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Tag Archives: Los Angeles

Looking for a New You in the New Year?

photo_1In January, the job search websites go crazy as people start the new year resolved to find work that’s more satisfying.

While thousands of people are dealing with the tragedy of unemployment, many others are looking for jobs that are more fulfilling than the ones they have.

In January 2013, job search website Indeed.com had a record 17.3 million unique visitors—a 24-percent jump, and January 2014 will likely see a similar increase. Many of those job seekers won’t be looking for just a job, but one they’re passionate about.

It’s great if your day job is your passion, But if it’s not, you don’t have to give up a position that pays the bills in order to pursue your dream. You can do both.

Since 2006, Young has pursued her passion—writing legal thrillers—as well as her day job as Managing Counsel for Labor and Employment Law for Toyota Motors Sales, U.S.A., Inc.

“I enjoy practicing law and I didn’t want to leave Toyota, nor could I afford to. But I also had a burning desire to write mystery novels,” says Young. She recently released her sixth novel, “Anybody’s Daughter.” Described by Kirkus Reviews as a “fast-paced, well-written thriller that’s grounded in social issues,” the book takes readers inside the shocking world of child sex trafficking in the United States.

I’ve always believed that if you have a dream, you should formulate a plan and make it happen. So that’s what I did.

Young’s plan included rising at 4 a.m. to squeeze in some writing time before heading off to work, and turning weekends and vacation time into creation time.

“Sometimes it’s hard to believe that I’ve published six novels, while still practicing law,” she says. “The hard work and commitment have definitely paid off.”

Young offers these tips for busy professionals itching to pursue their own passions.

• Schedule time to devote to your passion. “On my calendar, you’ll find a few hours or full days blocked out as ‘Writing Time’ every week,” Young says. “You have to schedule time for your passion. If you don’t, the day-to-day demands of life will get in the way.”

• Put “passion” time ahead of “pleasure” time.  If you’re working full-time and pursuing another “job,” you won’t have a lot of free time. “You’ll have to cut back on watching television, socializing with friends and even family time,” Young says. “Explain your goals to friends and family. People who have your best interests at heart will support you. “But do take an occasional break to relax.  Otherwise, you’ll burn yourself out by working around the clock.”

• Learn from others. Surround yourself with people who share your passion. Sign up for newsletters, read books and join communities of other like-minded people, Young says. “There are tons of professional groups whose sole function is to help their members develop their creative talents and business goals.” Young is a diehard member of Sisters in Crime, an organization that promotes the advancement of women mystery writers. “Not only will you get energy and inspiration from networking with others, you’ll grow.”

• Don’t put your day job on the backburner. Young says it’s important to give your day job 100 percent. “I never want my co-workers to think I’m phoning it in because I also have a writing career.” That attitude has paid off. “I have a strong support system at work. My co-workers read my books, critique my manuscripts and come to book signings.” Many of the people Young thanks in the Acknowledgements in each of her books are co-workers. Her fourth novel is even dedicated to another Toyota attorney.

“Don’t just dream about pursuing your passion,” Young says, “make it happen!”

About Samuels Young

Pamela Samuels Young is a novelist, motivational speaker and Managing Counsel for Labor and Employment Law for Toyota Motor Sales, U.S.A., Inc., the sales and distribution arm for Toyota and Lexus vehicles in North America. She published the first of her six legal thrillers in 2006.  “Anybody’s Daughter” is her latest. Young worked as a news writer and associate producer for KCBS-TV in Los Angeles before leaving that career to attend UC Berkeley School of Law, where, in her thirties, she pursued her dream of becoming a lawyer. To contact Young or read an excerpt of her novels, visit www.pamelasamuelsyoung.com.

 

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5 Tips For Dealing With Customer Service

Customer-Service-e1269228549577-300x240Whether you are calling to complain or enquire about services or products, you need to be savvy with call centre staff in order to have a successful conversation and get all the answers you need.  Here are tips you can use when dealing with call centre staff:

Be friendly

Don’t call the call centre of a company if you are still angry about their services.  Take some time to calm down before you make the phone call.  You may not get the help you need if you are rude to the person who is supposed to help you or lead you to help. Be friendly and start the conversation my mentioning your name.

