When it comes to any type of business situation, one of the most important techniques that you can use is known as branding. Virtual assistants always seem to think that they can get away without that, but the reality is that they need is just as much as everybody else. Branding is a method of making either you, your business, your business logo, or your services easily recognizable to the public crowd. A lot of companies do this with their logo, like Coca Cola for example. They have actually trademarked the specific shape of the bottle that They use. You know all of those red and white Coke signs that have the bottle outline in the middle? The sign doesn’t even have to say Coca Cola for you to know what it is.
Other companies brand themselves through the use of a slogan. When you hear the phrase, “I’m loving it,” if you’ve watched a TV in the past 6 years you automatically think of Mcdonalds. Geiko car insurance has done the same thing: “15 minutes could save you 15% or more on your car insurance.” What these companies are doing is actively branding themselves. They are taking their brand and making it recognizable everywhere based on just a picture or a few simple words. It’s one of the most important keys to success in the world, as advocated by the fact that every single major company has an identifiable logo or catch-phrase. As a virtual assistant, you can do the same thing to quickly spread awareness for your services.
It’s unfortunate that so many entrepreneurs and self-starters neglect to do this very simple thing. A lot of people actually think that the internet has cut back on the importance of branding, but it’s actually the exact opposite. Think of the little “f” used for Facebook, or the blue bird used for Twitter; branding is even more alive today than it was ten years ago.
When it comes to virtual assistants, branding is all about making yourself more accessible to your clients. You don’t want them to just recognize that you are there, you want them to feel like they’re able to reach out and really communicate with you about their needs for a specific project. There are a million different ways that you can brand yourself as a virtual assistant, but what you need to remember is that you don’t want to be completely transparent about what you’re doing. As we all know, everything comes down to money; you want a client because you want the paycheck that they give you. And be completely honest with yourself about that, because if you really, truly, only did it for your love of helping people, you would do it for free.
When you think about it in that perspective, it’s obvious that you should make your personal brand reflect your interests in developing relationships rather than getting a paycheck. It’s obvious, but so many people don’t really think about that when they’re developing their own brand.
Amy Robinson is a content writer. She has a team of Virtual Personal Assistants who help her search the websites as well as manage the many work she has to do online. If you’re interested in Amy’s virtual personal assistant or if you would like to find out more on how her virtual personal assistants work, visit her website.