OK we all know the story of the tortoise and the hare. Everybody wants to get rich quick, and instant gratification has been the name of the game since thehippies were smoking pot and eating acid at Haight-Ashbury. This is especially true in internet marketing. How many schemes have you seen where you can “make $5000 a month from home with a third grade education and a laptop.” No typing skeels required! Although few fall for that kind of hype, there is a general tone that I feel to be dangerous: this is a really easy way to make a decent living without really having to work all that hard.
Most successful people will tell you the secret to their “overnight success” is just plain hard work: 10% inspiration and 90% perspiration. Marketing in today’s environment is no different. My mentor and instructor at USF Jay Berkowitz, is one of the hardest working guys I know. He does a free webinar every week, countless public speaking engagements, teaches courses, and still has time to run a successful business. He must never sleep.
99% of my clients who fail, do so for one reason and one reason alone: they quit. The ROI they thought would come in from and integrated internet marketing campaign didn’t show results in the first month. They sent out an email campaign once and got almost no feedback other than a few people accusing them of spamming, so they quit.
The key to a successful campaign is in the longevity. After you set up all your social media profiles, after you have syndicated your publications, after you have turned your website into a call to action and optimized it so it can be found on the web, after you have restated your value proposition so many times that your cat has it memorized, then the tough work begins. That, unfortunately is when most people give up. They think that they have done so much work they deserve some sort of reward – NOW!
It doesn’t work that way. Look at my WordPress blog:
I started about 20 months ago at square zero. I was ripe with new training and wanted to take my internet marketing to the next level, so I gathered all my blogging notes from over the years and jumped into it. 471 posts later (I do have a little secret) I now have had over 25,000 views, 1300 follower, and yes, a decent business. I work on it a few hours a week, sometimes scheduling a week’s worth of blogs at a time, but I keep at it. One of the best ways to keep track of everything is to create a “content schedule” and stick to it. There is nothing secret about the secret to success. If you don’t have the time or infrastructure to do this there are scores of people out there like Bay Integrated Marketing that will either do it for you, or teach you how to do it yourself. The important part is that it gets done.
Just like any other program, “It works if you work it!”