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The 7 Deadly Networking Sins

From networking events, holiday office parties, to social networking sites, opportunities to “meet” new connections abound. Exactly how do you make the most of every introduction? Let’s start with what not to do. Whether you associate the “seven deadly sins” with medieval religious teachings or modern-day entertainment, they can be applied here to build your reputation and your business. Be sure to avoid these seven deadly networking sins:

Pride
If you don’t believe in you, who will? Self-promotion requires tact. Toot your horn too often or too loudly and all you can expect is a wave of unreturned messages and deleted connections. People are attracted to authenticity. Crafting a false image is a turnoff to all.

Solution:  Share your accomplishments and the spotlight with those who contributed to your success. You might even score bonus exposure by reaching beyond your network.

Greed
If your concerns are your only concerns, why should others care about you? But when you seek to meet others’ needs and do a great job, they’ll be more inclined to reciprocate. Reversing that sequence will surely prevent it.

Solution:
  Focus your messages and offerings on the interests and needs of your audience, not what you’re looking to promote.

Lust
If you’re too eager or lusting after the attention of others, your otherwise professional efforts can lead to a very unprofessional reputation. Nobody invites crossing the line of acceptable and professional efforts with that of becoming a pest revealing personal cravings over that of the other’s needs.

Solution:
  You can’t force someone to reciprocate. Do what you said you’d do or send what you promised and let the rest happen naturally.

Anger
If you read a comment with unintended sarcasm or interpret a short missive as an angry one, you might be tempted to reciprocate in kind. The power of a smile and laughter can produce priceless and ever-expanding opportunities, but the consequences of discourtesy are immediately and potentially irreversibly destructive.

Solution:  Consider communication carefully. Responding in anger can destroy your reputation and your relationships.

Gluttony
If you’re sending mass relationship-building emails or group texts in an effort to save yourself time and effort, you risk losing the opportunity for the gesture to be regarded as sincere and to be taken seriously. By default, “mass” is mutually exclusive of “personal.”

Solution:  Balance group messages by inviting personal responses of interest. Or, better, communicate one-on-one whenever possible.

Envy
If you’re building yourself up at the expense of others by putting them down, your need for the spotlight will backfire. Don’t focus on what others have or the connections others have made. Set your own relationship goals based on what you have to offer your network, not what you seek to gain from them.

Solution:  Congratulate others on their successes instead of stewing on what you haven’t yet accomplished.

Sloth
If your efforts to connect or stay in touch border on the apathetic, you need to shape up, perhaps in more ways than one. A lack of drive and determination to “exercise” meaningful connections and capitalize on opportunities will only result in relationship atrophy.

Solution:  Schedule regular communication and be sure to engage when opportunity presents–most certainly at holiday office parties and social gatherings. It may be drudgery as the start of any exercise regimen can be, but positive results will prove worth the time and effort.

Each and every one of these sins is easy to fall prey to but just as easy to avoid. However, it does take conscious thought, determined actions, and purpose of focus toward others to realize optimal relationship value that rewards all parties all the time.

What is ultimately at stake here is development of your personal brand. Fundamentally, there is no value in being unlikable. Generally speaking, the complete antidote to the seven deadly sins is nothing more than simply being nice to all people all the time. In fact, some relationship experts estimated that simply being nice can result in a 30 to 40% increase in success over those people and/or companies that are not nice. Who ever thought that simply being nice could in fact be the very thing that completely sets you apart and distinct from everyone else, and helps pave your road to success?

Short form bio for bylines:
CRM pioneer Mike Muhney, the co-creator of ACT! software (credited as the catalyst for the “customer relationship management” industry), is CEO of mobile relationship management purveyor vipOrbit—the first relationship-centric contact manager solution enabling mobile business professionals to manage their contacts, calendar and client/customer interactions across Mac, iPhone and iPad platforms. He may be reached at
www.VIPOrbit.com

 

 

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How a Blank Piece of Paper Can be the Best Tool for Your Small Business

8089254-girl-is-holding-a-blank-paper-sheetStatistically, new small businesses have the odds against them, with more than half failing within the first five years, according to the Small Business Administration.

