Monthly Archives: September 2010

Twitter for business? What a no-brainer, literally!

I’ll have to admit, I was one of the early haters.  I had friends that would twit in the morning because they brushed their teeth.  The one historical entry “ coffee, coffee, coffee, coffee, coffee, (about 10 more times, then…)  yes please!” is still number one on my Darwin list.  I digress.  Despite the initial rather juvenile applications that the twit-o-verse seemed to attract, practical Malthusian laws were soon to prevail.

The “my dog’s breath smells” postings (who’s authors were soon hidden or “un-followed”) began to give way to posts like:

INTERNET: Jajah, the internet phone company that was snapped up by Spanish telecom giant Telefonica for … [NYTimes]  from my good buddy @andressilvaa in Santiago Chile

I can click on this link and learn all about it.  I can click on links for company press releases, for job hunters and hiring managers alike.  I can send tech links for product releases or schematics and drawings to my field engineers… the list is endless.

In preparing a course for a group of executives I found the true power of this tool, and it is amazing.  I use it to broadcast my blogs and I never even have to touch the platform. It is linked automatically to my WordPress account, tweets to my flock, and posts automatically to my LinkedIn updates.  With this simple platform I feel like I have the communication power of a Super Cray (remember those?) on my iPhone.  No company should do business without tapping into this!

If you would like a copy of the slide deck, please email me at: and I would be happy send you the link.   Better yet DT me @steveulrichmktg.


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Needs don’t always lead to demand

by Seth Godin

One of the accepted holy grails of building an organization is that you should fill a need. Fill people’s needs, they say, and the rest will take care of itself.   But… someone might know that they need to lose some weight, but what they demand is potato chips.

Someone might know that they need to be more concerned about the world, but what they demand is another fake reality show.

As my friend Tricia taught me, this is brought into sharp relief when doing social enterprise in the developing world. There are things that people vitally need… and yet providing it is no guarantee you’ll find demand.

Please don’t tell get confused by what the market needs. That’s something you decided, not them.

If you want to help people lose weight, you need to sell them something they demand, like belonging or convenience, not lecture them about what they need.


Don’t Be Afraid to Make Mistakes

Several years ago, a sociologist studied students in a neurosurgery program to see what qualities separated those who succeeded from those who failed. He found ultimately that two questions in his interviews pointed to the crucial difference. He would ask the students, “Do you ever make mistakes? If so, what is the worst mistake you’ve ever made?” Those who failed the program would inevitably answer that they rarely made mistakes or else would blame their mistakes on factors beyond their control. Those who succeeded in the program not only admitted to many mistakes but also volunteered information on what they would do not to repeat those mistakes in the future.

– Thanissaro Bhikkhu, “Pushing the Limits”


What’s wrong with this picture?

from Ellen Teige Gardner

Lindsay Lohan 24,is all over the news because she’s a celebrity drug addict. Justin Allen, 23; Brett Linley, 29; Matthew Weikert, 29; Justus Bartett, 27; Dave Santos, 21; Chase Stanely, 21; Jesse
Reed, 26;Matthew Johnson, 21; Zachary Fisher, 24; Brandon King, 23; Christopher Goeke, 23; and Sheldon Tate, 27, are all Marines that gave their lives this week with no media mention.

Honor THEM by reposting.


Revision of what I’m “about”


1 Comment

Posted by on September 24, 2010 in Uncategorized


Do you actually care about privacy?

By Seth Godin

I’m not sure you do.
If you cared about privacy you wouldn’t have a credit card, because, after all, they know everything you spend money on. And you wouldn’t use the phone, because somewhere, there’s a computer scanning what you say.

What most of us care about is being surprised. You don’t want the credit card company to track where you’re staying and whether you’re buying flowers for someone you’re not even married to–and then send you a free coupon for STD testing, right? Even if it was a good coupon and even if they knew you needed it. No, you don’t want this because you don’t want to be surprised.

What many people miss about privacy and FaceBook is that the company has always taken the position that privacy shouldn’t be assumed. Sure, they’ve mishandled some of their user communications and feature rollouts, but basically, they offer the religion of no-privacy, and an entire generation or two is ready to grow up in public as a result. We’re just not eager to be surprised along the way.


Craig’s List squeeze – how many more?


Social media or social disease?  God love you Hunter!

I have the luxury of having rental units from some past diligence and some blind luck.  Every far too often I find them vacant or about to be, and have to try to rent them.  Being the cheap bastard that I am, I have oft relied on Craig’s list to post my listings.   Far be it from me to kick the cash cow in the teeth… but I just see a trend.

I have had my ad on for the past few days with some decent reaction, but “crunch time” for the ad comes on Friday evenings after other s get off work.  There is no better time to attract the “one bedroom apt with two screaming kids” folks.

Hence; the questionable timing of my notice from Brother Craig. “Your account has been put on hold. Please try in vain to rectify this on my site only to find that there is no option but to sit on your thumb for a while” or words to that effect.  I couldn’t find if my listing had been “X-d” or not after many frantic attempts (a good hour).   I finally resolved to just set up a new account and try to post everything over again.

