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Tag Archives: Dentistry

The Internet’s Basic Premise

The advent of the internet was couched in the dissemination of information and to the widespread availability of the same. That it has morphed into a commercial tool, is but a side effect. However, this effect of the commercialization and the channel for marketing that is unprecedented has not diminished the value of the interned but instead enhanced it. The value of commerce has been combined with the expansion of information and that is exactly how search engines have viewed it.

The key to being top on search engines is to have content that provide copious amounts of information to users. To be successful it is a must to share knowledge with others and this act also has tremendous benefit.

As case in point, a dentist’s website should hold information that relates to tooth aches and remedies as well as tooth, dental and oral care. This then satisfies the intent of the internet which is to be a medium of sharing information. As an example when searching for any information, the page that usually comes out on top is something from Wikipedia. Wikipedia is the very embodiment of what the internet was meant to accomplish; the sharing of information. Wikipedia is designed to share knowledge by people who have it to people who are in search of it. Every website, especially a dentist’s, should take this cue form Wikipedia.

Knowledge Base

 

When a concept for any site is drawn up, especially a professional site like a dental practice, it should be noted that volumes of information pertaining to all things oral and dental should be planned in a way that is easily categorizable and searchable.

A person who has a symptom would first like to understand what it is so searching for symptoms should be directed to the information page. Once a rudimentary understanding of the symptom is accomplished, a person begins to have faith in the site and recommendations for dental practices in the area to alleviate the symptom or eliminate the root of the problem can be suggested.

Recommendations

Remember that when you understand and utilize the spreading of useful information you are participating in basic premise and foundation of the internet. It is indeed why the internet has attracted literally billions of people to it.

As life grows increasingly complex there will only be greater need for relevant and useful information. When people search for and are  in need of the information about what you offer you will stand a greater chance to get their attention and gain their trust when you can provide the best possible information you are capable of developing.

Your author is Elliot Pearson, he enjoys writing and editing Dentist Identity, who provides dental website services and dental seo marketing for dentists worldwide.

 

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Top 5 Highest Paying Professions 2012

Many people think that to earn enormous amounts of money one needs to be a super star. An actor, a rock star or even a business mogul that created an innovative and life changing product. It is good to note that in this article, where we list the top 5 highest paying jobs, none of these professions are listed. We will evaluate these professions and take a look at what the general salary is and what exactly it is they are. It is also good to note that the highest paying professions from 2010 have not changed to 2012 explaining a somewhat sustainable career path.

The top 5 highest paying professions in the world

5.  Dentist

The highest salary of a dentist can be up to $132,660. Although this, one of the highest paying health professions has had a negative stigma attached to it for being incredibly boring, it seems that with a pay check as high as this, it should ease the boredom somewhat. The studying time to become a dentist is about 8 years and it entails receiving a bachelor’s degree and then being accepted into dentistry school. You are able to further specialize into different field of dentistry and many dentists opt to have a private general practice.

4.  Airline pilot

This is one highest paying profession that inspires awe from both small children dreaming big and adults alike. The highest salary can be up to $134,090. It is an incredibly responsible job as you have an entire plane full of lives in your hands. Pilots need to be very focused and be highly knowledgeable about aviation. The stresses are evident and that may also add to the high pay check. The studying time of a pilot can be between 5 to 10 years depending on what airplane you would like to fly and if you would like to become a pilot. There is also much flying time needed before you can take on becoming a commercial pilot.

3.  Engineering manager

Engineering managers are mostly involved in determining technical or scientific goals and are sometimes involved in the financial aspect of a project. An engineering manager, someone who one of the highest has paid professions, can get a salary of up to $140,210. The studying process is quite a long one and can be between 6 to 7 years. One will have to complete a bachelor’s degree and then further specialize in an MBA, a Master of Science or a doctorate.

2.  CEO

This has not come as a shock as one of the highest paid professions. To be a CEO (chief executive officer) holds much responsibility. They are the highest ranking person within a company and oversee the company as a whole with the board of directors. The highest salary a CEO can acquire is around $140,880. Although there is no set degree to become a CEO, knowledge on business and entrepreneurship is key.

