Tips On How To Keep Your Business Out Of Financial Trouble

The whole world is going through a financial crisis. Businesses and individuals alike are finding it hard to stay in control of their finances. Small businesses, especially those who are still trying to establish themselves, are having the hardest time of all. Here are some tips on how to keep your business afloat in today’s tough economic climate.

Devise new strategies for old clients

If you have a solid repeat customer base, no matter how big or small, make use of it. Give regular customers more for their money, so that they spend more of it with you. You could offer an extra service or offer them loyalty points on purchases which can be redeemed in the form of a discount on future transactions. Many big retailers do this and it’s very popular with consumers.

If there are customers you have exceptional personal relationships with, you should leverage those relationships to gain referrals. You could develop any number of strategies to go about this, but the easiest way to do it, would be to simply ask. If your business has an online presence, ask loyal customers to write a review to be published on your website or social media pages. Most people will be more than happy to oblige.

Renegotiate old contracts

As mentioned earlier, everyone is feeling the crunch at the moment. Most people will thus understand if you approach them and ask that you relook contracts and agreements. Talk to your creditors; set up a meeting with your bank manager; even investigate the possibility of negotiating a new lease agreement if you’re renting the building your business is in.

No-one is going to give you the time of day, however, if you’re not prepared when you sit down with them. Do your homework and get all your paperwork in order before you make appointments. This brings us to our next point…

Stay on top of your finances

As a business owner, you have to keep track of the money coming in and going out every month. And if you’re trying to keep yourself in business, it’s obvious that the former of the two is exceptionally important. The easiest and best way to go about it would be to set up debit orders for all your clients (with their permission, of course). A debit order will ensure that the correct amount is paid into your bank account on a predetermined date, so that you don’t have to worry at the end of the month about getting paid on time – or at all. And spending less time on following up on payments means you have more time to work on other areas of your business.

Establish a cash reserve

This might seem impossible, but initiate and follow through on all of the action plans mentioned thus far and you will have more money available to you. Don’t be discouraged if it’s a small amount – you might have little to start off with, but invest it properly and that reserve will grow. If you want to add to it, explore ways in which you can cut your daily operational costs. Something as simple as limiting the printing of documents – so you’re spending less on paper – can make a big difference in the long run.

Featured images:

•  License: Creative Commons image source

Terrence works as freelancer writer, so he thoroughly understands the struggles of today’s business owners. Personally, he found that making use of a debit order facility to collect money from clients made the biggest, most positive difference to his business. When Terrence isn’t writing, he likes to spend his free time on photography; his latest hobby.

 

 

Social Media Marketing in Times of Tragedy

By: Marsha Friedman

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15?

The horrific elementary school shootings in Newtown, Conn.?

The October storm that took lives and devastated communities across the Northeast?

Sometimes, nothing at all.

The age of digital marketing brings with it new challenges, including how to respond during a national tragedy. Remember, as recently as Sept. 11, 2001, we had no MySpace, much less Facebook, Twitter or YouTube. Except for email, no vehicle for delivering instantaneous marketing messages existed. After 9/11, one of the most painful days in American memory, most of us had time to pause, reflect and put on hold print, radio and TV marketing campaigns that might be viewed as inappropriate or offensive.

In recent months, there has been lively debate on this topic in the marketing community, including how and when to tie – or not to tie — a marketing message into the news of the day, a  widely used strategy.

Gaffes can occur with the most innocent of intentions in any media content, marketing or not. Earlier in April, a new episode of the musical comedy “Glee” upset and angered parents in Newtown, Conn., because the plot featured a student bringing a gun to school, where it accidentally discharges.

“A lot of people were upset about it and that I feel horrible about,” Jane Lynch, one of the stars, told Access Hollywood Live days later. “If we added to anybody’s pain, that’s just certainly not what any of us wanted. … We’re always rather topical and rather current.”

Usually, however, simply applying your own sense of decency and good taste can help you avoid a blunder. Consider American Apparel’s notorious “Hurricane Sandy Sale – in case you’re bored during the storm,” advertised as tens of thousands of people endured freezing temperatures without power. Most of us wouldn’t have even considered such a ploy!

