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The Pros And Cons Of Business Cards For Small Businesses

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The traditional business card harkens from an era where a firm handshake and a “call me tomorrow to discuss” paved the way to a signed contract. Despite today’s proliferation of digital communications, for some businesses a traditional card still makes sense. Weighing whether to go digital to stick with the paper? Here are some pros and cons for leaving an impression with a printed business card.

 

The Pros

For many small business owners, marketing doesn’t come naturally. A business card is a simple and established way to network and get your small business known in the community. Here are some other advantages:

  • Deliver Important Information: A business card is meant to provide vital information about your business, including phone number, address and website. These details can help prospective customers find your business easily.
  • Create a Positive First Impression: Delivering a very practical and convenient marketing tool, the business card can help you make a great and lasting first impression.
  • Save Time: Handing over a business card takes less time than writing down your phone number, address and website.
  • It’s Inexpensive: Ordered in large quantities, business cards deliver some of the most inexpensive marketing tools you can find today. A business promotion expense, the printing and design fees can be written off on your taxes and paid for using your company’s business prepaid debit card.
  • It’s Effective: Although digital business cards are becoming more popular, many business owners prefer having something physical to hand out to potential customers they face to face. Business cards are especially effective if you’re in an offline or creative industry. Graphic design firms, arts and crafts companies, and painting services can showcase their unique talent and service in the design of a printed business card.

 

A Few Cons

You’ve worked hard to start your own business and are no doubt excited to promote it any way you can. It’s important to consider the appropriate channels to promote your business, and business cards may not always be the best solution.

 

  • Cost: It’s true that business cards are inexpensive, especially when ordered in large quantities. However, small businesses typically don’t need thousands of business cards at one time. Ordering business cards in small quantities can make them quite expensive. Additionally, there are situations when business information changes. This implies additional costs because you have to replace your old business cards with new ones. Business cards that stay in boxes whether because of excessive quantity or outdated information are simply a wasted expense.
  • Accessibility: Another essential drawback consists of the fact that you may forget to take your business cards with you. In this case, the only thing you can do is to write your telephone number and address on a piece of paper, which is quite unprofessional.
  • Organization: Consider your card recipient’s preferred way of networking. As people adopt digital forms of saving contact information, the business card may become a cumbersome requirement of time and file organization.

Being aware of the disadvantages related to business cards, more and more business owners opt for digital business cards, which deliver a fantastic way to showcase products and services. However, experts advise businesspeople to use these alternatives only to complement the paper business card, which remains the most valuable tactile reminder of a company.

Marilyn Smith specializes in covering the latest news of interest to small business owners, including business prepaid debit cards.

 

 

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What Your Business Cards Says About You

What Your Business Cards Says About You

Business CardsLike many things in life, all business cards are not created equally. For this reason, it is essential that you truly think about what you want your business card to say about your business when you are creating it with an online printer. After all, your business card is much like a good hand shake. In fact, it is a business card that usually allows someone to form their first opinions about you and more importantly your business. Keep reading below to avoid making business card mistakes that can allow people to develop a poor opinion of your business.

Create High-Quality Business Cards Online

The best way to impress your customers, potential customers, and those you are going to network with is to make sure you wow them with a high-quality business card the very first time you meet them. In order to be considered high-quality, a business card should not look like it was hastily put together. For this reason, you must take the time to proofread and edit your business card template. A quality online publisher will take care of using quality products and centering the information, but it is the business owner‘s responsibility to make sure everything is spelled correctly, and that all phone numbers and contact information is correct.

Negative Effects of  Poor Business Cards

Consequently, if your business card contains noticeable errors, your customers and contacts will notice, which will give them a negative reaction to your business. In fact, customers and networks may think that you rush through your work and can’t be bothered with details if you pass out a business card with erroneous information. Also, if you try to create the business cards yourself on a home printer, they will likely look cheap, and unprofessional, which will reflect poorly on your business.

For the reasons listed above, it is incredibly important that you take the time to proof your business card template, and order from a high-quality online business card publisher.

