prospect, emails, keyword, viral, wireless networks, facebook friends, how to network, prospects, advertisement, keyword tool, promote, google ad words, windows start up, facebook apps, facebook fan, marketing plans, facebook app, what is computer, web 2.0, sem, marketing strategies, marketing planning, google keyword, what is internet, start up programs, new media, blog site, google keyword tool, what is management, google ad, tem, social networks, what is technology, what is marketing, marketing communication, small business ad, key word search, what is twitter, international marketing, promoters, keyword tool adwords, keyword search, what is communication, global marketing, what is wifi, product to market, marketer, definition of marketing, strategic marketing
Your business successes are the result of your own hard work, to be sure. But, you could not have built your business without the support of your customers.
Suppose you are already doing your part in your day-to-day business interactions with customers. You give them excellent service by proving that you are willing to make time for them. They feel important, knowing that you value their business. A customer who feels overlooked, rushed or senses that you would rather be doing something other than helping them is not likely to be among your loyal return customers. So, you treat all of your customers with respect, giving them the personal attention they need while they purchase your product or service.
However, your responsibility to your customers does not end with the completion of a business transaction. All individuals enjoy having their contributions acknowledged, and they will favor those who express awareness of their efforts. Recognizing how someone has supported your business and showing them that you appreciate them is crucial to your continued success. With the holidays fast approaching, your company has the opportunity to make a lasting, positive impression on your customers.
Here are a few simple ways to show your customers that you care about them:
- Give away materials with your company logo on them. Customers always love receiving free items. Order selections of small promotional materials such as pens, calendars and notepads. These materials are often inexpensive and will help to build your customers’ loyalty to you. You will also benefit from the added visibility to new potential customers.
- Send personalized holiday cards to your customers. Several companies offer attractive and professional designs that tell your customers you appreciate them. Sign the cards, or better yet, write a small note expressing your gratitude for their business. Customers will recognize the effort you put into mailing them the card, and they will be pleased that their loyalty is noticed and appreciated.
Do not limit your appreciations to the holidays. You may also want to send a card on other occasions to show your customers that they truly are important to you.
- Offer special discounts to your customers. Sending a coupon or promotion along with a short note telling them you are grateful for their business is a great way to acknowledge your customers while simultaneously giving them an incentive to return.
- Following up with your customers by sending them a personalized letter or e-mail after a transaction is complete is the best time to show your appreciation. Your customer will see no underlying motive for the letter other than you want to show your appreciation to them. A simple note or acknowledgement of their contribution to your business will certainly catch their attention and set you apart from other, more impersonal businesses.
- If you have the time or resources and it makes financial sense based on the dollar amount of products or services you offer, a brief “thank-you” phone call to your customers is very effective, especially directly following a transaction. The world of business has become very impersonal in many ways, so a human voice, even if heard merely in a voicemail or answering machine is very effective. In fact, some very successful companies hire customer service reps who have the single task of following up and thanking their customers. They also use this time to briefly survey each customer to find out how the company can improve.
Your customers are the lifeblood of your business. You must first earn their support by providing great initial service. But, do not make the mistake of passing by the chance to tell your customers that you appreciate them. Take the time to communicate with those who have supported you and reward their business with a personal note, phone call or gift. Your efforts to recognize them will be noticed, and they will be much more likely to return and recommend your business to others.
Mikkie Mills is a Chicago native and mother of two. She occasionally blogs about DIY crafts and business. Show your customers you care through gifts by Vistaprint products. Connect with her on Google + or on Twitter (@DollarHacks).
37.489498
-122.238473
Like this:
Like Loading...
