Suppose you are already doing your part in your day-to-day business interactions with customers. You give them excellent service by proving that you are willing to make time for them. They feel important, knowing that you value their business. A customer who feels overlooked, rushed or senses that you would rather be doing something other than helping them is not likely to be among your loyal return customers. So, you treat all of your customers with respect, giving them the personal attention they need while they purchase your product or service.
However, your responsibility to your customers does not end with the completion of a business transaction. All individuals enjoy having their contributions acknowledged, and they will favor those who express awareness of their efforts. Recognizing how someone has supported your business and showing them that you appreciate them is crucial to your continued success. With the holidays fast approaching, your company has the opportunity to make a lasting, positive impression on your customers.
Here are a few simple ways to show your customers that you care about them:
- Give away materials with your company logo on them. Customers always love receiving free items. Order selections of small promotional materials such as pens, calendars and notepads. These materials are often inexpensive and will help to build your customers’ loyalty to you. You will also benefit from the added visibility to new potential customers.
- Send personalized holiday cards to your customers. Several companies offer attractive and professional designs that tell your customers you appreciate them. Sign the cards, or better yet, write a small note expressing your gratitude for their business. Customers will recognize the effort you put into mailing them the card, and they will be pleased that their loyalty is noticed and appreciated.
Do not limit your appreciations to the holidays. You may also want to send a card on other occasions to show your customers that they truly are important to you.
- Offer special discounts to your customers. Sending a coupon or promotion along with a short note telling them you are grateful for their business is a great way to acknowledge your customers while simultaneously giving them an incentive to return.
- Following up with your customers by sending them a personalized letter or e-mail after a transaction is complete is the best time to show your appreciation. Your customer will see no underlying motive for the letter other than you want to show your appreciation to them. A simple note or acknowledgement of their contribution to your business will certainly catch their attention and set you apart from other, more impersonal businesses.
- If you have the time or resources and it makes financial sense based on the dollar amount of products or services you offer, a brief “thank-you” phone call to your customers is very effective, especially directly following a transaction. The world of business has become very impersonal in many ways, so a human voice, even if heard merely in a voicemail or answering machine is very effective. In fact, some very successful companies hire customer service reps who have the single task of following up and thanking their customers. They also use this time to briefly survey each customer to find out how the company can improve.
Your customers are the lifeblood of your business. You must first earn their support by providing great initial service. But, do not make the mistake of passing by the chance to tell your customers that you appreciate them. Take the time to communicate with those who have supported you and reward their business with a personal note, phone call or gift. Your efforts to recognize them will be noticed, and they will be much more likely to return and recommend your business to others.
Mikkie Mills is a Chicago native and mother of two. She occasionally blogs about DIY crafts and business. Show your customers you care through gifts by Vistaprint products. Connect with her on Google + or on Twitter (@DollarHacks).