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Thank You LinkedIn – NOT part 3

Here is an explanation of the navigation changes that I found.  It might have been really nice of them to actually email us all (especially those of us that were viewed in the top 1%) and let us know before the change went into effect.  I guess that is just not their style.

li headerChanges to the Top Navigation Links on the Homepage

How do I find places that I used to see on my top navigation bar?

Last Reviewed: 05/24/2013

Report Answer Inaccuracies

With the new version of LinkedIn navigation, certain features may have moved or changed. Below is a list of items and how you can find them.

  • Inbox – Click the Inbox icon at the top right of your homepage to access your messages and invitations.
  • The top navigation bar disappears as you scroll down the page – To see it again, move your cursor to the top of the page. You’ll also see it when you scroll in the upward direction, or scroll all the way to the top.
  • Skills and Expertise – Go to http://www.linkedin.com/skills/, or move your cursor over any of the skills listed on a profile and click the title of the skill.
  • Recruiter link – If you have a Recruiter account, you’ll find the Recruiter link by moving your cursor over your profile photo at the top right of your homepage and selecting Go to Recruiter. You can also log into Recruiter via http://www.linkedin.com/recruiter/.
  • LinkedIn Today, Influencer Posts, and Channels – Move your cursor over Interests at the top of your homepage and select Influencers.
  • Your Company Page – Move your cursor over Interests and select Companies. Then search for your Company and click its name in the dropdown list.
  • Groups – Move your cursor over Interests and select Groups. You’ll see the list of groups you are a member of.
  • Recommendations – Go to your profile page and scroll down to the Recommendations box.
  • Polls – Go to polls http://polls.linkedin.com/ or share polls within a group.
  • Students and Alumni – Go to LinkedIn Alumni at //www.linkedin.com/college/.
  • Signal – Go to http://www.linkedin.com/signal or click the Search icon at the top of your homepage and then click Updates in the top left.
  • Manage Team Accounts for Sales Navigator – If you’re a team admin, move your cursor over your profile photo at the top right of your homepage and select Manage Team Accounts.

 

 

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How Businesses Can Take Advantages Of QR Codes

QR codes (aka Quick Response Codes) can help you provide customers and potential customers with instant access to your services online. QR codes are often displayed in magazines, newspapers, mail, and even some retail establishments. The idea of a QR code is to complement your ad and allow your customer to learn more or to complete a speficic action (e.g. redeem a coupon, join a mailing list, place a purchase, etc…).

Benefits of QR Codes

These computer-generated images are basically direct links to particular mobile websites that you set up to coincide with the message of your QR code. Using QR codes minimises the time spent on typing in web addresses or URL’s. Potential customers are able to scan QR codes with their smartphones, and are directed to the intended online destination. When scanning the QR code the customer is presented more information about upcoming events sponsored by your campaign, provided more information about your services or offered more information about your product.

How it works

By placing QR codes in the right locations, your proposal, service, or offering will attract more leads or customers. Using their smartphone’s QR code scanner application, they simply scan the image, and the desired information is displayed almost instantly on their smartphone. One thing that you should not do, while using QR codes as your way of advertising, is to cluster the images any and everywhere without purpose or cause. Use QR codes to allow your audience to take a specific action.

Placement is one of the most important aspects of QR codes. You should make sure that people that will be most interested in your products, services or offers are viewing your content. Your marketing campaign is used to persuade your audience, as well as to inform them of any upcoming promotions or events.

Actions

As we said before, putting a QR Code randomly in your ad with no purpose will likely result in very few amount of people actually scanning it. If you want to maximize your returns, ask people to scan the QR code for a specific reason (aka incentive). Example: let them know that the only way they can redeem a coupon or take advantage of a special offer is by scanning the code.

QR codes on Pinterest

While many teachers have already learned the value of QR codes on Pinterest for their classrooms, the business community is quickly catching up. Pinterest is one of the fastest growing social media forums. On Pinterest you are allowed you to deliver significant images and videos to your supporters, and increases your ability to set up or grow a social network. QR codes give your customers a direct link to whatever messages you are trying to give. While you are extremely limited in the amount of words you can use on Pinterest, you should try to explain to your audience exactly what the QR code will link them to and the benefits of scanning it.

Growing a Mailing List

If you are trying to grow an email list, a QR code may be the perfect answer for you. This feature is ideal for your marketing campaign. These QR codes allow supporters and customers to join mailing lists by using their mobile devices decoder application. More people than ever before are using their mobile phones to surf the web so do not overlook the potential of marketing in this way. Once the customer scans the QR code they can become members of your email list and receive newsletters and other valuable information.

Increase your Fanbase with QR Codes

Directing supporters and potential supporters to your website using QR codes saves you time and is a quick way to obtain likes and followers, on popular social networks like Facebook and Twitter. A QR code can be used as a direct link to your Facebook and Twitter page and This is a direct link to your campaign and gives supporters and inquirers a chance to view any posts, images, or uploaded videos on your Facebook or Twitter page.

When using QR Codes as part of your marketing, it is important to use your imagination to come up with a way to seamlessly integrate the code within your ad. Check out some great examples of QR Code usage here.

Featured images:
  •  License: Image author owned

Marie Maslow is a tech enthusiast that enjoys writing about technology and marketing.

 

 

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Top 5 Silliest Management Books of All Time

This post takes a satirical look at the business management book genre, specifically looking at five of the most ridiculous titles and how they often lead to bad management.

Reading Up

While the old cliché that “managers are not made, they are born” can in some degrees be argued to be true, it is also worthwhile acknowledging that you can often pick up a number of tips and ideas for your own leadership style from the vast plethora of management guide books available.

While there are undoubtedly some gems, some of them just give a ridiculous message, ridden with management speak that is often regurgitated verbatim by the reader when at work, under the misguided premise that they are now a great leader.

We looked at five of the most ridiculously titled management books there are.

1.Management in 10 Words

If it is possible to sum up management in 10 words, then why on Earth has this been extended out into a 320 page book? Surely each word does not require an average of 32 pages for an explanation of why it is such a great management tool. If management really can be defined in 10 words, then a piece of A4 paper should suffice just nicely.

2.Who Moved My Cheese?

There is also another similar book called “Why is my Iceberg Melting,” however the essential message is the same. How can you and your business survive and thrive in changing conditions in an evolving world? Well, the answer is somewhat obvious in that you too must also evolve to meet the demands of the world. There is really no need for a book that likens the business world to a mouse trying to survive by looking for cheese. The scariest thing about this book is that it is an all-time best seller. Is it any wonder the global economy is a mess?

3.Getting Things Done

There is a whole series of books carrying this title, with various sub-titles based around being productive and having a stress-free work life. However, the message after 250+ pages of reading is always the same. If you want to get things done, write it down and have a plan. Simple really.

4.The One Minute Manager

For me, personally, this was the first management book I ever read. Unfortunately, it had little bearing on me, as having read it I immediately realised that the manager who had borrowed it to me was the human manifestation of the book, a product of what he had read. Basically, the book is centred around managing everyone for a minute each day, based on the old business cliché that “my most valuable minute is the one spent with my people.”

5.How to Lead

If ever there was an expensive tick the box exercise, this is it. Although it does contain a lot of leadership advice, the main purpose of the book is to tick off everything that applies to you, then go away and get the skills needed to tick the rest. Perhaps if you spent the time leading rather than reading and ticking boxes you would acquire the skills easier.

Posterita is a revolutionary POS software, and its free point of sale software can show every aspect of that.

 

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The Latest of the Persistent “Verizon” Identity Theft Attempts

This might be amusing if it weren’t so scary.  It is sent to multiple addresses, and I don’t have an account with them, but some people might fall for this and click on the links.  If you do, and you don’t have a really good security software setup, kiss your bank information goodbye!  (I removed the links just in case you don’t have Norton or equivalent).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To make it even scarier, that email was followed up with this one:

Note that the URL’s are all bogus.

Do ya think Wells Fargo would need to use: client22601-wellsoffice….?

DO NOT EVER RESPOND TO AN EMAIL FROM YOUR “BANK.”  If you think they actually need information from you, log off, go to your cell phone and call your local branch.  Better still, go in the building in person.  If you get this stuff, forward it to the link below: (notice the URL is fbi.gov)

The address of the FBI criminal tip link:       https://tips.fbi.gov/thank-you-for-your-tip

 

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Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links

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There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send. So start thinking about doing “second chance” tweets, as I call them.

The Half-Life Of A Link

In particular, Bit.ly has measured what it calls the “half-life” of a socially-shared link. By half-life, it means the point in which a link has received half the clicks it will ever get. From the company’s blog post:

We can evaluate the persistence of the link by calculating what we’re calling the half life: the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak.

Personally, I find this a bit confusing. The link will still continue to generate some additional clicks beyond this period, substantial amounts, even. It’s just that the link — after the half-life period — is headed to rapid decline. The real near zero point will be a bit longer than the half-life.