They’ve hamstrung themselves even more recently with their reluctance to hire new employees. Almost 80 percent of small businesses did little to no hiring this summer, according to the National Federation of Independent Business.

“No new employees, no new ideas, no new projects – too many entrepreneurs have become paralyzed by fear and uncertainty,” says Michael E. Gerber, http://tinyurl.com/DreamingRoom, best-selling author of “The E-Myth: Why Most Businesses Don’t Work and What to Do About It” and creator of the world’s first incubator for entrepreneurs, The Dreaming Room.

Instead of operating out of a place of extreme caution, essentially treading water and just waiting for something good to happen, Gerber says small business owners should sit down with a blank piece of paper and a “beginner’s mind.”

“With that paper in front of you, open your mind to all you’ve never thought of and  create something that doesn’t exist: a product, a service, a system,” he says. “That will awaken your creativity and inspire innovation. Create something new!”

Gerber cites the general lack of consumer excitement over Apple’s newest iPhones, the 5S and 5C.

“They’re not new!” he says. “People have come to expect something truly new every time Apple comes out with something, so they’re disappointed.”

How else can small-business owners reframe their thinking and tap into that spark that initially set them on their course?

• Don’t be so mired in today that you don’t lay the groundwork for infinite possibilities tomorrow. Modesty is often seen as a virtue, but if you’re an entrepreneur, it’s a tragic flaw. What if Steve Jobs’ ambition was to make electronics “a little bit better?” What would the world look like today without iTunes, iPod, iPhone and iPad. Jobs started out with only $5,000 – but also a grand vision that he believed in. Thousands of entrepreneurs see their business as a means of doing their work autonomously; they get by and see this as a win. But that modest success may be a tragic handicap.

• Self-employment is one thing; a thriving business is something altogether different. A small business starts with an idea, but too often the idea is: “I have a talent (or technical skill); I’ll build my business around my execution of that talent.” While this may create the means for self-employment, it closes off the avenues for growth. When a business owner trusts no one else to get the work done, he or she can’t pull away enough to develop new ideas, new products and new opportunities to grow. Find people who can replicate the technical aspects of what you do so that you’re free to explore, experiment and test.

• Make sure everyone is working toward the same goal. A small business is a system in which all parts contribute to the success or failure of the whole. A human body cannot move forward unless all parts cooperate. If your employees are working toward different goals, they’re not only not moving the business forward, they’re not playing as a team. Foster creativity, enthusiasm and energy by clearly communicating the dream and the importance and value of each person’s contribution toward it.

 

 

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The Cheap iPhone That Wasn’t

Apple still won’t compete for price-conscious consumers. That’s an increasingly risky strategy.

By  -

Apple employees walk towards the Apple Headquarters to attend Apple co-founder Steve Jobs' memorial service in Cupertino, California, on October 19, 2011.

The new iPhone 5C is definitely colorful. But is it a good deal?

Photo by Justin Sullivan/Getty Images

For the last six years, Apple has had a simple, increasingly risky plan for selling the iPhone. Every year, the company makes only one new model, a phone that represents Apple’s platonic ideal—the one phone it thinks everybody ought to have. Apple usually sells the new phone for around $650, and wireless carriers sell it to customers for $199 with a two-year plan. To hedge its bets against low-priced competitors, Apple also keeps selling its previous models, reducing the price of each by $100. Last year, when Apple unveiled the iPhone 5, it kept selling 2011’s iPhone 4S for $550 ($99 with a contract), and the 2010 iPhone 4 sold for $450 (free with a contract).

The advantage of this strategy is clear. Unlike its competitors, which make dozens of phones every year, Apple can focus its design and manufacturing energies on a single new model, and it can push customers to purchase its highest-end, highest-margin device. But the downside is clear, too. The iPhone is Apple’s biggest business, accounting for two-thirds of its profits. By releasing only one new phone every year, Apple keeps putting more and more of its eggs in a single basket. What if that basket has a buggy antenna? What if it doesn’t seem like much of an upgrade? What if its screen isn’t big enough for some customers? What if it’s just too expensive?

