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Tag Archives: User-generated content

Four Content Marketing Ideas for Business Blogs

Blogs are one of the most effective marketing platforms available for local businesses. Among the many tactics found in a local business’s arsenal of marketing strategies, blogs are unique because they allow businesses and consumers to interact with each other. The only problem with maintaining a blog is that it can be difficult to keep your content fresh and new. This dilemma is something which almost every company can relate with. Fortunately, there are a number of tried-and-tested solutions to this problem.

1. Oreo Cookie News Posts

With the help of Google Alerts, you can track articles and blog posts which contain keywords that are relevant to your niche. You can get hold of the newest and freshest articles without having to scour the entire Internet for them. What you can do is to create an introduction for a specific article and then include an excerpt of that article in your blog post. Finish your write-up with a conclusion or your personal take on the issue. Remember to cite your source to avoid plagiarism.

2. Interview Influential Individuals

Your article or blog post becomes ten times more credible and legitimate if you have an industry influential as source. But what do we really mean by influential individuals? You can pick out people who are “internet famous” as well as those who aren’t as popular but are regarded as experts. There are some individuals who are not exactly cooperative. For this reason, you might want to consider asking ten influential people one simple question. When these individuals find out who else are included in your list, it can motivate them to participate. Simply compile these answers and you’ll have your original content.

3. Crowdsource Content.

With the help of the Internet, consumers have become a lot more participative. In fact, you can get your consumers to come up with your blog’s content for you. Come up with a survey or a poll. Better yet, you can hold a contest. Gifts and special prizes can motivate your readers to join your contest. In order to join the contest, your readers must submit an entry which you can later use as blog content. This can be just about anything from videos to short articles. If your contest works out extremely well, then you can come up with similar promotions more frequently.

4. Short Lists

There’s something with short lists that can tickle anyone’s curiosity and interest. To get your readers to check out your blog religiously, you cannot afford to just give out a generic and boring list. Pack your short list with solid facts and meaty answers to keep your readers going back for more.

Your author Chris likes to write about local search engine marketing and provides local seo marketing to small businesses.

 

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Some Very Helpful Tips: What Questions to Ask Yourself Regarding Google’s New “Panda”Algorithm

Impacted By Google’s Panda Update? Google Asks You To Consider This…

May 6, 2011 at 4:01pm ET by Barry Schwartz

panda-cryingAmit Singhal, Google’s head of search, published a blog post on the Google Webmaster Central blog namedMore guidance on building high-quality sites.

Amit’s goal with this post is to have those webmasters impacted by this Panda Update, which rolled outinternationally about a month ago, with some direction and guidance to help explain what sites Google likes and which they dislike.

Amit said that he cannot document publicly the “actual ranking signals” but will share questions you should ask yourself and consider when trying to understand why a site was impacted by this update. Those questions include:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
 

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