Three Hours To Decline

Still, terminology aside, the half-life concept is useful in stressing how quickly attention shifts away from things that have been shared. Bit.ly found measured the half-life of links on Twitter, Facebook and YouTube. Here’s the chart:

And the numbers:

  • Twitter: 2.8 hours
  • Facebook: 3.2 hours
  • YouTube: 7.4 hours

In short, after three hours, links shared on the two major social networks — Twitter and Facebook — are headed to obscurity. However, YouTube links last a bit longer. It’s unclear what Bit.ly means here, but I think it’s saying that a YouTube link that’s shared on Twitter or Facebook will attract attention longer than other types of links shared on them. I’m checking on this.

Postscript: Heard back, these are indeed shortened URLs that get shared on YouTube such as in comments or descriptions there.

Second Chance Tweets

Here on Search Engine Land, we’ve long tapped into the decline of attention by doing what we call “second chance tweets.” On our @sengineland Twitter account, we tweet a story as soon as it’s posted. However, many of our Twitter followers might easily miss this, if they’re not online, busy and so on. That’s why we schedule a “second chance” tweet for most major stories to go out a few hours after they originally get tweeted.

Typically, we receive about 50% more traffic from Twitter from our second chance tweets as from the original ones. In other words, by simply tweeting a story again, some hours after the “half-life” of the original tweet has expired, we pick up 50% of the traffic that the original tweet generated.

In fact, I was coincidentally looking at some of our stats earlier today. In one case, a second chance tweet that we did generated substantially more traffic than the original tweet. That’s not normal, but it highlights how if you assume all your followers have seen your original tweet, you’re probably making the wrong assumption.

Of course, no one wants to have the same tweet shoved at them over and over again. We’ve been deliberate and careful in how we do things; we’ve had less than 10 complaints that I can recall over the half-year that we’ve been doing this. So, I figure we’re doing it OK.

Bottom line: Tweet and tweet again. In moderation. And turn that half-life into an extended life.

 

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Protecting Your Personal Details Online

shop-online

When it comes to internet safety protecting your personal details is of paramount importance. Online crime is escalating at a rapid rate thanks to our increased dependence on the internet for shopping, personal finances and entertainment. More and more of us are conducting the majority of our shopping and personal finances online; partly for ease of use and partly because of the huge cost reductions the online world facilitates. However our personal details can often become targeted by less scrupulous individuals so we need to exercise caution when we browse and buy online. With that in mind we’ve put together a quick guide to protecting your personal details online.

Your computer
Your computer is one of the easiest targets for people to steal confidential information – if you leave it unprotected that is. If you don’t run home security software then your computer is incredibly vulnerable to attacks; both to steal your personal details and to damage the computer itself. Use reputable software and make sure that it has the following features: Online support, regular updates, virus scanner, virus removal, quarantine function, remote access blockers and software updater’s. These are essential e-safety features and you shouldn’t be without them. Finally make sure your browser is up to date and that you password protect any files you do not want falling into a third parties hands. This will create an additional layer of defence.

Browsing
Browsing safely is key to keeping your personal details safe. Stay away from any site that feels at all dodgy and you should be kept relatively safe. If you search through one of the established search engines (Google, Bing, etc.) then you should mainly find reputable sites. Be wary of clicking on links and advertisements from other sites though as there I no guarantee that these will send you to a reputable retailer – even if the site you started on is itself reputable. Always avoid downloading from or inputting your personal details on any site that you do not recognise and/or trust.

Shopping
Shopping online is incredibly rewarding and we wouldn’t want to discourage you from it. However you need to make sure that the company you are dealing with are doing everything they can to secure your personal information. Initially you should take the time to read their privacy policy and terms and conditions of use as this will give you a good idea of what security measures they take. Then when it comes to actually making a purchase you should be careful to check that a padlock symbol appears in your address bar and that the URL begins https:// as this means your personal information is being encrypted. Always be wary of sites that have offers that seem too good to be true as these often will be scams that will charge you repeatedly on your credit card. If you can try and use alternative payment methods such as PayPal as these provide additional security and recourse should you suffer at the hands of an unscrupulous vendor.

Personal finances
Many of us now use the internet for a variety of personal finance tasks such as online banking, policy renewals, vat returns etc. These systems are usually fairly secure but you still need to make sure that you are doing your utmost to protect your personal details. Your computer security is the first step but you also want to ensure that you are choosing strong passwords and that every account you use has a separate password. A password should be a string of seemingly random letters and numbers with capitals and lower case letters mixed in to ensure that it is as hard as possible to crack. Change your passwords regularly and make sure that you use different passwords for all your needs. Finally, if you are using your computer for personal finance documents it is a good idea to store them on a separate USB so that they are not constantly attached to your computer.

Jane writes about various internet safety topics for both children and parents. If you are interested in more information on this topic please see the Vodafone internet safety guide which provides a wealth of information and support.

 

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