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What is a Business Postcard and Does Your Business Need One?

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Every business owner knows that marketing is crucial to the success of your business. However, like most business owners in today’s tight economy, marketing budgets are smaller than desired, and what you do purchase must have a real impact on the potential client. Selecting marketing material that will set your business, service or product apart is what will give you an advantage over your competitors. It must be something memorable, it must be something colorful, and it must be something affordable.

The 4×6 Inch Card

One of the most effective and affordable marketing tools available are 4×6-sized cards. These postcards, created in full color and printed on a very high quality stock, can be used to pass out to potential clients in place of a business card, mailed out to potential clients, or used as a insert in local newsletters and publications.

The larger format cards can be designed to include pictures of your business, your product or the effects of your service. Offering so much more space and creative potential than a business card, they have multiple uses.

The Possibilities Are Endless

Every kind of business can benefit from these marketing tools. Photographers and art galleries can create beautiful postal sized cards to showcase works of art that are available or important gallery openings. Real estate companies can use them to promote their office or their sales reps. Retail centers can create beautiful 4×6 cards to distribute to promote special sales or new inventory.

The Results Are Fabulous

Standard business cards are a great reminder for people that want to use you for business in the future. However, postal-sized cards give the potential client a visual of what to expect from your company and it stimulates all of their senses. When their senses are stimulated, as any good marketing professional knows, people are more likely to react positively with a purchase because they want to fill the desire they have created within themselves for the product or service.

Better Marketing Budgets

From the financial aspect of marketing, mailing cards create a way for businesses to reach a large amount of people with a very limited cost. All businesses need to watch their advertising budgets, and using 4×6 cards can help these businesses meet these goals.

Postal cards can be printed in any quantity, with large amounts receiving better prices. Because they are easy to design and simple to produce, they can also be changed often to continue to meet the needs of the business. Once you have created a card, you are not “stuck” with that design. You are free to change it as often as necessary so that you always have the highest results from your efforts.

All businesses from every industry can and will benefit from using 4×6 cards to market their business. In fact, once you see the incredible results you receive from this marketing tool, you may wonder how you were ever successful without them.

Using postcards to help advertise her own art business, Ann Bailey relays these marketing tips for other small business owners. The online ordering company, Signazon(dot)com, offers easy set-up and design templates for quick card design, and takes care of all production so your company’s professional 4×6 advertising cards come ready to mail.

 

Photo Credit: http://www.flickr.com/photos/familymwr/5548053540/

 

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How to Increase your Business’s Awareness

If you have a business and you are finding it hard to drum up customers or you have a low footfall in the area that your business is based in, then using print to increase awareness of your business is a cost effective and easy way to get more people noticing who you are and what you have to offer. Today we are going to go through the main ways that businesses can use print to increase awareness.

1.)   Business Cards

Business cards are a great way to instill your company’s name and offering every time you interact with someone who can benefit from your company’s services, or knows someone who can. Customers can be bumped into randomly, they can be sought out at events and workshops, or they can be recommended by people that you are already mixing with. One thing all of these customers will ask you for is an easy way to remember you, your company and your information and there is no better way of doing this then through the use of a well designed business card which has all of the essential information on it in a nice, wallet friendly size and style.

2.)   Posters

Posters are a good way to increase the awareness of your company as they tend to get noticed by large numbers of people. This is especially true if your business and its location is not often noticed, but nearby is an area that gets plenty of exposure. Posters in areas, waiting rooms, on billboards and other advertising stands are an excellent way to blast out your company name and image to as many people as possible.

3.)   Leaflets

Leaflets are a really good way to give more information about your company, and really good if you want to inform people about pricing information, opening times and key benefits. The great thing about leaflets is that they can be distributed almost anywhere, meaning you can scatter them around at exhibitions and shows, leave them in other company locations for people to pick up, hand them out on the street, post them through doors or simply have them available for when people request further information. They are also a cost effective way of giving people more information without spending too much money on a lengthy tome about the origins of your company and the story behind the founders!

4.)   Postcards

Postcards are really good, cost effective method for increasing awareness of a company, and in particular for alerting people to deals and discounts that are seasonal or short term. Postcards are relatively cheap to produce and really easy to distribute, and can be used to alert people, make them aware, or stay in touch to manage relationships with existing customers. The great thing about post cards is that they are good for a single, simple message which means that your potential customers have very little to remember, making them a great option for awareness raising.

Ben is a marketing expert who works for a speclisit A4 poster printing company.

 

 

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