Monthly Archives: September 2010

Twitter for business? What a no-brainer, literally!

I’ll have to admit, I was one of the early haters.  I had friends that would twit in the morning because they brushed their teeth.  The one historical entry “ coffee, coffee, coffee, coffee, coffee, (about 10 more times, then…)  yes please!” is still number one on my Darwin list.  I digress.  Despite the initial rather juvenile applications that the twit-o-verse seemed to attract, practical Malthusian laws were soon to prevail.

The “my dog’s breath smells” postings (who’s authors were soon hidden or “un-followed”) began to give way to posts like:

INTERNET: Jajah, the internet phone company that was snapped up by Spanish telecom giant Telefonica for … [NYTimes]  from my good buddy @andressilvaa in Santiago Chile

I can click on this link and learn all about it.  I can click on links for company press releases, for job hunters and hiring managers alike.  I can send tech links for product releases or schematics and drawings to my field engineers… the list is endless.

In preparing a course for a group of executives I found the true power of this tool, and it is amazing.  I use it to broadcast my blogs and I never even have to touch the platform. It is linked automatically to my WordPress account, tweets to my flock, and posts automatically to my LinkedIn updates.  With this simple platform I feel like I have the communication power of a Super Cray (remember those?) on my iPhone.  No company should do business without tapping into this!

If you would like a copy of the slide deck, please email me at: and I would be happy send you the link.   Better yet DT me @steveulrichmktg.


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Needs don’t always lead to demand

by Seth Godin

One of the accepted holy grails of building an organization is that you should fill a need. Fill people’s needs, they say, and the rest will take care of itself.   But… someone might know that they need to lose some weight, but what they demand is potato chips.

Someone might know that they need to be more concerned about the world, but what they demand is another fake reality show.

As my friend Tricia taught me, this is brought into sharp relief when doing social enterprise in the developing world. There are things that people vitally need… and yet providing it is no guarantee you’ll find demand.

Please don’t tell get confused by what the market needs. That’s something you decided, not them.

If you want to help people lose weight, you need to sell them something they demand, like belonging or convenience, not lecture them about what they need.


Don’t Be Afraid to Make Mistakes

Several years ago, a sociologist studied students in a neurosurgery program to see what qualities separated those who succeeded from those who failed. He found ultimately that two questions in his interviews pointed to the crucial difference. He would ask the students, “Do you ever make mistakes? If so, what is the worst mistake you’ve ever made?” Those who failed the program would inevitably answer that they rarely made mistakes or else would blame their mistakes on factors beyond their control. Those who succeeded in the program not only admitted to many mistakes but also volunteered information on what they would do not to repeat those mistakes in the future.

– Thanissaro Bhikkhu, “Pushing the Limits”


What’s wrong with this picture?

from Ellen Teige Gardner

Lindsay Lohan 24,is all over the news because she’s a celebrity drug addict. Justin Allen, 23; Brett Linley, 29; Matthew Weikert, 29; Justus Bartett, 27; Dave Santos, 21; Chase Stanely, 21; Jesse
Reed, 26;Matthew Johnson, 21; Zachary Fisher, 24; Brandon King, 23; Christopher Goeke, 23; and Sheldon Tate, 27, are all Marines that gave their lives this week with no media mention.

Honor THEM by reposting.


Revision of what I’m “about”


1 Comment

Posted by on September 24, 2010 in Uncategorized


Do you actually care about privacy?

By Seth Godin

I’m not sure you do.
If you cared about privacy you wouldn’t have a credit card, because, after all, they know everything you spend money on. And you wouldn’t use the phone, because somewhere, there’s a computer scanning what you say.

What most of us care about is being surprised. You don’t want the credit card company to track where you’re staying and whether you’re buying flowers for someone you’re not even married to–and then send you a free coupon for STD testing, right? Even if it was a good coupon and even if they knew you needed it. No, you don’t want this because you don’t want to be surprised.

What many people miss about privacy and FaceBook is that the company has always taken the position that privacy shouldn’t be assumed. Sure, they’ve mishandled some of their user communications and feature rollouts, but basically, they offer the religion of no-privacy, and an entire generation or two is ready to grow up in public as a result. We’re just not eager to be surprised along the way.


Craig’s List squeeze – how many more?


Social media or social disease?  God love you Hunter!

I have the luxury of having rental units from some past diligence and some blind luck.  Every far too often I find them vacant or about to be, and have to try to rent them.  Being the cheap bastard that I am, I have oft relied on Craig’s list to post my listings.   Far be it from me to kick the cash cow in the teeth… but I just see a trend.

I have had my ad on for the past few days with some decent reaction, but “crunch time” for the ad comes on Friday evenings after other s get off work.  There is no better time to attract the “one bedroom apt with two screaming kids” folks.

Hence; the questionable timing of my notice from Brother Craig. “Your account has been put on hold. Please try in vain to rectify this on my site only to find that there is no option but to sit on your thumb for a while” or words to that effect.  I couldn’t find if my listing had been “X-d” or not after many frantic attempts (a good hour).   I finally resolved to just set up a new account and try to post everything over again.

Upon the fourth consecutive try, I had apparently succeeded.  Now not only do I have to establish another account and supply them with one of my more accessible email accounts (that I have secretly held dear) but I must have a telephone confirmation.  Great!  Now my cell has probably been sold to whomever they sell to.  I think the whole thing was an extortion set up on a Friday night because they know that as a consumer they have you at a disadvantage and it does not please me. 

Becoming more Zen (after an herbal tea of dubious content) about the idea, it no longer pisses me off but it does proffer the question:  Just how long are all these ‘Free Apps” going to be fee?  How many other things have we been sucked into dependence upon only to be slowly squeezed, and when is Betty White gonna replace Bill Gates ….?  

*Hunter S. Thompson I consider myself a road man for the lords of karma.

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