Blogging is one of the easiest ways to get the internet community buzzing about a new small business. Everyday there are so many new small business blogs being launched that the problem of standing out from an entire pool of new blogs has become very significant and often baffling. However, running and maintaining a blog is crucial for any new business since blogging this is the most convenient and cost-effective way of interacting with clients and prospects. But before you can have people buzzing about your blog, you first need the search engines to take notice of your content. Here are a few tips to promoting any new small business blog:
Because you are a newcomer, you need something flashy to catch the attention of your prospective customers like giving out freebies. Say you are selling a product you can run a promotion wherein you will be giving away a product to one of your readers. It will be very difficult for people to turn a blind eye to any promotion.
Linking is an easy way to get more traffic to your site. Your blog should have a link to the company site. With the advent of blogs, it has somehow become a requirement for each company website to have a corresponding blog. Visitors of your company site will most likely look for the link to the company blog and vice versa.
There are blogs that only publish posts that pertain to a specific subject. Find a blog which is related to the product or service you are marketing and ask if you can write a guest post. In return, you’ll be able to insert a link to your blog. A lot of blogs accept guest posts especially when the resident blogger experiences that occasional writer’s block.
Link to Other Blogs
It is crucial that a blog not gain just the respect of the readers but also fellow bloggers. For this reason, it is always a good idea to write an article that summarizes or explains of someone else’s blog post and include a link to the original post.
Submit Your Blog
Never underestimate the power of blog and feed directories. Submitting your blog to these directories will help expose your blog to new readers and will pay off in the long run.
Finally, make sure that your blog is worth reading. Do not just harp about your product or service. Write articles that average reasonable people will be interested in and find useful.
Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO of Surefire Social who specializes in local search engine marketing.