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Grow Your Business With Outsourcing

images (2)Running a small business can be fulfilling: you get to pursue your passion, be in control and be your own boss. However, it can also be incredibly frustrating. When you decided to start your own business you probably did not imagine that most of your time would be hijacked by mundane routine tasks such as bookkeeping, making appointments, writing PR materials and so on. If you are inundated with back office tasks that can really throw a spanner in the expansion of your brilliant innovating business.  Instead of trying to do it all yourself, you can get easy affordable help by outsourcing.

Outsourcing seems like something big businesses need to do. Thanks to the innovations in technology, however, any and all manner of tasks can be effectively outsourced. There is an entire global workforce online who are qualified in various skills but do want the flexibility for working from home, or from working from other countries, and are therefore freelancing online. These include everything from executive assistants who will answer you mail and set up your appointments, to writers who will create effective copy for your marketing, to graphic designers, PR managers, graphic designers, IT consultants; the list is endless.

Here are some things you can and should outsource, without hampering your progress:

  • Any job that requires highly skilled expertise, such as finance management. If you are not from a finance background, it would be a good idea to have a finance expert step in and take a look at your books to make sure things are in ordering. Also, a brand consultant can help you create a brand and comprehensive marketing strategy that you can then deploy;
  • Any job that is routine and mechanical, such as data entry, bookkeeping, inventory and so forth;
  • Jobs that require specific technical expertise such as IT support for your business, or graphic design and search engine optimized copywriting for your marketing materials.
  • Another area that could easily be outsourced is your payroll and HR functions.  HR and Payroll can be confusing and could cost you a ton in fines.  Team up with a qualified payroll management comapny to complte your HR functions the right way.

To figure out who the right contractor is for you to get your job done right, you will need to do some research. The best way as usual is to go through personal recommendations from people in your business network. However, you can also get referrals and ratings on contractors on websites that connect freelancers to businesses who need them. Once you have figured out what exactly you need from your contractor, communicate it clearly to the contractor, and make sure you understand each other before embarking on work together.

Finally, although you should keep some focus on following up with your contractor to ensure your work is done according to your needs and specifications, do not get so involved that you are not able to effectively use all the time you freed up by outsourcing in the first place. Outsourcing gives you the chance to focus on the things that really matter to your business, such as research and development to improve the quality of your product and service, and expanding your business.

Shawn Wise is the Director of Marketing at Contractors1stInsurance.org.  CFI provides Employee Leasing, Payroll Management, and other affordable contractors insurance services to help small business owners outsource time consuming parts of their company and get back to the more important operations.

 

 

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Thank You LinkedIn – NOT part 3

Here is an explanation of the navigation changes that I found.  It might have been really nice of them to actually email us all (especially those of us that were viewed in the top 1%) and let us know before the change went into effect.  I guess that is just not their style.

li headerChanges to the Top Navigation Links on the Homepage

How do I find places that I used to see on my top navigation bar?

Last Reviewed: 05/24/2013

Report Answer Inaccuracies

With the new version of LinkedIn navigation, certain features may have moved or changed. Below is a list of items and how you can find them.

  • Inbox - Click the Inbox icon at the top right of your homepage to access your messages and invitations.
  • The top navigation bar disappears as you scroll down the page – To see it again, move your cursor to the top of the page. You’ll also see it when you scroll in the upward direction, or scroll all the way to the top.
  • Skills and Expertise - Go to http://www.linkedin.com/skills/, or move your cursor over any of the skills listed on a profile and click the title of the skill.
  • Recruiter link - If you have a Recruiter account, you’ll find the Recruiter link by moving your cursor over your profile photo at the top right of your homepage and selecting Go to Recruiter. You can also log into Recruiter via http://www.linkedin.com/recruiter/.
  • LinkedIn Today, Influencer Posts, and Channels - Move your cursor over Interests at the top of your homepage and select Influencers.
  • Your Company Page - Move your cursor over Interests and select Companies. Then search for your Company and click its name in the dropdown list.
  • Groups - Move your cursor over Interests and select Groups. You’ll see the list of groups you are a member of.
  • Recommendations - Go to your profile page and scroll down to the Recommendations box.
  • Polls - Go to polls http://polls.linkedin.com/ or share polls within a group.
  • Students and Alumni – Go to LinkedIn Alumni at //www.linkedin.com/college/.
  • Signal - Go to http://www.linkedin.com/signal or click the Search icon at the top of your homepage and then click Updates in the top left.
  • Manage Team Accounts for Sales Navigator - If you’re a team admin, move your cursor over your profile photo at the top right of your homepage and select Manage Team Accounts.