Be patient

Sometimes call centre staff will ask you the same questions over and over.  Don’t get easily irritated. They are simply doing their job. In essence, this is to help you and reduce fraud. Repetition of questions can help in cases where someone else tries to use your details without your authorisation.  Be patient and give them your details as accurate as you can. Have all details on hand to provide the correct information as needed.

Get the name and surname of the staff member

Knowing the full names of the person you are talking to will help should you have to make follow up calls.  If you didn’t get the name at first, ask for the person to repeat it and right it down.  Getting the correct name will also help you to lodge a complaint should the consultant treat you in an unfriendly manner.

Get the right information

Research the market first if you are switching or want to get out of something.  Contacting the call centre unprepared may not get you the results you hope for. Use the internet to get all the information about your purpose for calling so that you can provide convincing answers.  Remember that companies don’t want to lose subscribers or money in compensations.  For this reason you have to make your case strong by providing all the necessary information.

Know your rights

Before you make the call, understand your position as a consumer.  Know your rightsconcerning the particular issue you are calling for.  Conduct online research on Citizens Advice Bureau. Read your contract with the company or complaints guidelines to understand fully where you stand as a customer or client, and use this information to your advantage.

Be honest

When you make the call, remember it could be recorded so try not to lie.  Be honest and provide the right information. Should matters be dragged to courts, your recorded calls will be used and you’d like the contents to work for you not against you.

No matter what your reason for calling may be, it would really help a great deal if you can stay calmand be friendly. Don’t contact the call centre with assumptions or rumours. Have the correct information so that you can receive the kind of help you need.  If you are not sure about your facts, ask for clarifications first.

David Jones from Supportnumbers.co.uk – A list of UK Support helplines for hard to reach companies.

 

 

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Mobile Excellence Awards Announces 2013 Finalists

logo_new_date2Acclaimed awards show in its sixth year reveals finalists for 2013

Los Angeles, CA August 27, 2013- The Mobile Excellence Awards (www.mobilexawards.com) produced by Little Monster Media and Axis Entertainment is proud to announce the 2013 finalists for its 6th annual awards season. The Mobile Excellence Awards is the only industry award which honors the best in mobile technology and entertainment.
The coveted awards gala will be announced and celebrated at the Ritz Carlton, Marina Del Rey, CA at Digital Hollywood on October 23, 2013 by industry luminaries and leaders from around the world who gather once a year at this prestigious event.
This is the award shows biggest year yet with industry breaking submission records coming from several different countries. The awards show is sponsored in part by ooVoo, Airpush, AEG Live, YouTube, Axis Entertainment, Digital Media Wire, Siemer & Associates, VentureBeat, Interactive Television Alliance, Mobile Monday Los Angeles, Wireless Industry Partnership, and Devious Media amongst others.

“The MEA organization is proud to recognize such a caliber of companies who made it to the finalists this year. We are happy that the MEA efforts and initiatives have finally reached global corners of the world and broken over-all submission records this year.” said Sarah Miller, Founder of the Mobile Excellence Awards and CEO of the Axis PR & Entertainment. “ As we celebrate the finalists and winners in October, we are looking forward to expanding onto live platforms next year to drive greater attention to the mobile industry.”
Finalists were scored upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success. The following 2013 Mobile Excellence Awards finalists are:

Premier Awards:
Humanitarian Award
TURKCELL, Communication for Syrian Refugees
TURKCELL North Cyprus, Life Without Barriers
Mobile Social Awareness Award
Deloitte Digital o.b.o. Kaiser Permanente
TURKCELL for Women Empowerment In Economy Project
Hipcricket for Text to donate
Industry Star
AT&T Inc. for AT&T Small Cells
DudaMobile
Samsung Telecommunications America
Qualcomm Incorporated
Fiksu, Inc. Mobile App Marketing Platform
Mobile Ambassador
To Be Announced the evening of MEA Awards Program

Mobile Business:
Best Mobile Payment
Vodafone Turkey’s ‘Mobile Wallet’
MACH for Direct Operator Billing Solution
Fiserv, Inc. for Popmoney ®
CLOUT
DenizBank for fastPay m-wallet

Best Mobile Innovator
DudaMobile
GQ Live! for print-to-mobile app
Samsung Telecommunications America
Vibes
Kinvey

Best International
Qualcomm Life for 2net™ Platform & Hub
PostFinance for Top up iTunes credit in the PostFinance app
July Systems for July MX ESPN Goals
Melon Mobile for GPS Voice Navigation for Windows Phone