Positive Effects of Stellar Business Cards

On the other hand, if your business card immediately wows customers, potential customers, and network contacts, you will make a great first impression on these people. A great first impression means that when the need arises, people are likely to contact you first.

Don’t miss out on an opportunity to grow your business by passing out less than stellar business cards. Instead, make sure you deal with a quality online printer who will ensure that your business cards are professional and useful.

Once you have created the perfect business card for your business, make sure to choose an online printer who will save your information for you. This way you don’t have to recreate your information every single time you need a fresh batch of cards.

Featured images:
  •  License: Image author owned

Guest post by David Dobson – Using my 30 years of experance in the printing industry to pass on information on business card printing

 

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Designing Promotional Products for Your Brand

promotional-productsA company needs to make creative, exceptional designs that grab the attention of customers. One of the most effectual ways to develop a commendable brand is to hand out promotional products. Promotional products are items that appeal to different types of customers. Tangible items are used to spread important messages to as many people as possible. A good graphic design service uses the art of visuals to represent your company.

Radio, television and newspapers are the most well-known forms of media, but promotional merchandise is a unique form that is just as effective. One product has a bold, colourful imprint of your company’s logo. Typical items include pens, coffee mugs, shirts and tote bags. Each promotional item must have the company’s logo and contact details. This type of product works much like a business card. People who like nice things to carry around will love this type of merchandise.

Using a graphic designer is not a luxury for many companies. Using a professional is the only way to complete a serious project. There are a few tips that should be followed to find the most creative and efficient designer.

Here are some tips to help your life a little easier:

  • The most important step is to review the portfolios of designers. Some are specially trained to work for companies of certain types or sizes. There are different specialties of graphic design, such as brochures, slogans, websites and corporate identity.
  • If a portfolio looks impressive, the next step is to talk about the project and ask a long list of questions. Before a contract is signed, it must contain a good outline of the work, including the cost estimate and deadline. Half of the bill is paid, and the rest is paid after the print work is done.
  • The client and designer must convene regularly to make sure that the right steps are being made. A real professional accepts feedback well and makes a series of suggestions. Setting up several meetings is the only way to create an optimal design.

Of course, using a graphic design service to create hats, shirts and coffee mugs is not required. However, promotional marketing increases the honour and professionalism of any business. A company that makes and sells products will seem more productive. This is similar to designing a website that is full of videos and pictures. Customers are impressed by any company that promotes a long line of merchandise made in different colours, styles and designs.

This great tip was brought to you by Belinda Wright, a graphic designer and artist for Kwik Kopy Corporate design and Printing solutions. Belinda likes writing blogs that focuses on creative graphic designs.

 

 

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How to Increase your Business’s Awareness

If you have a business and you are finding it hard to drum up customers or you have a low footfall in the area that your business is based in, then using print to increase awareness of your business is a cost effective and easy way to get more people noticing who you are and what you have to offer. Today we are going to go through the main ways that businesses can use print to increase awareness.

1.)   Business Cards

Business cards are a great way to instill your company’s name and offering every time you interact with someone who can benefit from your company’s services, or knows someone who can. Customers can be bumped into randomly, they can be sought out at events and workshops, or they can be recommended by people that you are already mixing with. One thing all of these customers will ask you for is an easy way to remember you, your company and your information and there is no better way of doing this then through the use of a well designed business card which has all of the essential information on it in a nice, wallet friendly size and style.

2.)   Posters

Posters are a good way to increase the awareness of your company as they tend to get noticed by large numbers of people. This is especially true if your business and its location is not often noticed, but nearby is an area that gets plenty of exposure. Posters in areas, waiting rooms, on billboards and other advertising stands are an excellent way to blast out your company name and image to as many people as possible.

