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What Larry Page and Sergey Brin (Google) Can Teach You About a Successful Partnership

 

 

The partnership of Larry Page and Sergey Brin revolutionized the way we access information on the web. Google is one of the most important companies of the 21st Century. Page and Brin took a college project and made it into an incredibly successful business. Along the way, they did it all together and remained equal partners in the development and management of Google. Their ability to work well together is what ultimately made Google great, and their example can teach us a thing or two about what makes a partnership successful.

Good Friends Make Good Partners

Sometimes people advise that you shouldn’t do business with your family or close friends. Page and Brin prove that business and personal don’t have to be so strictly divided. Page and Brin are not only great partners; they’re also very close friends. In their case, their business relationship and friendship began at just about the same time. As their business grew, so did their friendship. They show that a close personal relationship makes for a well-rounded and successful business partnership.
There are No Limits to What You Can Do Together

Page and Brin developed Google together, but their ambitions didn’t stop there. As they became so successful, they branched out and began working on lots of other projects together, too. For example, they’re working on ways to solve the energy crisis with alternative and renewable energy. When you have a good working partnership, it can be expanded to other pursuits. You aren’t limited to working together in your primary business, because the success you find together there can be found anywhere.
Take Full Advantage of Having Two Heads

They say “two heads are better than one,” and it’s true. Page was working on developing the Google search engine before ever meeting Brin, and it’s possible he could have done it alone. But having a partner made things easier, faster, and stronger. They both worked on the engine together equally, and they had better results because of it. Successful partners truly work together on projects. Rather than dividing the labor down the middle, they collaborate on all aspects in order to bring the strength of numbers to every product and part of the business.
Benefits of a Larger Support Network

When Page and Brin were first starting Google and working out of their dorm rooms, as college students they certainly lacked the capital to fully realize their business goals. They looked to their friends and family members to invest money in them. Successful partners realize the benefits of having twice the outside support and connections. Successful partners utilize all the resources of both partners.
Challenge Each Other

Perhaps one of the best aspects of a successful partnership is that each partner can challenge the other. Page and Brin actually disagree quite a lot, and their disagreements challenge them to come up with new solutions and really refine their products. Rather than letting their differing styles ruin their partnership, they appreciate their differences and use them to benefit their company.

Charlie Adams is a tech guru and internet expert who loves to blog about his interests. To ensure all his writing is professional and adheres to the strictest grammar rules he always proofs it with a grammar checker prior to letting anyone read it.

 

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Larry Page “CEO Of The Year” — Investors Business Daily

    by Greg Sterling

When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows:

[Page] reorganized the company’s management structure, redesigned the face of the company’s products and pushed forward with a multibillion dollar deal to acquire a cellphone manufacturing outfit.He also launched two other products aiming at Groupon, the leader of online coupons, and Facebook, the top social networking site.

Google (GOOG) in the past two quarters blew away analyst views while boosting revenue by 32% and 33%, respectively.

Page officially took over from Eric Schmidt in April (with the CEO switch announcement almost exactly a year ago). We wrote a number of articles at the time speculating about the rationale for the change and outlook for Google under Page’s leadership:

Page has done a number of major things since taking over in April:

Most impressively however Page (and team) were conscious of the dangers of falling into a kind of bureaucratic malaise as the company matured — and sought to intervene in real time. There was already some evidence that it was happening. But to a large degree bureaucracy and its related challenges are a natural function of growth and maturation.

Companies periodically need to be “reinvented” or “shaken up” or they lose the qualities and momentum that made them successful. But reorgs can also go badly wrong. And while Page hasn’t “reinvented” Google he certainly has brought decisiveness and clarity, which seems to have reinvigorated the company in several respects.

What’s also interesting is that these changes internally are mirrored in a different way externally in Google’s increasing marketing polish and sophistication. Google’s consumer-facing TV commercials are an example — in particular its recent Muppet-themed TV promotion of Google+:

The commercial is not only clever it was likely expensive to produce. Google had to obtain the rights to the Queen-David Bowie song “Under Pressure” and gain agreement from Disney for use of the Muppets in the spot. It’s also not something that one would have imagined from Google as recently as a couple of years ago and reflects a philosophical shift toward consumer marketing. We can see it in the way Google is now marketing Android too.

Having said all that, Page still faces many challenges and the road ahead is lined with legal potholes. Indeed, Page is under more legal pressure, so to speak, than was his predecessor Eric Schmidt. And 2012 should bring some of that to a head, at least in Europe.

Yet, so far, Page’s tenure has been impressive. In less than a year, he has managed to accomplish almost everything he set out to do.

 

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