Monthly Archives: May 2011

Move Over Jessie Ventura, Momma Sarah is in the House!

I got nothing against women who ride.  Frankly I think its kind of cool, but for god’s sake woman, If you want to control this country, at least steer your own bike!


3 ways to Keep Content Fresh On An Ecommerce Site

When you have amusing and exceptional content, it is not difficult to engage users, promote site traffic and gain recognition for the products or services you are pushing. However, business folks sometimes find this such a difficult feat.

Last February, Google improved on their search algorithm. For this reason, it is crucial to find those fresh ideas and content that is higher in quality and less redundant in terms of content.

Basically, Google’s new approach has wiped out sites that are notorious for republished or copied content and a study further proposes that internet users are benefiting with improved results.  Regrettably, sites that are good but do not have plenty of unique content suffer from reduced traffic.

Discuss the goods from an insider’s point of view

If you are selling a certain product line, potential customers will naturally assume that you will know these products inside out. You will know what sets each apart, along with its downfalls. Giving honest and candid information on each of your products will not only help to fill up your site with useful and informative content. It will also show that customers can trust your opinions and the advice that you provide.

Not ever post non your site needs to be product driven, why not take the opportunity to talk about something a little different or something that has caught your eye and worth sharing with your audience.

The posts may be posted via Facebook and Twitter. It may also be included in email newsletters and put on the blog. Once a product is listed, the posts will probably be linked. Once you integrate this strategy in five products, you have already created 20 and even more posts that are unique.

Video for All

An outstanding way to correspond with shoppers is by using videos that are both entertaining and engaging. Promotional videos are different from each other.

For instance, Zacuto produced a trailer, “The Great Camera Shootout 2010. It was even given an Emmy. On the other hand, Penguin Magic posts videos that are educational, expressive and entertaining. The site only makes use of a recorder to perform magic tricks to sell their magic-related goods.

Maker Shed, a seller of hobby sets and similar items made a product demo that had 22,000 YouTube views. Simply put, without exerting effort, you can already generate unique content.

If you made a video for one product every month and included a post about that particular video each month, you end up adding 24 fresh content items to your website yearly.

Promote Product Reviews

Unique content equates to product reviews. Remarkably, a lot of customers, bank on reviews of other consumers as studies would suggest. Moreover, you also have actual content to work on when you encourage product reviews. These three things will help you out:

  1. Prominently post reviews on your website
  2. Ask customers for  reviews via a follow-up email
  3. Give discounts or other freebies to customers who post reviews

A site which perfectly uses product reviews is Newegg. The site even holds contests for video reviews made by consumers. If you have ten fresh product reviews every week, you’ll end up with 520 unique contents for your site annually.


Content helps you in a lot of ways from engaging customers to helping you to increase profits. And so, with the aforementioned techniques, it is hoped that you’ll have new and uniquely generated content for your ecommerce business.

This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the ES400 or the Motorola MC65. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.


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Top Three Reasons to Manage Contracts Electronically

Owning a business can be fun and rewarding, but it also unavoidably involves a lot of boring paperwork. Between invoices, ordering forms and contracts, many business owners wind up spending most of their time hunched over some inscrutable fine print instead of out meeting and greeting customers. But of all the myriad forms a business owner must keep track of, none is quite such a pain in the neck as the contract. It’s within the contract that a business lays out its interaction with other individuals and businesses, so everyone is on the same page regarding obligations and duties. Businesses need to keep contracts with their employees, of course, but it’s also essential to keep contracts with property owners from whom the business rents, the business’ suppliers and the business’ customers.

Contracts are essential, but they are by no means simple. Making an original contract is hard enough, but through the standard course of business, certain situations are bound to arise that will necessitate some changes to the contract. Keeping track of a contract’s original requirements and subsequent changes, and actually adhering to them, is a Herculean task to say the least. A business owner needs all the help she can get to not mismanage any contracts, a mistake that can lead to a sour end of the relationship between a business and its customers, employees or suppliers.

The wise move for businesses is to manage their contracts with contract management software like that offered by companies such as Contract Logix. Here are the top three reasons why:

Who Needs Paper?

These days, a big filing cabinet with disorganized stacks of paper is about the worst way to keep track of important business documents. With the right contract software, a business can move all those papers into one convenient digital file. This will keep them better organized, and free up some floor space in the office.

Help With Every Step.