3.)   Leaflets

Leaflets are a really good way to give more information about your company, and really good if you want to inform people about pricing information, opening times and key benefits. The great thing about leaflets is that they can be distributed almost anywhere, meaning you can scatter them around at exhibitions and shows, leave them in other company locations for people to pick up, hand them out on the street, post them through doors or simply have them available for when people request further information. They are also a cost effective way of giving people more information without spending too much money on a lengthy tome about the origins of your company and the story behind the founders!

4.)   Postcards

Postcards are really good, cost effective method for increasing awareness of a company, and in particular for alerting people to deals and discounts that are seasonal or short term. Postcards are relatively cheap to produce and really easy to distribute, and can be used to alert people, make them aware, or stay in touch to manage relationships with existing customers. The great thing about post cards is that they are good for a single, simple message which means that your potential customers have very little to remember, making them a great option for awareness raising.

Ben is a marketing expert who works for a speclisit A4 poster printing company.

 

 

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Tips for Green Printing

Most companies today are realizing the benefits of including more green practices in their offices and business practices. Whether they make these decisions to help the environment, save money on energy bills or to be more attractive to clientele, these companies are utilizing out with the old, in with the new practices.

One of the biggest changes that companies are making revolves around their printing practices. Some companies print too much, use the wrong type of paper and use very harsh inks, which not only uses too much energy, but it also destroys plants and places harmful chemicals into the air.

If your company is interested in being more eco-friendly in your printing processes, the following are some tips to help you.

1. Don’t print so much.

Cutting back on overusing the printer unnecessisarily is the first thing you can do to invoke green printing policies.  If you don’t have to print it, don’t. Save certain documents, notes and emails to an external hard drive if you want a back up.

Rather than waste tons of ink and paper on billing or sharing information with clients, start sending files and invoices electronically. These items can easily be emailed to your clients instead of sent via USPS. Not only does the sharing of files electronically save you from using the printer, but it also provides your clients with this information instantaneously.

2. Recycle paper.

If you must print, make sure that you print front and back to save paper. If you have pieces of paper that are only printed on one side, place them in a bin next to the printer and allow employees to use the other side of the paper if they need to print internal documents. This way, you are getting the maximum use out of your paper.

3. Print in black and white.

Sticking to black and white ink is safer for the environment. Most color inks contain harmful chemicals that can have negative side effects on one’s health. Plus, choosing to print in black and white save energy. Save the color prints for those items that truly require color.

4. Use recycled paper.

There are many new paper options available today, allowing you to purchase recycled paper at a comparable price to non-recycled paper. Make sure to purchase paper that is 100% post-consumer recycled. You can also choose paper that is chlorinefree (PCF), certified by ForestStewardshipCouncil (FSC), uncoated and/or made by renewable energy sources, such as wind or solar power.

You can also purchase paper that isn’t made from trees, and instead made from hemp or other organic and biodegradable product.

5. Use soy or vegetable inks.

Soy or vegetable based inks are much safer for the environment. They are low in VOCs, and choosing paper under 2 is the best option for green printing. If you must use pantone colors, choose those that don’t contain copper, zinc or barium, which have nasty health benefits.

6. Choose eco-friendly printers.

If you outsource your printing, make sure you choose an eco-friendly printer. Choose companies that use alternative energy to power their plants and produce low emissions. You should also make sure that these companies use soy or vegetable inks and print on recycled or treeless paper. Even the use of waterless or digital printing are much safer than traditional methods.

If you want to start making a difference in the future of the environment, opting to implement green printing practices is a great way to start. Not only will you be taking a step in the right direction for the planet, but you may even be able to save some money while doing so.

Jaimie Lee writes for Appi Miami Printing Services.

 

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Offline Still Works in Marketing

Since the internet explosion, everyone is now “googling” and “facebooking” and buying online.  In the world of internet marketing, people tend to forget all about offline which helps to increase the brand awareness of a product or service.  There are lots of different elements of offline, print advertising, flyer promotion and business cards.

