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How To Recruit Top Talent Online

CodeEvery company out there wants to hire superstars – the “Michael Jordan of coding”, the “Usain Bolt of design” or the “Dan Marino of online marketing”. But people of this calibre are hard to find and if you do find them, they are likely to be employed elsewhere.

The competition for superstars is tight. That’s because there’s a shortage of amazing people. So, how do companies use the web and social media to find their next star employee?

Hire faster and smarter

Unlike traditional classified recruiting ads, social media can be a fantastic tool to discover passive candidates. These are people who already have a job but are open to a new position if the right opportunity comes up. Nearly half of all currently employed candidates are passive candidates.

There’s also the issue of time. Rather than wasting hours digging through piles of resumes, you can use social media to find the most talented candidates, thus cutting through the clutter. This will save time and money.

What no longer works?

Sure, you can use an online job board like Craigslist but the results won’t be much different from publishing an ad in a newspaper. You’ll still get a high number of resumes and will still need to go through them and see if you can find a least one or two quality candidates. This is ok if it’s what you want, but it’s not the most effective way of hiring online.

What works?

LinkedIn, Twitter, Facebook, in that exact order. These three are great tools to help you locate potential candidates.

Out of these three, LinkedIn is the most powerful as it is a social network created for business purposes. People love it because it makes it easy to connect with the right people, whether they’re potential business partners or employees.

What’s great about it is that instead of waiting for candidates to apply for a job, you can get out there and search for the person. If you have an upgraded account you can search for candidates by their recommendations, which is very useful as you can determine if someone if worth bringing in for an interview. In short, it allows you to go headhunting.

Try the LinkedIn advanced search, you’ll love it. This powerful search option allows you to refine your search based on things like years of experience, previous employer, job titles.

Get your know your candidates a bit, see where they currently work, what their experience level is and maybe also what events they’re planning to attend, you never know when you might ran into them.

If you get it right, you should be able to snare exactly the sort of talented person you’re looking for.

Twitter also has a huge potential for hunting down potential employees. For example, your company may be looking for a web designer at its London location. Write a short message like “hiring web designers” followed by a hashtag like #hiring or #job or anything similar. You can also use the Twitter advanced search to search for potential candidates, but to get really in-depth information about them you’ll probably end up heading over to LinkedIn.

The creative approach

These social media tools are all great but if you want to stand out from the crowd you may want to try a catchy approach.

For example, GCHQ, the intelligence agency, came up with a challenge for its potential candidates. The agency posted a code online and asked people to crack it.

This not only went viral but it also helped the agency find and recruit a new generation of tech-savvy spies. This is an excellent way of reaching people who might not have thought about applying to work at your company, and also creates a media buzz about your company.

It’s not an easy thing to get right, but if you do it can increase your firm’s profile massively.
The web has changed the way companies find employees, and if you are not taking advantage of all it has to offer you are likely to be missing out on the top candidates who will be scooped up by your more innovative rivals.

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Guest post by 123-reg.co.uk blogger Alex Gavril.

 

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Networking In Business: The Difference Between Success Or Failure

Business NetworkingNetworking efficiently can be the difference between success and failure in business. Each industry requires time and patience to build a sustaining relationship with customers built on diligence, trust and respect. Have you done your marketing and do you know exactly what your customers want and need and why will your business supply those needs better than a competitor? What set your business apart from the rest? If you offer graduate positions, how can you be sure that you will receive any applications without trying the effective tool of networking?

Try Public Relations (PR) to Push Forward a Product or Service

There are a great many organisations that work solely on building a successful networking of contacts who can support any industry to succeed. Public Relations or PR is one such industry that successfully networks people and businesses with the right people and places. Word of mouth is powerful and the more people who learn of your product or service, the better your business.

The Power of Advertising

The world of business is fiercely competitive. Salespeople, senior executives, politicians, or community leaders earn their recognition through effective networking. There is no denying that customers are bombarded daily with sales pitches, email advertising, street advertising, transport advertising and magazine advertisements, many of which are posted thorough the door, watched on the television, or heard on the radio. Celebrities are carefully chosen to endorse a product and some celebrities are paid millions of pounds to do this. Manufacturers believe that a celebrity will give the product credibility and this type of marketing works very well to sell sportswear, fragrance, make-up and other accessories.

Not every type of industry can afford to hire a celebrity to endorse the product or service, but there are a wide range of celebrities to choose from, each with their own price tag. If you can manage to get a celebrity to support your product or service then it is more likely to become a success.

