Tag Archives: Thanksgiving
Marketing Agency Lets Retailers Know How Their Customers Feel
As more and more shoppers head out to beat the holiday rush to get discounts on ‘the world’s greatest gifts’ for those on their shopping lists, Black Friday sales continue to increase each year. This, in itself, may not seem like news until you look at where this is happening. What IS surprising is that this sales juggernaut is not just taking place in the United States anymore. Rather, Black Friday is now becoming an accepted, highly effective sales tool for retailers throughout Canada.
An over-simplified distinction between the U.S. and Canada is that while Americans tend to adopt Canuck ideas, and, even people, Canadians are more likely to adapt an idea from elsewhere by making slight alterations…thus making it somewhat unique in their own way. Case in point, Black Friday, which started off as a holiday sales event tied-into the U.S. Thanksgiving, is now becoming a part of the Canadian sales culture—despite the fact that Canada’s Thanksgiving Day takes place almost six weeks earlier.
“As recently as just two years ago, there were probably only a few dozen early-adopter businesses participating in Black Friday marketing in this country. This year, however, we expect almost a majority of retailers to participate based on last years’ observation and the abundance of TV, radio, print and online advertising we’ve been seeing this past week,” said Andrew Sharpe, founder of Vancouver-based marketing agency Brandspank.
And while retail sales on Black Friday in Canada have increased, the sales have not been restricted to traditional advertisers, like retailers. In fact, retailer marketing agency Brandspank has leveraged the idea of a Black Friday sale by adapting it into a B2B promotion. The result is #BrandspankFRIDAY and it’s targeted squarely on retailers; the promotion provides them with a chance to save up to 40% off the agency’s most popular marketing services—including websites or experiential campaigns. It literally reverses the roles for retailers by allowing them to experience what their own customers usually experience—deep discounted savings.
To promote the event, Brandspank is employing some marketing techniques that retailers are quite familiar with—including an eCommerce site (http://bit.ly/1950neN), flyers (http://bit.ly/1aSYsxL), relationship marketing and online advertising…not to mention posters in the storefront windows of their boutique office located in a shopping mall.
As a marketing agency, Sharpe and his team were very familiar with the toll Black Friday can put on a retail organization, as well as the heightened stress that is experienced by the marketers within those retail organizations. And it is for this reason that Brandspank felt that retailers deserved a little bit of retail therapy themselves.
“Most retailers are usually on the giving end of a Black Friday sale. So we wanted to give these retailers a chance to experience the same sense of satisfaction and excitement that their own customers experience during their own sales.” Sharpe went on to say, “Given the success that our retail clients have had with Black Friday, we felt it was only fitting for us, a retail marketing agency, to create an entire promotion featuring the lowest prices of the year on our most popular services…for a limited time, of course.”
With the invasion of Black Friday into the Great White North, and it now being embraced by non-traditional service providers, it appears that in the coming years this particular time of the year could even surpass Boxing Week as Canada’s premiere sales period.
Brandspank is a user-experience marketing agency specializing in the retail sector. They combine shopper marketing with storytelling to help retailers to make their brands more engaging—both in-store and online. Staying true to their retailer-focused niche, Brandspank has created a working boutique at the front of their offices—located in a shopping mall. For more information about Brandspank, call 604-608-0880 or visit www.brandspank.net
Well, I guess technically I do, but it’s a propane thing we leave on the back patio for those evenings we want to keep our feet warm while we look at the stars.
My real wood burning fireplace was left when I gave my house of 23 years to my then wife and kids..
Let us just say that that house is where my friends Rob and Leslie shared life with us for years as we were all growing up to be “adults.” Rob had his love that he worked so hard for, and I had mine. We ended up marrying both of our “projects” and having lovely children and reasonably happy lives. Probably far happier in retrospective, than they were while we were going through some of the trials, but isn’t that the way of life. If anyone described childbirth accurately, nobody would ever have sex, but after its over, the memories are warm.
As far as Leslie is concerned, I’m surprised we stayed such good friends, as I called her Stephanie half the time. Through the magic of FaceBook, we got to know each other again pretty well the past couple of years.
I am writing by the grace of Harrys Hof Brau, by the beautiful fireplace that they have provided. Today it is apparently exclusively for my self centered solace. I am in shock.
I got the news today that one of my dearest and oldest friends, Leslie, has passed on. She was not in the best of health, but the circumstances have left us all numb. She was walking up a staircase, fell backwards and never recovered from her coma. She was in her 40’s with a loving husband and two wonderful kids. I was the “best man” at their wedding. It is a pretty stark wakeup call, but if nothing else it helps put things in perspective. It is skillful to consider these things when we are caught up in our own “shit.”
I sit in frustration for my current wife, as she desperately struggles to understand why my daughters, their aunts and uncles, etc. cannot get along long enough to have a holiday meal together. This is the kind of shit that would have occupied my thoughts for the majority of the day.
I also sit in humble appreciation, by the fireplace at Harry’s, that we have houses to invite people to, that we have reasonable health, and that we have good friends. Especially when we lose one so suddenly and tragically, it makes all of the dribble regarding where we spend Thanksgiving seem incredibly inconsequential.
Be nice to people, hug everybody you see. We have no idea when our number will be called, and if they went by merit I’d be long gone so count every day as another opportunity to make things right. You might not ever get there, like I might not ever get there with ex in-laws or my girls, but one thing is for sure. If you don’t try, you sure as hell won’t ever do it.
God be with you Les. You will be missed by more than you can count. God be with those you left behind, because your absence will be felt more than you ever could have known. I’ll miss your FB updates. Love you ‘sis.
Her last post on FB http://www.youtube.com/watch?v=ElrHsX3ysIk&feature=share