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Have A Complaint About A Business? Turn To Online Review Sites

517415790_c_570_411As a consumer, there are going to be encounters with businesses that you enjoy, and then there are going to be encounters that are awful. When you have a complaint about a company, service or product, don’t keep it to yourself or simply rant about your complaint on your own personal social media accounts. Instead, turn to online review sites likeGoogle+ Local andYelp, and here’s why.

You can gain the company’s attention.

When you keep the complaint to yourself, the company is not going to know what they did wrong. And if you did complain to someone at the business, it’s likely it wasn’t to the right individual.

When you post your complaint online, you have a better chance of getting your complaint in front of the right people. More and more companies are starting to monitor their review sites, and when you post a negative review online, it will likely be seen by the right people, making your complaint more valid.

You can warn other consumers.

If your experience was really bad, you will not want other consumers to go through the same experience. By posting your complaint on the online review site, you will be warning other consumers about what they can expect if they were to visit the company or purchase a product or service from them. When consumers truly know what to expect, it can help make their own purchasing decision easier, and you will save many other people from going through the same awful experience as you.

You can help the company.

While you feel miserable about your experience, it is possible that the company managers and owners don’t truly know what’s going on in their business. When you write the review, you not only get the company’s attention, but you can also help them learn what they’re doing wrong. Companies need consumer feedback like your complaint to help them become better, and your complaint may draw them to a factor of their business that they overlooked. Plus, if your complaint is valid and the company truly cares about their business, you may even entice them to make the necessary changes needed to make their company a better place.

You may earn an incentive.

Some companies take online reviews very seriously, and they know that customers didn’t have to take their time to leave a review, whether good or bad. As a thank you for your review, some businesses may offer you some type of incentive for your bad experience. You may not only earn an apology from someone important at the company, but you may also earn a free item, gift card, promotional discount or some other incentive for taking the time to share your thoughts. Yes, it’s an effort by the company to apologize and get you to come back and check them out again, but it’s still something you wouldn’t receive had you never left the complaint in the first place.

 

Charlie Adams is a tech guru and IT specialist with Review Trackers. Charlie often blogs about technology and its role within the world of business in an attempt to educate.

 

 

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3 Suggestions To Help Your Company Fulfill It’s Corporate Potential

7650804342_9715bb425fIf your business is expanding and on the verge of a pivotal turning point, you are undergoing an intense professional shift. It is great to have the opportunity to put forth ideas and efforts to contribute to a larger and more successful company. This means that the business plan that you have is working to your benefit. However, you may want to consider a few areas of focus, so that your team and tools will be able to keep up with growing demands. Here are three suggestions that may help to guide your company to fulfill its corporate potential.

  1. Uproot: The space from which you operate will need to be larger to accommodate more employees and equipment. If you are choosing a new office or workspace, you want to think in terms of corporate relocation. This means outsourcing and obtaining a space that is perfect for your company. This might entail adding new structures or interior remodeling for optimum benefit. Your new space must be able to accommodate your existing needs while providing space to inspire possibilities, as well. If you are moving overseas or adding new branches to an already existing store, check out international moving services to assist in a smoother transition. There are great companies that specialize in international move management, and they can help you with every step in your process.
  2. Upscale: A bigger and faster growing company will require new materials and a more streamlined mode of operation. You may want to look into implementing a new management system to keep all of your files and data congruent. A more sophisticated system of organization will allow for innovation. Modernizing your system of management will also help keep better track of your finances. Monetary organization can make an enormous difference in your revenues. Keeping databases cohesive throughout each region of the business is key when aiming to make corporate additions. You want your new corporate machine to be sleek and polished, with a team of individuals who know what one another are doing. This means keeping one another apprised of new developments. Software is a great tool for this.
  3. Upgrade: In addition to a new space and better systems, you will also want to employ new methods of technology. Taking advantage of contemporary modes of communication and more advanced software is crucial to your corporate expansion. Consider hiring a specialist to help you maximize the technology that you already have and evaluate new possibilities. A new set of eyes and extra training will bring a new perspective to your developing business. Taking extra steps to evaluate the effectiveness of your operating systems will allow you to be more thorough and precise. Employing new technology, while it may be an expense, will allow you to reach a broader clientele demographic.

When Jaime found out his company would have to relocate overseas he got a little concerned. He didn’t have any idea where to even start when it came to moving abroad. After doing a little research, he came across unigrouprelocation.com. These guys were able to help him with everything his company needed.

 

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Putting The Trust Back Into The Supply Chain

supply-chainTo say this year has seen some scandals in the global supply chain would be a huge understatement. The horsemeat scandal has continued to dominate the headlines for the best part of three months now, and with the Asian market recently discovering rat meat being sold as lamb, this is clearly not something which is just going to blow over. The question is not only how long has this kind of fraudulent activity been going on, and what is going to be done about it?

