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How Promotional Products Can Help Advertise Your Product

Many businesses today are finding that it is harder than ever to get their name in front of prospective customers. Tight advertising budgets are being spread even thinner by the number of media outlets available. The challenge comes in trying to make sure the name of your business, service or product is in front of potential buyers’ eyes at the exact moment they have a need or are considering a purchase.

As consumers become more distracted, traditional media outlets are losing their ability to efficiently reach a targeted market. The internet and social media offer more options to communicate directly but advertisers still need to drive customers to their website. Add to that the crucial sales fact that a consumer has to receive a certain number of impressions before making a decision to buy, and you’ve got a lot to overcome.

The answer for your business could lie in promotional products. According to research conducted by Promotional Products Association International (PPAI), the advantages of using promotional products include:

  • Low-cost and advertising flexibility
  • Long-lasting and tangible
  • Consumer places a perceived value on the item
  • Builds goodwill
  • Works in conjunction with other media strategies

Consumers have a positive impression of promotional products because they are seen as a gift and not as some type of interruption. They place a value on the item received and tend to look favorably on the company that provided it.

Get Your Name Seen Consistently by Your Target Market

Promotional products work best when they are something that is useful and are seen on a regular basis. Here are a few suggestions that can help give your business, service or product that extra boost:

  • Refrigerator Calendar Magnets: How many times does the ordinary family visit the refrigerator each day? Five times, ten times? Now multiply that by the number of days in a year and there is a tremendous opportunity to have your name in front of them on a consistent basis. With the calendar attached you’ll certainly get double the looks and use out the promotional magnet.
  • Clothing: Wearing something with your name on it is a silent endorsement for your company. Not only does the wearer provide free advertising space, he or she is spreading your company’s name around to a totally new audience each time the clothing item is worn.
  • Mugs and Glasses: We all need to drink water and many people need to get their morning coffee before they can really get into their day. Put your logo and tag line on something they use to hold their drinks and your message will have top-of-mind awareness.
  • Writing Instruments: These are always a great idea because they are both cost-effective and useful. Every time recipients make a note to themselves, they will see your name.

Promotional items work well in conjunction with advertising programs to increase brand recognition and motivation to buy. Whether it’s refrigerator calendar magnets, pens or coffee mugs, adding some pizazz to your marketing plan with promotional products is a smart idea.

This article was brought to you by promotional magnet manufacturer Magnets.com. To connect with Magnets.com visit our Facebook page here or to find calendar magnets click here.

 

 

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Three Fantastic Promotional Item Picks

One of the best strategies to get the word out and drum up new clients for your business is to offer promotional items. Promotional items are essentially a gift for customers or potential customers, but they aren’t just mere giveaways. Even though you may have to invest a little bit of money in your promotions, they can remind customers of your business whenever they are used. Promotional gifts also create a psychological compulsion to give something in return, which, in the case of customers, typically means making a purchase or giving your company a chance.

Are you stumped about which promotional items to pick? Here are three suggestions for popular and effective customer gifts.

1. Personalized Pens

Pens emblazoned with your company’s insignia can be a great giveaway gift for a couple of reasons. For one, pens are very inexpensive to order compared to many other things you could offer. You can get pens for as little as 17 cents each.

Additionally, there are a lot of different colors, kinds of plastic and styles of pen you can choose from, too. If you have a company that promotes and represents luxury, sometimes a fancier, more heavy-duty fountain pen can be a good choice. If you are a construction company or another business that wants to represent no-frills functionality over stylization, classic ballpoint pens can be a great choice.

2. Custom Water Bottles

Water bottles are also a good choice when it comes to customer giveaways. One reason why they’re a smart pick is because you can fit a lot of text on them. Not only is it possible to get your logo on personalized water bottles, you can also fit an address, insignia and other necessary information, like website addresses.

Another good thing about the water bottle is that it won’t get lost in the mix as easily as small gift items. Water bottles can be used for a variety of things, from going to the gym to work and travel. When you buy promotional items that your customers can use daily, there’s more exposure to your products and services.

3. Totes and Computer Bags

Tote bags and computer bags are undeniably convenient, which is what makes them a good promotional choice. Like water bottles, totes and computer bags can be brought along anywhere customers need to go. They can throw a change of clothes in a tote for post-work fun or fill it with snacks, lunch and/or CDs for a day at the beach.

Computer bags are something that most people buy anyway, so why not give customers a necessary item that they will use over and over again? These items protect laptops while cleverly advertising your company.

Go online today to find promotional products that fit your company’s needs.

To many people, writing is nothing more than putting pen to paper, but to Mike, it’s what he does best. His favorite subject happens to be marketing. If you would like more information regarding Custom water bottles, please visit http://www.inkhead.com/

 

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