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Tag Archives: Design

How To Create An Office That Will Make You Money

money-changing-handsWhen considering redesigning your office or buying a new one completely, you may get a little overwhelmed by quite how much it’s all going to cost.

The price of hiring a professional to help you do the best job possible, as well as the materials, labour and admin costs can all add up.

However, there is not enough emphasis put on the importance of a well-designed office – the costs of redesigning or moving offices can actually create profitability in the long run…

Not only will a modern, unique office show clients and staff that you care about the environment in which you work, but it will also show that you are responsive to current trends and understand today’s market.

Having a new and modern office design will also boost staff morale and allow staff to feel as though they are part of a brand.

So, what do you need to consider when designing an office, in order to make it profitable?

Lighting

Lighting is a great way of creating an illusion of space, but can also act as decoration for your office. A bright-coloured, oversized or unique lamp is a great way of adding a quirky edge to your office design and could act as a conversation starter when you invite clients into the office for a meeting.

Window shopping

The general rule is that you should never leave your windows bare, traditionally you should have some sort of blinds or curtains up. However, a new trend of bare windows has come into fashion, creating more of an industrial look. If you are conscious about having bare windows, however, you can opt for quirky blinds or curtain, but keep them light coloured to allow natural light to easily shine through.

Art

No office is complete without a piece of art. Whether it’s a print or an original, no wall should be left bare without a piece of art. Again, art is a great conversation starter and talking point that people will always have an opinion on.

All the small things…

Indulge in the small things like beautiful vintage cups for tea and coffee (perhaps reserve these for meetings, as opposed to everyday use!), cloth napkins for lunchtimes or a quirky fruit bowl. Investing in these things will be worthwhile, because these are the things that people will remember about your company. It’s those finishing touches that might just win you the contract over your competitors.

Metre Squared Interiors specialises in office fit outs and office design in London. They’re experts in creating an office that will suit your business and boost your profit. 

 

 

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What is a Business Postcard and Does Your Business Need One?

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Every business owner knows that marketing is crucial to the success of your business. However, like most business owners in today’s tight economy, marketing budgets are smaller than desired, and what you do purchase must have a real impact on the potential client. Selecting marketing material that will set your business, service or product apart is what will give you an advantage over your competitors. It must be something memorable, it must be something colorful, and it must be something affordable.

The 4×6 Inch Card

One of the most effective and affordable marketing tools available are 4×6-sized cards. These postcards, created in full color and printed on a very high quality stock, can be used to pass out to potential clients in place of a business card, mailed out to potential clients, or used as a insert in local newsletters and publications.

The larger format cards can be designed to include pictures of your business, your product or the effects of your service. Offering so much more space and creative potential than a business card, they have multiple uses.

The Possibilities Are Endless

Every kind of business can benefit from these marketing tools. Photographers and art galleries can create beautiful postal sized cards to showcase works of art that are available or important gallery openings. Real estate companies can use them to promote their office or their sales reps. Retail centers can create beautiful 4×6 cards to distribute to promote special sales or new inventory.

The Results Are Fabulous

Standard business cards are a great reminder for people that want to use you for business in the future. However, postal-sized cards give the potential client a visual of what to expect from your company and it stimulates all of their senses. When their senses are stimulated, as any good marketing professional knows, people are more likely to react positively with a purchase because they want to fill the desire they have created within themselves for the product or service.

Better Marketing Budgets

From the financial aspect of marketing, mailing cards create a way for businesses to reach a large amount of people with a very limited cost. All businesses need to watch their advertising budgets, and using 4×6 cards can help these businesses meet these goals.

Postal cards can be printed in any quantity, with large amounts receiving better prices. Because they are easy to design and simple to produce, they can also be changed often to continue to meet the needs of the business. Once you have created a card, you are not “stuck” with that design. You are free to change it as often as necessary so that you always have the highest results from your efforts.

All businesses from every industry can and will benefit from using 4×6 cards to market their business. In fact, once you see the incredible results you receive from this marketing tool, you may wonder how you were ever successful without them.

Using postcards to help advertise her own art business, Ann Bailey relays these marketing tips for other small business owners. The online ordering company, Signazon(dot)com, offers easy set-up and design templates for quick card design, and takes care of all production so your company’s professional 4×6 advertising cards come ready to mail.

 

Photo Credit: http://www.flickr.com/photos/familymwr/5548053540/

 

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