Best Retail/Commerce Solution for Mobile
PostFinance for Top up iTunes credit in the PostFinance app
FIS Mobile Wallet
Catalog Spree
Tmob Mobile Technology for GittiGidiyor Mobile Apps
STYLBAR App

Best Mobile Product
Samsung Telecommunications America for Galaxy S 4
OtterBox Armor Series
Samsung Telecommunications America for Galaxy Note 8.0
Kidz Gear KidzControl Volume Limit Headphones
Mercedes-Benz Research & Development North America Inc. for smart drive 2.0 app
Jabra Revo Wireless
Best Mobile Ad Network
Mobile Theory
Mojiva Inc. for Mojiva Tab
Appia
LeadBolt for Mobile Ad Network

Mobile Entertainment:
Best Entertainment Integration for Mobile
Showtime Networks
SapientNitro for ESPN X Games
Vibes

Best Mobile Games
EA for All Play for Real Racing 3
Doubledown Casino
Fox Digital Entertainment for AVP: Evolution
Audax Health for Realm Blazer
Aperto Group / Aperto Move GmbH: Volkswagen Rally The World. The Game.
Best Mobile Music
Sony Music Entertainment for Pinball Rocks HD
GRAMMY Live

Best Entertainment Related Marketing Campaign
Aperto Group / Aperto Move GmbH for Volkswagen Rally The World. The Game.
Dreamworks Animation SKG for Turbo Racing League Mobile App
Chucky E. Cheese’s “Chuck E.’s Say Cheese!” Augmented Reality App

Best Original Content for Mobile
Vivino
HP Antonomy for Aurasma
AT&T Mobility for @SummerBreak
NBC News Mobile
Best Content Extension Made for Mobile
SapientNitro for ESPN X Games
Bravo for Bravo’s Play Live Experience
E! Live From the Red Carpet
CBS Interactive

Best Mobile Application for Entertainment
TV Guide Mobile App for iOS
AHA by Harmon
E! Online

Best Mobile Entertainment for a Sports Category
TURKCELL for Smart Ticket,
Sporting Innovations for Sporting Club Uphoria ‘Playback’ feature powered by EVS C-Cast
ooVoo
CBS Interactive
SapientNitro for ESPN X Games

Mobile Technology:
Best User Experience for Mobile
ooVoo
Deloitte Digital o.b.o. Kaiser Permanente
Kotak Mahindra Bank
Orbitz and the Orbitz mobile app
USA TODAY for USA TODAY Android App

Best Mobile Utility Application for on a Smartphone or Tablet
Hilldrup Moving & Storage for MovePro for iPhone and iPad
Qualcomm Snapdragon BatteryGuru
BQE Software for BillQuick Mobile
NQ Mobile for NQ Family Guardian
NQ Mobile for NQ Mobile Vault

Best Delivery Platform for Mobile
LocationSmart for Hybrid Location Platform and Geofencing Suite
Vibes
Netbiscuits for Netbiscuits Cloud Platform
Prelude Systems, Inc., AnB for Enterprise Mobility

Best Technology Breakthrough
DudaMobile
Celcite for COPS-SON
AT&T Inc. for Tower Outage and Network Analyzer
LiveU LU for Smart Mobile App
Broadcom for 4G LTE-Advanced modem – BCM21892
Best 2nd Screen Experience for TV on Mobile or Tablet
GRAMMY Live
TiVo Mobile App
MHL Consortium
E! Live From the Red Carpet
MobiTV Converged Media Platform
Best Mobile Video

Magisto Video Editor & Maker
ooVoo for The Next Generation’s Social Video Chat App For Keeping FriendsTogether
AdColony for Xbox
VEVO

Recognizing companies from start-ups to major studios, The MEAs is proud to reveal its sixth annual list of finalists. For more information on sponsorships or attending the 2013 Mobile Excellence Awards taking place on October 23rd, please go to http://www.mobilexawards.com

About Mobile Excellence Awards
The 2013 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit http://www.mobileXawards.com.

 

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Nobody in California Works Any More

IMG_1591I am so ready to move to the country.

With the interest rates low, the wife and I are thinking very seriously about purchasing a house it lower Washington State near Portland.  I’ve lived in California all my life, and in pretty sure I will miss the weather.

I can buy a Sun lamp.

