RSS

The New Frontier (Read – Green Grass)

18 Oct

by Seth Godin

What, exactly, is wrong with the old frontier?  When Google + launched, millions of formerly optimistic people became optimistic again. Maybe this was going to be the one, the social network with just the smart people and none of the lame stuff, none of the spam or the pitches or the people we’re trying to avoid.

And the same thing is true when the pack runs to the new nightclub, the new technology, the new suburban subdivision. Maybe this will be the one…

Of course, it rarely is. So much disappointment and so much bitterness. It’s never as great as you hoped it would be. Ennui and then, eventually, waiting for yet another new frontier.

It’s the old frontier that actually presents the most interesting opportunities, because the shine has worn off. This is your platform for real innovation, innovation in a place or a market or a situation that truly is ready for it.

Advertisements
 

Tags: , , , , , , , , ,

One response to “The New Frontier (Read – Green Grass)

  1. Free Gems in Brave Frontier

    September 12, 2014 at 10:52 pm

    Cool blog! Is your theme custom made or did you download
    it from somewhere? A design like yours with a few simple adjustements would
    really make my blog jump out. Please let me know where you
    got your theme. Appreciate it

     

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: