Tag Archives: Magnet

How Promotional Products Can Help Advertise Your Product

Many businesses today are finding that it is harder than ever to get their name in front of prospective customers. Tight advertising budgets are being spread even thinner by the number of media outlets available. The challenge comes in trying to make sure the name of your business, service or product is in front of potential buyers’ eyes at the exact moment they have a need or are considering a purchase.

As consumers become more distracted, traditional media outlets are losing their ability to efficiently reach a targeted market. The internet and social media offer more options to communicate directly but advertisers still need to drive customers to their website. Add to that the crucial sales fact that a consumer has to receive a certain number of impressions before making a decision to buy, and you’ve got a lot to overcome.

The answer for your business could lie in promotional products. According to research conducted by Promotional Products Association International (PPAI), the advantages of using promotional products include:

  • Low-cost and advertising flexibility
  • Long-lasting and tangible
  • Consumer places a perceived value on the item
  • Builds goodwill
  • Works in conjunction with other media strategies

Consumers have a positive impression of promotional products because they are seen as a gift and not as some type of interruption. They place a value on the item received and tend to look favorably on the company that provided it.

Get Your Name Seen Consistently by Your Target Market

Promotional products work best when they are something that is useful and are seen on a regular basis. Here are a few suggestions that can help give your business, service or product that extra boost:

  • Refrigerator Calendar Magnets: How many times does the ordinary family visit the refrigerator each day? Five times, ten times? Now multiply that by the number of days in a year and there is a tremendous opportunity to have your name in front of them on a consistent basis. With the calendar attached you’ll certainly get double the looks and use out the promotional magnet.
  • Clothing: Wearing something with your name on it is a silent endorsement for your company. Not only does the wearer provide free advertising space, he or she is spreading your company’s name around to a totally new audience each time the clothing item is worn.
  • Mugs and Glasses: We all need to drink water and many people need to get their morning coffee before they can really get into their day. Put your logo and tag line on something they use to hold their drinks and your message will have top-of-mind awareness.
  • Writing Instruments: These are always a great idea because they are both cost-effective and useful. Every time recipients make a note to themselves, they will see your name.

Promotional items work well in conjunction with advertising programs to increase brand recognition and motivation to buy. Whether it’s refrigerator calendar magnets, pens or coffee mugs, adding some pizazz to your marketing plan with promotional products is a smart idea.

This article was brought to you by promotional magnet manufacturer To connect with visit our Facebook page here or to find calendar magnets click here.



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Toyota Substitute’s Rare Earth Metals for Their New Product Line

Resources from the earth have been used since the dawn of man for technological advancement. Goldman Sachs, an investment firm, predicted that in 2013 there will be a rare earth surplus. Even though there are experts who refute this analysis, exploration and mining companies have set out to exploit these resources. Products can be developed utilizing these resources, thus satisfying both customers, and investors.

The Toyota Prius uses the resource neodymium. This mineral is increasing in demand because it is a metal used for building strength magnets. Analysts project that neodymium will have a significant value in the following years. Since many industries are switching to renewable energy sources, the demand for permanent magnets is increasing. These magnets are used in applications such as wind turbines, electric vehicles and electric motors. To supplement the research of these minerals, the U.S. Department of Energy is willing to offer $30 million for research in alternatives to earth elements. These alternatives are vital to securing the supply of materials and cost savings.

Dr. Chen Zhanheng who serves as a central figure in The Chinese Society of Rare Earths as Director of the Academic Department states that demand for NeFeB, or neodymium-iron-boron, will increase by 259,026 tons in the next decade, and 176,289 metric tons within the next few years. These neodymium-iron-boron magnets will primarily be utilized for the operation of wind turbines. A single wind turbine uses a ton of neodymium for each megawatt of generating capacity. With the demand for renewable sources increasing, the expected demand for neodymium will also increase.

As mentioned before, Toyota needs these minerals when constructing green cars such as the Prius. Toyota analyzed the high price of neodymium and decided to seek an alternative metal to be used in their motor vehicles. This company is currently constructing the RAV4 EV which is a pure electric vehicle; this car gets its energy from being plugged into a power source. This is Toyota’s first step in escaping the use of rare earth materials. This company is also designing a new car with a new partner, Tesla Motors who is an electric sports car manufacturer.

The Tesla motor is special because it does not require the need for magnets to power up. Instead, the motor utilizes stacked steel laminations when an electric current is produced. The laminations create a magnetic field that rotates, thus pushing the motor. The motors are able to recycle energy when the driver brakes. The regenerative braking system is used on hybrids, making the partnership between Toyota and Tesla, that much more convenient.

Toyota is making a great strategic business move. Not only have they diversified their resources, but their ambition to ensure the future developments of different vehicles is admirable. By slowly easing away from a necessary resource before the value increases, they will save on manufacturing costs in the future. Toyota’s project to develop an all-electric vehicle that is purely plug-in will attract consumers. Many drivers are slowly going green by taking the necessary steps to save our planet; soon, we may all be driving all-electric vehicles.

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