 

 

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Thank You LinkedIn – NOT Part 2

PUBLISHERS NOTE:  I was able to find this, that explains how to simply post videos and images.  It seems to work pretty well and is self-prompting. It still does’t have the flexibility, of the old SlideShare application, like autostart.  I can’t figure out why they are taking this approach after spending $116M on SlideShare, but it’s not my dime….

PUBLISHERS UPDATE – 5.31.13 – Ive just been informed, and sadly confirmed, that the features below are indeed NOT available to all accounts.  Although it seemed to be no problem to drop the applications across the whole platform, for some reason LinkedIn is only allowing some accounts to upload files.  It has nothing to do with premium status, but I can upload and some of my clients cannot – yet?

 Olympus
BY EMILY PRICE
LinkedIn added the ability to showcase users’ talents in a whole new way Wednesday: pictures and video. Now LinkedIn users can add visual content to their profile pages, giving more depth to the written content already displayed on the site.For instance, a photographer might choose to include several of her best photos, or a copywriter might upload a video of that ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Visual content can be added to your summary, work experience and education sections on the site, and can come from your computer’s hard drive or from the web.

On the flip side of the equation, people who are browsing profiles on the site can now like or comment on media uploaded to others’ profiles. A sharing option — for sharing content you find interesting with others — is also in the works.

New media-rich profiles are available now for LinkedIn members in English-speaking countries.

To add media to your own profile on LinkedIn click the “Edit” button on your profile page and follow the prompts in the summary, education and experience sections.

What sorts of content will you be adding to your LinkedIn Profile?

Images courtesy of Flickr, Alex Murphy

 

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Thank You LinkedIn –NOT!

LinkedOut

Well they have finally outdone themselves.

I thought all the crashes and “try later” warnings were bad.   Just like the “your contact list is currently not available.”

Then we had to deal with the totally random attacks on keyword stuffing by the LinkedIn Trust & Safety team.  If you look up any keyword on LinkedIn, I guarantee you that the first 4 or 5 pages of results will be keyword stuffed in the projects section. So you do the same thing, or you can’t compete.  I explained this and the fact that they could write a pretty simple algorithm to detect this, not anything like Google, but they never made an effort.

Now, just as I am getting used to my profile supposedly among the top 1% viewed in 2012, we get a total new look:  They have changed all the tabs, removed all the applications, stopped supporting blogs altogether, and cannot tell anyone when they will have the “new application” that will allow you to put up your experiences now supposedly in your summary section -all without any kind of announcement or warning.

WTF?   I make my living (in part) as a LinkedIn coach.  I have spent the better part of a complete day scrambling to read what little documentation they have, and emailing back and forth to other supposed LinkedIn Guru’s (like anyone can figure out what they are likely to do next) to figure out how to work around this latest “improvement.”

Could this have anything to do with their attempts to monetize LinkedIn?  To this point it hasn’t really made any sense to upgrade.  Keep your eyes and ears open for some sort of suggestion that there are plug-ins and gizmos available to Premium users, like video upload etc.

I’ll keep you posted as I sort this out (another day or two I didn’t have to re-invent the wheel) as it is excruciatingly apparent that they won’t.

 

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14 Revealing Signs You Love Your Startup Job

by Dharmesh Shah - 

You may not be frequently giving out an embarrassingly gushing smile and you might not write little love notes during your lunch break. But, there are ways to tell if you love your job.