We live in a cul De SAC,  a two bedroom unit in a triplex.  It might as well be an apartment building.  Nobody works in an office any more.  I can prove it, they are all out in the yards cause its nice out, but good freaking grief!

After my workout this lunch, I went to take some sun in the back patio.  First, there are currently three neighbors working on their homes.  One next door remodeling a bathroom, one across the street repairing to list the house, and another across the  street that has been having their front deck/patio worked on for the past 8 months.  No end in sight.

The next delight comes as the tenant next door opens her slider (literally 5 feet from my head) and takes 5 minutes to coax her new puppy to go potty.  Then the girlfriends next door, after parading up the driveway talking on their blue tooth for a half hour, somehow let their dog escape.  I had to wait a good ten minutes for Dylan to be captured and returned to captivity.  All of this, about 10 feet from me on the other side of the fence.

Forget the nap in the sunshine.

Oh did I mention that its garbage day?  We live in one of those special recycling zones where they have to send a separate truck to pick up the trash, recycling, and greens.

The afternoon holds forth a symphony of lawn blowers as no fewer than three separate gardeners take a total of about an hour and a half rotating internal combustion engines.  God forbid that they ever show up at the SAME FREAKING TIME !

I’m off to Starbucks where its actually relatively quiet.  Dreaming of Salmon Creek, right outside of Vancouver Washington.  Sunshine is highly over rated.

 

 

 

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Capture the Mindshare and the Market Share Will Follow

capture the mindshare final jacket(9)Seven “Mindshare Methods” to Maximum Brand Loyalty

by Libby Gill

ISBN 978-1-137-7851-7

 

 

To create a compelling brand, you have to capture more than just the market share, you have to capture the mindshare – that is, the heads, hearts, souls and unimpeachable trust of your customers. That’s what leads to long-term brand loyalty.

The Seven Mindshare Methods she cites are:

Clarify Your Customer Benefits: When describing your brand, be sure to focus on your customer benefits, not just your products or services. Use clear and compelling language and lead with your customers’ best interests, not your pedigree or technical specs. Remember, it’s what you can do for them and not vice versa.

Commit to Providing Exceptional Value: Confirm your commitment to value and customer success. Keep the big picture top-of-mind, but remember that every action you take on behalf of your client, no matter how seemingly insignificant, is an opportunity to provide additional value to enhance their overall experience. Blow their minds and they’ll keep coming back for more.

Connect at Every Possible Touch-point: It can take a dozen or more interactions – including emails, phone calls, newsletters or in-person meetings – before you begin to build a relationship with a prospect. If you think of this relationship-building process as a series of connective touch-points, you begin to see all the opportunities you have to deepen the relationship. Review and redesign your customer touch-points to make every interaction count.

Communicate with Total Confidence: Prepare, practice, and participate! Studies show that people who are extroverted, confident, or even assertive in the workplace have a competitive advantage over their more introverted peers (even when those peers are more talented). Come to meetings armed with critical information, industry updates, news headlines, and even sports scores so you can participate effectively. Sit in the front, dress appropriately, act as though you are worthy of attention – without being obnoxious – and you’ll get it.

Collaborate Openly with Clients and Colleagues: Information is the organizational life-blood on which decisions are made in every business. Except for confidential or proprietary data that can’t be shared, pass information readily both up and down the pipeline that can help others make timely decisions.  This doesn’t just mean sharing the facts, but also the nuances or “emotional truths” that you encounter

Compete with the Invisible Competition: Recognize, research, and analyze your competition so you can consistently outperform them. Go beyond the obvious direct competition – that is, companies whose offerings fill a similar need as yours. Identify the indirect competition, that is, anything that disrupts the buying process, like new technologies. But pay special attention to the invisible competition, including new challengers, competitive alliances, and even customer fear or inertia.

 

Contribute to the Community: Get involved in your community and actively support social causes that make sense for your business. Choose one or more charities that complement your brand. Contribute substantially and meaningfully with money, time and people. Donate products, pro-bono services, or other institutional or technological capabilities. Engage your management, staff, and employees to authentically support the goals and objectives of your chosen charitable organization.

 

About Libby Gill

libbyAn internationally recognized executive coach and branding expert with over 20 years of industry experience, Libby is the former head of communications and PR for Sony, Universal, and Turner Broadcasting. She is known as the “branding brain” behind the launch of the Dr. Phil Show. Her clients include ABC-Disney, Nike, PayPal, Warner Brothers, Wells Fargo, and many others.