Time to Hire the Networking Experts

If you are a master in networking then go right ahead and spread the message about your product or service. However, if you have no previous experience in networking, it is better to hire an expert. If your business is new then you can expect small sales unless you get your product or service into the public. Relying on word of mouth needs a fair number of sales first. It is always good to have a website to support your product or service. Excellent marketing tools include Facebook, Pinterest, LinkedIn and Twitter, although there are hundreds more to choose from.

Good networking will set you apart from your competitors. Questions to ask during your market research could include “Why do you use a specific product or service.” Expect a response along the lines of because he or she enjoys the brand, the customer service is good and the company is trustworthy. Profit is important in business, but so too is customer service. Remember the saying, ‘The customer is always right.’ Offer feedback to a customer after an email or phone call, as this can help you put right what is currently wrong.

Success in business comes from networking, building a customer’s trust, cultivating a relationship with suppliers, and leveraging your network.

The Key to Success or Failure

Successful networking provides many benefits for your business, including:

  • The development of information resources
  • The creation of referral networks
  • The building of a network of contacts
  • Being able to learn more about your community and become involved in events
  • The ability to supply graduate jobs
  • To simplify and triumph in win-win relationships
  • To build excellent personal relationships
  • To change aspects of your industry

There are many effective ways to promote your products or services through networking, with public relations and market research being two useful examples.

Frankie Hughes is a writer who has a keen interest in the business sector. She suggests that if you are planning to network and promote a product or service in the West Midlands, then there are plenty of great apartments in Northampton to hire overnight.

 

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Making Motivation Schemes Work For Your Business

staff incentive schemesMaking Motivation Schemes Work For Your Business

More and more businesses are introducing motivation schemes to increase productivity and wellbeing amongst members of staff. Motivation schemes are essentially a reward system, in which staff members are offered incentives or rewards for achieving goals, for example boosting sales or extending the company’s client base. The staff team work towards a particular goal, incentivised by a reward, for example a staff day out at the races or a team building event going fishing or shooting. Such incentive schemes have been proven to focus a workforce, making for a happier and more productive staff team.

Positive Reinforcement

It is a fact of life that if you want to get the best out of somebody, treat them well. Nobody responds well to having orders barked at them or being threatened with sanctions or worse if their productivity drops in the work place. This truism is backed up by solid scientific research. Behavioural psychologist B.F Skinner, recently voted the most important psychologist of the 20th century, discovered that ‘positive reinforcement’ worked better than any other method in encouraging desired behaviour. In simple terms, we all work better if we are rewarded for it; if we are made to feel appreciated and valued.

Over the past couple of decades more and more employers have been implementing reward and motivation schemes for their staff. It started out mainly in the sales environment – staff members fought to reach higher and higher targets and were rewarded for their efforts with, for example, a day at the golf, or a private tour of the city. But it is not just in sales that the workforce needs to feel valued. All businesses can benefit from a happy and motivated workforce.

Team Building

It’s not just productivity that smart business people are interested in when it comes to their staff – its relationships in the work place. A company can suffer serious consequences when there is in-fighting, back biting, and gossip going on in the work place. Building and sustaining great relationships between staff members can benefit your business in so many ways. A happy, well bonded team makes the company more attractive to both clients and to prospective members of the workforce. Staff members not only work harder but are less stressed, more likely to help a team mate if they are struggling, and more strongly identified with the core values and goals of the business, and less likely to look elsewhere for employment.

There are many ways to build and encourage great relationships in the work place. One of the most fun and popular ways to do this is by holding a team building event. Such ventures have had a bit of a bad press over the past decade or so, and have even become something of a staple of television sit-coms, where they inevitably go disastrously and hilariously wrong. If done well and properly organised however, the reality of the team building exercise can be fantastic and incredibly beneficial to your business, as their enduring popularity testifies. The trick is to find an activity that your staff will genuinely look forward to and enjoy, but that will involve them working together, like a day out sailing on a yacht charter, for example, or a treetop adventure in the woods.

It really is worth investing in creating opportunities for team bonding or incentivisation for your work force – the benefits to your business and to the well being of your staff are truly significant. Every one works harder with a smile on their face!

David Hamer is a business advisor based in Scotland. In his many years of advising businesses David has discovered that one of the easiest and sikmplest routes to staff wellbeing and retention is by implementing rewards schemes and hosting team building events. For businesses interested in arranging a team building event, David can recommend some companies who offer excellent event management Scotland way.