Of course, no job is perfect — even the best of relationships have their down days. We all have to do things we don’t like. I love working at HubSpot, it’s the best job I’ve ever had (but, that’s by design). But, even I have “off” days where I’m not spending all my time doing things I absolutely love.love my job small

So all of the following may not be the case all of the time.  But when you love your job, many of the following should be the case much of the time:

1. You don’t talk about other people; you talk about the cool things other people are doing.

“I hear Michelle has really improved our customer happiness scores.” or  “I’d love to know how Mike managed to rescue that sale.” “Sherry developed a new tool that’s made our lives so much better.”

When you love your job you don’t gossip about the personal failings of others. You talk about their successes, because you’re happy for them – and because you’re happy with yourself.

2. You think, “I hope I get to…” instead of, “I hope I don’t have to…”

When you love your job it’s like peeling an onion. There are always more layers to discover and explore.

When you hate your job it’s also like peeling an onion – but all you discover are more tears.

3. You see your internal and external customers not as people to satisfy but simply as people.

They aren’t numbers. You think of them as real people who have real needs.

And you gain a real sense of fulfillment and purpose from taking care of those needs.

4. You enjoy your time at work.

You don’t have to put in time at work and then escape to life to be happy. You believe in enjoying life and enjoying work.

When you love your job, it’s a part of your life. You feel alive and joyful not just at home – but also at work.

5. You would recommend working at your company to your best friend…

In fact, you can’t stop talking about how cool your company is and the awesome work you’re doing even when you’re away from work. Your friends and family are envious.

6. You enjoy attending meetings.

No, seriously, you enjoy meetings. Why? Because it’s fun to be at the center of thoughtful, challenging discussions that lead to decisions, initiatives, and changes – changes you get to be a part of.

7. You don’t think about surviving. You think about winning.

You don’t worry much about losing your job. You’re more worried about not achieving your potential. Not being as impactful as you can be.

8. You see your manager as a person you work with, not for.

You feel valued. You feel respected.

You feel trusted.

9. You don’t want to let your coworkers down.

Not because you’ll get in trouble or get a bad performance review, but because you admire them – and you want them to admire you.

10. You hardly ever look at the clock.

You’re too busy making things happen. When you do look at the clock, you often find that the time has flown.

11. You view success in terms of fulfillment and gratification – not just promotions and money.

Everyone wants to be promoted. Everyone wants to earn more.

You definitely feel that way too… but somewhere along the way your job has come to mean a lot more to you than just a paycheck. And if you left this job, even if for a lot higher salary… you would still miss it.

A lot.

12. You leave work with items on your to-do list you’re excited about tackling tomorrow.

Many people cross the “fun” tasks off their to-do lists within the first hour or two.

You often have cool stuff – new initiatives, side projects, hunches you want to confirm with data, people you want to talk to – left over when it’s time to go home.

13. You help without thinking.

You like seeing your colleagues succeed, so it’s second nature to help them out. You pitch in automatically.

And they do the same for you.

14. You can’t imagine being somewhere else.

You’re having too much fun.  Learning too much.

How many of the above statements apply to you and your job?

If you said:
0-3: You may want to find a new job. Life is too short.
4-6: You don’t hate your job… but you don’t love it either. What can you do differently?
7-10: You really enjoy your job and the people you work with
11-14: You are deeply, madly in love with your job! (and your friends are definitely jealous!)

 

 

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The New Rules Of Customer Complaints Management

complaints managementCompanies in the business of dealing with people know how important customer complaints management is – after all, there are very few companies that do not interact with customers on some level; even if there is no direct interaction.

The rules have changed a lot over the past few years, and they are changing even more just about each and every month. What worked in the early part of the 2000s will not work in 2013 – consumers have a far greater soapbox now for one thing, and the way that we communicate in general has also changed greatly.