Good contract software can help you with every step of the contracting process, from contract creation to contract tracking to contract termination. Don’t reinvent the wheel every time you need to work on a contract or write a new one: simply log on to your computer and easily locate whatever contract you need, then let the software take care of the rest. Doing it this way can help a business avoid costly mistakes resulting from errors on contracts, misplaced contracts or contracts that were poorly written in the first place.

Easy Communication.

Sometimes, not every party has the same memory of the stipulations of a contract. It can be something as simple as when a delivery was to be made, or something rather serious like an employee’s salary. Contract management software can not only help you easily locate each and every contract, but will enable you to share information via the Internet, eliminating the need for silly “he-said, she-said” battles.

Jessica writes about a wide variety of topics. She especially enjoys writing about software. You can learn more about contract management software at


Taking Out the Catcher a Pete Rose Move … Need I Say More?

Most of us have given up beating our women over the head with a club, and dragging them off by the hair.  I believe we call this evolution.  The hit on Buster Posey has got me thinking about the evolution of baseball.  I think it’s about time.  Football has evolved.  It you make a helmet-to-helmet hit it will cost you $100,000.  Why?  Because it is dangerous, and we like to think that it matters not to kill our athletes.  This is not the freeking Roman Coliseum people, and these “gladiators” get to live to play another day, or game in this case.

My favorite story about a pig of a human being, betting or not, is about Pete Rose; baseball’s all-time hit king.  It is a home-plate collision with catcher Ray Fosse in the 1970 All-Star Game that gave the National League a 5-4 win in extra innings. That play — in an exhibition game, no less —screwed up Fosse’s shoulder permanently and changed the trajectory of his entire career.

TB’s Elliot Johnson took out Yankees catcher Francisco Cervelli on a play at the plate and that resulted in broken wrist.

With Marlins catcher Brett Hayes blocking the plate, Morgan put his head down and delivered a solid shot, dislodging Hayes’ shoulder from its socket.

I still think giving yourself up when you are obviously out is better than throwing your forearms into the shoulder/head/neck region of the catcher. Again, you can’t do this at any other base, it is clearly against the rules (this wasn’t really any different than the ARod slapping the glove play), so why is it allowed in the first place.

The NFL recognizes that some plays are not in the best interest of player health or the game and try to cut them from play (though they can go overboard)…..MLB has this false sense of nostalgia about such plays, which no one can remember happening in the old days because players were required to slide.

Also, the argument that players will have to be retrained is silly. This type of play is allowed no where but in pro baseball in the US….not in HS, not in college. Players are already taught to slide when they learn the game….and MOST of them continue to do so or you would have 1/2 dozen of these collisions every single day of the season.

Buster Posey’s agent Jeff Berry:  “If you go helmet to helmet in the NFL, it’s a $100,000 fine, but in baseball, you have a situation in which runners are [slamming into] fielders. It’s brutal. It’s borderline shocking. It just stinks for baseball. I’m going to call Major League Baseball and put this on the radar. Because it’s just wrong.”

Berry said that he talked to both Joe Torre, leader of on-field operations for Major League Baseball, and the players’ union about the play on Thursday morning. Being that Torre is a former catcher, that must have been an interesting conversation.

The play was perfectly legal under the current rules, of course. But should it be? Should we be running into the first baseman to see if we can make him drop the ball?  If you hit the ump with your bat after you strike out can we keep them from giving the “strike” sign?  We have a $200,000 reward for senseless violence after a game, but encourage it during the game?  Lets drop our swords and shields and have a clean, pleasant contest.  The Pete Rose moves really don’t add to the game, and tend to “harsh my mellow.”

Grow up and leave the testosterone to the WWF or Arnold.  This is supposed to be a sport.


Reduce Costs with Outsourced Mailing Fulfilment

To establish a new business or expand an existing business is a particularly costly process, requiring large amounts of capital. This capital must be supplied from within the company itself, by investors in the company or by borrowing from a financial institution. However, with the current unfavourable economic conditions that are being experienced around the world capital can be particularly difficult to come by. Financial institutions are more cautious than ever when lending money and reduced profits result in reduced internal capital. Therefore, establishing a new business or expanding an existing business can be severely hindered by a lack of capital.

However, many companies are presented with another option when capital is scarce: to outsource services. The vast majority of expenses that are incurred when establishing a new business or expanding an existing business are due to the need to establish infrastructure. Moreover, once this infrastructure has been established it must be operated and maintained in order to be used effectively. The costs associated with establishing, operating and maintaining a significant amount of infrastructure are considerable but they can be removed altogether by outsourcing essential services such as mailing fulfilment and website payment processing services.