1.  Surgeon

This is the highest paid medical profession. An acclaimed surgeon can make up to $181,850. There are many different fields a surgeon can practice in but all of these avenues take up to 10 to 15 years of training and studying. The road is long but in the end it is worth it and not only would you have the honor of receiving the title win of the highest paid professions but it is a well respected career.

Jemma Scott is an avid writer of topical news from around the world and different careers.

Her interest stems from her experience working in serviced offices Edinburgh and serviced offices Leicester.

 

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Marketing Fundamentals: Helping Your Patients

Thinking of new ways to increase the number of patients that you have can be extremely difficult especially since you were trained to be a dental practitioner and not a marketing specialist. But when it comes to building successful dental practices, sometimes it pays to go back to the basics of marketing.

Don’t Sell Instead Help

You only need to take a simple class in psychology for you to understand this marketing strategy. People, by nature, hate being sold something but what they do gravitate towards is being helped. One of the primary reasons why dentists find it quite difficult to lure in new patients is because their prospects feel as if they are only being manipulated to try out a service which does not even meet their expectations to begin with. So instead of focusing on making a sale, genuinely help your patients instead. At a loss for ways to help out your patients? Try out these tricks.

Newsletters

When you’re brainstorming for articles which you can include in your newsletters, go for something helpful rather than something which endorses specific services. For instance, you can think about one of the more common dental complaints of your patients, like sensitive teeth for instance, and come up with an article which details the many ways to solve the said problem. You can include products but make sure that you include thorough explanations for why you suggest such products.

Encourage Your Patients to Ask Questions 

One reason why patients aren’t always that eager to go for treatment is because they think that they’re only going to be ripped off. This is a general fear since they’re basically diving into something which they literally do not know anything about it. This is why to put them at ease, encourage your patients to ask questions. You can even help them out even more by pre-empting the questions that they are quite scared of asking like financing options and the possibility of doing treatment in phases.

Offer Alternatives

If you’re really intent on helping your patients, then maybe you can do so without having to burden them with an extremely hefty bill.There are some people that really need treatment but do not have enough money to opt for the best alternative there is. This is where alternatives come in really handy. Make sure that you explain the pros and cons for every treatment alternative so that your patients are fully aware off what they are opting into when they make their choice.

This post is by Elliot Pearson. He writes about Dental Office SEO and Dental Practice Marketing as a specialist for Dentist Identity.

 

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Get Big by Being Small

When dentists take on the responsibility of managing their own practice, they always aspire for one thing and that is to see their practice expand. Every big corporation we know of right now have humble beginnings. For instance, the multinational company which sells sporting goods which we know of as Nike sold its first product from the trunk of a car. The first custom-built computer that Dell ever sold was shipped from a college dorm room. And the well-loved Starbucks evolved from a mom and pop coffee shop.

It’s ironic to think now that being big isn’t all that there is. In order for your practice to get big, you need to act small. There are a lot of advantages to being a “small” practice which patients find endearing. Here are a number of ways for you to get big by acting small.

Strive to be the best.

Although you need to keep an eye on your profits, you also need to understand that it’s not all about sales. You will become impersonal and lose beloved patients when you start thinking of them as nothing but moneybags. You should instead strive to deliver excellent service instead of just focusing your sole attention on expansion. When you are just as dedicated to your patients as you are to your own goals, then you are rewarded not just through your patients’ loyalty but also through word-of-mouth referral.

When you have already built a reputation of being the best in your craft, you will then be afforded the means to expand. You’ll know that you have the ability to capture a bigger market because of your dedication and the credibility which you have solidly built through the years and that is one of the most important requisites to expanding your practice.

Love your practice.

Practices which flourish are those which were founded not just because of the desire to make money but out of genuine love and passion. When you are passionate towards helping your patients have topnotch dental health, they’ll be able to spot that and will not only appreciate your genuine concern but they may also realize the imperative need to take care of their teeth which again helps your practice. And your passion should be shared by your employees as well. This is why you should select the members of your staff properly and not just settle for live bodies.

Elliot likes writing and is interested in Dental Marketing and Dental Practice SEO. Please take care of your teeth.

 

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