Print advertising

People still read newspapers and content off line. Not everyone uses a kindle or an iPad.  Print advertising promotes a company’s product and service. People take note especially if there is a certain offer or if there is a new store opening with a 15% discount to the first customers through the door. If you have a local business and you have just moved to a new area, it may be worth just targeting the smaller newspapers in your area.  This way you know the people in the local community will be see your ad.

Business cards

Business cards are fundamental in business especially if you network.  It contains all information about your company on just one small piece of card which you can easily carry around with you.  It is important that you have good quality business cards, one that is at least 300gsm and has a finish, either a matt laminated or a gloss finish which helps protect it against stains and wear and tear.  It is embarrassing to hand over a dog-earred business card where the white has faded into an off yellow because you have just gone for the cheapest ones.

Flyers

If your company is promoting a particular product or service, then promotional material in the form of flyers are a great way to gain exposure especially if distributed to the right people.  In shops where there are discounts offered on the flyers, people will be keen to accept the card and show it in store when they purchase a product. There are a number of different printing options for flyers and the one you choose will be dependant on your brand and product/service.

Posters

The amount of posters advertising products at bus stops, on the roadside, even in public toilets shows that offline is an important part of the marketing mix.  Posters have a wide audience but you can choose who will see your advert depending on it location. For example advertisements in toilets can be for a male or female audience.  Adverts at the airport in the arrivals section will have different promotions, perhaps new shops that are in the city, compare with adverts within the departure lounge that will be advertising duty free products.

There are a number of different printing companies in Australia that offer competitive rates. For all your printing in Perth services, check out the best prices and quotes at your local printing centre.

 

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New Technology is Increasing Your Custom Printing Options

Custom print jobs used to mean high rates per copy and skyrocketing marketing costs, however, like many print media based markets, printing companies have been developing new technologies that are allowing them to keep up with consumer demands in today’s digital world.  Custom printing companies are now able to provide their customers with more options at lower cost than ever before.

When you are shopping around for a printing company to contract for your business or personal printing needs you should consider hiring an online printing company.  By widening their customer base and not limiting themselves to businesses within a certain mileage radius, online printing companies can invest in the latest printing technologies.  These are a few of the features and services you should expect from a modern online printing company.

In the past, many small companies were restricted by tight budgets and had to settle for standard print materials.  Today, it is much more affordable to make custom requests that can really set your printed marketing materials apart from your competitors.  Altering the dimensions or shape of your printed materials is a great way to get the attention of customers and business partners.  For instance, changing the shape of your business card can create a conversation piece that will encourage the people you give it to to engage in further discussion.  At a busy convention, being that business that has the uniquely shaped business cards can create a buzz and increase the traffic to your booth.  If you are a magazine publisher, choosing a slightly larger or smaller size for your publication can create contrast on the magazine racks that will naturally draw people’s eyes to your magazine.  With new technologies print houses are able to offer alternate size printing at a much more affordable rate.

The number of copies businesses and organizations need to order has also drastically changed.  In the past when you ordered brochures or business cards you needed to order thousands of them to bring the cost down to a reasonable unit price.  With the ability to order smaller amounts of your printed materials you can update your information more frequently.  Instead of printing a generic flier for your company and hand writing in the dates of specific events, it is now possible to give your fliers a more professional look by having custom fliers printed for every sale or event.  Lower run number requirements also make it possible to order small batches of business cards to ensure that the information on them is up to date and that you do not get stuck trying to decide what to do with a closet full of business cards after your phone number changed or you switch offices.  Another benefit of placing smaller more frequent orders for your marketing materials is that you will not have to pay for expensive storage space to house them.

The paper options available today are also offering organizations and businesses another opportunity to set their materials apart from their competitors.  The standard option is often a white paper with a glossy finish.  Choosing this option will give your materials a clean fresh look.  For a softer or more formal document you may want to choose a linen or textured paper.  For companies that are trying to improve their environmental impact there are also a number of recycled paper options and Eco-friendly inks.

Conquest Graphics is an online printing company with 85 years in the commercial printing business. They specialize in eco-friendly printing that is inexpensive and offers high quality printing processes and service.

 

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