Here are a couple more suggestions for do’s and don’ts:

• If you use automated posts scheduled through a site such as HootSuite, turn them off immediately. If people don’t find them insensitive and uncaring or silly, they’ll likely conclude your messages come from a robot – not a real person – which is just as bad.

• Can you be helpful? Hours after the blasts in Boston, with cell phone service out in the city and family and friends desperately trying to connect with loved ones, Google.org launched “Person Finder: Boston Marathon Explosions.” There, individuals and organizations could share information about the status of marathon participants and spectators for those trying to find them.

If your community has suffered a tragic event, perhaps you have helpful information to share. Here in Florida, which is affected by hurricanes, people use social media to help evacuees and their pets find shelter, and to alert others to danger, such as downed power lines. Depending on your area of expertise, you may be able to provide more general information or commentary. For instance, an educator can share tips for answering children’s questions about the event. Philanthropists might comment on those selflessly step up to help.

• Of course, social media is also about reactions and, for many, that’s a sincere expression of sympathy for and unity with those affected.

If you want to post something and you’re unsure about what to say, take a look at what businesses and other brands are sharing, and how online users are reacting. You may decide to just say nothing for a day or two, or whatever time seems reasonable given the nature of the event.

Sometimes, saying nothing at all speaks volumes.

About Marsha Friedman

Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.

 

How To Make Your Business Card Stand Out

Networking remains one of the best ways to get your name out into the professional world. Even with social media, personal contact and meetups with new consumers, clients, or business partners is essential. Having a business card in hand can provide these potential contacts with all your personal information. However, for each contact you make, the ore your name is competing with other potential customers or clients. Here are tips to make your business cards stand out from others.

Visual Stimulation
A simple business card with your name and contacts does not stipulate people enough to remember you in a large stack of business cards. Try to add style to your card with graphics, a picture of yourself, or a picture that can start a conversation. In addition, the business card could show examples of your brand, the goods you sell, or the services you provide so a contact can associate you and your card with your specific niche. Using bold colors and having a good finish and feel to the material of the card will also help.

List all Pertinent Contacts
Do not bombard the contact with a business card that has dozens of ways to contact you. Do not list your cell phone, several e-mail addresses, your website, your social media accounts, your blog and your fax number. Instead, only list all the platforms you use the most for communications. Also, try to list contacts that might get potential clients or consumers interested in your brand. Your blog or video channel might be more interesting to put on the card since these websites can help the client see what your brand or business is all about.

Social Media Connections
A good business card should list the pertinent social media accounts you are on. Since social media is becoming a prominent vehicle for business, showing any contact that you have a social media presence shows that you are maintaining unique business communications with consumers. Examples may include a Facebook page address for your brand or business, a Twitter account for your tweets, a YouTube channel for your videos, a Pinterest board for all your media, etc. Try not to list too many social media connections on the card since there is not enough space. In addition, only list business social media accounts, especially if you want to keep your personal profiles private.

Craft Cards for Events
Instead of having a pile of business cards to provide at any encounter, you should have a set of cards you provide for specific events. More casual, networking events can include more relaxed cards that are graphics rich. More professional events may require cards with staple attributes, like a business logo, professional fonts, and strong logos.

Create Unique Cards
Sometimes a plain old business card does not cut it. To really stand out from others, many professionals craft unique packages with contact information. You can create little brochures or tiny notebooks that explain yourself and your brand. In addition, you can provide clients office goods that have your brand and contact on them, like a notepad or post-it-notes with your brand name and contact information.

Featured images:

•  License: Royalty Free or iStock source: http://depositphotos.com/

John Lucas, is an aspiring business entrepreneur. For his social events, he relies on http://www.eprintfast.com/ for affordable online printing service.

 

 

Is Your Leadership Hurting the Bottom Line?

4 ‘Bad Leader Behaviors’ That Affect Productivity, Profits

What can business leaders and managers learn from watching the earnings of publicly traded companies?

“Plenty,” says Kathleen Brush, a 25-year veteran of international business and author of “The Power of One: You’re the Boss,” (www.kathleenbrush.com), a guide to developing the skills necessary to become an effective, respected leader.

“When looking at the corporations reporting lower-than-expected earnings, you need to read between the lines. They are not going to admit that the reason is a failure of leadership, but 99 times out of 100 that’s what it is.”

