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Tag Archives: Publishing and Printing

How to Increase your Business’s Awareness

If you have a business and you are finding it hard to drum up customers or you have a low footfall in the area that your business is based in, then using print to increase awareness of your business is a cost effective and easy way to get more people noticing who you are and what you have to offer. Today we are going to go through the main ways that businesses can use print to increase awareness.

1.)   Business Cards

Business cards are a great way to instill your company’s name and offering every time you interact with someone who can benefit from your company’s services, or knows someone who can. Customers can be bumped into randomly, they can be sought out at events and workshops, or they can be recommended by people that you are already mixing with. One thing all of these customers will ask you for is an easy way to remember you, your company and your information and there is no better way of doing this then through the use of a well designed business card which has all of the essential information on it in a nice, wallet friendly size and style.

2.)   Posters

Posters are a good way to increase the awareness of your company as they tend to get noticed by large numbers of people. This is especially true if your business and its location is not often noticed, but nearby is an area that gets plenty of exposure. Posters in areas, waiting rooms, on billboards and other advertising stands are an excellent way to blast out your company name and image to as many people as possible.

3.)   Leaflets

Leaflets are a really good way to give more information about your company, and really good if you want to inform people about pricing information, opening times and key benefits. The great thing about leaflets is that they can be distributed almost anywhere, meaning you can scatter them around at exhibitions and shows, leave them in other company locations for people to pick up, hand them out on the street, post them through doors or simply have them available for when people request further information. They are also a cost effective way of giving people more information without spending too much money on a lengthy tome about the origins of your company and the story behind the founders!

4.)   Postcards

Postcards are really good, cost effective method for increasing awareness of a company, and in particular for alerting people to deals and discounts that are seasonal or short term. Postcards are relatively cheap to produce and really easy to distribute, and can be used to alert people, make them aware, or stay in touch to manage relationships with existing customers. The great thing about post cards is that they are good for a single, simple message which means that your potential customers have very little to remember, making them a great option for awareness raising.

Ben is a marketing expert who works for a speclisit A4 poster printing company.

 

 

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Offline Still Works in Marketing

Since the internet explosion, everyone is now “googling” and “facebooking” and buying online.  In the world of internet marketing, people tend to forget all about offline which helps to increase the brand awareness of a product or service.  There are lots of different elements of offline, print advertising, flyer promotion and business cards.

Print advertising

People still read newspapers and content off line. Not everyone uses a kindle or an iPad.  Print advertising promotes a company’s product and service. People take note especially if there is a certain offer or if there is a new store opening with a 15% discount to the first customers through the door. If you have a local business and you have just moved to a new area, it may be worth just targeting the smaller newspapers in your area.  This way you know the people in the local community will be see your ad.

Business cards

Business cards are fundamental in business especially if you network.  It contains all information about your company on just one small piece of card which you can easily carry around with you.  It is important that you have good quality business cards, one that is at least 300gsm and has a finish, either a matt laminated or a gloss finish which helps protect it against stains and wear and tear.  It is embarrassing to hand over a dog-earred business card where the white has faded into an off yellow because you have just gone for the cheapest ones.

Flyers

If your company is promoting a particular product or service, then promotional material in the form of flyers are a great way to gain exposure especially if distributed to the right people.  In shops where there are discounts offered on the flyers, people will be keen to accept the card and show it in store when they purchase a product. There are a number of different printing options for flyers and the one you choose will be dependant on your brand and product/service.

Posters

The amount of posters advertising products at bus stops, on the roadside, even in public toilets shows that offline is an important part of the marketing mix.  Posters have a wide audience but you can choose who will see your advert depending on it location. For example advertisements in toilets can be for a male or female audience.  Adverts at the airport in the arrivals section will have different promotions, perhaps new shops that are in the city, compare with adverts within the departure lounge that will be advertising duty free products.

There are a number of different printing companies in Australia that offer competitive rates. For all your printing in Perth services, check out the best prices and quotes at your local printing centre.

 

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New Technology is Increasing Your Custom Printing Options

Custom print jobs used to mean high rates per copy and skyrocketing marketing costs, however, like many print media based markets, printing companies have been developing new technologies that are allowing them to keep up with consumer demands in today’s digital world.  Custom printing companies are now able to provide their customers with more options at lower cost than ever before.

When you are shopping around for a printing company to contract for your business or personal printing needs you should consider hiring an online printing company.  By widening their customer base and not limiting themselves to businesses within a certain mileage radius, online printing companies can invest in the latest printing technologies.  These are a few of the features and services you should expect from a modern online printing company.

In the past, many small companies were restricted by tight budgets and had to settle for standard print materials.  Today, it is much more affordable to make custom requests that can really set your printed marketing materials apart from your competitors.  Altering the dimensions or shape of your printed materials is a great way to get the attention of customers and business partners.  For instance, changing the shape of your business card can create a conversation piece that will encourage the people you give it to to engage in further discussion.  At a busy convention, being that business that has the uniquely shaped business cards can create a buzz and increase the traffic to your booth.  If you are a magazine publisher, choosing a slightly larger or smaller size for your publication can create contrast on the magazine racks that will naturally draw people’s eyes to your magazine.  With new technologies print houses are able to offer alternate size printing at a much more affordable rate.

The number of copies businesses and organizations need to order has also drastically changed.  In the past when you ordered brochures or business cards you needed to order thousands of them to bring the cost down to a reasonable unit price.  With the ability to order smaller amounts of your printed materials you can update your information more frequently.  Instead of printing a generic flier for your company and hand writing in the dates of specific events, it is now possible to give your fliers a more professional look by having custom fliers printed for every sale or event.  Lower run number requirements also make it possible to order small batches of business cards to ensure that the information on them is up to date and that you do not get stuck trying to decide what to do with a closet full of business cards after your phone number changed or you switch offices.  Another benefit of placing smaller more frequent orders for your marketing materials is that you will not have to pay for expensive storage space to house them.

The paper options available today are also offering organizations and businesses another opportunity to set their materials apart from their competitors.  The standard option is often a white paper with a glossy finish.  Choosing this option will give your materials a clean fresh look.  For a softer or more formal document you may want to choose a linen or textured paper.  For companies that are trying to improve their environmental impact there are also a number of recycled paper options and Eco-friendly inks.

Conquest Graphics is an online printing company with 85 years in the commercial printing business. They specialize in eco-friendly printing that is inexpensive and offers high quality printing processes and service.

 

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