Easy access to big data sets has handed companies a very effective marketing tool. Able to create industry relevant infographics and heat maps, statistical visualizations are an important means of transforming raw data into palatable visuals for the average consumer. It may sound simple, but there are a number of complex factors involved that need to be considered and implemented to achieve the end result of a well-rounded infographic.
Here are 5 Big Data Professional Presentation Tips:
- Think like the user. Don’t overestimate the intelligence of your audience. Carefully consider what they do and don’t know, and make a note of this before embarking on the planning phase of your infographic or heat map. Remember that the final design should always result in a comprehensible sensory process for the reader; exciting them with an array of “visual cues” leading on from each other. In other words, confusion is the equivalent of failure.
- Compression is key. As its name implies, big data is BIG. Analysis is essential to identifying the important inferences from the none-essentials. It requires the person doing the scrutiny to separate the main points from the supplementary details. To do this successfully, you’ll need to prioritise the focal outcomes, using the remainder space to supply supporting information.
- Suggest specific action. Big data usually encompasses a specific call to action. Make sure this is the standout conclusion in the testing phase of your infographic. This can be easily accomplished through highlighting trouble areas within the data sets using colour coding and similar distinguishing methods.
- Make it interactive. Allowing users to input an entry that will, upon pressing enter, generate a result, is gaining popularity. Dubbed the “interactive infographic,” these types of designs can be used as the foundations of powerful digital strategies and campaigns – keeping in mind that they need to be relevant to the primary cause/point of action.
- Use layers of data. Google Maps is an excellent instance of big data layering. The interface, which exposes layers of data upon zooming in, is the perfect of example of how professionals could incorporate a lot of information without exposing their target market to sensory overload.
Integrating “Business Intelligence” into your company is essential to making informed and cost-effective decisions. A corporate sphere that requires extensive planning and proper execution, facing the challenges presented by creation, presentation, and interpretation are worth the outcomes of this complex field of research. Big data is the way of the future – embrace this integrated realm of opportunities by displaying important investigations to your visual learners.
Bella Gray is a corporate blogger based from her Houston office space. Speciliasing in business coaching and online marketing, Gray is the perfect go-to-gal for all your company tips and solutions.