This year was supposed to be different. For months now, analysts have speculated that Apple would finally do what many observers (including yours truly) have long called on it to do—to diversify its iPhone lineup. The logic seemed obvious. Samsung, Apple’s fiercest rival, has been cleaning up in developing markets like India and China by offering models that cater to every market niche, from the low end to the high end. By making a new phone that sold for around $300 to $400 without a carrier subsidy—which is how many people in developing markets buy phones—Apple would be able to compete for price-conscious phone buyers, creating a whole new class of iPhone users who currently can’t afford Apple’s shiny baubles.

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But today, Apple whiffed. At the company’s headquarters in Cupertino, Calif., CEO Tim Cook did unveil two new iPhones rather than just one. But neither of these phones is the cheap iPhone that people had been predicting. Indeed, Apple didn’t really change its pricing strategy in any meaningful way. Across the globe, it will still be charging the same for its phones as it always has. It’s not a stretch to say that instead of a good price, Apple is now offering budget-conscious consumers around the world a strange deal: OK, the iPhone isn’t any cheaper than it used to be. But hey, look, it comes in lots of colors! Colors! Even pink! How will you be paying?

The new top-of-the-line model—called the iPhone 5S—looks the same as today’s iPhone 5, but it’s got a faster processor, a better camera, and a fingerprint scanner that lets you unlock your phone much quicker than with a password. (I tried it out at Apple’s demo area and found it very easy to set up and speedy to use.) The 5S—which comes in black, white, and gold—will sell for $650, or $199 with a contract, the same as last year’s iPhone 5.

Then there’s the iPhone 5C—the long-rumored cheap iPhone that isn’t. It’s made of plastic instead of the aluminum found on the bigger iPhone. It comes in five colors: green, blue, yellow, pink, and white. Other than that, it’s got the same internals as the iPhone 5: same camera, same processor, same capabilities. And same price. Indeed, the 5C is so similar to the 5 that Apple is discontinuing that model. The 5C will sell for $550, or $99 with a contract. This isn’t a cheap phone. And if the 5C is cheaper for Apple to produce than the 5 would have been—which seems plausible given its plastic body—it might even be a way for Apple to boost its profit margins rather than scale them back.

This is a bold move. In the tech business, it’s rare—and perhaps even unprecedented—for a product to keep its prices steady year after year after year. By holding the line against lower-priced phones, Apple will be able to keep its profit margins high—and at Apple, profits are sacrosanct, considered more important than sales and market share. But refusing to give an inch on prices is also extremely risky. The next big phase of growth in the smartphone market is going to occur in places around the world where people don’t have a lot of money. What’s more, the utility of a $200 phone is quickly approaching that of a $550 phone. If you live in India and you’ve got only $300 or $400 to spend on a phone, the only iPhone you might be able to afford is the iPhone 4S—a 3-year-old device with a tiny screen. Or you can choose Google’s Nexus 4, which sells for $200, and is pretty fantastic in every way. In other words, at that price, you’d be a fool to get an iPhone.

But if the 5C is not any cheaper than the 5 would have been, why did Apple go to all the trouble to make it? Why depart from the just-sell-last-year’s-model plan if the new device is pretty much the same as last year’s, only dressed up in a colorful new shell? I suspect it’s because Apple believes the colors will prove an important selling point. Yes, really.

Two years ago, I argued that one of Apple’s underappreciated skills is the way it cunningly plays with the colors of its devices in order to make old things look new. “Apple makes us covet certain colors today, while also making us scoff at the colors it convinced us to covet yesterday,” I wrote. “Every few years, it cycles through a new palette for its gadgets—it goes from white to black to multicolor to silver and back again. As it shifts, the whole gadget world moves along, too.” I ended that piece with a prediction. Because it would become increasingly difficult for Apple to change the design of the iPhone—you can’t do much with a slab of rectangular glass—the only element left to play with was the color. “A new color, for Apple, can represent as much of a reason to upgrade as a new processor,” I wrote, predicting that we’d soon see the iPhone come in a variety of colors.

And that’s what’s happening now. The iPhone 5C doesn’t do anything different from the iPhone 5. But because it looks different—because it comes in colors—Apple believes it can sell it as something new, something worthier of your attention than last year’s model. In India and China, Apple devices are often considered to be “Veblen goods,” meaning that they are attractive precisely because they are more expensive than rivals. Part of their appeal is the fact that you can’t afford them. The 5C’s colors make that exclusivity part of the sales plan: Here’s the new iPhone. Sure, it’s just out of your price range. But it’s colorful. Everyone will notice it. Surely you can save up for blue.

