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Marketing Fundamentals: Helping Your Patients

30 Dec

Thinking of new ways to increase the number of patients that you have can be extremely difficult especially since you were trained to be a dental practitioner and not a marketing specialist. But when it comes to building successful dental practices, sometimes it pays to go back to the basics of marketing.

Don’t Sell Instead Help

You only need to take a simple class in psychology for you to understand this marketing strategy. People, by nature, hate being sold something but what they do gravitate towards is being helped. One of the primary reasons why dentists find it quite difficult to lure in new patients is because their prospects feel as if they are only being manipulated to try out a service which does not even meet their expectations to begin with. So instead of focusing on making a sale, genuinely help your patients instead. At a loss for ways to help out your patients? Try out these tricks.

Newsletters

When you’re brainstorming for articles which you can include in your newsletters, go for something helpful rather than something which endorses specific services. For instance, you can think about one of the more common dental complaints of your patients, like sensitive teeth for instance, and come up with an article which details the many ways to solve the said problem. You can include products but make sure that you include thorough explanations for why you suggest such products.

Encourage Your Patients to Ask Questions 

One reason why patients aren’t always that eager to go for treatment is because they think that they’re only going to be ripped off. This is a general fear since they’re basically diving into something which they literally do not know anything about it. This is why to put them at ease, encourage your patients to ask questions. You can even help them out even more by pre-empting the questions that they are quite scared of asking like financing options and the possibility of doing treatment in phases.

Offer Alternatives

If you’re really intent on helping your patients, then maybe you can do so without having to burden them with an extremely hefty bill.There are some people that really need treatment but do not have enough money to opt for the best alternative there is. This is where alternatives come in really handy. Make sure that you explain the pros and cons for every treatment alternative so that your patients are fully aware off what they are opting into when they make their choice.

This post is by Elliot Pearson. He writes about Dental Office SEO and Dental Practice Marketing as a specialist for Dentist Identity.

 

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One response to “Marketing Fundamentals: Helping Your Patients

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