Customer Complaints in the Era of Technology

What exactly are the ‘new rules’ that need to be considered for our current era, and what should companies be doing to adhere to best practices on complaints management? Here are some important things to keep in mind…

  • Customers are no longer limited to posted letters, limited email and telephone calls. Now, they have all of those channels, as well as personal blogs, Twitter, Facebook, Youtube, consumer feedback websites, forums AND word of mouth. Worse still, feedback posted online that mentions your company will show up in internet search results when people are searching for your business online.
  • Customers are more likely to report on a bad experience than a good one. What this means is that even though the past 150 customers who have purchased your wildly popular gizmo via your snazzy online store are thrilled, not all of them will be shouting your praise to the world. The one or two customers who were not too happy about that gizmo (or your store, or even your delivery process) are another story. Those are the ones who will tell everyone they can just how terrible your company, products and store are – often, on multiple channels for good measure.
  • Customers can not only become happy again, they can even become your number one fans. This is however, provided that you deal with their complaints properly. Complaints should not be seen as a bad thing for starters – this is a chance to improve your services and goods for the better. For another thing, the way that problems are addressed makes a lot more difference than the actual issue in many cases. In order to effectively address the complaint, you first need to catch it early, escalate it properly and route it to the right person though.

As you can see, the rules continue to change pretty much all the time. What doesn’t change however is the fact that response time and reaction are both vital when it comes to making a bad situation into a good one.

Automating the complaints process with a good software tool is one way to improve your overall systems. You may also want to think about other tools such as competency testing for employees who deal directly with customers. Product reviews and preventative measures such as customer surveys, and also making sure that customers can easily air their views should be top of mind too.

At the end of the day you see, it is far easier to handle a small upset soon after it happens, than risk dealing with the public relations disasters that can (and do) happen overnight when customer complaints are left unchecked. Quite an easy choice really when you think about it that way.

Featured images:

Christopher Stainow is actively involved in the streamlining of business quality processes and procedures through the use of quality management tools & document control software. Learn more at lennoxhill.co.uk.

 

 

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The Pros And Cons Of Business Cards For Small Businesses

images (6)

The traditional business card harkens from an era where a firm handshake and a “call me tomorrow to discuss” paved the way to a signed contract. Despite today’s proliferation of digital communications, for some businesses a traditional card still makes sense. Weighing whether to go digital to stick with the paper? Here are some pros and cons for leaving an impression with a printed business card.

 

The Pros

For many small business owners, marketing doesn’t come naturally. A business card is a simple and established way to network and get your small business known in the community. Here are some other advantages:

  • Deliver Important Information: A business card is meant to provide vital information about your business, including phone number, address and website. These details can help prospective customers find your business easily.
  • Create a Positive First Impression: Delivering a very practical and convenient marketing tool, the business card can help you make a great and lasting first impression.
  • Save Time: Handing over a business card takes less time than writing down your phone number, address and website.
  • It’s Inexpensive: Ordered in large quantities, business cards deliver some of the most inexpensive marketing tools you can find today. A business promotion expense, the printing and design fees can be written off on your taxes and paid for using your company’s business prepaid debit card.
  • It’s Effective: Although digital business cards are becoming more popular, many business owners prefer having something physical to hand out to potential customers they face to face. Business cards are especially effective if you’re in an offline or creative industry. Graphic design firms, arts and crafts companies, and painting services can showcase their unique talent and service in the design of a printed business card.

 

A Few Cons

You’ve worked hard to start your own business and are no doubt excited to promote it any way you can. It’s important to consider the appropriate channels to promote your business, and business cards may not always be the best solution.

 

  • Cost: It’s true that business cards are inexpensive, especially when ordered in large quantities. However, small businesses typically don’t need thousands of business cards at one time. Ordering business cards in small quantities can make them quite expensive. Additionally, there are situations when business information changes. This implies additional costs because you have to replace your old business cards with new ones. Business cards that stay in boxes whether because of excessive quantity or outdated information are simply a wasted expense.
  • Accessibility: Another essential drawback consists of the fact that you may forget to take your business cards with you. In this case, the only thing you can do is to write your telephone number and address on a piece of paper, which is quite unprofessional.
  • Organization: Consider your card recipient’s preferred way of networking. As people adopt digital forms of saving contact information, the business card may become a cumbersome requirement of time and file organization.

Being aware of the disadvantages related to business cards, more and more business owners opt for digital business cards, which deliver a fantastic way to showcase products and services. However, experts advise businesspeople to use these alternatives only to complement the paper business card, which remains the most valuable tactile reminder of a company.

Marilyn Smith specializes in covering the latest news of interest to small business owners, including business prepaid debit cards.

 

 

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What is a Business Postcard and Does Your Business Need One?