By outsourcing such services companies save vast amounts of money, thus rendering business plans viable that were previously considered to be impossible. Mailing fulfilment is a prime example of this. If a company were to provide such a capability internally it would need to purchase extensive storage facilities to house all of the stock required for a period of operations. Moreover, it would also need purchase extensive equipment to manage the dispatch and stock control processes. The initial outlay would be extensive. Furthermore, the company would need to employ staff to operate such systems and would also need to maintain such systems. The combined cost of initially establishing this infrastructure and also operating and maintaining it would be enormous.

However, if the same company were to outsource its mailing fulfilment services its costs would be considerably simplified and reduced. First and foremost, the initial acquisition costs for that particular service when either establishing a new company or expanding an existing company would be eliminated entirely. Thus, the company’s requirement for capital would also be eliminated. Secondly, the costs that would be incurred by the company when operating and maintaining the service would be replaced by a single outgoing. This outgoing would pay for the outsourced service and would represent the only expense for the service for the company.

Outsourcing critical processes within a company can ensure that a business plan is viable and attainable either when establishing a new company or expanding an existing company. Outsourcing such processes can eliminate acquisition costs entirely as well as considerably reduce regular ongoing costs. This can deliver considerable cost savings to the company and reduce the overwhelming pressure upon the company to source capital for the new venture. Outsourcing services can present an extremely attractive option and simplify and reduce regular outgoings.

This article was written by Amy Fowler on behalf of Hallmark Consumer Services. Amy writes on a variety of topics including mailing fulfilment services and other ways to reduce business costs.


Surgery Likely for Posey’s Torn Ankle Ligaments

By Chris Haft / 

SAN FRANCISCO — Catcher Buster Posey has torn ligaments in his left ankle which probably will require surgery, along with a broken bone in his lower left leg, the Giants announced Thursday.

Yet the club resisted declaring that Posey will be sidelined for the entire season. Giants medical personnel wants to finish consulting specialists for additional opinions on Posey’s condition until outlining a recovery timetable for the National League’s reigning Rookie of the Year.

Giants head athletic trainer Dave Groeschner admitted that the three torn ligaments in Posey’s ankle constitute a “severe” injury. Groeschner also acknowledged that Posey’s ankle “most likely” will require surgery and he “could be [sidelined] awhile.”

Groeschner was less concerned about Posey’s fractured fibula, noting that it should heal normally. Posey, said Groeschner, underwent MRIs on his knee, ankle and lower leg to give Giants doctors a thorough look at the afflicted area. Groeschner said that Posey’s knee is fine.

Posey, 24, was hurt during Wednesday night’s 12th inning as he absorbed a home-plate collision with Florida’s Scott Cousins, who scored the tiebreaking run in the Marlins’ 7-6 victory. Florida completed a three-game series sweep of the Giants on Thursday with a 1-0 victory.

The Giants must confront the reality of trying to remain in first place in the NL West and defend their World Series triumph without their most important position player. Though the Giants rank last in the NL in scoring, Posey had lifted his batting average to .284 with a 13-game hitting streak.

“You just don’t replace a Buster Posey,” manager Bruce Bochy said. “He’s not only your catcher handling a great staff, but he’s also your cleanup hitter. Hopefully the other guys will step up. Right now we’re not doing what we are capable of doing offensively, and they need to turn up the volume on their play.”
“When such a key part of your team gets injured, it’s definitely a shock,” right-hander Matt Cain said. “You just keep replaying the situation over and over. … It’s one of those things where we’re hoping this can all go by quickly so he can go back to [being] Buster.”The Giants weathered the absences of outfielders Cody Ross and Andres Torres earlier this season, and they’ll remain without third baseman Pablo Sandoval for at least two more weeks. But though players have grown accustomed to such comings and goings, Posey’s injury left them more somber than usual.

“This club has dealt very well with adversity,” Bochy said. “We’re still a very good ballclub.”

For the immediate future, Eli Whiteside will ascend from his backup role to replace Posey as San Francisco’s No. 1 catcher. The Giants purchased the contract of Triple-A Fresno catcher Chris Stewart to provide depth.

Whiteside is batting .185 in 15 games, including eight starts. Posey had started 41 of San Francisco’s first 48 games.

“I’m not going to try to be Buster,” Whiteside said. “He’s our four-hole hitter and playing every day. I’m just going to go out there and do my best.”

Bochy didn’t rule out trying to obtain more help at the position.

“That’s something that [general manager] Brian [Sabean] and I will talk about,” he said.

