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How To Use Facebook To Draw Excitement For Your Upcoming Trade Show

2010midamtradeshowfloor

Trade shows are an exciting time when industry leading companies and experts come together under one roof to promote their offerings. Yet, they can be challenging to market to prospects who may be interested in the information as many trade shows are advertised in limited groups. Trade shows can be expensive and time consuming to market because they are oftentimes huge events involving large groups of vendors all competing for business.

However, social media tools such as Facebook have become a cost effective and useful method to invite others who are not directly related to trade show publications. This makes Facebook a great way to draw attention to upcoming trade shows, months in advance, across multiple online networks. Here’s how to start using Facebook for trade show marketing.

Create a branded, group Facebook page for the trade show network.

Your very first step as a social media marketer is to develop an actual group page on Facebook that displays the trade show information in all its blazing glory. You’ll want to develop a nice header image and a logo that tells others in an instance what your trade show is about and how it can benefit attendees. The idea is to stand out from other trade show producers by developing an online brand that captures the essence of your industry and your expertise as a trade show manager.

Integrate the Facebook page with other advertising methods.

Once you have your Facebook group page established, you can then start sharing it with all of your networks. A good way to do this is to add a Facebook button to all your other marketing materials, like your website, your print promotional items, and even letters you send out to potential vendors. If you run radio or television ads, make sure to mention you are on Facebook and to follow you for exclusive updates.

Schedule vendor events prior to the trade show date.

Facebook is an ideal platform for creating trade show events and inviting others to learn more. Take the time to plan events months in advance with a monthly vendor webinar to explain the benefits and opportunities at the trade show. Offer special deals that are exclusive for participants, such as reduced table fees and marketing premiums. Create a buzz around upcoming trade show events and ask your social followers to share with those who may be interested in being part of your network.

Use the Facebook page to share trade show information and images.

In addition to the other methods you use to advertise your trade show events, your Facebook page is the ideal place to share lots of exclusive information, imagery, and offers to your followers. Post at least daily about your trade shows, how successful they are, what vendors are attending, and your focus on building quality events for businesses to launch their offerings. Get in front of your market through strategic posts by region and industry.

Any trade show can benefit from exposure on Facebook as well as other forms of social media promotions. Take the time to develop a brand across all your marketing methods, but be sure that you share your Facebook account to draw the right people to your events.

About the Author: Thomas has been writing about trade show topics for companies like Nimlok Online for more than a decade. When not writing, you can find Paul at home with his family or training at the gym for his next triathlon.

 

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You Need Help With Your Social Media Useage

by Andy Beal

We generally fall into two camps. There are those of us that are either scared of, or indifferent toward, social media, and there are those of us that can’t get enough of it. Either way, we’re either not spending enough time leveraging social media for our businesses or we’re spending so much time talking about our business, we’re forgetting to run it!

I really enjoyed Tim Ferriss‘ The 4-Hour Workweek and have read it three times. What most people don’t get about the book is that Ferriss is not saying you should get your working hours down to just four a week, but instead, you should get it to the point that you could get by with just four hours a week—if you needed, or wanted to.

That’s the same approach I like to take with my social media work. Sure, there are some days that I don’t feel like tweeting at all. While others involve so much time spent on Facebook or blogs, that I don’t know where the times goes! Still, I believe a 4-Hour Social Media workweek is something we should all consider and I’m here to help. Here are four easy ways to get started.

10 minutes a day for listening

This is the time you set aside for monitoring and listening to the conversations about your company. As a social media monitoring dashboard vendor, you’d think I’d advocate allocating much more time to this task. But, with the right platform, you really don’t need to agonize over these conversations. Remember, this is just the listening stage. You’re looking to identify the conversations that may need a simple “thank you” or “sorry” or a more lengthy investigation and response.

Total time: 10 mins x 5 days = 50 mins

15 minutes a day for replying

OK, this is where you get to respond to tweets, blog posts or Facebook questions. Really, it can be done in such a short amount of time—at least on most days. You could set aside just one 15 minute block, but I’d recommend splitting it so that at least twice a day you check in and reply. That way, urgent items don’t go 24 hours without a response.

Total time: 15 x 5 = 75 mins

10 minutes a day for sharing

Your company is so interesting. Everything you say, do or create is worth tweeting about in all caps, right? No, not really. Pick the one thing that you feel benefits your company and customers, and let them know about it. Aside from that, there’s no need to go digging through your archived posts so that you can post them to Facebook for the umpteenth time. Your customers do want to hear from you via social media, they just don’t want to hear from your PR machine 24/7.

Total time: 10 x 5 = 50 mins

10 minutes a day for creating

Are you writing at least one blog post a week that shares something of value with your target audience? No, your press release announcing that you hired a new CTO does not count as “something of value.” In 50 minutes a week, you can easily write and publish a blog post of 500 words packed with tips, advice or news that helps your customers. You’ll gain more loyal fans by being valuable to them, than by shoving your news down their throat.

Total time: 10 x 5 = 50 mins

If you’re keeping score, you’ll see that we still have 15 minutes left in our 4-Hour Social Media Workweek. That’s not a mistake. That’s the time you can split for checking-in over the weekend. That way, you won’t come in to work on Monday and be blindsided like Motrin was.

At this point some of you are thinking, yeah, I can do this. Others of you are scoffing at me, because you couldn’t possibly do all you need to get done in just four hours a week. And, you would both be right. If you’ve not jumped into social media yet, this is your chance to dip you toe in the waters. If you’re a social media maven for a Fortune 500 brand, then sure, you wouldn’t dream of spending such little time on something so important, but here’s the kicker: If you really wanted to, really needed to, you could get it done in four hours.

 

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