 

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What To Look For in a Marketing Agency

online-marketing-agencyIf you own your own business or are part of a team that is building a company, finding a great marketing agency to promote the business is vital. In seeking out a marketing or advertising agency, what should be evaluated to find the best company?


Track Record
How successful is the marketing agency considered? While any company may market a product or company, how does this agency measure or track their success? Results must be tracked with concrete results to know that the marketing has been successful. So, for example, if a marketing agency has created an ad campaign, how are they tracking the positive or negative results of that creative endeavor? Look for a company that uses standard control and test science to be able to measure positive growth.

Creative Examples
Most marketing agencies have examples of their work online so that you can see if their creative style matches the goals of your company. Compare the creative work of one marketing agency to another so that you have an idea of what looks like quality work and what does not. If you have a conservative company with professional clients, does the marketing agency have the ability to create a campaign that will match up to the image and mission statement of your company?

Good Fit
Even in the business world, personalities and professional styles matter. Meet with the marketing agency and their representatives to see if your team meshes well with their team. Are you able to establish good communication with the marketing agency so that they can meet the needs of your growing company? Ideally, there is good communication and chemistry between the representatives of your company and those of the marketing agency. Everyone needs to be on the same page, and only by meeting in person may you gauge the passion that a potential marketing agency may display.

Education and Experience
Consider the education level and experience of your potential marketing agency. Did the principals attend reputable colleges or universities? Do they hold degrees in marketing and communications? It may seem elementary, but the resumé credentials of an ad or marketing agency are important and relevant. Marketing is a field that continues to grow and change and you want to make sure that an agency working for you is up-to-date on the latest techniques and technology.

Also, does the marketing agency have a particular style or type of marketing that fits your business? Ask a potential agency about their overall philosophy and the techniques that they like to employ. Another variable to consider is if the marketing agency has experience with businesses such as your own.

Budget vs. Bang
Make sure that the services of a marketing agency may fit within the budget of your company. There are many agencies who may offer their services with prices from reasonable to ridiculous. Never be afraid to ask the price of the services of a potential advertising or marketing agency. Consider the return on investment (R.O.I.) as sometimes in advertising and marketing investing more money up front may yield a more profitable result.

A good marketing or advertising agency can help you build a company that is prosperous and profitable. Make sure you take the time to consider all the above variables to find the marketing agency that works for you and your business.

 

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Points To Consider When Organizing A Team Building Day

Business team building a puzzleTeam building days have become a tool that large and small companies use to build trust, cooperation and respect between employees and departments. New managers also use the events as a way to get to know the skills of different workers. Planning an entire team-building day takes a large amount of effort. Every detail from scheduling and reservations to catering and games must be meticulously planned. There are several points to keep in mind when attempting to organize a day of team-building activities.

Be Aware Of Employee Limitations

Every person is different. It is essential to take into account the physical, medical and practical limitations of each employee taking part in the event. This means planning activities that everyone can perform and excluding activities that might be difficult for workers with limited mobility. It also means choosing a location that is accessible to everyone with or without a vehicle. Catering needs to be considerate of any dietary restrictions or allergies. Designing the event with the limitations of the employees in mind will allow the day to flow smoothly and without incident.

Catering

Every team-building day includes one or more breaks that allow participants to think or talk about what has just occurred. Everyone taking part in the event will need to eat at least once. The best way to feed all participants is to plan for a professional catering service. The food could be simple sandwiches or a large buffet. Eating will help to reset each person and will provide the energy needed to get through the second half of the retreat. Including a catered lunch or breakfast also makes employees feel appreciated.

Maintain Focus

It is important to maintain focus at all times during the planning stages and when hosting the event. It can become easy for a group of co-workers or even strangers from different offices to become distracted by personal conversations, the decor of the location or minor unimportant details. Event organizers and hosts should develop ways to keep groups focused around the core topic or activity. This will make the entire day much more effective and will encourage participation from everyone at the event.

Time

Time is always a concern when organizing a corporate team-building day. The day should be divided into large blocks of time that are strictly enforced. These blocks should be general such as introductions, morning activities or lunch. The large general blocks can then be subdivided into smaller segments of activity that are more fluid as long as they do not extend beyond the total time allocated for the general period. This will allow flexibility while also ensuring that every important part of the team-building plan is covered.

Consider Professional Planning Services

Large corporations might want to consider using a professional event planning service for a large portion of the retreat. These services will have access to and knowledge of locations and suppliers that will make the day much easier. They also have the time to plan the event properly. Professional planners are an economical solution for large corporations because they often have access to discounts and larger venues that are not available to the general public.