5548053540_a313a167cd_o

Every business owner knows that marketing is crucial to the success of your business. However, like most business owners in today’s tight economy, marketing budgets are smaller than desired, and what you do purchase must have a real impact on the potential client. Selecting marketing material that will set your business, service or product apart is what will give you an advantage over your competitors. It must be something memorable, it must be something colorful, and it must be something affordable.

The 4×6 Inch Card

One of the most effective and affordable marketing tools available are 4×6-sized cards. These postcards, created in full color and printed on a very high quality stock, can be used to pass out to potential clients in place of a business card, mailed out to potential clients, or used as a insert in local newsletters and publications.

The larger format cards can be designed to include pictures of your business, your product or the effects of your service. Offering so much more space and creative potential than a business card, they have multiple uses.

The Possibilities Are Endless

Every kind of business can benefit from these marketing tools. Photographers and art galleries can create beautiful postal sized cards to showcase works of art that are available or important gallery openings. Real estate companies can use them to promote their office or their sales reps. Retail centers can create beautiful 4×6 cards to distribute to promote special sales or new inventory.

The Results Are Fabulous

Standard business cards are a great reminder for people that want to use you for business in the future. However, postal-sized cards give the potential client a visual of what to expect from your company and it stimulates all of their senses. When their senses are stimulated, as any good marketing professional knows, people are more likely to react positively with a purchase because they want to fill the desire they have created within themselves for the product or service.

Better Marketing Budgets

From the financial aspect of marketing, mailing cards create a way for businesses to reach a large amount of people with a very limited cost. All businesses need to watch their advertising budgets, and using 4×6 cards can help these businesses meet these goals.

Postal cards can be printed in any quantity, with large amounts receiving better prices. Because they are easy to design and simple to produce, they can also be changed often to continue to meet the needs of the business. Once you have created a card, you are not “stuck” with that design. You are free to change it as often as necessary so that you always have the highest results from your efforts.

All businesses from every industry can and will benefit from using 4×6 cards to market their business. In fact, once you see the incredible results you receive from this marketing tool, you may wonder how you were ever successful without them.

Using postcards to help advertise her own art business, Ann Bailey relays these marketing tips for other small business owners. The online ordering company, Signazon(dot)com, offers easy set-up and design templates for quick card design, and takes care of all production so your company’s professional 4×6 advertising cards come ready to mail.

 

Photo Credit: http://www.flickr.com/photos/familymwr/5548053540/

 

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How To Find The Best Apps For Your Business

Best_Mobile_Apps_for_Your_BusinessOne of the biggest trends in small business right now is the use of mobile applications in order to make an operation more productive.  Large businesses are increasingly using apps, too, however in these cases they are usually a compliment to what is already in place.

For small companies and start-ups, business apps can be the difference between success and failure. While that statement can seem an extreme one, the financial and time savings that apps can give to a business owner, particularly sole traders, are valuable, and mean that resources can instead be directed towards product development, building customer relationships, and selling.

How can you choose the best apps for your business, and then use them to ensure your company hits the big time?

Do You Really Need It?

When you head to an app marketplace, it is very easy to be taken in by everything on offer. Therefore, write down everything that you need to do that you think an app might be able to achieve for you.

The purpose behind this is simple. By doing it this way, you will write down what you need, and keep your business as simple as possible. If you were to head to an app store right away, you would soon find yourself downloading all kinds of apps that achieve nothing but making your business more complicated than it needs to be.

Look Further for Reviews

Rather than just checking out the reviews on the app stores themselves, find forums where apps are discussed. This way, you will be able to connect with fellow business owners and strike up a conversation and ask questions, rather than make a decision based on a few sentences, which may have been written in hasty joy or anger.

Business magazines and social feeds will also be a valuable resource, as they feature news and reviews on the newest and most effective apps that could make a difference for you.

Think Employee

If you have employees in your business, they will be working to a specific set of objectives and a job description at all times. Should they fall below the required performance level, you review their role and question whether someone else could do it better.

You should take exactly the same approach to your mobile apps. If you are using a profit and loss tool, does it give you a detailed breakdown of all incomings and outgoings? Does your mobile invoicing system allow you to send invoices straight away from your device, or do you have to import the file into email first?