She cites Oracle, the business hardware and software giant, which recently reported a quarterly revenue shortfall based on a decline in new software licenses and cloud subscriptions.

The company is “not at all pleased with our revenue growth this quarter,” Oracle co-president Safra Catz told analysts. “What we really saw was a lack of urgency that we sometimes see in the sales force …”

They are pointing the finger at the employees, but they are really admitting a failure of  leadership, Brush says.

“Do you know how simple it is for managers to motivate sales people? If indeed the lack of sales urgency is the problem. There are dozens of bad leader behaviors that can cause sales to decline,” she explains.

In her work for companies around the country, from restructuring operations to improving profitability, Brush says she sees an epidemic of bad leader behaviors.

“When I point them out, most leaders downplay, or refuse to acknowledge, the impact their behaviors are having on their bottom line. But, in companies where leaders change these behaviors, employees become engaged and motivated. It is really that simple to increase productivity, innovation, and the bottom line,” she says.

“If you’re a boss examining your own lower-than-expected performance, instead of wasting time searching for scapegoats, look in the mirror. Most bosses unwittingly exhibit bad leader behaviors daily that cause their businesses to suffer.”

Here are four increasingly prevalent and damaging behaviors:

• The unethical boss: This is a category that doesn’t just annoy employees, it appalls them. As such, it’s a powerful demotivater. When a boss breaks or fudges the rules, cheats, lies or indulges in behaviors that reveal a lack of moral principles, he or she loses employees’ respect. Without their respect, a boss cannot lead. In addition, when a leader indulges in unethical practices, he gives his employees permission to do the same. Padding mileage reports, splurging on business travel expenses, failing to take responsibility for mistakes – they all become endorsed activities by the boss – the role model.

• The unfair boss: Our current societal efforts to treat people equally – think gay marriage, health care reform, the children of undocumented immigrants – have led to confusion among some leaders about “equality” versus “fairness” in the workplace. “I talked to a manager who gave all his employees the same pay raise because ‘he wanted to be fair,’ ” Brush recalls. He then seemed mystified that the productivity of his best employees declined to that of an average worker. “Rewards can be powerful tools of motivation, but they must be administered fairly.”

• The buddy boss: Bosses can never be buddies with their employees. Ever. Friendships neutralize the boss’s authority and power. They can also cloud a leader’s objectivity and hinder her ability to correct behaviors, to delegate, and to hold employees accountable. When friendships compromise output, it’s the boss who will be accountable. “Be friendly to employees, but do not cross the line that muddies the relationship between boss and friend. It could cost you your job.” Brush says.

• The disorganized boss:  Workplaces are filled with employees who lack direction because disorganized leaders don’t deliver and manage plans and strategies to guide their teams. What’s the chance of an unguided team maximizing its productivity to create competitively superior innovative widgets? “What’s the chance of employees being inspired by a leader who leads like a doormat or by random thoughts?” says Brush.

“As a manager, you wield a tremendous amount of power,” she says. “You can be an incredibly negative power or a positive one who’s looked up to by both peers and employees.”

“For the latter, bosses have to purge the bad behaviors.”

About Kathleen Brush

Kathleen Brush has more than two decades of experience as a senior executive with global business responsibilities. She has a Ph.D. in management and international studies. Brush has been teaching, writing and consulting on international business and leadership for companies of all sizes, public and private, foreign and domestic.

Is Your Leadership Hurting the Bottom Line?
4 ‘Bad Leader Behaviors’ That Affect Productivity, Profits

What can business leaders and managers learn from watching the earnings of publicly traded companies?

“Plenty,” says Kathleen Brush, a 25-year veteran of international business and author of “The Power of One: You’re the Boss,” (www.kathleenbrush.com), a guide to developing the skills necessary to become an effective, respected leader.

“When looking at the corporations reporting lower-than-expected earnings, you need to read between the lines. They are not going to admit that the reason is a failure of leadership, but 99 times out of 100 that’s what it is.”

She cites Oracle, the business hardware and software giant, which recently reported a quarterly revenue shortfall based on a decline in new software licenses and cloud subscriptions.

The company is “not at all pleased with our revenue growth this quarter,” Oracle co-president Safra Catz told analysts. “What we really saw was a lack of urgency that we sometimes see in the sales force …”

They are pointing the finger at the employees, but they are really admitting a failure of  leadership, Brush says.