Upon the fourth consecutive try, I had apparently succeeded.  Now not only do I have to establish another account and supply them with one of my more accessible email accounts (that I have secretly held dear) but I must have a telephone confirmation.  Great!  Now my cell has probably been sold to whomever they sell to.  I think the whole thing was an extortion set up on a Friday night because they know that as a consumer they have you at a disadvantage and it does not please me. 

Becoming more Zen (after an herbal tea of dubious content) about the idea, it no longer pisses me off but it does proffer the question:  Just how long are all these ‘Free Apps” going to be fee?  How many other things have we been sucked into dependence upon only to be slowly squeezed, and when is Betty White gonna replace Bill Gates ….?  

*Hunter S. Thompson I consider myself a road man for the lords of karma.


You can stick a dog in the oven, that doesn’t make him a biscuit

A rose by any other name is still a rose.  A social shyster is still…. You get the idea.  Just because we are on the net doesn’t absolve us from the responsibility to be accountable.  If anything it is just the opposite.One of the people I follow came up with a rather heartfelt offer on twitter – “What can I do for you, no really, I want to help. “  Having followed the guy for as long as I have I believe that he really meant it.  I responded with a fairly simple request regarding my personal passion (integrated marketing tactics for the sole-proprietor) and got no response.  It is understandable, considering the fact that he came from a big agency environment, but I was hurt.  Don’t ask me if you can help and then not even respond.  Even if the response was “sorry, I can’t help you on that” I would have appreciated an email or twitback.

One of the easiest pits to fall into on 2.0 is the illusion that we have to be all things to all people, and that the only place we can help is on the net.  Simple tactile things can still make a difference in RW.  Hold a door open for someone.  I went out to greet the UPS truck instead of waiting on my porch and you would have thought I had brought him a $20 dollar bill.  The things we do for other people in real-time can make us feel better about whom we are when we sit back behind our terminals.  When we remove the abstract that happens through an anonymous keyboard maybe we won’t feel quite so free about not answering someone, or yelping someone out.


Can we stop burning each other?

I guess this is 9-11.  I am not happy with what happened, but my worst fear is that we perpetuate it.    I have no hate for anyones religious beliefs as long as the expression of them is done with loving kindness.  This applies to christians, jews, islamic, buddhist….

So in honour of our love for each other on the historical remembrance of 9-11 i shall read the Koran, instead of disrespecting it.


The secret of longevity… according to an esteemed expert

Some words of wisdom that I can live by from my new favorite doc!
Warning:  this is probably not politically correct so I apologize in advance, but lighten up!

Q: Doctor, I’ve heard that cardiovascular exercise can prolong life.  Is this true? 
A: Your heart only good for so many beats, and that it… Don’t waste on exercise.  Everything wear out eventually.  Speeding up heart not make you live longer; it like saying you extend life of car by driving faster.  Want to live longer?  Take nap.  

Q: Should I reduce my alcohol intake?  
A:  No, not at all.  Wine made from fruit.  Brandy is distilled wine, that mean they take water out of fruity bit so you get even more of goodness that way.  Beer also made of grain.  Bottom up!

Q: How can I calculate my body/fat ratio? 
A: Well, if you have body and you have fat, your ratio one to one.  If you have two bodies, your ratio two to one, etc.

Q: What are some of the advantages of participating in a regular exercise program? 
A: Can’t think of single one, sorry.  My philosophy is: No pain…good! 
Q:  Aren’t fried foods bad for you?  
A:  YOU NOT LISTENING!  Food are fried these day in vegetable oil.  In fact, they permeated by it.  How could getting more vegetable be bad for you?!?  

:  Will sit-ups help prevent me from getting a little soft around the middle? 
A: Definitely not!  When you exercise muscle, it get bigger.  You should only be doing sit-up if you want bigger stomach.  

Q:  Is chocolate bad for me?  
A:  Are you crazy?!?  HEL-LO-O!!  Cocoa bean!  Another vegetable!  It best feel-good food around!

Q:  Is swimming good for your figure?  
A:  If swimming good for your figure, explain whale to me..

Q:  Is getting in shape important for my lifestyle?  
A:  Hey!  ‘Round’ is shape!  

Well… I hope this has cleared up any misconceptions you may have had about food and diets.

And  remember:  
Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body, but rather to skid in sideways – Chardonnay in one hand – chocolate in the other – body thoroughly used up, totally worn out and screaming “WOO-HOO, what a ride!!” 

For  those of you who watch what you eat, here’s the final word on nutrition and health.  It’s a relief to know the truth after all those conflicting nutritional studies.   

1. The Japanese eat very little fat and suffer fewer heart attacks than Americans.

2. The Mexicans eat a lot of fat and suffer fewer heart attacks than Americans.

3. The Chinese drink very little red wine and suffer fewer heart attacks than Americans.

4. The Italians drink a lot of red wine and suffer fewer heart attacks than Americans..  

5. The Germans drink a lot of beer and eat lots of sausages and fats and suffer fewer heart attacks than Americans.

 CONCLUSION: Eat and drink what you like. Speaking English is apparently what kills you.

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