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Considerations to Make When Sending Business Christmas Cards

Business Christmas cards have long been something business owners have turned to during the holiday season to help them show appreciation to their customers and business contacts, all while assisting them in drumming up a little more business. Yet before you buy, sign and stamp your next set of Christmas cards, take some time to consider these important thoughts.

Avoid Being Overly Religious

Even if you are a devoutly religious individual, your customer, client or business contact may not be. This is not the time to be overly religious. Choose a generic greeting, or tailor each card to the recipient. Of course, if your business is religious in nature, this consideration may not apply, but for most businesses a generic card works best. You simply cannot predict the religious preference of every recipient.

Consider Being Cost Effective

At first, holiday cards seem to be a very small expense in your overall business budget. Yet, when you incorporate the time necessary to prepare and send the cards, you may need to stop and consider whether or not you are doing everything as cost effectively as possible.

Etiquette states that it is best for you to personally sign each card. This is not that time consuming for a few hundred cards, but if you have thousands of cards to send it may become so. You may be better off investing in a printed greeting that includes your name, or buying an ink stamp made from your signature. Sometimes, sacrificing etiquette is important when you are trying to run your business efficiently.

Similarly, choosing a card specifically for each recipient, such as a Hanukah card for your Jewish contacts and a religious Christmas card for your Christian contacts, shows your attention to detail and the preferences of your customers. However, this takes time. If time is at a premium in your business, you may want to forgo this in favor of a more generic card that works for everyone.

Benefits to Consider

Sometimes, sending out business Christmas cards seems like an overwhelming task. When you start to feel this way, take the time to consider the benefits of doing so.

When customers and clients receive a Christmas card, it puts your business’s name in their minds. Later, when a customer needs the service that you provide, your name is going to be on the forefront of his or her mind, rather than your competitor that did not send cards. Some customers who have been putting off a call to you may even be prompted to do so when they see their card.

Business Christmas cards also show that your company is financially stable and successful. A struggling business is not going to have the money or time to send cards. Even though it is a commitment of time and resources, sending business Christmas card helps paint your business in a positive light, and this is a tremendous benefit.

Monique Trulson works for eInvite.com, an online retailer of wedding invitations, birth announcements, business Christmas cards and more.

 

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A flip side: the asymmetrical gift

by Seth Godin -

Yesterday I bummed you out with a riff about favors becoming impossible to fulfill. Worth a thought: the alternative, the good news that comes with the bad, is the massive asymmetric gift.

A gift is not a favor, because no recompense is implied or expected. A gift is just from me to you, that’s it.

The internet makes it easy to give gifts to large numbers of people at very very low cost. Editing a wikipedia article, for example, is a gift for the ages, one that might be seen by a million people over three years.

This leads to a new clause in the social contract. In this environment, we expect that civilized participants will give. Just because. Because they can. Because the gift makes all of it work better.

While mass favors have to fade (too easy to ask for, too unfair at scale), mass gifts show up to change the equation. Gifts are easy to scale, now, the more generous, the better. For all of us.

 

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