RSS

3 ways to Keep Content Fresh On An Ecommerce Site

31 May

When you have amusing and exceptional content, it is not difficult to engage users, promote site traffic and gain recognition for the products or services you are pushing. However, business folks sometimes find this such a difficult feat.

Last February, Google improved on their search algorithm. For this reason, it is crucial to find those fresh ideas and content that is higher in quality and less redundant in terms of content.

Basically, Google’s new approach has wiped out sites that are notorious for republished or copied content and a study further proposes that internet users are benefiting with improved results.  Regrettably, sites that are good but do not have plenty of unique content suffer from reduced traffic.

Discuss the goods from an insider’s point of view

If you are selling a certain product line, potential customers will naturally assume that you will know these products inside out. You will know what sets each apart, along with its downfalls. Giving honest and candid information on each of your products will not only help to fill up your site with useful and informative content. It will also show that customers can trust your opinions and the advice that you provide.

Not ever post non your site needs to be product driven, why not take the opportunity to talk about something a little different or something that has caught your eye and worth sharing with your audience.

The posts may be posted via Facebook and Twitter. It may also be included in email newsletters and put on the blog. Once a product is listed, the posts will probably be linked. Once you integrate this strategy in five products, you have already created 20 and even more posts that are unique.

Video for All

An outstanding way to correspond with shoppers is by using videos that are both entertaining and engaging. Promotional videos are different from each other.

For instance, Zacuto produced a trailer, “The Great Camera Shootout 2010. It was even given an Emmy. On the other hand, Penguin Magic posts videos that are educational, expressive and entertaining. The site only makes use of a recorder to perform magic tricks to sell their magic-related goods.

Maker Shed, a seller of hobby sets and similar items made a product demo that had 22,000 YouTube views. Simply put, without exerting effort, you can already generate unique content.

If you made a video for one product every month and included a post about that particular video each month, you end up adding 24 fresh content items to your website yearly.

Promote Product Reviews

Unique content equates to product reviews. Remarkably, a lot of customers, bank on reviews of other consumers as studies would suggest. Moreover, you also have actual content to work on when you encourage product reviews. These three things will help you out:

  1. Prominently post reviews on your website
  2. Ask customers for  reviews via a follow-up email
  3. Give discounts or other freebies to customers who post reviews

A site which perfectly uses product reviews is Newegg. The site even holds contests for video reviews made by consumers. If you have ten fresh product reviews every week, you’ll end up with 520 unique contents for your site annually.

Conclusion

Content helps you in a lot of ways from engaging customers to helping you to increase profits. And so, with the aforementioned techniques, it is hoped that you’ll have new and uniquely generated content for your ecommerce business.

This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the ES400 or the Motorola MC65. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.

About these ads
 

Tags: , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

Join 4,761 other followers

%d bloggers like this: