The advent of the internet was couched in the dissemination of information and to the widespread availability of the same. That it has morphed into a commercial tool, is but a side effect. However, this effect of the commercialization and the channel for marketing that is unprecedented has not diminished the value of the interned but instead enhanced it. The value of commerce has been combined with the expansion of information and that is exactly how search engines have viewed it.
The key to being top on search engines is to have content that provide copious amounts of information to users. To be successful it is a must to share knowledge with others and this act also has tremendous benefit.
As case in point, a dentist’s website should hold information that relates to tooth aches and remedies as well as tooth, dental and oral care. This then satisfies the intent of the internet which is to be a medium of sharing information. As an example when searching for any information, the page that usually comes out on top is something from Wikipedia. Wikipedia is the very embodiment of what the internet was meant to accomplish; the sharing of information. Wikipedia is designed to share knowledge by people who have it to people who are in search of it. Every website, especially a dentist’s, should take this cue form Wikipedia.
When a concept for any site is drawn up, especially a professional site like a dental practice, it should be noted that volumes of information pertaining to all things oral and dental should be planned in a way that is easily categorizable and searchable.
A person who has a symptom would first like to understand what it is so searching for symptoms should be directed to the information page. Once a rudimentary understanding of the symptom is accomplished, a person begins to have faith in the site and recommendations for dental practices in the area to alleviate the symptom or eliminate the root of the problem can be suggested.
Remember that when you understand and utilize the spreading of useful information you are participating in basic premise and foundation of the internet. It is indeed why the internet has attracted literally billions of people to it.
As life grows increasingly complex there will only be greater need for relevant and useful information. When people search for and are in need of the information about what you offer you will stand a greater chance to get their attention and gain their trust when you can provide the best possible information you are capable of developing.