Pressure is Building

Without knowing exactly how long this has been going on, and I think it is safe to say we are unlikely to never know the true scale of these scandals, it is impossible to say what the cause is. However, if this decision to substitute meats for cheaper alternatives without informing the consumer is a reaction to the current state of the economy across Europe, then there is at least some sense behind these crazy happenings.

Somewhere, decisions have been made to try and maintain the dwindling profit margins of companies and reducing their overheads by using cheaper meat products enables this. However, clearly this is at the expense of the consumer who is left paying over the odds for beef and lamb when they are actually buying lower quality and much cheaper produce.

Similar scandals have not been found to such a degree outside of the global food market supply chain, but what is clear is the pressure which is being put on companies which trade within it, and this pressure is likely to be felt across all supply chains worldwide as profit margins grow tighter and consumer demand continues to rise. The issue is, will consumer demand continue to stay as high as it is, especially when buying online, if there are questions asked about the confidence they can have in businesses if even going to their local supermarket for something as simple as meat can come back to bite them?

Trust Must be Restored in Supply Chains

It is all well and good saying restoring consumer trust must be the first port of call in moving onwards, but how exactly can this be managed? The first step must be for businesses that have been caught up in these issues to hold up their hands and admit they have made mistakes and are looking to put steps in place to make sure it does not happen again.

From there, the obvious step seems to be to put into place a series of rigorous tests on produce which is being traded throughout the supply chain, both before they leave the factory in which they are made, and once again when the retailer takes stock of the goods before selling them on to consumers. That way, if any issues are flagged up, there will be accountability, which in turn results in consumer trust being restored.

This can also be helped by firms using trustworthy companies to ship their goods across the globe; ones who they know will not compromise the quality of their products during what can be a very testing process, shipping produce across the globe under tight deadlines. Espace Global Freight is such a company, offering three kinds of top quality international freight; namely road, sea and air freight services.

By combining accountability, stringent testing of products and trustworthy companies handling the goods which are being traded within the supply chain, consumers can once again sleep well, knowing they are buying exactly what they expect when they next go to the supermarket for some meat.

Steven Capocci is a freelance writer who has studied supply chain mechanics in-depth and realises using trustworthy companies such as Espace Global Freight guarantees quality.

 

 

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Grow Your Business With Outsourcing

images (2)Running a small business can be fulfilling: you get to pursue your passion, be in control and be your own boss. However, it can also be incredibly frustrating. When you decided to start your own business you probably did not imagine that most of your time would be hijacked by mundane routine tasks such as bookkeeping, making appointments, writing PR materials and so on. If you are inundated with back office tasks that can really throw a spanner in the expansion of your brilliant innovating business.  Instead of trying to do it all yourself, you can get easy affordable help by outsourcing.

Outsourcing seems like something big businesses need to do. Thanks to the innovations in technology, however, any and all manner of tasks can be effectively outsourced. There is an entire global workforce online who are qualified in various skills but do want the flexibility for working from home, or from working from other countries, and are therefore freelancing online. These include everything from executive assistants who will answer you mail and set up your appointments, to writers who will create effective copy for your marketing, to graphic designers, PR managers, graphic designers, IT consultants; the list is endless.

Here are some things you can and should outsource, without hampering your progress:

  • Any job that requires highly skilled expertise, such as finance management. If you are not from a finance background, it would be a good idea to have a finance expert step in and take a look at your books to make sure things are in ordering. Also, a brand consultant can help you create a brand and comprehensive marketing strategy that you can then deploy;
  • Any job that is routine and mechanical, such as data entry, bookkeeping, inventory and so forth;
  • Jobs that require specific technical expertise such as IT support for your business, or graphic design and search engine optimized copywriting for your marketing materials.
  • Another area that could easily be outsourced is your payroll and HR functions.  HR and Payroll can be confusing and could cost you a ton in fines.  Team up with a qualified payroll management comapny to complte your HR functions the right way.

To figure out who the right contractor is for you to get your job done right, you will need to do some research. The best way as usual is to go through personal recommendations from people in your business network. However, you can also get referrals and ratings on contractors on websites that connect freelancers to businesses who need them. Once you have figured out what exactly you need from your contractor, communicate it clearly to the contractor, and make sure you understand each other before embarking on work together.

Finally, although you should keep some focus on following up with your contractor to ensure your work is done according to your needs and specifications, do not get so involved that you are not able to effectively use all the time you freed up by outsourcing in the first place. Outsourcing gives you the chance to focus on the things that really matter to your business, such as research and development to improve the quality of your product and service, and expanding your business.

Shawn Wise is the Director of Marketing at Contractors1stInsurance.org.  CFI provides Employee Leasing, Payroll Management, and other affordable contractors insurance services to help small business owners outsource time consuming parts of their company and get back to the more important operations.

 

 

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Thank You LinkedIn – NOT part 3

Here is an explanation of the navigation changes that I found.  It might have been really nice of them to actually email us all (especially those of us that were viewed in the top 1%) and let us know before the change went into effect.  I guess that is just not their style.

li headerChanges to the Top Navigation Links on the Homepage

How do I find places that I used to see on my top navigation bar?