The Washington Nationals, one of the few teams with a glut of catching, are known to be dangling Ivan “Pudge” Rodriguez and Jesus Flores. Rodriguez, 39, had a particularly strong game against the Giants on May 1, going 2-for-4, driving in two runs and throwing out fleet Darren Ford on a stolen-base attempt. Otherwise, quality catching is a rare commodity, largely explaining why Posey has been so highly regarded.

“There’s nobody available out there,” one Major League scout said.

In an attempt to compensate for the loss of Posey’s bat, the Giants recalled first baseman/outfielder Brandon Belt from Triple-A Fresno. Belt, San Francisco’s Opening Day first baseman who returned to the Minors after hitting .192 in 17 games, was hitting .337 with four homers, 21 RBIs and a Pacific Coast League-best .470 on-base percentage.

Bochy believed that Belt will be better prepared for a second stint in the Majors. The 23-year-old has addressed a mechanical flaw in his swing and played outfield more often to increase his versatility.

“He should have a little bigger sense of comfort,” Bochy said. “I’ll find ways to get him in the lineup to help us out.”

The Giants also purchased the contract of infielder Brandon Crawford from Class A San Jose while placing infielder Mike Fontenot (left groin) and Ford (right ankle) on the 15-day disabled list.

None of the Giants accused Cousins of intentionally trying to steamroller Posey, who could not fully gain control of right fielder Nate Schierholtz’s throw. But, asked whether he considered it a clean play, Bochy declined to give an unqualified endorsement. He instead suggested that rules be considered to protect catchers from bearing the brunt of such collisions.

“It’s part of baseball,” said Bochy, a former catcher. “I understand that guys run into catchers. I do think we need to consider changing the rules here a little bit because catchers are so vulnerable. … Here’s a guy [Posey] who’s very popular in baseball. Fans want to see him play and now he’s out for a while. So I’d like to see something considered where we can protect these guys a little bit more. They just don’t have that protection to take a guy coming in full speed with that kind of force.”

Chris Haft is a reporter for This story was not subject to the approval of Major League Baseball or its clubs.


Reduce Setup Costs with Ecommerce Fulfilment

  The current harsh economic climate has created an environment whereby it is exceptionally difficult to establish a new business from scratch. Lenders are more cautious than ever to provide start-up businesses with the necessary capital to enable them to establish the infrastructure that is required to begin trading. Moreover, a reduction in disposable income in general has significantly reduced the amount of money that consumers have to spend on any given product. This in term has created tougher competition between companies even in different market sectors.

In view of such a climate it is important that start-up businesses take advantage of every cost saving available in order to reduce the initial investment required to establish the business and to ensure that the business is competitive. One way in which this can be achieved is through outsourcing some or all of the company’s critical processes. For example, by outsourcing a company’s storage and dispatch systems through ecommerce fulfilment a business can remove the need to purchase, maintain and operate extensive warehousing property and specialist dispatch and packing equipment.

Moreover, ecommerce fulfilment can offer considerable savings for businesses that make extensive use of direct website sales. By utilising an outsourced shopping basket and payment processing system companies eliminate the requirement to produce, implement and maintain their own system. Such website infrastructure can be exceptionally costly to develop, test and implement, therefore outsourcing provides an extremely attractive alternative. Tried and tested systems have the advantage of being refined through practical use and modified according to feedback. Moreover, they can be implemented immediately without the time consuming development and testing period. Outsourced website payment infrastructure offers considerable advantages in terms of both time and money to companies who provide direct sales through their website.

By selecting outsourced services businesses do not have to directly employ nearly so many staff as they would otherwise due to the reductions offered by using outsourced storage property and equipment and using outsourced website infrastructure. Company employees would not be required to operate and maintain the storage and dispatch facility and would likewise not be required to design, test and implement website infrastructure. As employees are one of the most expensive outgoings for any business, ecommerce fulfilment offers considerable cost savings when outsourcing services as opposed to providing such processes internally.

By outsourcing critical business processes businesses can enjoy large cost savings over providing the same service internally. The primary advantage is the reduction in initial investment required to setup a new business. This is followed by the time, effort and expense saved by utilising systems that are already in place and ready for immediate use. Moreover, a business that outsources its requirements for product storage, dispatch and website payment infrastructure takes advantage of the considerable experience accumulated by the service company over many years. This means that the client company does not need to begin at the start of the learning curve as regards these processes but can build on existing tried and tested processes.

This article was written by Amy Fowler on behalf of Hallmark Consumer Services. Amy writes on a variety of topics including ecommerce fulfilment and ways to reduce business setup costs.


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