“Do you know how simple it is for managers to motivate sales people? If indeed the lack of sales urgency is the problem. There are dozens of bad leader behaviors that can cause sales to decline,” she explains.

In her work for companies around the country, from restructuring operations to improving profitability, Brush says she sees an epidemic of bad leader behaviors.

“When I point them out, most leaders downplay, or refuse to acknowledge, the impact their behaviors are having on their bottom line. But, in companies where leaders change these behaviors, employees become engaged and motivated. It is really that simple to increase productivity, innovation, and the bottom line,” she says.

“If you’re a boss examining your own lower-than-expected performance, instead of wasting time searching for scapegoats, look in the mirror. Most bosses unwittingly exhibit bad leader behaviors daily that cause their businesses to suffer.”

Here are four increasingly prevalent and damaging behaviors:

• The unethical boss: This is a category that doesn’t just annoy employees, it appalls them. As such, it’s a powerful demotivater. When a boss breaks or fudges the rules, cheats, lies or indulges in behaviors that reveal a lack of moral principles, he or she loses employees’ respect. Without their respect, a boss cannot lead. In addition, when a leader indulges in unethical practices, he gives his employees permission to do the same. Padding mileage reports, splurging on business travel expenses, failing to take responsibility for mistakes – they all become endorsed activities by the boss – the role model.

• The unfair boss: Our current societal efforts to treat people equally – think gay marriage, health care reform, the children of undocumented immigrants – have led to confusion among some leaders about “equality” versus “fairness” in the workplace. “I talked to a manager who gave all his employees the same pay raise because ‘he wanted to be fair,’ ” Brush recalls. He then seemed mystified that the productivity of his best employees declined to that of an average worker. “Rewards can be powerful tools of motivation, but they must be administered fairly.”

• The buddy boss: Bosses can never be buddies with their employees. Ever. Friendships neutralize the boss’s authority and power. They can also cloud a leader’s objectivity and hinder her ability to correct behaviors, to delegate, and to hold employees accountable. When friendships compromise output, it’s the boss who will be accountable. “Be friendly to employees, but do not cross the line that muddies the relationship between boss and friend. It could cost you your job.” Brush says.

• The disorganized boss:  Workplaces are filled with employees who lack direction because disorganized leaders don’t deliver and manage plans and strategies to guide their teams. What’s the chance of an unguided team maximizing its productivity to create competitively superior innovative widgets? “What’s the chance of employees being inspired by a leader who leads like a doormat or by random thoughts?” says Brush.

“As a manager, you wield a tremendous amount of power,” she says. “You can be an incredibly negative power or a positive one who’s looked up to by both peers and employees.”

“For the latter, bosses have to purge the bad behaviors.”

About Kathleen Brush

Kathleen Brush has more than two decades of experience as a senior executive with global business responsibilities. She has a Ph.D. in management and international studies. Brush has been teaching, writing and consulting on international business and leadership for companies of all sizes, public and private, foreign and domestic.

 

 

6 Things Everyone Should Look For In A Consultant

Before you know what to expect from any consultant, you first need to know what qualities to look for. There are at least 6 crucial qualities that should be found in the consultant you choose, without them, you may be setting yourself up for a hard time. These mostly occur when communication breaks down, but trust in your consultant, in the end is a big part of it.

This list of 6 points should always be kept in mind when shopping around for a consultant of any sort. You have to remember that they are the experts, and because of that expertise and understanding, they should without a doubt be able to explain to you, in layman’s terms, how things are supposed to be done. Don’t allow yourself to be bamboozled by technical or industry jargon. Ask questions to anything you are uncertain of, and be sure those questions are answered. If you feel the answer wasn’t specific enough, or truly answer your question, don’t let it slide. There is nothing they should not be able to explain to you in regards to their industry. It’s known that there are a lot of so called “consultants” out there who really do nothing but sell snake oil. So remain diligent, and stay wise. So without further ado, let’s get into the meat of what you should look for in a consultant.

Listens

It does not bode well if you notice that when you speak to a consultant, their eyes glaze over and it appears as though what you are saying is not being heard. One of the most important characteristics to look for is that when you speak, they are attentive and taking in all that you are saying. If they don’t, something important may go unheard, only allowing problems to develop in the future.  

