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Designing Promotional Products for Your Brand

promotional-productsA company needs to make creative, exceptional designs that grab the attention of customers. One of the most effectual ways to develop a commendable brand is to hand out promotional products. Promotional products are items that appeal to different types of customers. Tangible items are used to spread important messages to as many people as possible. A good graphic design service uses the art of visuals to represent your company.

Radio, television and newspapers are the most well-known forms of media, but promotional merchandise is a unique form that is just as effective. One product has a bold, colourful imprint of your company’s logo. Typical items include pens, coffee mugs, shirts and tote bags. Each promotional item must have the company’s logo and contact details. This type of product works much like a business card. People who like nice things to carry around will love this type of merchandise.

Using a graphic designer is not a luxury for many companies. Using a professional is the only way to complete a serious project. There are a few tips that should be followed to find the most creative and efficient designer.

Here are some tips to help your life a little easier:

  • The most important step is to review the portfolios of designers. Some are specially trained to work for companies of certain types or sizes. There are different specialties of graphic design, such as brochures, slogans, websites and corporate identity.
  • If a portfolio looks impressive, the next step is to talk about the project and ask a long list of questions. Before a contract is signed, it must contain a good outline of the work, including the cost estimate and deadline. Half of the bill is paid, and the rest is paid after the print work is done.
  • The client and designer must convene regularly to make sure that the right steps are being made. A real professional accepts feedback well and makes a series of suggestions. Setting up several meetings is the only way to create an optimal design.

Of course, using a graphic design service to create hats, shirts and coffee mugs is not required. However, promotional marketing increases the honour and professionalism of any business. A company that makes and sells products will seem more productive. This is similar to designing a website that is full of videos and pictures. Customers are impressed by any company that promotes a long line of merchandise made in different colours, styles and designs.

This great tip was brought to you by Belinda Wright, a graphic designer and artist for Kwik Kopy Corporate design and Printing solutions. Belinda likes writing blogs that focuses on creative graphic designs.

 

 

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FREE BEER! That Got Your Attention

What makes a great graphic? Honestly, there are a thousand and one different answers to that question. It can depend on many things including what the graphic is for, who the graphic is for, where the graphic is for, when the graphic…you get the idea.
For the purpose of the post, we will have a look at what the graphic is for.
Technically speaking, reproduction of graphics is at quite an advanced level. Think about it; graphics can be created and placed onto just about any surface or platform we can get our hands on. A couple of great examples of tried and tested platforms for printed graphics are magazines and billboards. Both of these platforms have the ability to be seen at any time and by anyone. Information can be presented and then examined selectively at the reader’s leisure which allows for a very high level of creativity in the graphic. A key point with these platforms, however, is realising that the media may not necessarily have the viewers’ full attention. How often do people go out purely to check out a billboard? Exactly! Billboard images are a great example of trying to create graphics that instantly attract the attention of passers-by who probably don’t care that it is there.
Magazines differ as they generally attract the attention of people who hold an active interest in their content. Needless to say, every item within the magazine, from articles to adverts, will be geared towards the active interest of these interested people and therefore the graphics should follow suit. As with billboards the graphics should be striking, after all they will be competing against every other graphic in the publication. The big problem is you’ll never know what else will be in the publication and this is where the creativity comes into play. Creative, striking graphics will attract readers; simple!
There is no magic formula to creating a graphic that is exactly what you need. There will be a number of external influences that will affect what you can, can’t, should and shouldn’t do but considering what your graphic is for in the first place is a great start and a great platform to build off. It may take a while to put together, it may come to you in a dream in the middle of the night or it might even just accidentally come together! Whatever happens, considering all possible factors is the only sure-fire way to guarantee the creation of something that you want and more importantly, your intended target public want.
And if you’re still stuck at the end? You could always just offer the free beer?

Austen Moss writes on behalf of Colour Graphics

 

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