Blogs are one of the most effective marketing platforms available for local businesses. Among the many tactics found in a local business’s arsenal of marketing strategies, blogs are unique because they allow businesses and consumers to interact with each other. The only problem with maintaining a blog is that it can be difficult to keep your content fresh and new. This dilemma is something which almost every company can relate with. Fortunately, there are a number of tried-and-tested solutions to this problem.
1. Oreo Cookie News Posts
With the help of Google Alerts, you can track articles and blog posts which contain keywords that are relevant to your niche. You can get hold of the newest and freshest articles without having to scour the entire Internet for them. What you can do is to create an introduction for a specific article and then include an excerpt of that article in your blog post. Finish your write-up with a conclusion or your personal take on the issue. Remember to cite your source to avoid plagiarism.
2. Interview Influential Individuals
Your article or blog post becomes ten times more credible and legitimate if you have an industry influential as source. But what do we really mean by influential individuals? You can pick out people who are “internet famous” as well as those who aren’t as popular but are regarded as experts. There are some individuals who are not exactly cooperative. For this reason, you might want to consider asking ten influential people one simple question. When these individuals find out who else are included in your list, it can motivate them to participate. Simply compile these answers and you’ll have your original content.
3. Crowdsource Content.
With the help of the Internet, consumers have become a lot more participative. In fact, you can get your consumers to come up with your blog’s content for you. Come up with a survey or a poll. Better yet, you can hold a contest. Gifts and special prizes can motivate your readers to join your contest. In order to join the contest, your readers must submit an entry which you can later use as blog content. This can be just about anything from videos to short articles. If your contest works out extremely well, then you can come up with similar promotions more frequently.
4. Short Lists
There’s something with short lists that can tickle anyone’s curiosity and interest. To get your readers to check out your blog religiously, you cannot afford to just give out a generic and boring list. Pack your short list with solid facts and meaty answers to keep your readers going back for more.