 

 

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Mobile Excellence Awards Announces 2013 Finalists

logo_new_date2Acclaimed awards show in its sixth year reveals finalists for 2013

Los Angeles, CA August 27, 2013- The Mobile Excellence Awards (www.mobilexawards.com) produced by Little Monster Media and Axis Entertainment is proud to announce the 2013 finalists for its 6th annual awards season. The Mobile Excellence Awards is the only industry award which honors the best in mobile technology and entertainment.
The coveted awards gala will be announced and celebrated at the Ritz Carlton, Marina Del Rey, CA at Digital Hollywood on October 23, 2013 by industry luminaries and leaders from around the world who gather once a year at this prestigious event.
This is the award shows biggest year yet with industry breaking submission records coming from several different countries. The awards show is sponsored in part by ooVoo, Airpush, AEG Live, YouTube, Axis Entertainment, Digital Media Wire, Siemer & Associates, VentureBeat, Interactive Television Alliance, Mobile Monday Los Angeles, Wireless Industry Partnership, and Devious Media amongst others.

“The MEA organization is proud to recognize such a caliber of companies who made it to the finalists this year. We are happy that the MEA efforts and initiatives have finally reached global corners of the world and broken over-all submission records this year.” said Sarah Miller, Founder of the Mobile Excellence Awards and CEO of the Axis PR & Entertainment. “ As we celebrate the finalists and winners in October, we are looking forward to expanding onto live platforms next year to drive greater attention to the mobile industry.”
Finalists were scored upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success. The following 2013 Mobile Excellence Awards finalists are:

Premier Awards:
Humanitarian Award
TURKCELL, Communication for Syrian Refugees
TURKCELL North Cyprus, Life Without Barriers
Mobile Social Awareness Award
Deloitte Digital o.b.o. Kaiser Permanente
TURKCELL for Women Empowerment In Economy Project
Hipcricket for Text to donate
Industry Star
AT&T Inc. for AT&T Small Cells
DudaMobile
Samsung Telecommunications America
Qualcomm Incorporated
Fiksu, Inc. Mobile App Marketing Platform
Mobile Ambassador
To Be Announced the evening of MEA Awards Program

Mobile Business:
Best Mobile Payment
Vodafone Turkey’s ‘Mobile Wallet’
MACH for Direct Operator Billing Solution
Fiserv, Inc. for Popmoney ®
CLOUT
DenizBank for fastPay m-wallet

Best Mobile Innovator
DudaMobile
GQ Live! for print-to-mobile app
Samsung Telecommunications America
Vibes
Kinvey

Best International
Qualcomm Life for 2net™ Platform & Hub
PostFinance for Top up iTunes credit in the PostFinance app
July Systems for July MX ESPN Goals
Melon Mobile for GPS Voice Navigation for Windows Phone

Best Retail/Commerce Solution for Mobile
PostFinance for Top up iTunes credit in the PostFinance app
FIS Mobile Wallet
Catalog Spree
Tmob Mobile Technology for GittiGidiyor Mobile Apps
STYLBAR App

Best Mobile Product
Samsung Telecommunications America for Galaxy S 4
OtterBox Armor Series
Samsung Telecommunications America for Galaxy Note 8.0
Kidz Gear KidzControl Volume Limit Headphones
Mercedes-Benz Research & Development North America Inc. for smart drive 2.0 app
Jabra Revo Wireless
Best Mobile Ad Network
Mobile Theory
Mojiva Inc. for Mojiva Tab
Appia
LeadBolt for Mobile Ad Network

Mobile Entertainment:
Best Entertainment Integration for Mobile
Showtime Networks
SapientNitro for ESPN X Games
Vibes

Best Mobile Games
EA for All Play for Real Racing 3
Doubledown Casino
Fox Digital Entertainment for AVP: Evolution
Audax Health for Realm Blazer
Aperto Group / Aperto Move GmbH: Volkswagen Rally The World. The Game.
Best Mobile Music
Sony Music Entertainment for Pinball Rocks HD
GRAMMY Live