 

Libby’s previous books include Traveling Hopefully: How to Lose Your Family Baggage and Jumpstart Your Life and award-winning You Unstuck: Mastering the New Rules of Risk-taking in Work and Life, which has been endorsed by business leaders including Zappos.com CEO Tony Hsieh and Dr. Ken Blanchard. A graduate of California State University at Long Beach with a degree in theatre, Libby has been a college instructor, a columnist for the Dallas Morning News, and a soap opera actress. She lives in Los Angeles, California and is the proud mother of two sons.

 

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All That Is In Me Wanted To Quit, But All That I Am Refused To Do So:

refused_to_quitAs I looked around at the majestic scenery from atop the Palos Verdes Peninsula in Rancho Palos Verdes, CA (a coastal suburban community in Los Angeles) I am in awe at the natural beauty that surrounds me. Panoramic views of the metallic blue ocean, lush greens and multiple colored flowers align the majestic mountains that seemed to have ascended from the ocean. On a bluff at the top of this peninsula is Del Cerro Park which is about 1100ft above sea level.  The Crenshaw Extension Trail descends from Del Cerro Park into the precarious bowl-shaped canyon and offers miles of rugged hiking that wind through the rolling green hills. And right in the middle of the canyon is a flight of stairs that many athletes, police officers and firefighters use for fitness training.

This past weekend I decided that I would join the firefighters in this weekly ritual as part of my new fitness goal. I drove the 4 miles from the bottom of the mountain to the top so that I could get a better feel for what my experience would be at the top of this flight of 278 stairs. I needed to see the view from up high. I desired to know what the vision of success looked like. I wanted to feel the winds blowing against my body from this elevation, and hear the melodic sounds of the birds chirping as they soared above me. I necessary that I tasted the moisture in the air and smell the fragrance of the pine trees and exotic flowers that aligned the mountaintop. And then I looked down to see where I would start and made my descent to the bottom.

As I traveled to the bottom of these stairs I watched as the firefighters were making their ascent to the top. I noticed their posture as they climbed the stairs and asked about the proper breathing techniques so that I keep my body nourished with oxygen as I travel back to the top. I also inquired of one of the firefighters of how many sets he would make before he concluded his workout for the day. He mentioned he planned to do 10 sets; while another claimed 15. Currently I am not as fit as they are, so I decided I would do 5 sets. Going down was easy but of course coming up was brutal.

Midway through my 3rd set the tears of agony pore through my skin in the form of sweat, and the pain that surge through my leg muscles caused a fiery back draft that couldn’t be quenched with each ounce of water I use to wet the dryness of my mouth. My legs began to tremble as they struggled to carry the weight of my body up each flight of stairs. My heart would beat faster to pumps a deluge of oxygenated blood to my muscles as my body yearned for rest. A salty sweat that rolled down my forehead dripped into my eyes causing a burning sensation. I closed my eyes, yet I maintained my focus.

I cried in anguish as I lifted one leg to take another step. Every part of me wanted to quit. However, all that I AM refused to do so. I paused for a moment to catch my breath. As I looked ahead my spirit became troubled. The finish line was in sight yet it seemed so far away. I briefly lowered my head to avoid seeing the obstacles of completing this daunting task. I blocked out all thoughts of defeat and retreat. In my thoughts I celebrated the victory that I would soon partake. My heart rejoiced. My energy renewed. My resolve to win increased and my determination strengthened. Suddenly I could hear the voice of victory as it shouted “YOU CAN DO IT”. And because of my inner voice…I DID! I completed all five of my sets, and came back two days later to do it again.

Here are a few tips to help you start and finish your goals:

Identify your WHY.

Before you can even decide on what your goal is you must discover what your purpose for fulfilling this mission is. What are your intentions for the successful completion of this task? How will you and other people benefit from your accomplishment?  Start at the end and then come up with a goal.

Draft a PLAN.

Now that you have determined the goal, how will you bring this desire into fruition? The most successful way of completing a task is to emulate those who have already done so. There are no benefits in “reinventing the wheel”. The wheel has been perfected. Your responsibility is to duplicate this “perfect system”. If you want to lose weight, start a business or a new career, or accomplish some other goal, find someone who has already achieved it do EXACTLY what they did. I guarantee you’ll have the same result. Rituals equal results.

Ignore all OBSTACLES.

