If you own your own business or are part of a team that is building a company, finding a great marketing agency to promote the business is vital. In seeking out a marketing or advertising agency, what should be evaluated to find the best company?
How successful is the marketing agency considered? While any company may market a product or company, how does this agency measure or track their success? Results must be tracked with concrete results to know that the marketing has been successful. So, for example, if a marketing agency has created an ad campaign, how are they tracking the positive or negative results of that creative endeavor? Look for a company that uses standard control and test science to be able to measure positive growth.
Most marketing agencies have examples of their work online so that you can see if their creative style matches the goals of your company. Compare the creative work of one marketing agency to another so that you have an idea of what looks like quality work and what does not. If you have a conservative company with professional clients, does the marketing agency have the ability to create a campaign that will match up to the image and mission statement of your company?
Even in the business world, personalities and professional styles matter. Meet with the marketing agency and their representatives to see if your team meshes well with their team. Are you able to establish good communication with the marketing agency so that they can meet the needs of your growing company? Ideally, there is good communication and chemistry between the representatives of your company and those of the marketing agency. Everyone needs to be on the same page, and only by meeting in person may you gauge the passion that a potential marketing agency may display.
Education and Experience
Consider the education level and experience of your potential marketing agency. Did the principals attend reputable colleges or universities? Do they hold degrees in marketing and communications? It may seem elementary, but the resumé credentials of an ad or marketing agency are important and relevant. Marketing is a field that continues to grow and change and you want to make sure that an agency working for you is up-to-date on the latest techniques and technology.
Also, does the marketing agency have a particular style or type of marketing that fits your business? Ask a potential agency about their overall philosophy and the techniques that they like to employ. Another variable to consider is if the marketing agency has experience with businesses such as your own.
Budget vs. Bang
Make sure that the services of a marketing agency may fit within the budget of your company. There are many agencies who may offer their services with prices from reasonable to ridiculous. Never be afraid to ask the price of the services of a potential advertising or marketing agency. Consider the return on investment (R.O.I.) as sometimes in advertising and marketing investing more money up front may yield a more profitable result.
A good marketing or advertising agency can help you build a company that is prosperous and profitable. Make sure you take the time to consider all the above variables to find the marketing agency that works for you and your business.