Featured images:
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This post was written by Jen McAllister, an event planner in Toronto. She has worked with ibowl.ca Family Fun Center for a few years. For other types of events, visit http://ibowl.ca/.

 

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Yelp’s In Trouble Again: The Scandal Behind The Review Site

MW-AY957_yelp_2_20130205133121_MEYelp is a popular online review site that allows customers to leave their own personal reviews on restaurants. Many customers have turned to Yelp to not only write their own reviews but to read the reviews of other users in order to decide where to eat.

But while Yelp seems like it could be a big help to your next dining decision, the popular review site is currently under fire.

Back in January 2013, over 700 complaints filed with the FTC about Yelp were made public, and here’s what some of those complaints discuss.

Yelp blocks positive reviews.

Many business owners have claimed that Yelp removes positive reviews on their business and only allows the negative ones to come through. These negative reviews have a negative effect on the company’s overall rating, and business owners are upset. Some owners don’t know why Yelp could benefit from keeping these positive reviews from showing, and others feel as if Yelp uses it as a way to blackmail their users.

Yelp blackmails businesses.

Many businesses have come forward and said that they received emails or phone calls from Yelp claiming that they would remove negative reviews on the company’s page in exchange for the company buying advertising on the site. On Yelp’s website, they claim that they do not remove reviews for any reason other than if it can be proven they were fake, but many companies are saying otherwise.

Yelp harasses businesses.

Yelp has sales people that contact businesses to see if they want to purchase advertising on the site. Many businesses have claimed that these sales people harass them on a regular basis, even after the company has told them they were not interested in buying ad space or asking the sales rep to stop calling. Some of these sales reps have also been accused of promising to remove negative reviews in exchange for their ad space purchase.

Yelp leaves libelous material on their site.

There are companies and individuals out there that write fake reviews on businesses, and sometimes this information is completely wrong and libelous. Unfortunately, the only thing that a business owner can do is to contact Yelp and ask for the review to be removed, but Yelp has a strict policy, and unless it can be proven that the review was fake, they will keep it up there. Many restaurant owners are upset because severe damage has been done to their business, and Yelp will not do anything to remove them.

Yelp encourages fake reviews.

As a reviewer, you have the ability to join Yelp’s VIP club. As long as you write a certain number of reviews every month, you can become a member of their VIP, and this will provide you with special private parties and other perks. Since most people don’t eat out all day every day, many individuals are writing fake reviews on businesses just to become a Yelp VIP member and enjoy these perks.

All of these complaints against Yelp are currently being investigated. Maybe they’re true, maybe they’re not, but the public will certainly know soon once the investigation is over.

Joshua Reynolds is a reviews tracker and reputation manager.  He enjoys sharing information pertaining to business reviews and blogging.

 

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How To Find A Reliable Air Freight Company?

images (3)If you are exporting freight from the UK to it may be necessary to employ an air freight company to move your goods. You will want to choose an air freight company that handle all aspects of the export process and will ensure that the goods get to their destination, quickly, safely and securely.

Search Air Freight Companies

Finding a good air freight company is not a straight forward process. It would be worth considering several different companies and perhaps taking a look at their websites as a first step. Look for companies that have a depth of experience and that really understand international markets.

A follow up phone call or email will allow you to get a feel for how responsive the company is and whether you feel you could work with them. The air freight business is a people business, and you will need to understand whether the person you are speaking with will be directly responsible for handling your shipments, or is just another sales person.

Packaging

Prior to preparing your goods for export you should contact your air freight company to understand any size or weight restrictions that may apply for the destination you are shipping to. There is little point packing your goods and then finding out they are too big for security measures or too big or heavy for the available aircraft size.

It is essential that you package your goods properly for air export. If you don’t you may find that your cargo may not fly or may arrive damaged. Also bear in mind that insufficient or incorrect packaging can invalidate the insurance that you purchase for your goods to have the right to travel.

If you are unsure how to package your products then your freight company should be able to guide you or suggest a suitable export packing company. The packing company will design the packaging to ensure a safe transit and make sure that packing standards such as ISPM15 are complied with.

Air Freight Options

A good global freight company will be able to offer both economy and express services and will also offer a courier option for smaller shipments. It is also important that your freight company can offer freight insurance (if needed) and a full documentation service. It is essential your goods have the correct documents to travel with or could find that you can have a considerable loss to your company.

James works on behalf of Allenco, The Freight People who are a global freight company. They specialise in a variety of different export services, you can find a list of services at http://www.thefreightpeople.com/

 

 

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