Monthly Archives: September 2010

You can stick a dog in the oven, that doesn’t make him a biscuit

A rose by any other name is still a rose.  A social shyster is still…. You get the idea.  Just because we are on the net doesn’t absolve us from the responsibility to be accountable.  If anything it is just the opposite.One of the people I follow came up with a rather heartfelt offer on twitter – “What can I do for you, no really, I want to help. “  Having followed the guy for as long as I have I believe that he really meant it.  I responded with a fairly simple request regarding my personal passion (integrated marketing tactics for the sole-proprietor) and got no response.  It is understandable, considering the fact that he came from a big agency environment, but I was hurt.  Don’t ask me if you can help and then not even respond.  Even if the response was “sorry, I can’t help you on that” I would have appreciated an email or twitback.

One of the easiest pits to fall into on 2.0 is the illusion that we have to be all things to all people, and that the only place we can help is on the net.  Simple tactile things can still make a difference in RW.  Hold a door open for someone.  I went out to greet the UPS truck instead of waiting on my porch and you would have thought I had brought him a $20 dollar bill.  The things we do for other people in real-time can make us feel better about whom we are when we sit back behind our terminals.  When we remove the abstract that happens through an anonymous keyboard maybe we won’t feel quite so free about not answering someone, or yelping someone out.


Can we stop burning each other?

I guess this is 9-11.  I am not happy with what happened, but my worst fear is that we perpetuate it.    I have no hate for anyones religious beliefs as long as the expression of them is done with loving kindness.  This applies to christians, jews, islamic, buddhist….

So in honour of our love for each other on the historical remembrance of 9-11 i shall read the Koran, instead of disrespecting it.


The secret of longevity… according to an esteemed expert

Some words of wisdom that I can live by from my new favorite doc!
Warning:  this is probably not politically correct so I apologize in advance, but lighten up!

Q: Doctor, I’ve heard that cardiovascular exercise can prolong life.  Is this true? 
A: Your heart only good for so many beats, and that it… Don’t waste on exercise.  Everything wear out eventually.  Speeding up heart not make you live longer; it like saying you extend life of car by driving faster.  Want to live longer?  Take nap.  

Q: Should I reduce my alcohol intake?  
A:  No, not at all.  Wine made from fruit.  Brandy is distilled wine, that mean they take water out of fruity bit so you get even more of goodness that way.  Beer also made of grain.  Bottom up!

Q: How can I calculate my body/fat ratio? 
A: Well, if you have body and you have fat, your ratio one to one.  If you have two bodies, your ratio two to one, etc.

Q: What are some of the advantages of participating in a regular exercise program? 
A: Can’t think of single one, sorry.  My philosophy is: No pain…good! 
Q:  Aren’t fried foods bad for you?  
A:  YOU NOT LISTENING!  Food are fried these day in vegetable oil.  In fact, they permeated by it.  How could getting more vegetable be bad for you?!?  

:  Will sit-ups help prevent me from getting a little soft around the middle? 
A: Definitely not!  When you exercise muscle, it get bigger.  You should only be doing sit-up if you want bigger stomach.  

Q:  Is chocolate bad for me?  
A:  Are you crazy?!?  HEL-LO-O!!  Cocoa bean!  Another vegetable!  It best feel-good food around!

Q:  Is swimming good for your figure?  
A:  If swimming good for your figure, explain whale to me..

Q:  Is getting in shape important for my lifestyle?  
A:  Hey!  ‘Round’ is shape!  

Well… I hope this has cleared up any misconceptions you may have had about food and diets.

And  remember:  
Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body, but rather to skid in sideways – Chardonnay in one hand – chocolate in the other – body thoroughly used up, totally worn out and screaming “WOO-HOO, what a ride!!” 

For  those of you who watch what you eat, here’s the final word on nutrition and health.  It’s a relief to know the truth after all those conflicting nutritional studies.   

1. The Japanese eat very little fat and suffer fewer heart attacks than Americans.

2. The Mexicans eat a lot of fat and suffer fewer heart attacks than Americans.

3. The Chinese drink very little red wine and suffer fewer heart attacks than Americans.

4. The Italians drink a lot of red wine and suffer fewer heart attacks than Americans..  

5. The Germans drink a lot of beer and eat lots of sausages and fats and suffer fewer heart attacks than Americans.

 CONCLUSION: Eat and drink what you like. Speaking English is apparently what kills you.


Essential first steps for any company

I hate to say it, because I dug my heals in pretty deep on this one, but you must have a twitter account. Make yourself a nice homepage and profile that says something about your business and get active. Now do the same at Facebook. Repeat again for LinkedIn; only really spend some time on your profile and experience pages. This is your virtual resume, interview, recommendations, and cover letter for all your customers. The next step is a  website with a blog page on it. Link these platforms together so you don’t have to do so much cut-and-paste and you can begin generating content on your passion. It really builds momentum when you start getting some positive feedback. I look forward to my Saturday morning writing sessions now, and am getting a modest following. It takes time to build a brand, but in the end the people you surround yourself with are far more loyal than the respondents you would get (if any today) to an e-mail blast.


Where to start if you’re all alone

There are a few things that a “sole proprietor” kind of start-up can do to prove themselves in the new marketplace.  The 1900’s “push” marketing is quickly giving way to “pull” or inbound marketing.  Companies are better served to work on ways to allow their customers to find them, and not going out looking.  This means generating lots of content, paying it forward, and exposing yourselves in the social media.  As my mentor Jay Berkowitz has drilled into us, “go out and help someone, and when you’re done, help somebody else.”  People react to your solving their problems for them.  They tell their friends.  They suggest you, and eventually are even willing to pay you!  There are a few first steps that I think are essential for every mom and pop start-up.  Most of them are free or of inconsequential cost.  I’ll outline some in the next blog.

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