Open Discussion

You should never feel as though your consultant is not telling you something. You hired them, and as such, any information that is relevant to you should be known. Every success as well as hiccup throughout the process should be known. You should also feel that you can contact them at any time without it seeming as though it’s a burden. An open discussion is paramount for developing trust, and feeling secure in your decision to use a consultant.

Includes You With The Design

Now it’s understood that you are using a consultant because you are not an expert yourself, however, that does not mean you lack any meaningful input. Again, and this cannot be stressed enough, there should be no part of the process where you feel you are left out. This includes even technical aspects of the process.

Includes You With The Purchasing Options  

If this point seems to be redundant than good, that means you’ve remembered what was said before. Because what is being purchased, and where it is being purchased from is, in the end, one of the reasons you hired a consultant. If you knew what to buy and where to get it, you probably wouldn’t need one to begin with.  

General Overall Cooperation

You should always be sure to ask in what way you are going to be included in the decision making process, and how communication is going to take place to make that easier. Even though you are not the expert, your insight into your specific business as well as what you expect to receive should be known. This will help tremendously in allowing your consultant to provide the absolute best service they can, and cooperation on their part should be expected.  

Unbiased Opinion For Systems Procurement

You wouldn’t trust a car salesmen who only sells the used cars of his close friends and family. The reason, obviously, is because they are more obliged to oversell and even sell things that are not needed. The same holds true for consultants of any sort. If you suspect your consultant to be in cahoots with a systems provider of any sort whom you may be purchasing from, proceed with caution. It may not be that they are selling snake oil per se, but that should definitely raise some concerns.

Hopefully this list will help to highlight exactly what every person should be looking for when shopping around for a consultant. Just remember, again, that you are shopping for a consultant who is an expert in their industry. As such, they should be able to explain any technical or difficult aspect of the process in a clear and concise manner. You should always be wary if after being given an answer, you’re left with nothing but more questions. If they can’t explain it, chances are they don’t know what they are talking about.

Featured images:

•  License: Royalty Free or iStock source: http://www.sxc.hu/photo/1065245

The author of this article is Damien S. Wilhelmi. If you enjoyed this piece you can follow me on Twitter @JakabokBotch. Hiring the right consultant can seem daunting, but if you are looking for the best Public Safety Consulting company available, be sure to check out Elert.com.

 

 

How To Protect Your Store After Business Hours

Most crimes occur after business hours. If you have a retail store and you don’t have a manned guard, you can do these steps to protect your store after business hours.

Lighting

Your entrance and exits should be well lit after hours. This will deter robbers from loitering around your doors as the passersby can see them.

Doors

Always check your doors if they are in good condition. Check if there are signs of tampering. Back doors should be made of heavy, solid material. Don’t put any windows on these doors. Put a peephole instead.  If you open the rear door during business hours, make sure you have a lockable security screen in place. Don’t forget to lock them up after business hours.

Windows

Secure all windows and make sure they cannot be tampered with from the outside. Check all windows are shut and locked before you go home. Aside from the front door, windows are usually the entry points of burglars.

Locks

Regularly check your locks for signs of tampering. Invest in a heavy duty lock to deter criminals. The harder it is to break your locks, the longer it is for the criminals to stay in your place and they don’t want that. They want to be in and out as soon as possible.

Roof

Do not provide access to the roof. Keep all ladders and trash bins away from this area. Keep the skylight closed and locked at all times.

Alarm System

Invest in a good alarm system and install them in all entry points. Put up signs that say your establishment is protected by an alarm system.

Keys

Limit key access to people you truly trust. Only selected people should have access to your computerized records, safe and alarm codes. Change locks and keys, alarm codes, etc. after terminating an employee.

Safe

Do not leave money in the safe after business hours. Deposit cash immediately to the bank. Put up a sign that says no money is left in the premises overnight. Secure your safes to the floor and hide them.

CCTV Camera Systems

It’s also a good idea to invest in a good video surveillance system. CCTV systems are the number one deterrent against crimes. Burglars don’t want to bother with an establishment protected by a CCTV system because they don’t want the police to have a record of their images. Place your cameras near the entrance and near all doors. These places should be well-lighted so that the camera can take clear videos. Your camera should also be vandal proof and choose a camera that gives clear images so you can identify the crooks.  These can be valuable evidence in court.