Be clear in your head what each app should do, and if they aren’t making your life easier or performing their role, deal with them as you would an employee.

Taking this approach to sourcing mobile business apps will leave you in a great position to get on with the job of generating revenue for your company, which in turn will see you in a strong place when it comes to expanding your brand.

Robert is an online content writer with a specific interest in the technology sector. Robert regularly writes about emerging trends, such as managed VPS hosting, as well as popular apps that can help to make businesses more efficient and profitable.

 

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How To Get The Most Out Of Customer Surveys

customer-survey-1Customer surveys can offer valuable insight to any business owner. Whether you are launching a new product or considering axing an old service, a customer survey can help you decide which decision is in the best interest of your consumers. But how do you get your customers to take those pesky surveys that you, yourself, normally pass up or forget about? Luckily, this article has compile a few tips to help you create a survey that your customers won’t only fill out, but will take seriously, as well.

When To Ask

When customers review a business, they either do so because they received above and beyond service or they had a horrible experience. But if neither extreme has happened, most customers pass up the opportunity to divulge their two cents. This is because many customers don’t see the need to contribute to a survey. They’ve had a pretty good experience shopping in your store or doing business with your company, and since they’re satisfied, there’s no point in filling out a survey to help others. It’s simple really; most customers very surveys as an inconvenience.

However, there is a way to turn all that around. As a business owner, you can understand that time is valuable. If you were to spend five minute filling out a survey for someone else’s benefit, you’d want something in return. So give your customers the same inventive to fill out your surveys. Offer a discount on their next purchase, a chance to win a prize, or a freebie for every survey they fill out. Making the surveys worthwhile will help ensure more people fill it out.

Furthermore, surveys should be asked when there’s something worth asking. It would be great to know how your business is doing on a day-to-day basis, but again, customers will get bored with filling out a survey every time they shop. Instead, create surveys before you release a new product or service, to get a feel for how a new shopping experience is working out, and so on. This sort of timing lets customers feel like they’re included on your business’ future decisions…which they are! They’ll take a personal interest in helping your business succeed.

How To Ask

Surveys can be a very tricky thing to do correctly. Even if you have interested customers, asking too many questions, or even just a few of the wrong questions can be very off-putting. Your survey should be a breeze to take, not a burden. Therefore, form questions that are simple to read and simple to answer. For example, “On a scale of 1 to 10, how much did you like our new frozen yogurt flavor?” is a simple question because it gets right to the point. Furthermore, you’re essentially offering the answer by laying out options for the customer. There is little work for the customer to do except for the try the yogurt and give it a number.

You should also allow your surveys to be as easygoing as possible. This means allowing customers to skip questions, save questions for later, and return to the survey at a later time. Otherwise, you’ll end up forcing your customers into a corner they don’t want to be in. Try offering an incentive so customers are more willing to come back later and finish the survey.

Another way to make surveys easier on your customers is to give them a meter of how close they are to being done. Remember, your customers’ time is just as valuable as yours. Letting them know they only have five questions left can be motivating when they feel like they’re on the clock.

After The Survey

Once you’ve given your survey enough time to make its rounds, you should start to have a pretty pile of information that can help your company move forward. Your customers have just shared their likes and dislikes, preferences, ideas, and recommendations. It will take you time to filter through all the answers, but eventually you’ll come up with a solution that is by your customers, for your customers.

Furthermore, allow your customers to opt-in for future surveys or follow-up questions. If someone has a great idea or you’ve found out that someone had a horrible experience, you can correct that mistake and prevent future ones from happening right then and there.

Any business owner would be lucky to know the private thoughts of just one of their customers. With surveys, you can have insight into hundreds or thousands of customers that are not only interested and willing to fill out your survey, but happy to share what would make them a loyal customer. With a well-constructed survey, you can be helping your business and helping your consumers at the same time.

Pete Wise is a copywriter working for Luminar Insights, the premiere source of latino analytics and insights on the web. If you are looking for a reliable source of hispanic data to take your marketing campaign to the next level, go to their website to learn more.

 

 

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