It’s not enough to simply have a website for your business anymore. Although that might have given you an edge over your competition years ago, it doesn’t anymore. Today it is estimated that at least 49 percent of all small businesses have their own website. This means that your competition has the same online presence that you do. So, what are you going to do now to set yourself apart from the rest?
It really doesn’t matter what line of business you have, what type of product you sell or what services you offer, competition is fierce nowadays. Even if you don’t have an abundance of competition currently, there’s a good chance you will shortly. This is the era of the small business. People are no longer content punching a time clock or relying on someone else for a raise; more and more individuals wants the freedom and benefits that comes with being your own boss. That being said, being successful or staying ahead seems to constantly get more challenging.
The key to success today is becoming a respected leader. This doesn’t mean hoarding all valuable information you come across and learning how to do a hard sell either!
Share Your Knowledge
There’s no quicker way to gain a lot of fans and a lot of respect than to help others be successful. When you have super valuable information, share it! This not only makes you look like an expert on the subject, people will feel they can trust your word which is pretty valuable in the business world.
Don’t Sit on the Fence
Nobody respects or trusts someone who doesn’t have an opinion. You can’t sit on the fence, agree with both sides or stay completely quite. People will disagree with you and you will have a debate now and then but this will earn you more respect than not having a backbone. When someone disagrees with you, don’t get offended or put them down. Appreciate their opinion and respect that they have a voice as well. A disagreement certainly does not always have to be negative.
You can let others know your opinion by posting a link to your Facebook page and starring a discussion or you can offer the information in your blog for your subscribed readers to get involved with.
Standing in the shadows will get you nowhere. When you voice your opinion and people disagree, don’t just hide behind your keyboard; get involved with the conversation. Be open-minded and you might just learn something and understand their view in the process.
If one of your customers, readers, clients, etc., has a unique perspective on a topic, use it to spark a conversation. Even if you don’t agree with them, you will likely earn yourself a life-long fan for the recognition.
It doesn’t matter if you make your own organic soap, have a landscaping business or own a chain of hardware stores, people value a leader. Understand that people do not have to have the same opinion as you to respect you. That’s what earns you loyal followers and sets you apart from your competition.