Turn a blind eye to the challenges that you will face while in pursuit of your goal. There are going to be issues that arise to deter you from achieving your goal. The most effective way to turn a blind eye to these problems is to find a solution for them instead. You will attract into your life whatever is in alignment with your dominant thoughts. If you focus on the obstacles you’ll attract more of them. If you focus on solutions you will run into very few obstacles.

Read my other blogs and information at www.lifeintentional.net/shop/ to learn my 4-point L.I.F.E. Plan to “Dream BIG, plan, get excited, and take action now…for the world is waiting to cheer your success”.

Featured images:
  •  License: Image author owned

Anthony Lamar Smith (L.I.F.E. Coach, visionary entrepreneur and trouble-shooter and turnaround expert) has dedicated his life, book, and personal development skills to help the little kid within you, who once dreamed of untold possibilities, ReDiscover, ReImagine, and ReConnect to your dreams and purpose by providing you with a 4-point L.I.F.E. Plan to achieve the life you have always wanted. https://www.facebook.com/#!/L.I.F.E.IntentionalbyAnthonyLamarSmith

 

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Writing a New Book? Here Are the Tools

AnarchistsToolchest
By: Michael Levin, eight time best selling author

Success leaves clues.  If you seek the tools for writing a New York Times self-help best seller, look no further than a new NYT best seller, called, appropriately enough, The Tools.

Phil Stutz and Barry Michels are Los Angeles therapists who have written an outstanding book encapsulating their approach to guiding their patients to successful living.  The book is a tutorial for people who want a better life.  It’s also a tutorial on how to organize and write a great book.  So let’s take a look at the tools Stutz and Michels use that you can put to work in your book.

1. Great title.  A title ought to be what the movie industry calls “high concept” – something you grasp and connect with immediately.  Who wouldn’t want tools?  And then it’s a great title because it makes the reader ask questions:  what tools?  Do I have these tools?  Do I need these tools?  What’s going on here?

2. Solid subtitle.  A subtitle must reveal the promise or “unique selling proposition” of the book clearly and powerfully.  Here, it’s “Transform Your Problems Into Courage, Confidence, and Creativity.”  Well, who wouldn’t want that?

3. Killer blurbs.  The title sells you on reading the subtitle.  The subtitle sells you on flipping the book over in your hands to read the blurbs.  And here you have Marianne Williamson and The New Yorker endorsing the coauthors, along with one other respected author and a top Hollywood client.  That’s the kind of third-party verification that sells books.

4. Chapter one asks a knockout question.  Why can’t therapists solve problems quickly…or at all?  Great question, right?  And then we get just enough of the authors’ backgrounds to know who they are.  They’re therapists profoundly dissatisfied with the limits of traditional therapy.  They tell of the pain they felt when their clients went away without solutions…and so they came up with a new approach.  The Tools.  So you have a problem that we can relate to…authors we can relate to…and the promise of a new solution.

5. Clear organizational plan.  One tool per chapter for the next five chapters, and then a couple of chapters to wrap things up.  Within each of the five chapters describing the tools, a vignette involving a patient, an explanation of the tool, a description of how to use the tool, and other uses for the tool.  Simple and clear.

6. Out-of-the-box “case studies.”  A foul-mouthed road comic.  A young, bitchy, sharply dressed fashion entrepreneur.  A gorgeous yet almost fatally insecure actress/model, afraid that her working class background keeps her from acceptance from the well-to-do West LA soccer moms.  They may be composites as opposed to real people, but they feel so real to the reader.  You get caught up in their stories.  You relate.  Stutz and Michels raise the bar in terms of how to craft case studies.  This is essential for anyone writing a self-help book, because these compelling stories keep us riveted to our seats so we’ll actually learn how the tools work.

Authors have it hard today.  Technology has shredded the average attention span.  Bookstores are a vanishing species.  Infinite entertainment options, or just simply playing with your iPhone, compete for leisure time.  So if you’re going to succeed as an author, put down the toys and pick up the tools…specifically the tools that Stutz and Michel provide in their excellent, and excellently planned and executed, book.

And if you aren’t planning on writing a self-help book, read it anyway.  The tools you’ll gain when you read The Tools will absolutely give you a better life.

New York Times best selling author and Shark Tank survivor Michael Levin runs www.BusinessGhost.com, and is a nationally acknowledged thought leader on the future of book publishing.

 

 

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