If crooks really want to break into your store, they will do it no matter what but having these security measures in place will make them think twice about actually doing it.

Hi, my name is Keith S. I’m an avid blogger and a businessman. I have a site that features the best CCTV for offices.

 

Public Speaking Have You Tongue Tied? How To Get Your Message Across

“What do you do?‘ is a common enough question, yet it always seems to  take some people by surprise. The question either puts people on the spot and they freeze, or it engenders a lengthy discussion on the process of what they do rather than the essence of their job or career. Either response will lose the attention and even respect of your audience. Classes, coaching, or just a couple of tips can help. 

Plan Ahead
You know the question, prepare the answer ahead of time. Think of ways to relay your message beyond the “I do this, then I do that.” There are various tools that can help expand and focus what you do and how you describe it. Maybe you need more descriptive words, maybe better diction so your are more easily understood, maybe you are painfully aware of the dreaded vocalized pause – that umm. A personal communication coach can get you started and give you the tools you need to improve your vocabulary, practice voice diction and take a moment to pause and regroup before you continue on with your thoughts. They can also teach you ways to convey what you are saying confidently and with purpose.
Come on, Smile
In order to come across professionally, you need to be in control to capture the attention of the person or group that you are speaking with.  Learn to engage your audience (from a small cocktail group to an auditorium size audience). Control includes taking charge of the tone of your voice, inflection, pitch, emotions and body language. Remember how your mother nagged you to stand up straight? Still applies. Stand up, loosen your arms and gesture rather than cross your arms or flail around too much. And yes, smile, it actually goes a long way in audience engagement.
Be Succinct
If you have something to say, come right out and say it. Getting too caught up with details of your work can be boring to others and cause them to tune you out. A coach from sites like Noomii life coach directories can help you pinpoint what is important and special about your work and convey your passion  clearly and objectively.
Eye Contact
Whether you’re talking to one person or a thousand, making eye contact with your audience is crucial. Often, engaging audience members with your eyes is just as important as the words you speak, so you want to practice addressing the individuals personally as you talk. If you can’t bear the thought of looking anyone in the eye as you talk to a larger group – simply focus on foreheads. It looks like you are making eye contact, but you are not, and that can help as you get used to delivering your message.
Slow Down
You may be excited and in such a rush to get your point across that you talk over the other party or parties in your group. Everyone gets to have their say and being a respectful conversationalist comes with being a good listener. it’s okay if you don’t make your point right away. Even if you miss the chance to say your briliiant respote, it’s better to be considered a good listener.  If you still have something to add to the conversation, you can do so once they’ve finished.
Be Compelling  
Look at what you do as a part of a bigger picture.  For instance a DMV employee may grouse that all she does is process papers.  Or she can look at the bigger picture of what she is involved in. Suddenly she is instrumental in getting new drivers on the road – an American rite of passage. A communication coach can also help you address a room full of executives and give you tips on how to relay a story in an interesting way. Emotion, certain inflections in your voice and solid material can engage and motivate your audience.
As you go about your busy life between work, home and social functions, really think about what you are doing; make mental or real notes, create your story. So when someone asks what do you do? You not only have the answer, you may even convince them that you have a really fabulous career.    

Featured images:

•  License: Creative Commons image source

As a corporate trainer in speech and writing, Catharine Bramkamp tries very hard not to correct people during their overly long elevator speeches. To enhance your own abilities there are groups to join like Toastmasters, or you can find help through the Noomii life coach directory.

 

 

Advantages Of Visual Content Marketing

Visual content marketing is the form of marketing that involves creating and sharing visual images and videos with internet users in order to attract them to your business. While the content usually stops short of being a direct advertisement, it is meant to provide valuable information that will persuade potential clients to pay attention to what your business offers the market. Before you buy views or use other financial incentives, you can learn the advantages of visual content marketing, some of which are as follows:

Most people prefer to take shortcuts when it comes to promoting their brand online. What they do not know is that there are other was of marketing a brand like visual content marketing among other things. This method is just as effective if not more effective as using financial incentives to get traffic

Visual Content is memorable

While not everyone can remember what they read, most people can recall what they saw. With plenty of competition out there, as far as your business is concerned, you have to ensure your brand is memorable. When you advertise using visual content, potential clients will associate your brand with the entertaining and informative images that they saw and end up picking your products and services. This can be attributed to the positive feelings they will have towards your brand and it will go a long way in enhancing your sales.