Last Reviewed: 05/24/2013

Report Answer Inaccuracies

With the new version of LinkedIn navigation, certain features may have moved or changed. Below is a list of items and how you can find them.

  • Inbox – Click the Inbox icon at the top right of your homepage to access your messages and invitations.
  • The top navigation bar disappears as you scroll down the page – To see it again, move your cursor to the top of the page. You’ll also see it when you scroll in the upward direction, or scroll all the way to the top.
  • Skills and Expertise – Go to http://www.linkedin.com/skills/, or move your cursor over any of the skills listed on a profile and click the title of the skill.
  • Recruiter link – If you have a Recruiter account, you’ll find the Recruiter link by moving your cursor over your profile photo at the top right of your homepage and selecting Go to Recruiter. You can also log into Recruiter via http://www.linkedin.com/recruiter/.
  • LinkedIn Today, Influencer Posts, and Channels – Move your cursor over Interests at the top of your homepage and select Influencers.
  • Your Company Page – Move your cursor over Interests and select Companies. Then search for your Company and click its name in the dropdown list.
  • Groups – Move your cursor over Interests and select Groups. You’ll see the list of groups you are a member of.
  • Recommendations – Go to your profile page and scroll down to the Recommendations box.
  • Polls – Go to polls http://polls.linkedin.com/ or share polls within a group.
  • Students and Alumni – Go to LinkedIn Alumni at //www.linkedin.com/college/.
  • Signal – Go to http://www.linkedin.com/signal or click the Search icon at the top of your homepage and then click Updates in the top left.
  • Manage Team Accounts for Sales Navigator – If you’re a team admin, move your cursor over your profile photo at the top right of your homepage and select Manage Team Accounts.

 

 

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Thank You LinkedIn – NOT Part 2

PUBLISHERS NOTE:  I was able to find this, that explains how to simply post videos and images.  It seems to work pretty well and is self-prompting. It still does’t have the flexibility, of the old SlideShare application, like autostart.  I can’t figure out why they are taking this approach after spending $116M on SlideShare, but it’s not my dime….

PUBLISHERS UPDATE – 5.31.13 – Ive just been informed, and sadly confirmed, that the features below are indeed NOT available to all accounts.  Although it seemed to be no problem to drop the applications across the whole platform, for some reason LinkedIn is only allowing some accounts to upload files.  It has nothing to do with premium status, but I can upload and some of my clients cannot – yet?

 Olympus
BY EMILY PRICE
LinkedIn added the ability to showcase users’ talents in a whole new way Wednesday: pictures and video. Now LinkedIn users can add visual content to their profile pages, giving more depth to the written content already displayed on the site.For instance, a photographer might choose to include several of her best photos, or a copywriter might upload a video of that ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Visual content can be added to your summary, work experience and education sections on the site, and can come from your computer’s hard drive or from the web.

On the flip side of the equation, people who are browsing profiles on the site can now like or comment on media uploaded to others’ profiles. A sharing option — for sharing content you find interesting with others — is also in the works.

New media-rich profiles are available now for LinkedIn members in English-speaking countries.

To add media to your own profile on LinkedIn click the “Edit” button on your profile page and follow the prompts in the summary, education and experience sections.

What sorts of content will you be adding to your LinkedIn Profile?

Images courtesy of Flickr, Alex Murphy

 

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Thank You LinkedIn –NOT!

LinkedOut

Well they have finally outdone themselves.

I thought all the crashes and “try later” warnings were bad.   Just like the “your contact list is currently not available.”

Then we had to deal with the totally random attacks on keyword stuffing by the LinkedIn Trust & Safety team.  If you look up any keyword on LinkedIn, I guarantee you that the first 4 or 5 pages of results will be keyword stuffed in the projects section. So you do the same thing, or you can’t compete.  I explained this and the fact that they could write a pretty simple algorithm to detect this, not anything like Google, but they never made an effort.

Now, just as I am getting used to my profile supposedly among the top 1% viewed in 2012, we get a total new look:  They have changed all the tabs, removed all the applications, stopped supporting blogs altogether, and cannot tell anyone when they will have the “new application” that will allow you to put up your experiences now supposedly in your summary section -all without any kind of announcement or warning.

WTF?   I make my living (in part) as a LinkedIn coach.  I have spent the better part of a complete day scrambling to read what little documentation they have, and emailing back and forth to other supposed LinkedIn Guru’s (like anyone can figure out what they are likely to do next) to figure out how to work around this latest “improvement.”

Could this have anything to do with their attempts to monetize LinkedIn?  To this point it hasn’t really made any sense to upgrade.  Keep your eyes and ears open for some sort of suggestion that there are plug-ins and gizmos available to Premium users, like video upload etc.

I’ll keep you posted as I sort this out (another day or two I didn’t have to re-invent the wheel) as it is excruciatingly apparent that they won’t.

 

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