Best Entertainment Related Marketing Campaign
Aperto Group / Aperto Move GmbH for Volkswagen Rally The World. The Game.
Dreamworks Animation SKG for Turbo Racing League Mobile App
Chucky E. Cheese’s “Chuck E.’s Say Cheese!” Augmented Reality App

Best Original Content for Mobile
Vivino
HP Antonomy for Aurasma
AT&T Mobility for @SummerBreak
NBC News Mobile
Best Content Extension Made for Mobile
SapientNitro for ESPN X Games
Bravo for Bravo’s Play Live Experience
E! Live From the Red Carpet
CBS Interactive

Best Mobile Application for Entertainment
TV Guide Mobile App for iOS
AHA by Harmon
E! Online

Best Mobile Entertainment for a Sports Category
TURKCELL for Smart Ticket,
Sporting Innovations for Sporting Club Uphoria ‘Playback’ feature powered by EVS C-Cast
ooVoo
CBS Interactive
SapientNitro for ESPN X Games

Mobile Technology:
Best User Experience for Mobile
ooVoo
Deloitte Digital o.b.o. Kaiser Permanente
Kotak Mahindra Bank
Orbitz and the Orbitz mobile app
USA TODAY for USA TODAY Android App

Best Mobile Utility Application for on a Smartphone or Tablet
Hilldrup Moving & Storage for MovePro for iPhone and iPad
Qualcomm Snapdragon BatteryGuru
BQE Software for BillQuick Mobile
NQ Mobile for NQ Family Guardian
NQ Mobile for NQ Mobile Vault

Best Delivery Platform for Mobile
LocationSmart for Hybrid Location Platform and Geofencing Suite
Vibes
Netbiscuits for Netbiscuits Cloud Platform
Prelude Systems, Inc., AnB for Enterprise Mobility

Best Technology Breakthrough
DudaMobile
Celcite for COPS-SON
AT&T Inc. for Tower Outage and Network Analyzer
LiveU LU for Smart Mobile App
Broadcom for 4G LTE-Advanced modem – BCM21892
Best 2nd Screen Experience for TV on Mobile or Tablet
GRAMMY Live
TiVo Mobile App
MHL Consortium
E! Live From the Red Carpet
MobiTV Converged Media Platform
Best Mobile Video

Magisto Video Editor & Maker
ooVoo for The Next Generation’s Social Video Chat App For Keeping FriendsTogether
AdColony for Xbox
VEVO

Recognizing companies from start-ups to major studios, The MEAs is proud to reveal its sixth annual list of finalists. For more information on sponsorships or attending the 2013 Mobile Excellence Awards taking place on October 23rd, please go to http://www.mobilexawards.com

About Mobile Excellence Awards
The 2013 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit http://www.mobileXawards.com.

 

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Apple WWDC: What happened on Day 1

David Paul Morris

Workers apply an Apple Inc. logo to the exterior of the Moscone West Center in San Francisco, California, U.S., on Thursday, June 7, 2012. Photographer: David Paul Morris/Bloomberg

If you were hoping for a big surprise out of day one of Apple’s Worldwide Developers Conference, you were left wanting.

Day one of the conference, held in San Francisco this week, wasn’t too flashy. (Compare that to Google’s first day, when every developer scored a free Nexus 7 tablet.)

Still, the tech giant offered up plenty of meat and potatoes during the first day. Here are the call outs:

iTunes Radio

A big non-surprise, Apple Inc. unveiled its iTunes Radio. Users create radios stations they want to listen to (similar to Pandora). You can also share those stations with your friends or listen to ones others have created.

Like Pandora, you’ll even be listening to ads (unless you pay a little more).

Read more about iRadio here.

New Air, Pro

Apple also updated its desktop and laptop.

Gone is any kind of tower on the desktop. New is a black cylinder a fraction of the size. The computer also uses flash memory instead of a hard drive, a 12-core Intel Xeon processor and 2.5 times more graphics performance.

“Can’t innovate anymore, my ass,” Apple SVP Phil Schiller told the crowd.

New for the MacBook Air? Nearly double the battery life and the latest Intel chip, as well as a slightly lower price ($999 to $1,099).