Tags: Twitter, WordPress, Business, Social media, Social network, United States, Chicago, FaceBook, LinkedIn, YouTube, Human resources, Google, Office, Customer, Customer service, Website, Employment, Motivation, Keyword research, Google Search, Company, Small Business Administration, Hotmail, Michelle Obama, Entrepreneur, Market, Web design, Creative Commons, Public relations, Blog, branding, Work, Technical support, Wal-Mart, Marketing plan, Cubicle, Clothing, Desk, Marketing strategy, Start Up, Law, Complaint, James Duval, Compact Disc, Marketing research, google.com, product, blogs, youtube videos, www.youtube.com, www.google.com, youtube mp3, www.hotmail.com, ask.com, you tube videos, blogspot.com, blogger, analytics, linked, youtube download, startup, networking, facebook search, key word, prospect, emails, keyword, viral, wireless networks, facebook friends, how to network, prospects, advertisement, keyword tool, promote, google ad words, windows start up, facebook apps, facebook fan, marketing plans, facebook app, what is computer, web 2.0, sem, marketing strategies, marketing planning, google keyword, what is internet, start up programs, new media, blog site, google keyword tool, what is management, google ad, tem, social networks, what is technology, what is marketing, marketing communication, small business ad, key word search, what is twitter, international marketing, promoters, keyword tool adwords, keyword search, what is communication, global marketing, what is wifi, product to market, marketer, definition of marketing, strategic marketing, Reward website, Robert Cordray, Vistaprint

As an employer it can sometimes feel like you are fighting an uphill battle to get your employees motivated. But employees are the driving force of any company, so you will not get much done with employees who do not pull their weight. Whether you find it a struggle to motivate your employees on a daily basis, or you are simply looking for ways to increase productivity, here are some suggestions that could help you out.
Reward Programs
Nothing motivates people like a reward. Whether it is something monetary, such as a bonus or raise, or something else, such as a paid vacation, a gift basket etc. if your employees know what they will receive as a result of their work, they are more likely to work harder. Additionally, it is always motivating to know that your hard work is appreciated and will be rewarded.
Friendly Competition
Workplace competitions can get everyone excited and motivated to do better work. The most important thing to remember however, is that it should not be a competition with high stakes and a professional reward (such as a promotion). You do not want to create tension in your workplace, and damaging the atmosphere of the workplace can cause damage to overall productivity.
Mission Statements and Goals
It helps employees to know what exactly they are working for. If your company does not have a mission statement or motto, create one. This will not only help people to understand the vision of your company, but it will also give them something to work towards. Once you have a broad vision in mind, create smaller, short term goals together with your employees that can help you to fulfill the mission.
Give Them Time Off
This goes along with rewards, in that it is a way to show employees that they are appreciated. But time off is unique in that it gives people time away from work to refresh and recharge their batteries. If they get the chance to do this, they will come back to work more motivated and enthusiastic.
Get-togethers outside of Work
Another good idea is to have events outside of work that will allow people to get to know each other outside of the office. Whether it is a paid-for dinner, party, or something else, it is also a good way to reward employees for productivity. Holding such events allows people to get to know each other better, creating an all around better work environment, which often increases productivity.
Get to Know Them On a Personal Level
It is incredibly hard to motivate people that you do not even know. Likewise, it is hard for employees to motivate themselves if they only see you as a distant boss. Get to know your employees and their personalities. Everyone is different, and they will be motivated in different ways, so get to know who they are and what makes them tick. It also helps if you can give them personal praise every once in awhile.
About the Author: Robert Cordray is a freelance writer and expert in business and finances. He has received many accolades for his work in teaching employee rewards programs.
37.489498
-122.238473
Like this:
Like Loading...
Tags: Twitter, WordPress, Business, Social media, Social network, United States, FaceBook, LinkedIn, YouTube, Human resources, Google, Office, Customer, Customer service, Website, Employment, Motivation, Keyword research, Google Search, Company, Small Business Administration, Hotmail, Michelle Obama, Entrepreneur, Market, Web design, Creative Commons, Public relations, Blog, branding, Work, Technical support, Wal-Mart, Marketing plan, Cubicle, Clothing, Desk, Marketing strategy, Start Up, Law, Complaint, James Duval, Compact Disc, Marketing research, google.com, product, blogs, youtube videos, www.youtube.com, www.google.com, youtube mp3, www.hotmail.com, ask.com, you tube videos, blogspot.com, blogger, analytics, linked, youtube download, startup, networking, facebook search, key word, prospect, emails, keyword, viral, wireless networks, facebook friends, how to network, prospects, advertisement, keyword tool, promote, google ad words, windows start up, facebook apps, facebook fan, marketing plans, facebook app, what is computer, web 2.0, sem, marketing strategies, marketing planning, google keyword, what is internet, start up programs, new media, blog site, google keyword tool, what is management, google ad, tem, social networks, what is technology, what is marketing, marketing communication, small business ad, key word search, what is twitter, international marketing, promoters, keyword tool adwords, keyword search, what is communication, global marketing, what is wifi, product to market, marketer, definition of marketing, strategic marketing, Reward website, Robert Cordray