Although small, a logo stands for much more than meets the eye. A logo is the badge of your company or product, it symbolizes what the product or service stands for. Potential customers look at a logo and form an impression of the company, while existing customers see it as a badge of honour – something they stand by and vouch for. This being said, why should a company redesign their logo periodically?
New Era, New Logo
The concept of redesigning your logo does not mean that the existing one is not designed well – it just shows customers, clients, and potential investors that you keep up to date with how the world evolves. Style, design, tastes and trends change over time – for example, Pepsi and Coca-Cola are two giant companies that revamp their logos slightly ever decade. What the two companies are very successful at is drawing in the younger generation with each logo revamp, keeping their product relevant and promoting market growth.
The How-To Guide
How can you tell if your logo gets a makeover? Test it out on some people! Go to a busy mall, and ask some random people to look at your logo. Ask them if they can figure out what type of business you run. Is the logo is eye-catching, visually pleasing, does it look sharp and professional? Also, if your business has been around for a while, consider whether your logo represents your business standards, personality, what you stand for. Has that changed since your initial logo was designed? Think about the UPS logo. It is a badge, almost like a police officer’s. That stands for service, honour, integrity and honesty. Consider the USPS logo. It is an American eagle with the front underneath in italics. That stands for speed, national pride, and evokes a sense of duty.
The Do-Not Guide
Avoid extremes at all costs. If you go too trendy, you risk your logo becoming outdated too fast. A fad will not last. Going too cartoonish with your logo also risks alienating customers, or not being taken seriously. On the other hand, leave being old-fashioned and overly traditional to brands like Hermes and After Eight – chic and modern will reflect how you’re in the moment.
You Have a New Logo
How do you get it noticed? Promotions! Print off a banner with your new logo and announce a promotion or sale. Create a specific new product with the logo attached; this will get clients and customers noticing the new logo and associating it with something new and fresh. And of course, have fun ordering new stationary and packaging!
This is a guest-post by Ashley Williamson. Ashley is an occasional blogger currently working for banner4sale a company which offers green and affordable outdoor banner printing solutions.