Visual Content generates higher traffic and conversion rates

High quality and entertaining visual can gain popularity is a very short time because it tends to attract plenty of viewers. As long as you place that content on platforms that have high audience numbers that are interested in what you have to offer usually ends up generating a lot of traffic to your business website.

As long as the content is positive, you will be able to convert most of your website visitors to clients easily simply by selling your brand products in the right way. It helps if you can provide tools that will allow the huge number of visitors to subscribe to your brand offers. Having your targeted audience willing to be associated with you is the best thing that can happen because they will always be willing to try out new products. Increasing your sales and revenue after that would be a piece of cake.

Visual Content marketing promotes audience participation

Everybody likes to be heard and if you can provide a forum to allow them to achieve this goal, then you will be ahead of your competitors. Visual content is usually the best way to attract and engage people on social media platforms. As long as your images and videos are interesting, there will always be people to advocate for your brand voluntarily by sharing what you have uploaded. Apart from attracting all the right sort of clients, you will be able to expand your client base as people sit up, take notice, and start discussing your business content. This in turn enables you to interact with any potential client.

Client-business interaction in turn will enable you to consolidate their loyalty thus making it almost impossible for your competitions to take your clients from you. Visual content marketing is evidently, one of the best ways to advertise your brand online. It will always provide great value for your money.

One of the effective ways to make your video promotion effective is to buy YouTube views and Roman knows how to make it possible. He blogs a lot about social marketing. Being specialized in social media marketing he is well informed of the sphere and can be of great help in online promotion.

 

Company Branding: How To Create One For Your Business

We’ve all heard how big companies invest in branding initiatives and how these efforts come back thousandfold. But what really is company branding and how can this affect a company’s success? Is it really important even for small business marketing?

Why is it Important?

They say a company’s brand, as long as it’s highly effective, can be a tool that will bring a company to its success. It is the company’s representation and it is how the audience and market recognises the business.

There are several reasons why company branding is important.

• Identity. Without a brand, a company is considered nobody in the highly competitive world of business. With an effective brand, you’re able to create your own identity and you can position yourself as the only company who can provide a solution to the consumers’ problem. Especially if you’re a small business, you need to develop an identity to be heard amidst the noise made by huge corporations. Only in having an effective brand will you be able to compete.
• Differentiation. A brand is essential for the identification of a company’s services and products and to separate and differentiate it from other businesses.
• Loyalty. Brands foster loyalty among consumers as opposed to products which people usually don’t have an affiliation with.
• Endurance. During tough times companies with effective brands can withstand companies who don’t.

How Can You Create an Effective Brand?

You can incorporate your company branding through the name, logo, design, content, tagline and even through your personality and level of service.

But before you get busy creating a logo, picking the right colour, and creating a design that will best represent your company, there are a few things you must prioritise. First, you must study your market and know what their needs and wants are. Then understand the values of your products or services. And most importantly, you must define your company. Identify and define the key characteristics that describe your company. Use all these factors in creating your company brand.

In the process of creating your brand, consider these tips:

• Identify what sets you apart from other companies. Magnify this uniqueness and use this to sell your brand.
• Focus on your market. You can’t please everybody so instead of trying very hard to do this, focus on pleasing your market instead. Pick a style that your market will positively respond to. Make sure this style suits your company.
• Leave an impression and make people remember your company brand. Make first impressions count. Be sure your marketing paraphernalia, like your company business card and brochures, are produced at high quality. Creating poorly designed materials, will give off a negative impression.
• Keep it clear. Don’t cloud your branding campaigns with too much technical jargon or too much flashy designs. Opt for an uncomplicated and clear design that will put your message in the spotlight. It’s important to make your message clear and understandable.
• Be consistent. Maintain consistency in your message. You want your market to think that whenever they purchase a product or get a service from you, they get the same level of excellence they had experienced before.
• Be fully committed. Company branding is not only followed in the marketing initiatives practiced by the business. It should also be evident in all of the daily functions of the business. You should integrate your company brand from the development of your product down to the sales and customer service you provide to your consumers.
• Always be truthful. Never mislead your market. Eventually the truth will catch up with you and when your market finds out about this, your company branding will suffer.
• Consider asking help from experts. If you are having a bit of a difficulty, consider hiring a marketing consultant that can help you create a strong brand for your company. There’s nothing wrong with asking for help, especially when you really need it.

