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Start Your Email Marketing Campaign Now

Dentists are not internet marketing specialists. For this reason, when a dentist encounters the term email marketing, it’s only normal for him or her to ask what that is all about. Basically, email marketing is the same with sending direct mail only that you make use of the internet. Dentists are familiar with that need to interact with patients and to be constantly in touch with them. But costs of direct mail have become prohibitive and impractical. On the other hand, email marketing will allow dentists to send out promotional materials, newsletters and holiday cards in just a matter of minutes without having to spend anything on postage or printing.

“But my practice is not yet ready.”

This is one of the more familiar reasons that dentists use to put off launching their own email marketing campaign. But email marketing is so simple that you do not have to make that many preparations to have everything in full swing. And you do not have to put in too much of your time to get your e-newsletters ready. You can devote maybe ten minutes a week to come up with fresh content for your bi-monthly or monthly e-newsletter.

Also, you’ll need to come up with a list of patients’ email addresses. You do not even have to bother yourself with this. You can ask your front desk worker to collect email addresses from cooperative patients. Make sure to send them a “thank you” email soon after.

You can start out small but expect your list to grow in months’ time. As your list expands, you get to share your expert opinion to more people and you’ll boost your practice’s exposure.

“It takes a very long time to see results”.

This might be a legitimate excuse but still not a good one. Email marketing is different from those one-time marketing campaigns because it is constantly ongoing. This is basically because you are not really just marketing your practice to your patients and prospects; you are also building long-term relationships with them. Unlike other marketing campaigns wherein it seems like you’re persistently talking to a blank wall, email marketing allows you to genuinely connect with those who are interested to avail of your services. Because if they were never interested to begin with, then they should not have opted in, or they should have opted out by now.

Elliot Pearson, your author, writes on technology and SEO and wites for Dentist Identity who supplies Dental Office Marketing and Dental SEO services to top dentists worldwide.

 

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Boost (Small Business) Sales in Several Ways

The only way for a small business to continue thriving is if it its products keep on selling. But with consumer spending at a low and competition becoming even stiffer, there is a need for small businesses to review their marketing campaigns to ensure that sales continue to pick up. There are seven simple ways to do just that.

1. Feedback
In order to set your business apart from the rest, you must listen and get to know better your customers. Don’t just be contented by knowing the usual goods and services that they purchase but also why they choose these items. Most importantly, know why they choose to purchase from you. Knowing this information will allow you to maintain the measures that keep them coming back and make improvements at the same time.

2. Special Promos
Consumers are drawn to promos like bees are to honey. Announce short term promos and you’ll see sales spiking. Distributing coupons should be included. Online coupons which can be accessed through the internet and through mobile phones should also be explored since consumers are becoming more acquainted with these avenues.

3. Lead Generation
Rely on online, print and even mobile phone campaigns for lead generation. Make sure that follow up on your leads within 24 hours after you’ve received their contact information. Send your leads valuable information that they will find useful and announce special promos which they are likely to take interest in.

4. Brainstorm 
This should not be a tasked reserved only to a special group of employees. Ask your front office personnel about their suggestions for serving customers better. It is important that you pick out fresh ideas for your new marketing campaigns. New ideas are sure to create a buzz among consumers. You can also go directly to your customers for ideas. In exchange for the heads up, you can offer various freebies or sales perks.

5. Newsletters
Newsletters are importantly especially when the year is coming to a close. Send out newsletters through e-mail or directly to your customers’ mailboxes and keep track of promos which generate the most sales. By then you’ll find out what works best with your customers with the help of your newsletters.

6. Give Back
People like businesses that know how to give back. Host fundraisers or make donations to a local charity. Those living in your community will appreciate how your business is sensitive to the plight of other people and will look at your business as not as a money greedy crocodile but a business that cares.

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing

 

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