Mavericks (and the end of the cats)

Well, they were bound to run out of big cats eventually. Apple said today it was ditching the kitty descriptors for each new version of its operating system and moving to descriptions of places in California. The next one, named after the famous big-wave surf spot near Half Moon Bay, will offer up support for multiple display monitors and file-tagging.

Mavericks also offers up better battery life through new features, faster apps, and an “App Nap” feature that helps idle apps quit taking up your power.

With this update comes a new Safari, too, with LinkedIn and Twitter reading lists.

Design overhaul for iOS 7

Finally, Apple showed off a major overhaul of iOS7 on day one. CEO Tim Cook called it the biggest change to iOS since the iPhone.

The update, which will be available to users this fall, brings changes like a vertical slide to unlock button, translucent app and keyboard icons, updated weather apps and receding control buttons when browsing Safari.

The overall design looks a lot flatter, shifting away from “skeuomorphism — the use of leather, wood and other real-world inspired texture and artifacts in apps.

Companies: AAPL

Shana Lynch is Managing Editor at the Business Journal. Her phone number is 408.299.1831.

 

 

 

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Thank You LinkedIn – NOT Part 2

PUBLISHERS NOTE:  I was able to find this, that explains how to simply post videos and images.  It seems to work pretty well and is self-prompting. It still does’t have the flexibility, of the old SlideShare application, like autostart.  I can’t figure out why they are taking this approach after spending $116M on SlideShare, but it’s not my dime….

PUBLISHERS UPDATE – 5.31.13 – Ive just been informed, and sadly confirmed, that the features below are indeed NOT available to all accounts.  Although it seemed to be no problem to drop the applications across the whole platform, for some reason LinkedIn is only allowing some accounts to upload files.  It has nothing to do with premium status, but I can upload and some of my clients cannot – yet?

 Olympus
BY EMILY PRICE
LinkedIn added the ability to showcase users’ talents in a whole new way Wednesday: pictures and video. Now LinkedIn users can add visual content to their profile pages, giving more depth to the written content already displayed on the site.For instance, a photographer might choose to include several of her best photos, or a copywriter might upload a video of that ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Visual content can be added to your summary, work experience and education sections on the site, and can come from your computer’s hard drive or from the web.

On the flip side of the equation, people who are browsing profiles on the site can now like or comment on media uploaded to others’ profiles. A sharing option — for sharing content you find interesting with others — is also in the works.

New media-rich profiles are available now for LinkedIn members in English-speaking countries.

To add media to your own profile on LinkedIn click the “Edit” button on your profile page and follow the prompts in the summary, education and experience sections.

What sorts of content will you be adding to your LinkedIn Profile?

Images courtesy of Flickr, Alex Murphy

 

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Thank You LinkedIn –NOT!

LinkedOut

Well they have finally outdone themselves.

I thought all the crashes and “try later” warnings were bad.   Just like the “your contact list is currently not available.”

Then we had to deal with the totally random attacks on keyword stuffing by the LinkedIn Trust & Safety team.  If you look up any keyword on LinkedIn, I guarantee you that the first 4 or 5 pages of results will be keyword stuffed in the projects section. So you do the same thing, or you can’t compete.  I explained this and the fact that they could write a pretty simple algorithm to detect this, not anything like Google, but they never made an effort.

Now, just as I am getting used to my profile supposedly among the top 1% viewed in 2012, we get a total new look:  They have changed all the tabs, removed all the applications, stopped supporting blogs altogether, and cannot tell anyone when they will have the “new application” that will allow you to put up your experiences now supposedly in your summary section -all without any kind of announcement or warning.

WTF?   I make my living (in part) as a LinkedIn coach.  I have spent the better part of a complete day scrambling to read what little documentation they have, and emailing back and forth to other supposed LinkedIn Guru’s (like anyone can figure out what they are likely to do next) to figure out how to work around this latest “improvement.”

Could this have anything to do with their attempts to monetize LinkedIn?  To this point it hasn’t really made any sense to upgrade.  Keep your eyes and ears open for some sort of suggestion that there are plug-ins and gizmos available to Premium users, like video upload etc.

I’ll keep you posted as I sort this out (another day or two I didn’t have to re-invent the wheel) as it is excruciatingly apparent that they won’t.

 

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