International brands like Apple, Coca-Cola and Starbucks, and Australian brands like Woolworths, Telstra and Coles. They are among the top companies that have successfully created a brand for their business and have reaped the rewards.

You don’t have to be a big company like them to be able to create a strong company brand. Nowadays, building a brand has become inexpensive. New tools are now easily available, even to small businesses, for companies to make a name of their own and create a brand that will catapult them to global success.

The battle for customers is getting more intense each day, jump into the bandwagon and create a strong and effective company brand now.

Debra Wright blogs about a plethora of topics including business consulting in marketing and other fields. Wright considers Marketing Angels as one of the leading marketing consultants.

 

4 Business Card Must-Haves

Business cards remain a critical part of networking, and their design, as well as the information they contain, helps networkers make and keep valuable connections.

When you’re meeting contacts face to face, your business card is the first thing you should reach for. You really don’t need a professional designer or to spend a lot of money to create a business card that will make a great first impression.

Dress (Your Business Card) for Success

 

Just as you wouldn’t show up at a job interview or an important business meeting in your pajamas, your business card should also be dressed for success, according to a Huffington Post article. A connection will form a first impression of you and your company based upon your business card, so you need to make that impression a favorable one.

To help make your card stand out from the rest, consider using heavyweight cover stock (at least 80-120 pounds); an easy-to-read font like Eras, Impact, or Century Gothic; and an eye-catching color scheme.

Make Your Card a Call to Action

 

According to Gwinnett Network, most business cards whisper, talk softly, or say nothing at all, while the real purpose of business cards should be to give prospects a tangible item to remember you by. They should be marketing tools that ask someone to give you their business by catching their attention, directing them to your website, or giving them a good reason to call you.

One way to make your business card a call for action is to add some text that outlines specific benefits that you provide to your customers. For example, try adding the word “easy” to your card, referring to how easy your business is to find, how easy it is to pay for your products with cash, checks, credit cards (or even your competitor’s coupons), and how easy it is to do business with you — no appointment necessary.

Connect the Dots: From Your Business Card to Your Website

 

QR, short for “quick response,” codes are starting to show up on business cards, according to SearchEngineLand.com. QR matrix barcodes can be read quickly by smartphones and are used to take a piece of information from a transitory media and deposit it into a cell phone via scanning. Other common places where QR codes are found include magazine advertisements, billboards, and webpages.

A QR code can be scanned quickly by an iPhone, Android, Blackberry, or any phone with an auto-focus camera and a barcode scanning app, directing users to visit a webpage, open an application, link to a phone number, or launch an email or SMS message.

QR codes can store and digitally present much more data than standard barcodes, and instead of a cumbersome barcode scanner, all that is needed to access them is a smartphone. An easy Google search for a QR Code Generator will uncover numerous inexpensive or free options for creating and downloading a QR code.

Go Simple, Uncluttered, and Business-Appropriate

 

According to The Huffington Post, the two most important pieces of information on a business card are a business phone number and an email address. A personal cell phone number and company website address are also basic elements that you may want to consider including on your card.

When deciding on the text you want to print on your business card, remember that you’re simply trying to make a positive first impression, not bombard someone with information they don’t want or need. This may mean resisting the urge to clutter things up with your Twitter handle, Skype alias, link to your LinkedIn profile, and IM nicknames.

Most importantly, make your card appropriate to your business. For example, think about the kind of impression a physician would make with a cartoon character or tasteless joke on his or her business card. When crafting a design, begin with a style that supports the business image you’d like to project, and then go about telling your story.

Citations:

• PHOTO: Robert Scoble

Featured images:

•  License: Creative Commons image source

Jan Hill is a business professional and freelance journalist writing for Vistaprint, a leading provider of free and premium business cards to consumers worldwide. Jan has written an eBbook about networking, as well as numerous articles on small businesses and career development for magazines and newspapers.